compass dergisi sayı 1

1 FEBRUARY - MARCH 2014


88

2694

36 40 42

76

80

Gaziantepten halka arz edilen tek hal firmas: Royal HalSole Producer Com-pany, Served From Gaziantep To Public: Royal Carpet

KARTAL

Haly bilen KARTALI bilirWhoever knows the carpet knows the KARTAL too ..Mejastik

..

Majestic hal markalaacak

Majestic carpet will be prominent

Halnn AVMsi...Carpets department

store

Tuskon(Turkish Confederation of Businessmen and Industrialist) comprising of regional business world spreading throughout the country represents 50.000 people today

6048 2014 Yl

Piyasa Beklentileri

r. Gr. skender ALMAN

90 Prof. Cokun Can AKTAN

98 Yrd. Do. Dr. Ahmet TANSiyasi parti liderleri hangi

politikalar pazarlyorlar?

Ortadouya ihracatta kayplar yaanyor Loss of exportation in Middle East

5.5 2023

Halclarn 2023 hedefi 5.5 milyar dolar The aim of carpet makers is 5.5 billion dollar in 2023

hracat rekoru Exportation record

56 Ortadouda Ayrmalar,

atmalar ve Trkiye

r. Gr. Nurullah AYDIN

ktidarn Snrlandrlmas ve

Anayasal Demokrasi

68 alma Hayatnda Kadn:

Ortadou Eko-nomisinde Kadn

Gc

Do. Dr. Bezen Balamir OKUN

..


BARI SRECNDE BLGESEL KALKINMA

52

20 3263

74

REGIONAL DEVELOPMENT IN PEACE PROCESS

Trkiye, toplamnda makina hal pazar yllk yaklak 1 milyar DolarIn Turkey, total annually the machine made carpet market is about one billion dollars.

5 ylda 50 Milyon Dolarlk Yatrm50 Million-Dollar Investment In 5 Years

50 5

Gaziantep 2013 yln rekorla kapatt

Kuru meyvede hedef Ortadou ve UzakdouThe aim is Middle East and the Far East in dried fruit

ADINA MTYAZ SAHBBalia BAYKAL

SORUMLU YAZI LER MDRMehmet DEMR

[email protected]

EDTRArif KURT

[email protected]

GENEL YAYIN YNETMENBalia BAYKAL

[email protected]

ORTADOU TEMSLCSAhmed ABUALSEBAH

[email protected]

DOU AFRKA TEMSLCSemsettin USLUSOY

[email protected]

LIBERYA TEMLCSNdukwo OJEBE

[email protected]

GNE TEMSLCSSaid ELM

[email protected]

NJERYA TEMSLCSSam MWENZE

[email protected]

AVRUPA TEMSLCSEzra ZLEM [email protected]

IRAK TEMSLCSDara Celil EL HAYAT

[email protected]

REKLAM REZERVASYONDerya ROJHAT

rt. Tel: 0535 200 67 [email protected]

HUKUK DANIMANIAv. Yaar SALAM

[email protected]

GRAFK TASARIMVZYON MEDYA

www.gaziantepvizyon.com

BASKIBask: Senk Ofset Matb. Rek. Pro. ve Tan. Hiz. San. D Tic. Ltd. ti.

Tel : 90 212 493 26 26www.senk.com.tr

Adres: Maltepe MahallesiLitros Yolu N.24

Topkap / stanbul - TRKYE

YNETM YERncilipnar Mah. Vakflar Merkezi - Kat: 2 No: 6

ehitkamil-GaziantepTel: 0 342 215 14 32 (pbx)

Dergide yaynlanan yaz, fotograflar ve reklamlar izin almakszn

kullanlamaz. Yazlarn sorumluluu yazarlarna, reklamn sorumluluu

reklam verenlere aittir.


Ekonomi, Politika, Toplum-Kltr alanla-rnda blgesel ve uluslar aras dergi -karmann tela ve heyecann yayoruz. Bilgiyi retmek, Anadolunun birikimini her y-nyle Dnyaya tamak amacnda olan com-pass dergisi, 2 ayda bir almalarn Arapa , ngilizce ve Trke olarak kamuoyuna sunmak-tadr. Ekonomi sayfalar ile compass; yeniliki, yeni giriimcilere de perspektif kazandrmay ama-lamtr.Anadolunun tarihi-kltrel kimlii ve jeo-stratejik konumuyla, eitimden sosyal gvenli-e, para politikalarndan yabanc sermayeye, in-san haklarndan Trk d politikasna kadar pek ok konu Compass Dergisi ile ele alnacaktr.Yarnlara bugnlerden daha iyi bir Ekonomi, daha iyi bir demokrasi , daha iyi bir toplum iin iadamlar, akademisyenler, parlamenterler si-vil toplum kurulular ile ilgili dier kurum ve yneticiler Compass dergisindeyiz. Sektr konumuzun hal olarak yer ald blm-de sektrn ileri gelen iadamlar ile rportajlar, sektr analizi yer ald. Kapak konumuzda, bl-gesel kalknmada bar srecini deerlendirdi-imiz blgenin yetitirmi olduu adam TS-AD Ynetim Kurulu yesi Sayn Tarkan Kado-lu ile rportajmz, Erbil Ticaret Odas Bakan Sayn Dara Celil El Hayat ile Bar srecinde-ki gelimeler, Kuzey Irak Blgesel Krt Ynetimi ile olan ticarete yansmalar, r Gr Sayn s-kender almann 2014 yl piyasa beklentileri, Ortadou Ekonomisinde Kadn Gc Do.Dr Sa-yn Bezen Balamir okun, Ortadouda ayr-malar, atmalar ve Trkiye r. Gr Sayn Nu-rullah Aydn, Suriye Krizinin Antakya zerinde-ki, ekonomik, toplumsal, siyasal , sosyal etkileri-nin yer ald Prof. Dr. Kamuran Reber, Do. Dr. Veysel Ayhan .yazlarna yer verdik.STK blmn konuu ise TUSKON Ynetim Ku-rulu Bakan Yrd.(Gneydou Sanayici ve a-damlar Federasyonu Bakan) Sayn Kasm Fincan ile Sivil Toplum Kurulularn lke ekono-misi geliimindeki rol zerine roportaj gerek-letirdik. lkemizin blgesel ekonomik gcn dnyaya yaymak bu amala Ortadounun VP adam-larna, st dzey ynetici brokratlara, ekono-mi alanndaki STK lara, datmn gerekleti-rilecek Compass Dergisinin yayn hayatna ge-mesinde katk sunan, emei geen herkese ekibi-min adna teekkr ederim. Merkezi Gaziantep olan COMPASS dergisinin hakl gurur ve heyecann hep birlikte yaamak-tayz.

We are happy and excited to publish regional and international journal about Economy, Politics, Society and Culture. Compass jounal whose aim is to pro-duce information to tell the all things about Anatolia to the World, presents these studies as Arabic, English and Turkish in 2 months. With economy pages, Compass targets to pro-vide new perspect to new entrepreneurs.Compass journal contains from Anadolias historical and cultural identities and with its geostrategic position, from education to so-cial security, politics about money to foreign capital and from human resources to foreign policy of Turkey.For a better Economy, democracy and soci-ety; business people, academicians, member of parliaments and civil society organisation are all in Compass Journal.In a section about carpet, there were inter-views with business people working in that field and industry analysis. In our cover subject, there are interviews with TUSIAD (Turkish Industrialists and Businessmens Association) chairman Tarkan Kadoglu, Erbil Chamber of Commerce chairman Dara Celil El Hayat and developments in peace process, the reflection of commerce with the Northern Iraq Regional Kurdish Government, Iskender Calman as instructor prospects of market in 2014, Docent Bezen Balamir Coskun with Women Power in Middle East , Nurullah Aydn with dessolution, Prof. Kamuran Recber and Docent Veysel Ayhan with Conflicts and Tur-key, economic, social, political effect of the Crisis of Syria over Antakya.The guest of the section of civil society organi-sation is the chairman of TUSKON (Turkish Industrialists and Businessmens Associa-tion) Kasm Fincan ( also the chairman of the Southeastern Industrialists and Business-mens Association ). We made a interview with Kasm Fincan about the role of Civil Society Organisation in the development of Turkeys development.I appreciate everones effort in publishing the journal of Compass for spreading our coun-trys regional economic power to the World and including the people as business people in Middle East, bureaucrats, the people in Civil Society Organisation.We all apreciate the excitements and pride about COMPASS whose central is Gaziantep.

Genel Yayn YnetmeniBalia Baykal

Executive EditorBalia Baykal

Balarken Starting With COPMASS .

.

COMPASS .

- COMPASS

.

COMPASS ..

..

. TSAD 2014

..

TUSKON ( )

.

COMPASS

.

COMPASS

.

11 J FEBRUARY - MARCH 2014

En Byk 5 hracat Pazarndaki GelimelerTrkiyenin hal ihracatnda % 15.9luk pa-yyla en byk ihracat pazar konumunda olan S.Arabistana 2013 ylnn ilk on aynn sonunda gerekletirilen ihracat, bir nce-ki yln ayn dnemine kyasla %1.6 orann-da azalarak 281.2 milyon dolar olarak kay-dedilmitir.

Anlan dnemde, ikinci byk pazarmz ko-numundaki ABDye hal ihracatmz %18.3 orannda artarak 178.2 milyon dolar olmu-tur. Kaydedilen bu ihracat deeri ile ADBnin toplam hal ihracat iindeki pay %10.1e ykselmitir.Bu dnemde en byk ihracat pazarmz ko-numundaki Libyaya ynelik hal ihracat-mz ise bir nceki yln ayn dnemine k-yasla % 76.6 artm ve 168.1 milyon dolar olarak kaydedilmitir. Bu ihracat deeri ile Libyann toplam hal ihracatmz ierisinde-ki pay %9.5 olarak gereklemitir.Hal ihracatmzda 2013 ylnn Ocak Ekim dnemine ait veriler incelendiinde Iraka y-nelik hal ihracatmzn bir nceki yln ayn dnemine kyasla %15.1 orannda azald, Almanyaya ynelik ihracatn ise % 4.1 ora-nnda artt anlalmaktadr. Iraka ynelik ihracat 156.3 milyon dolardan kaydedilmi-tir. Irakn toplam hal ihracatmz ierisin-deki pay %7.5 Almanyann pay ise %4.8 olarak gereklemitir.En fazla ihracat yaplan lke Suudi Arabistan ve Irak gibi istikrarl olmayan lke pazarlar-na yaplmaktadr. Gaziantep mevcut pazar-n eitlendirmek ve glendirmek iin ABD ve AB lkeleri gibi istikrarl pazarlara ihtiya duymaktadr. Sektr iin yapm olduumuz rportajlarda reticiler ukuslararas pazarla-ma alanlarnda ve Arge almalarnda des-tee ihtiya duyduklarn belirmilerdir.

Although Turkeys total exportation of 0.2% porportion in the first ten months of 2013 decreased, together with the high increase of carpet exportation with the proportion of 8.7% which was achieved in carpet expor-tation and the ration in overall exportation of Turkeys carpet exportation increased to 1.42% with the augmentation of the propor-tion of 0.12% in comparison with the last

2013 15.9 281.2

. 1.6

. 18.3 178.2 . 10.1 168.1 76.6 . .

. 9.5

2013 15.1 4.1 . . 156.3 7.5

. 4.8


Trkiye 2013 ylnn ilk on ayn sonunda hal ihracat bir nceki yln ayn dnemine kyas-la % 8.2 orannda artarak 1 milyar 765 mil-yon dolar olarak gereklemitir.

Trkiye makine hals ihracatnn %90 Ga-ziantep hal reticileri tarafndan gercekle-tirilmektedir. Dnya da hal retimi ve ihra-

catnda nemli bir nokta-ya gelmi olan . Gaziantep, makine hal retiminin yl-lk 350 milyon metrekare. kapasitesi ile nemli bir st konumundadr.

2013 ylnn ilk on aynda Trkiyenin toplam ihraca-t % 0.2 orannda azalm-ken hal ihracatnda kay-dedilen % 8.7 oranndaki yksek art ile hal ihraca-tnn lkemizin toplam ih-racat ierisindeki pay bir nceki yln ayn dnemine kyasla % 0.12 orannda artarak %1.42ye ykselmitir.

The exportation of carpet became 1 billion 765 million dollar in the first ten months of 2013 in Turkey in comparison with last years same period by increasing %8.2.90% percent of Turkeys carpets exporta-tion which is produced by machine is made by carpets producers of Gaziantep. Reaching the important point in carpets production

and exportation all around the world, with machine produced carpets capacity of 350 million m2 Gaziantep is in an important base.

Sektr AnaliziIndustry Analysis

2013

. 8.2 765

90 .

350 .

2013 0.2 1.42 0.12 8.7 .

12 JANUARY - FEBRUARY 2014


2013 Kasm ayna kadar olan srei ve en byk makine hals alcs ABD Pazarn rakamlar ile in-celedik. Dnya makine hals ihracatnn %75.86s Trkiye ve Belika tarafndan yaplmakta-dr. En nemli deiiklerden biri de son 5 yl-da Belikann pazardan ekilmeye balama-s ile oluan boluu Trkiyenin doldurduu eklinde yaplan gzlemdir. 2008-2012 aras Belikann pazar paynn % 32 .54 den % 22.59 a geriledii, Trkiyenin ise Pazar pa-ynn ise % 145.85 den % 53.27 ye kt grlmektedir.

ABDnin 2012 ylndaki en byk teda-rikisi 136,306 milyon dolarlk ihraca-t ve %38,76lk payyla Trkiye olmutur. Trkiyenin bu rn grubunda ABDye ihra-cat 2008 ylndan, 2012 ylna %202,18 ar-t gstermitir.

Trkiyenin toplam makine hals ihracatnda % 7,76 olan ABDnin paynn arttrlmas ve ihracatlarmzn blge eitlemesini kolay-latrmak hedeflenmitir.

Trkiyenin ihracatnda da corafi yaknln etkileri grlmektedir. hracatnn %50 sin-

years same period.

The development in the 5 greatest exportation marketThe exportation achieved by the end of the first ten months of 2013 to Saudi Arabia where Turkeys biggest carpet exportation with the porportion of 15.9% was recorded as 281.2 million dollar by decreasing in the proportion of 1.6% in comparison with the same period in last year.In the same period, our exportation of carpet to USA which is the second biggest market beacme 178.2 million dollar by increasing with the proportion of 18.3%. with this re-corded exportation value, the proportion of USA in the total carpet exportation increased to 10.1%. carpet exportation aimed at Libya which was the biggest exportation market to Turkey in this period in comparison to last years same period increased with the pro-portion of 76.6% and was recorded as 168.1 million dollar. With the value of exportation, the porportion of Libyas in our overall carpet exportations proportion became as 9.5%. The highest exportation is made to countries which do not have stability such as Saudi Arabias market and Iraqs market. Gazian-tep needs USAs and the European countrys markets in order to diversify and strenghten its available market. the manifuctors stated that they needed support in international marketing and Arge studies in the interviews that we conducted for industry.

. .

.

.2013

. 75.86 . 2012-2008 22.59 32.54

. 53.27 45.85

38.76 136.396 .2012 2012 2008

. 202.18

7.6

.

* 50 .


den biraz fazlasn Ortadou, Avrupa, Rusya federasyonu, Arap yarmadas ve Afrika lke-lerine yapmaktadr. Trkiyenin 2013(Ocak-Kasm) ylnda top-lam makine hals ihracatnn % 16inin yn-lendii Suudi Arabistan dnya ithalatnda % 11,8 pay ile ikinci en byk alc olma zelli-ini tamaktadr. Trkiyenin 2013 ylnda (Ocak-Kasm) top-lam makine hals ihracatnn % 9,1inin ynlendii Irak dnya ithalatnda % 5,8 pay ile drdnc en byk alc olma zelliini ta-maktadr.

Trkiyenin ABDye makine hals ihracatnn arttrlmas riski daha az, alm gc ok yk-sek bir pazarda karll ykseltme ans ve-rebilir.

Salt ithalat/ihracat verilerine bal ve zaman ierisinde pazar pay deiimlerine odakl bir deerlendirme pazar potansiyeli belirleme-de eksik kalacandan karar vermeye destek olacak dier kstaslar da katarak: Politik riskler Ticari riskler Pazar byklne dair veriler ile de bakl-dnda

ABDnin Trkiye asndan daha az riskli, alm potansiyeli daha byk ve karllk im-kanlar daha nemli bir pazar olduu da or-taya kmaktadr.

Ama dier lkelerden ekilmek, o lkeler-den vaz gemek deildir, Aksine hem Ortado-u gibi corafi yaknlk ve kolaylklarn oldu-u lkelerdeki ihracatmz salamlatrmak ama ayn zamanda ABD pazarnda, kalc ol-maktr. zellikle Belika gibi kalite ve stan-dartlara uygunluk asndan daha rekabeti olan lkelerin pazarndan pay almak, dnya-nn en byk pazarnda karl sat yapmak hedeflenmelidir

Euronun deer kazanmas, Gaziantep iin frsat Msr, Belika, Trkiye, in ve Hindistan gibi farkl lkelerden alm yapan ithalatlar sz konusu lkelerdeki finansal deiiklikleri ya-kndan takip ediyorlar. Avrupada zellikle Belikada Euroya gei ve takip eden srete Eurodaki art sebe-biyle ithalatlarn Trkiye, Msr gibi alter-natif lkelere ynlendiini grebiliyoruz.

Ancak artlar aarlaabilir: Toptanc/ithalat-lar da tedarikiden kalite belgesi isteyebi-lecek Kalite standartlarna uyum asndan alcla-rn henz herhangi bir art bulunmamakta.

We analyzed the course which is until novem-ber 2013 and the biggest machine carpet pur-chaser USA market with the numbers. 75.86% of exportation of world machine car-pet is made by Turkey and Belgium. One of the most important changes were the obser-vation where Turkey filled the blank that Bel-gium had started to withdraw for the past 5 years. It can be easily observed that between 2008 and 2012 Belgiums markets propor-tion retreated from the amount of 32.54% to the 22.59% although Turkeys markets proportion increased from 145.85% to the 53.27%.USAs the biggest provider in 2012 was Tur-key with its exportation of 136,306 million dollar and with the proportion of 38,76%. USA exportation in Turkeys group of product increased 202,18% from the year of 2008 to the year of 2012. The fact USAs proportion where Turkeys overall machine carpet exportation was 7.76% being increased and making it for ex-porters easy the diversification of area was aimed.The effect of its geographic affinity in Tur-keys exportation can be observed. Turkey makes its a bit more than half of its exporta-tion to Middle East, Europe, Russian Federa-tion, Arabian Peninsula and the countries of Africa. Saudi Arabia where Turkeys 2013 (January-November)overall machine carpet exportation of 16% orients carries the characteristic of the fourth biggest recipient with its 11,8% proportion all around the world.Iraq where Turkeys overall machine carpet exportation of 9.1 orients, with its exportation of 5.8% porportion carries the characteristic of being the fourth biggest recipient in worlds exportation.Turkeys enhancement of machine carpet ex-portations risk being much less to USA, and the market which has the highest power of buying the chance of enhancing the profit can be given.because assessment which connected with only the data of importation/exportation and focused the changes of market proportion would be deficient by adding the criterion which helps to decide :. risks of politics. risks of commercial. when examined with the data which is con-nected with the magnitute of marketIt is evident that USA being less risky, pur-chasing potantial being much higher and the oppotunities of determination being more important market shows up from the point of Turkey.The aim is not to retreat from other countries and it is not to abandon those countries. On

.

10 * ) ( 2013

. 11.8 9.1 ** ( 2013 )

. 5.8

.

/

: . -. -

. *

. .

.

*.

*

.

/ .

*.

* .

* .

.

( .

1.2 ABD Trkiye Ekonomik likile-rinin Gelimesinde Hal Piyasasna Yansyan Durum Dnyann en gelimi sanayisi ve en byk ekonomisi olan ABD ile Trkiyenin ekonomik ilikileri ve d ticareti stratejik partnerliin nitelii-ne ve potansiyele yakr biimde ge-limemitir. AB-ABD arasnda Ser-best Ticaret Anlamas (STA) Tem-muz 2013de resmen baladndan, Trkiye Gmrk Birliindeki ykm-llkleri balamnda ABD ile benzer bir STA yapmak durumundadr. Tr-kiye iin ABD pazar ok nemli bir frsat oluturmaktadr. lkeler arasndaki ikili d ticaret, Trkiyenin aleyhine 8,5 milyar dolar ak vermektedir; 2005 ylnda bu an 465 milyon ol-duu dnlrse ABD ye ihracat ar-tmzn ne derece nemli olduu netlemi olacaktr. Trk Amerikan Konseyinin (TAK) bir aratrmasna gre, ABD pazarnn dier AB ve Orta-dou pazarla-rna gre i h r a -

to produce the same thing for other firms. Also, recipients state that they need trustworth firms.The Biggest Worlds Importers PowerUSA is one the most important market that represents 20% of the total world gross domestic product with 15 trillion dollar. With its 313 million population, USA is the biggest importers an done of the target mar-ket that attracts for-eign capital. USA has 12,5% im-ports of total w o r l d . E v e n

Ancak yakn gelecekte ithalatlarn reti-ci/tedarikilerinden de kalite standartlarna dair belge isteme durumu olabilecei gn-demde Byk lekli bir ithalat iin, halnn rengi, tasarlanan ile uyumuyorsa, teknik kalitesi nemini yitirmektedir. Hal da grsel gzellik kalitenin nne gemi durumdadr! Trend renkte hal retimi art (hemen hemen tm alc lar Suudi Arabistan iin retilen ha-llarn ABD pazar trendlerine uyumlu olma-dnn altn iziyor) thalatlarn Gaziantep reticisi ile olan g-ven sorunu zlmeli: Tasarm maliyet ve emeine sayg bekleniyor thalatlarn hepsi, reticilerden farkl ta-sarmlar beklentisi ierisinde deiller. Ancak retici firmadan temel beklenti itha-latlarn tasarlad veya satn ald tasa-rmlarn birebir yaplmasdr. thalat firmann vermi olduu tasarma sadk kalan, o tasarmn aynsn veya ben-zerini bir baka firma iin retmeyen, drst firmalara ihtiya duyduklarn tm alclar dile getirmektedirler.

1. Dnyann En Byk thalat Gc ABD, 15 trilyon dolar ile dnya toplam GSYHnn % 20sini temsil eden en nem-li pazarlarndan biridir. 313 milyonluk n-fusu ile dnyann en byk ithalats ve en nemli yabanc sermaye eken hedef pazar-larndan biridir. Dnya toplam ithalatnn % 12,5ini elinde tutan ABDnin d almlar 2009 krizi etkisi ile dm olsa dahi, 2012 ylnda tekrar 2008 seviyesini yakalam bu-lunmaktadr. 4 http://www.edc.ca/ Nisan 2013 Grafik 1 ABDnin Toplam thalatnda Geli-im, Deer ABD Dolar Kaynak : Trademap 2013 Nisan Son 10 yla dair en nemli olgu ise phesiz inin ezici biimde ABD ithalatna yerlemi olmasdr. 2006 ylndan itibaren ABDnin en nemli iki partneri olan Kanada ve Meksikann hkm biterken, yerini alan ine ynelim 2009 krizi sonras alt izilecek bir art gstermitir. Grafik 2: ABDnin Son On Yldaki thalatn-da lk 5 lkenin Deiimi Deer Baznda ABD Dolar Kaynak : Trademap 2013 Nisan Dnya Bankasnn i yaplabilir l-keler sralamasnda 4. srada yer alan ABD5, 2013 yl banda Fitch, Moodys ve S&P tarafn-dan riski artan bir lke olarak nitelendirilmesine ramen dn-ya ekonomisine yn veren bir g olmay srdrecektir.

the contrary, our aim is to reinforce our ex-portation to countries where there is not only geographic affinity like Middle East and there is convenience but also to be perminent in USA market . Taking of share from competi-tive countries like Belgium where qualit and standards in terms of convenience and doing profitible business in the worlds biggest mar-ket should be aimed.Euros gaining value is an opportunity for Gaziantepmporters who purchase from different coun-tries like Egypt, Belgium, Turkey, China, and India follow the financial changes closely in those countries in question.We can easily see that importers steer for al-ternative countries such as Turkey and Egypt beacuse of the transition to Euro especially in Europe in Belgium and the following process in the increase of Euro.However, circumstances may become diffi-cult: The wholesaler/Importer can call for a quality document, too.. In terms of harmony to the quality stan-dards, recipient do not have any requirement.. however, there may be a condition that im-porters demand document according to qual-ity standards in near future.. for an importers who thinks seriously, If the carpets color is not compatible with what is planed, it loses its technical quality. Visiual goodness is beyond the quality.. carpet production with trend colour is pre-requisite (almost all purchasers highlight the fact that the carpets produced for Saudi Ara-bia are not compatible with the USA market trends.)The problem of confidence among importers with Gaziantep producers should be solved: The cost of designment and the laber of designment should be respected. . all of the importers do not expect different designments from producers.. however, the expected thing is to be made the same thing by manifacturer firm that is designed and bought from importers.. all the recipients state that import-ers should be stick to what the firms give, and they are not expected


).

:

. *

*

.

*

.

-1

15 20 . . 313 2009 12.5

.2012 2008

4 http://www.edc.ca/ Nisan 2013

:1

Trademap2012 : . 2006

.2009


catlar asndan 3 farkl konuda dezavantajl olduu saptanmtr: rn eidi uyumazl: ABDnin ana ithalat kalemleri, hammadde ve aratrma youn rnlerden oluurken, Trkiyenin ana ihracat kalemleri emek youn ve sermaye youn rnlerdir. Nakliye maliyeti: Trkiyeden ayn rnn blgesel pazarlara nakliyat ABDye nakliyat-na gre daha ucuz ve ksa srmektedir.

ABD pazar yaps: Trk ihracatlarnn bu pazara girmesini zorlatrc ve/veya blgesel pazarlara ynelmesine sebep olan unsurlarsa u ekilde sralanabilir:

ABD tketicisinin pazarlk gc yksektir; zel rn, daha ucuza ve daha kaliteli almak-tadr. Alcnn pazarlk gc yksek olduundan yksek hacimli almlar yapmakta ancak kar marjlarn drmektedir. ABD ithalat pazar dier blgesel pazarlara gre greceli yava bymektedir. Trkiye genelinde ABDye ihracatta emek youn sektrlere odaklandndan, in ve Hin-distan gibi lkeler direkt rakip olarak Trkiyenin karsna kmakta, oysa iilik maliyet-lerinin greceli yksek olmas nedeniyle Trkiyenin bu lkelerle rekabet ans giderek za-yflamaktadr.

though USAs importation decreased with the effect of 2009 crisis, in 2002 USA caught up with the level that it had in 2008.4 http://www.edc.ca/ April 2013Grafic1 the development in the USA overall importation, the value of USA dollar Resource: Trademap 2013 AprilFor the last ten years most important fact undenyably has been that China located itself in USA importation damningly. Since 2006, the dominance of Canada and Mexico has been over , China had their position and this tendency importantly increased after 2009 crisis.Grafic 2: The first 5 countries change in USA importation over the past 10 years and the value of USA dollarResource : Trademap 2013 AprilUSA which is the 4th rank in terms of World Banks countries which is able to be worked with although seen as the country embodying increasing the risk by Fitch, MoodyS and S&p continues to be the key country to direct the world economy.1.2 The Situation which Reflects Carpet Market in the Development Relation between Turkey and USA The relation between Turkey and The USA which has the industry most developed and the biggest economy has not developed as expected with regard to economy relations and foreign trades property. Because FTA began in July of 2013 between The European Com-munity and USA, owing to Turkey custom unions obligation Turkey has to do similar to FTA with USA. USA is a big market for Turkey.Bilateral trade between countries have a 8,5 billion dollar deficit against Turkey; f thought that this deficit is 465 million in 2005, our increase in exportation to USA in what degree it is important will be clarified.According to a study held by Turkish American Work Council, It has been appointed that USA marketing has disadvaantages in three different top-ics according to The European Union and Middle: East in terms of exportersIncompatibility in variety of product: USA main importation constitute raw materials and research intensive products, however, Turkeys main exportations are labor intensive and capital intensive.- The cost of transportation: the transportation of same products from Turkey to regional market is much less cheap and lasts short.

USA market structure: The reasons why Turkish exporters go in that market and steer for regional market can be listed as below;-USA consumers bargain very well; they buy the special product as much cheaper and more qualified.- Because of the buyers puchasing power being high, they can get much but the margin of profit decreases.- USA importation market contrasted with other markets develops slowly. Because Turkey centre on labor intensive sector when wanting to do exportation with USA,the countries like China and India confront with Turkey as direct opponent, but beacuse of the laborers wage is high , the chance of competing with these countries is getting harder.

:2 /

.

Trademap2012 : & 2013 .

1.2

. 2013 .

.

8.5

2005 465 .

:

: *

.

: *

.

: - /

:

- .

- .

- .

.


El halclndan makine halsna geile bir-likte zellikle son 10 ylda Gaziantep sektr-de dev olmaya ilk adm att.Bundan 20 yl nce zellikle ehrin nald ve Nizip caddesi denilen sanayi blgelerinde k-k tezgahlarda dokunan hallar, imdi tam otomotik ve her biri bir servet deerindeki makinalarla dnyann drt bir yanna satl-mak iin hal retiyor. Trkiyedeki halnn yzde 97sinin ihraca-tn gerekletiren Gneydou Anadolu Hal hracatlar Birlii Bakan Selahattin Kap-lan 2013 yln ve son gelimeleri COMPASS Dergisi iin deerlendirdi;

2013 ylnda makina hal sektrne yatrm olarak, hedeflerimizin daha zerinde bir ya-trm yapld. Biz yzde 8 yatrm beklerken, yzde 15 zerinde yatrm gerekleti. Bu ya-trma ramen, maalesef kapasiteyi doldura-madk. Yzde 15-16 kapasite artt ama ihra-cat art yzde 10da kald. 2012ye gre ih-racatmz yzde 9.4 orannda artt. Yatrm ile ihracat art paralel deil. Atl kapasite beklenenin zerinde kald.. Yatrmlara ba-karsak, bizim ihracatmz 2.5 milyar Euro ol-mal. 2013 Devlet tevikleri ve banka faizleri iin en uygun yatrm dnemindeydi. Hal sekt-r yatrma doydu. almalarmza dnya-nn drt bir yanna almak iin devam edi-yoruz.

Yatrmlar makina parkurunaGaziantep halda dnya merkezi. Sektr-de, 150den fazla retici var. Gaziantep de-mek Trkiye demek. Hi bir retici yurt d-nda yatrm tercih etmez. Yatrm yapa-caksan dnyada Trkiye, Trkiyede Gazi-antep. Makine hal ihracatnn yzde 97si Gaziantepten. Orta lekli firmalar by-me anda ve bu nedenle daha fazla maki-na parkuruna yatrm yaplmakta. Sektr-mz u anda yatrma doymu durumda. Bu saatten sonra yatrm yapacaklarn daha faz-la dnmesi lazm. u anda yatrm iin or-tam aslnda ok msait. Bankalar ok daha cmertler. Herkes her trl krediyi kullana-biliyor. Faizler 2.5, 3le dt. Dolar faizleri dt. Devletin yatrm tevikleri devam et-mekte. Aslnda tam yatrm yaplacak hava var ama, i yatrm ile bitmiyor. Onu hazme-debilmek, sindirebilmek, dnyada daralan pazarlarda daha etkin olmak lazm. Sadece make parkuru kurma ile i bitmiyor Strate-ji plan lazm

u anda Gaziantepte 1250-1300 arasn-da son teknoloji makinalar var. Bu da gs-teriyor ki halda rakibimiz kalmad. Her tr-l rn yapabiliyoruz, byk mterilerde

Especially the last 10 years, with the transi-tion from hand made carpet to machine car-pets Gaziantep has taken the first step to become a giant in this industry.20 years ago, In the industrial estates of Ga-ziantep, especially called Unald and Nizip setreets, the carpets which were woven by the small machines nowadays carpets are produced in Gaziantep by the full automatic and each one is worth a fortune machine to sale all of the corner of the world.Southeastern Anatolia Carpet Exporters Union Chairman Selahattin Kaplan ,who per-forms 97 percent of the exports of carpets in Turkey, evaluated the year of the 2013 and latest developments for the journal of COM-PASS.

In 2013, above the our targets, an invest-ment was made to the machine made carpet industry, While we were waiting for 8 percent of investments, over 15 percent investment was realized.Unfortunately, In spite of this investment, we couldnt fill the capacity. 15-16 percent capac-ity has increased but increase in exports re-mained at 10 percent. Our exports increased 9.4 percent compared to 2012. Investment isnt parallel with the increase in exports. In-ert capacity stayed in higher than expected. If we look at investment, our exports should be 2.5 billion Euros.2013 was the most appropriate investment term for Government grants and bank inter-est. The carpet sector saturated to invest-ment. We continues to our work to open up to the four corners of the World.

Investments are to the machine course. Gaziantep is the center of the World about carpet. There are more than 150 manufactur-ers in the sector.Gaziantep means Turkey. No manufacturer does not prefer to invest abroad. If youre going to invest in the world,Turkey, If youre going to invest in Turkey, Gazian-tep. 97 percent of exports of machine-made carpets are from Gaziantep. Medium-sized companies are in growing and so more invest-ments are made to the trails of machines. Our sector saturated to investment.After this time, anyone who will make investments needs to think more. Currently, in fact environment is very suitable for investment.The banks are much more generous. Everyone can use all kinds of loans. Interest dropped to 2.5, 3. Dollar interest rates dropped. Investment in-centives of the state continue. Actually there is an environment where will be investment but business doesnt end with investment. It is necessary to digest it and become more effective in shrinking markets in the World.

. ..

. 97% 2013

2013 . 8 15 . . . 10 16-15 .2012 9.4 . . 2.5

. 2013 . .

.

. . 150 . . 97 . . . . . .

. 3 2.5 . . .

. 1250 . 1300 . .

20 18 FEBRUARY - MARCH 2014

Trkiye, toplamnda makina hal pazar yllk yaklak 1 milyar DolarIn Turkey, total annually the machine made carpet market is about one billion dollars.

Ekonomi iinde ok gl yeri ve balantlar olan makina hals tm ekonomiyi etkilemekte.Trkiye, toplamnda makina hal pazar yllk yaklak 1 milyar Dolar. Bu pazarn yaklak 900 milyon Do-lar Gaziantep de gerekletirilmek-tedir.Kresel rekabet koullar altnda, rakip lkelerde rekabet gcnn ar-trlmas ve srdrebilmesi byk nem tamaktadr.

Machine made carpet which is very strong position and with links in the economy, affects the whole economy.In Turkey, total annually the ma-chine made carpet market is about one billion dollars. This markets approximately 900 million dollars comes true in Gaziantep.Under conditions of global competi-tion, increasing the competitiveness and sustain is of great importance due to the competing countries.

.

. 900

.

.


retmeye alsak, hi bir sknt olmaz. By-le olunca ister istemez taviz vermeler, ak he-sap satlar oluyor. En byk sorun, teminat-sz satlar. Teminatsz satlar nasl temina-ta balarz, zm deiliz. Eximbankn ih-racat sigortas var ama, tam ilemiyor. Yurt dna mal sattmz firmalar ok fazla kre-dibilitesi olan firmalar deiller. Suudi Arabis-tan olsun, Ortadou lkeleri olsun byk s-knt oluyor. Halclarmz, o lkelere hallar yerel ekle versinler. Orada firma ekini de-mezse, tm malvarlna el konuluyor, de-mek zorunda.

HANG LKELER HANG HALILARI SEVYORzellikle Avrupa blgesi, ABD blgesi daha mat, daha koyu renkler tercih ediyor. Arap blgesi ve Ortadou lkeleri daha canl, par-lak talep ediyor. Scak blgeler olduklar iin, daha gze hitap eden renkler istiyorlar. Rus-lar daha souk renkler istiyorlar. Bizim illa u olsun diye bir skntmz yok. Kim hangi renk, hangi eit hal istiyorsa, retecek du-rumdayz, Herkesin durumuna gre, her ta-bakasna gre de hal retebiliyoruz. eitkli kaliteler, renkler desenler yapyoruz.

Haly bilen KARTALI bilir.Kartal markasyla 4 ktada ve 30u akn lkede yllarca halda liderlik yapan Kar-tal Tekstil, Sanat Hal markasyla yurt iin-de ilk firma arasna girmeyi baard. 700 bayi a ile Trkiyenin 7 blgesinde de bulu-nan Sanat Hal, a saysn nmzdeki yl 1100e karmaya hazrlanyor.

Bundan bir ka yl ncesine kadar tamamen ihracata alan ve Kartal Hal markasy-la yurt dnda en bilinen markalardan biri-si olan Kartal Tekstil, yurt iinde de iddias-n srdryor. 3 yl nce Sanat Hal marka-syla yurt ii pazarna alan firma, artk yurt dnda olduu kadar, yurt iinde de nem-li bir marka.Sanat Hal Ynetim Kurulu Bakan Fahrettin Kaplan, firma olarak kendilerini srekli yeni-lediklerini Ar-Ge yatrmlar ile de farkllk ya-rattn syledi.

Ar-geye yatrm

2014 yl almalarnn devam ettiini be-lirten Kaplan, Ar-ge konusundaki alma-larmz devam ediyor. Sektrde srekli yeni araylar peindeyiz. Ar-ge konusunda baz almalarmzn ksa srede netleeceini umuyoruz. 2014 ylnda yzde 25 byme hedefliyoruz. Zaten, her yl hedefimiz, yz-de 20 ile 25 arasnda bymek. hracatta ise yzde 10 civarnda bymek amacndayz.

raise the prices. There is a development more than previous butstill we arent at the desired level..

We couldnt succeed in wall-to-wall carpetWe started to produce the wall-to-wall carpet 2 years ago as Gaziantep carpet producer. Middle East market which is the biggest cus-tomer in wall-to-wall carpet, unfortunately, we could not reach the success in wall-to-wall carpet like we have achieved the success in piece carpet. Both excessive competition, and freight, besides that a shortage of customs, these are the main causes of being unsuc-cessful in wall-to-wall carpet.

Other one of the problems is encashment abroad. There are serious difficulties in pay-ing. This is our own fault. In fact we are trying to sell the goods that we produce, If we try to produce products which are sold, we wont have any trouble. As such, inevitably com-promising, open account sales are happen-ing. The biggest problem is unsecured sales. How we can connect unsecured sales to the collateral , we havent solved. Eximbank has exports insurance, but not fully committed. Companies that we sell goods abroad, havent got a lot of credibility. Whether Saudi Arabia or Middle East countries are big trouble. Our carpet manufacturers should sell the carpets those countries with their local check. If the company does not pay the check there, All of their assets are confiscated, they have to pay.

WHICH COUNTRIES LIKE WHICH CARPETSEspecially in Europe, the United States prefer more matte and darker colors. Arab region and the Middle East countries prefer more vivid,more brilliant. Because they are hot zones, they want more sightly colors. Rus-sians want more cool colors. We have no shortage of colors. we are in a situation of that who wants what colors, what type of carpet we can produce.we also produce carpet all depending on the state, according to each layer. we do several quality, colors, patterns.

The person who knows carpet knows KARTAL.Kartal Textile ,which is under the SANAT Car-pet brand has managed to become one of the top three companies in the country, with the brand of Kartal engaged leadership on the carpet for years over 30 countries on 4 con-tinents. Sanat Carpet whichs with a network of 700 dealers located in 7 regions of Turkey, is preparing to issue number of the network to 1100 next year.

.

. .

. .

KARTAL . 700

. 1200

. .

.

2014 . 2014 25 . 25 20 . 10 . 70 . 15-10 80

300 17 . . . . 17 300

. 700

30 .

bize kayyor. Ortadouda biraz azalma g-zkse de, ABD- ABye ihracatmz art gste-riyor. Yani, daha nce baka lkelerden hal alanlar da artk bize dnmeye balad. Bel-ika halda kalmad. Kapasitelerini bilmiyo-rum ama, bizim yzde 15imiz durumunda. retim kapasitemiz her ey iyi ama ticari mantmz ileriyi kapsayacak durumda de-il. Gzmzle grerek etmekteyiz. Dikkat et-memiz lazm. Strateji planmz yok. En byk firmamz bile hi bir plan yapmadan 20-30 milyon euro ile yatrm yapyor. Aklmz kul-lanmadan, grdklerimiz ile yatrm yapyo-ruz. Kasaca, gzn grd kadar gryor-sun, bu da ok mantkl deil.

Fiyatlar ykseltemedikSektrn en nemli sorunlarndan birinin katma deerli rnler retememek. 2 yl nce envanter almas yaptk. Bize ok fay-das oldu. 2013 ylnda envanteri yenileme-yi dnyoruz. nemli olan ok mal ret-mek deil, katma deerli mal retebilmek. u anda halnn kiloram 3 dolara geliyor. Bunu 5-6 dolara ykseltmemiz lazm. Makina yat-rmndan daha ok katma deerli rnler ya-pp, gcmz artrmamz lazm. rn artt, eitlilik artt, ama fiyat bir trl ykseltme-dik. Eskiye nazaran geliim var ama hala is-tenilen seviyede deiliz..

Duvardan duvarada baarl olamadkGaziantepli halclar olarak 2 yl nce duvar-dan duvara hal retimine baladk.En b-yk mterisi Ortadou pazar olan duvar-dan duvara halda maalesef para halda ya-kaladmz baary yakalayamadk. Hem ar rekabet, hem navlun, hem de gmrk sknts, duvardan duvarada halda baar-l olamaymzn ana nedenidir.

S o r u n l a r-dan bir di-eri ise yurt dn-da tahsi-lat. deme-lerde ciddi sknt la-rmz var. Bu kendi hatamz. rettii-miz mal s a t m a -ya alyoruz aslnda, satt -mz mal

Not only, business doesnt end with build the MAKE trail but also Strategy plan is neces-sary.

Currently there are about 1250-1300 the latest technology machines in Gaziantep. It shows that there isnt any opponent for us in the carpet. We can make any kind of product, great customers are moving us, too. Although it seems a little decrease in the Middle East,it seems that our exports has increased to the USA-EU. So, previously, people who buy car-pets from other countries started to return to us. Belgium finished about carpet. I dont know their capacity but 15 percent of us. Our production capacity, everything is well but our commercial logics arent good to cover the fu-ture. We should be carefully. We havent got strategy plan. Even our the largest company is investing 20-30 million euros without mak-ing a plan. Without using our minds, we invest what we see. It doesnt very sensible,too.

We didnt raise prices.One of the most important problems of the industry that unable to produce value-added products. we made working of inventory 2 years ago. It was really useful for us. We think to renew the inventory in 2013. The impor-tant thing is to produce value-added goods not to produce a lot of goods. Currently, the ki-logram of the carpet cost is 3 dollars. We have to raise it to 5-6 dollars. Instead of machin-ery investments, we need to making value-added products to increase o u r strength. Product has increased. di-versity has in-creased, but we couldnt

. . . . 15% . . . . 30-20 .

.

. . . .2013 . . 6-5 . 3 . .

.

. .

. .

. .

. .

. .

.

.

.


geen yl 70 milyon dolarlk ihracat yapm-tk. Bu rakam nmzdeki yl yzde 10-15 artla 80 milyon dolar geecektir.

17 koleksiyon, 300 desen3 yl nce Sanat hal markasyla yurt ii piya-saya girdik. Umduumuzdan daha fazla me-safe kat ettik. O kadar kkl firmalar varken, bir ounu geride brakarak, ilk firma ara-sna girdik. u anda rnleri, kalitesi ve e-itlilii ile ses getiren firmalardan birisiyiz. 700 civarnda bayimizde, 17 koleksiyon ve 300 eit rn ile vatandalarmza en kali-teli haly sunmaya alyoruz.

30 lkeye ihracatD pazarda hala etkiniz.unu zellikle belirt-mek gerek. Dnyada hal bilen, Kartal mut-laka bilir. 30 lkeye ihracat yapyoruz. 4 kta-da 30u akn lkede biz varz. Tabiki bu bi-zim iin yeterli deil. Hedef bitmez. Ortadou skntya girince, hemen yeni pazarlara al-dk. u anda ABD pazarndan ok iyi verim alyoruz dedi.

Yeni yatrmlar olabilirKaplan, hal ve yan sanayisi olan mobilyada uzun vadede yeni yatrmlar geekletirebili-riz.Bunun iin biraz daha zamana ihtiyala-rmz var.

A few years ago with the brand of Kartal Carpet worked exclusively on exports and one of the best-known brands abroad Kartal Textiles continues to its claim in the country, too. 3 years ago,The company which is with the brand Sanat Carpet got into the domestic market, is an important brand in the country as well as abroad,too.Sanat Carpet chairman Fahrettin Kaplan said as a company that continuously renew them-selves and also make a difference with R & D investments.

R & D investmentKaplan who is stating that the work continues for 2014 Our efforts continue about R & D. We are constantly on the lookout for new ways in the Sector. We hope that some of our work about R & D will become clear in a short time. We aim 25 per cent growth in 2014. Our aim every year, to grow between 20 and 25 percent. Our aim to grow by 10 percent in exports. We made $ 70 million exports last year. This figre which increased by 10-15 percent, will exceed $ 80 million next year.

17 collections, 300 patterns3 years ago we entered the domestic market with the brand Sanat Carpet. We grew up more than we hope. Despite being so well-established companies, leaving most of them behind, We have become one of the top three companies. Currently, one of the companies that resonates with products, quality and diversity.We are trying to provide our citizens the highest quality carpet with 17 collections and 300 kinds of products in about 700 dealers..

Exports to 30 countriesWere still active in the foreign market. We need to emphasize that the person who knows carpet knows KARTAL absolutely in the World. We are exporting to 30 countries. We are dedicated in over 30 countries on 4 continents. Of course this is not enough for us. Target doesnt end. When the Middle East entered in trouble, we immediately open up new markets. Currently we are get-ting very good yields from the U.S. market. Said.New investments can be we can performe new investments in the long term in the carpet and supply industry which is furniture. We need to have a little more time for this.

. 30 . . 40 . .

.

. .


2005 yl Royal hal kurulu , Royal BCF ku-rulu :2004retim kapasitesi : yllk teorik 5.3 mio M2plik yllk teorik 18.735 TONrn eidi : Hal (akrilik ) ve plik (PP)

Kraliyet, krallk, krallara layik ,asil anlam-larn tayanROYAL ismini setik.

Hal 85.000M2 ak alan ( 50.000 M2 ka-pal alan )plik 21.450 M2 ak alan (13.500 M2 ka-pal alan)668 kii istihdam ediyor.

Royal Hal olarak, satlarmzn %20si ih-racat satlarmzdan olumaktadr.30 lke-de Royal Hal ve Pierre Cardin markal 650 sat noktas bulunmaktadr. Ukrayna, Al-manya, Trkmenistan, Suudi Arabistan, Rusya, Azerbaycan, Birleik Arap Emirlikle-ri, Romanya, bata olmak zere 30a yakn lkeye ihracat yaplmaktadr.plik olarak ise, ihracat sat gelirlerimiz %96ya kadar ulamtr. Avrupann en b-yk tufting reticileri mterilerimiz arasn-da yer almaktadr. Belika, Hollanda, Lib-ya, Suriye, ngiltere bata olmak zere ku-rulduu yldan bu yana yaklak 30 l-keye ihracat yaplmaktadr. Yllk 5.3 mil-yon metrekarelik retim kapasitesine sa-hip Gaziantepdeki 500 dnm zerindeki 85.000 metrekarelik tesisimizde 4000den fazla desen hal reterek, Trkiyeye ve dn-yaya satyoruz. Bunun yan sra 2013 yln-da hal ve iplik tesisine yapm olduumuz ilave yatrmlarla kapasitemizi ve hal eit-liliimizi arttrmaya devam ediyoruz. Yurt iinde ve yurt dnda daha fazla sat nok-tas ve showroom aarak mterilerimizin bize Trkiye ve Dnyann her yerinde ula-masn kolaylatrmaya alyoruz.

Yurtii Hal 18 adet blge bayi ile bunlara bal 1349 alt bayi 208 showroom (mnha-sr bayi) (Aralk 2013 itibariyle)

AR-GE ve inovasyon bizim iin ok nem-li bu nedenle herhangi bir bte belirlemi-yoruz. Bu kadar hal firmasnn markas-nn iinde Royal Hal olarak tannmak, ku-rulu yllarmz ok eskiye dayanmamasna ramen hzl ve baarl bir grafikle gerek-lemitir. Bir rn ne kadar kaliteli yapsa-nz da emeinizin karlnn alnmas iin marka olmak gerekir.Biz de kuruluumuz-dan beri bu yolda ilerledik, gnmzn ko-ullaryla dinamik, kreatif ve inovatif rn-ler zerinde younlaarak Ar-Ge almala-rmz bu dorultuda ilerlettik.

Royal Carpet Founding Date: 2005Royal Carpet Founding Date: 2004Production Capacity: Annual thoretic 5.3 mio m2Yarn annual theoric: 18.735 tonProduct range: Carpet (acyrlic) and Yarn (PP)

We choose ROYAL, meaning kingdom, roy-alty.

Carpet: 85.000 m2 outdoor area (50.000 m2 indoor area)Yarn: 21.450 m2 outdoor area (13.500 m2 indoor area)668 people is employed.

20% of our sales comes from export. There are 650 sales office, branded Royal Carpet and Pierre Cardin, in 30 country. It is exported to 30 country, particularly to Ukraine, Germany, Turkmenistan, Saudi Arabia, Russia Azerbaijan, United Arab Emirates, Romania. As for yarn, our export sale incomes reach 96%. Europeans most popular tufting suppliers are one of our cli-ents. Since foundation, exporting almost 30 countries, particullarly Belgium, Holland, Lebanon, Syria, England. In our complex, 85.000 m2 on 500 decare area, we produce more than 4000 designs and sell to all Tur-key and World. Besides that, in 2013, we go on to extend our capacity and carpet collections by new investments. By opening new shops and showrooms in Turkey and in abroad, our customers an reach our prod-ucts from all over the world easily.

Domestic Carpet: 18 regional distributors and related to these 1349 section 208 show-room. ( Exclusive Section since december, 2013)

Research-Development (r&d) and innova-tion are important for us. So we do not set a budget. To be popular, as Royal Carpet, in lots of carpet companies, although not be-ing too old, occurs quickly and victoriously. Should being rewarded, it is necessary to be a brand even if you do the best quality. We follow this way since the foundation. Our r&d performances focus on dynamic, cre-ative and innovative products.

How was 2013 for Royal Carpet? What are the investment and export targets and expectations?In first nine months of 2013, Royal Carpet reached the highest value on carpet and yarn production and sale rates since its his-tory.

4000 85000 ) ( 500 5.3

. 2005

.2004 BFC 5.3 :

18735 : )PP( )( :

.

( 85000 ) 50000

21450 ) 13500 (

. 668 20 30 650 . . ( 4000 85000 ) 500 5.3 . .2103

. . .

.

. 2013 -

2014 .2013 2013

. 20 .

.


..

Gaziantepten halka arz edilen tek hal firmas: Royal HalSole Producer Company, Served From Gaziantep To Public: Royal Carpet

Royal Hal Genel Mdr Cihan Da-c Avrupann en byk tufting reti-cileri mterilerimiz arasnda yer al-maktadr. Belika, Hollanda, Libya, Suriye, ngiltere bata olmak zere kurulduu yldan bu yana yaklak 30 lkeye ihracat yaplmaktadr. Yl-lk 5.3 milyon metrekarelik retim kapasitesine sahip Gaziantepdeki 500 dnm zerindeki 85.000 met-rekarelik tesisimizde 4000den faz-la desen hal reterek, Trkiyeye ve dnyaya satyoruz. diye konutu.

Cihan Dac, CEO of Royal Carpet; Europeans most popular tufting suppliers are one of our clients. Since foundation, exporting almost 30 countries, particullarly Belgium, Holland, Lebanon, Syria, England. In our complex, 85.000 m2 on 500 decare area, we produce more than 4000 designs and sell all Turkey and World.

.

.


Uzun bir sreden beri Trkiyenin parlayan yldz Gaziantepten halka arz edilen tek retim firmas olmamz sektrdeki yerimi-zi daha da glendirmitir. Bunu hem halka arz almalarnda hem de halka arz olduk-tan sonra da grdk, gryoruz. Borsa s-tanbul Bakan Dr. brahim Turhann da be-lirttii gibi, Halka ak irket olmak sorum-luluk gerektirir. Artk sadece alanlarnza ya da mterilerinize kar deil paylarn-z alp satacak olan yeni ortaklarnza kar- da sorumlusunuz. Bizler bandan beri bu bilinle yola ktk. Royal Halnn ser-mayesinin yzde 28,75ini temsil eden pay-lar 3 Maystan itibaren Borsa stanbulda ilem gryor. Royal Hal olarak halka arza 3 yl ncesin-de karar verdik, ve ncelikli icraatlarmzn

arasna koyduk. Son 3 yl halka arz sreci-ni ve sonrasn planlayarak geirdik. Bu s-rete halka arz ile ncelikli firmamzda ya-plmas gereken nlemler ve dzenlemeler almaya baladk ve bunlar bu srete ger-ekletirdik. Halka arzn firmalara kaynak yaratmak dnda, kayt disiplini geliimi ve effaflk alarndan da ciddi fayda sala-yacan ve kurumsallama tarafnda tm gerekliliklerin yerine getirilip, uluslarara-s standartlara ulalmas asndan bir d-nm noktas olduunu halka ak irketler-den ve zellikle BORSA STANBULdan takip ederek, bu yolda ilerledik.

Royal Halnn baars gerek dier irketler gerekse sektr ve Gaziantep iin bir yol gs-terici ve baarl bir rnek olmutur.

Gaziantepin halda dnya merkezi olma-s, Royal halnn ise yeniliklerle bu gelii-me katk sunmas Gaziantep halclk sek-trnn nmzdeki dnemini nasl etki-lemitir?Trkiyede sektrn bymesini destekle-

Belgium, Holland, Lebanon, Syria and Eng-land.

Target Markets: USA, England, Eastern Eu-ropean Countries, Central and Latin Ameri-ca, Northern Africa and Middle East.

Which message does Royal Carpet, taking part in ISO 500 large industrial enterpris-es and getting into stock market, sign to his shareholders and markets?For a long time as we are the sole produc-er company, served from the shining star Gaziantep to community, we get strength in market. We experience that both before serving to community and also after serv-ing the community. As Dr. brahim Turhan, Istanbul Stock Exchanges Chairman, men-

tioned To be opened to community requires responsibility. You are no longer responsible for just your employees or your customers; also responsible for your shareholders, who will buy and sell your sharings.We began our duty with that understanding since our foundation. 28,75% ratio, repre-senting capital of Royal Carpet, is processed in stanbul stock market since May, 3. As Royal Carpet, we decided to serve in com-munity before 3 years and give this priority in export.We served in our recent 3 years as planning to serving community ways. During this pro-cess, besides serving in community, we take precautions and make arrangements which should be done as primarily.We follow up particularly stanbul Stock Market and publicly corporations. As a re-sult, experience that serving to community does not only create source for companies; but also provides benefit in provision dis-ciplinary improvement and transparency. Futhermore, after meeting all requirements for instituionalizing, support to reach inter-

3 . 3 . .

.

. -

. 4.5

. 2011-2007

. .

.

.

. -

4 .2013 3640000 2013 / 10 .

.2013 7 2014 . 4 10 2634000 .

.2013 10 .2014 20

. 23 -

2014

. .


Royal Hal iin 2013 yl nasl geti? 2014 yl yatrm, ihracat ve byme he-defleri ile beklentileri nelerdir?Royal Hal, 2013 yl ilk dokuz ayda hal retimi ve iplik retimi ve sat miktarlar bakmndan kurulduu tarihten beri en yk-sek deerlere ulamtr. Yln ilk yarsnda gelen yatrmla ilave hal retim tezgah ve iplik retim hatt alnd gz nne alnd-nda sat rakamlarnda grlen ykseliin 2013 ylsonuna kadar devam etmesi beklen-mektedir.

rettii hal satlarndan elde ettii gelirin %20si yurtd satlardan olumaktadr. hracatn yapt akrilik kullanlarak reti-len hallar, Polipropilen (PP) hammaddesin-den retilen hallara gre katma deeri yk-sek ve ihracat getirisi daha fazladr.

Sat A ve Mteriler: 30 lkede 45 distri-btr aracl ile Royal Hal ve Pierre Car-din markal rn satan yaklak 650 sat noktas bulunmaktadr.

hracat Yaplan lkeler: Ukrayna, Alman-ya, Trkmenistan, Suudi Arabistan, Rusya, Azerbaycan, Birleik Arap Emirlikleri, Ro-manya, bata olmak zere 30a yakn lke-ye ihracat yaplmaktadr.

Hedef Pazarlar: Cezayir, Libya ve Brezilya

rettii PP iplii arlkl olarak yurtdn-daki byk hal reticilerine satmakta, ok az miktarda da kendi hal retiminde kul-lanmaktadr. 2012 ylnda toplam iplik sa-t gelirlerinin %91i ihracat kaynakl iken bu oran 2013 yl Haziran dnemi verilerine gre %96ya ulamtr.

Belli Bal Mteriler: Avrupann en byk tufting hal reticileri arasnda yer alan Bal-ta (Belika), Associated Weavers (Belika), Condor (Hollanda), Beaulieu (Belika), Be-tap (Hollanda), ve Regency (ngiltere)

hracat Yaplan lkeler: Belika, Hollanda, Libya, Suriye, ngiltere bata olmak zere kurulduu yldan bu yana yaklak 30 lke-ye ihracat yaplmtr.

Hedef Pazarlar: A.B.D, ngiltere, Dou Avru-pa lkeleri, Orta ve Latin Amerika, Kuzey Af-rika ve Ortadou

SO 500 byk sanayi kuruluunda yer alan ve Borsaya alan Royal hal, his-sedarlarna ve piyasaya yeni dnem iin nasl bir mesaj vermektedir?

It s expected that, when looking for new in-vestment in first half of the year, production booth and yarn production line, sale rates progression until the end of 2013.

20% ratio of carpet selling income, pro-duced by Roal Hal, is composed from ex-port sales. Carpets, made of acryclic, are higher added value than polypropylene (PP) carpets; furthermore their export revenue is more than PP Carpets.

Sales Network and Customers: There are almost 650 store, selling Royal Carpet and Pierre Cardin Brand, in 30 country with 650 distributors

Exported Countries: Exported to 30 coun-try, particularly to Ukraine, Germany, Turk-menistan, Saudi Arabia, Russia Azerbaijan, United Arab Emirates, Romania.

Target Markets: Algeria, Lebanon and Brazil

Royal Carpet mainly sells PP yarn, pro-duced by Royal Carpet, to foreign carpet producers and use just some of them for its carpets.

As in 2012, 91% ratio of yarn selling com-posed from export sales; in June, 2013, 96% ratio of yarn selling composes from export sales.

Main Customers: Balta (Belgium), one of the main tufting carpet producer in Europe. Associated Weavers (Belgium), Condor (Hol-land), Beaulieu (Belgium), Betap (Holland) and Regency (England)

Exported Countries: Since its foundation, exported almost 30 country, particularly to

650 :

. 45 30 30 :

. . :

. 2013 /

.2012 %91 %96 :

.

: 30

. :

. - 500

. . : . . 29.75 .

.


yen ana etkenleri makroekonomik zelliklere bakarak orant-lamak mmkn. Trkiye, 2007-2011 yl aras bileik olarak alrsak %4,5 bymtr.Gelecek dnemlerde de GSYHnn artmas ile harcanabilir ge-lirin artmasyla hal sektrnn bymesini srdreceini ngrmekteyiz.Demografik olarak da nfusumuz hzla art gstermektedir. Gen nfusun artmas da sektr olumlu etkileyen bir fak-trdr.Ekonomimizde ev eyalarnn tketimdeki pay hzla artmak-tadr, bu da dorudan hal sektrn etkilemektedir.Ayrca, son yllarda artan yeni konut projeleri, kentsel dn-m, deprem yenilemeleri gibi faktrlerle artan, yenilenen ko-nutlarla sektr hzla gelimeye devam edecektir.

Yeni yatrmlar dnlmekte midir?Royal hal 2013 ylnda da yatrmlarna devam etmitir.Hal retim kapasitesini arttrmak amacyla 3.640.000 Avro yatrm ile satn ald 4 adet Van de Wiele marka hal tezga-hndan ikisi Temmuz aynda dier ikisi ise Austos aynda retime balamtr.retim artnn 2013 yl toplam cirosu-na etkisinin %10 olmas beklenmektedir.

2014 yl ierisinde 7 ek hal tezgah daha alnmas ve alnan yeni tezgahlarn bir ksm ile 4 eski tezgahn satlarak yeni-lenmesi planlanmaktadr.Halka arz srasnda yaplan firma deerleme ve fiyat tespit raporlarlarnda, 2014 ylnda 3 tez-gah alm planlanm olmasna ramen gerekleen talebin planlanana oranla olduka yksek olmas yaplan yatrmlar-da hzlanmaya dolaysyla alnan tezgah saysnn arttrm-na neden olmutur.

iplik retim kapasitesini arttrmak amacyla alm olduu 2.634.000 Avro deerindeki Tricolor yeni retim hatt ile yl-lk iplik retim kapasitesini %10 orannda arttrmtr. Sz konusu retim artnn 2013 yl toplam cirosuna etkisinin de %10 olmas beklenmektedir.

2014 yl ierisinde biri polyester dieri polyamid olmak ze-re 2 iplik hatt alm yaplmas planlanmaktadr. Bu yatrm sonucu iplik retim kapasitesinde %20lik bir art ve toplam olarak ylda 23.000 ton olmas beklenmektedir. Halka arz s-rasnda yaplan firma deerleme ve fiyat tespit raporlarnda-ki verilerde 2015 ve 2017 de yaplmas planlanan yatrm-lar, arz an kapamak ve tesislerin farkl zelliklerdeki iplik retim yetisi arttrmak amacyla ne ekilmitir.

Hal sektrnn genel anlamda sorunlar ve zm nerileri nelerdir?Kalifiye eleman eksiklii, taklitilik, tescilli olan rnlerimizin baka firmalarca yaplyor bu konuda yasal bir mdahale s-reci olmad iin engel olamyoruz.

2014 ylnda Royal halnn sktre ve tketicilere bir srprizi olacak m?Bizde yenilikler bitmez, yine tketicilerin faydasna srprizle-rimiz olacaktr. Bundan emin olabilirsiniz.

national standarts, which is an important point.

Great achievement of Royal, indicative for Gaziantep, is a model for both the other companies and sectors.

Gaziantep is center of carpet in the world. In this process, Royal Carpet makes contibution to these developments with innova-tions. How is Gaziantep effected by Royal Carpets this contri-bution?It is possible to proportion, as looking to macroeconomical fea-tures, the main effects of Turkeys carpet innovation. Turkey, as taken combined in 2007-2011, developed 4.5%.We predict that, for next periods, carpet sector will develop with extending gross domestic product and disposable earnings.

Population, as demographical, swiftly increases. Especially young population growth effects the sector in a positive way.

When examine the economy, rate of household good expenses de-velop so quickly, which effects directly to carpet sector.

Additionally, sector will go on to developing by recent improved housing projects, urban transformation, renovations due to the earthquake.

Is there any plans for new investments?Royal Carpet goes on the innovations also in 2013; buy new 4 Van de Wiele branded carpet benches with 3.640.000 Euro investment on the purpose of carpet production capacity development. Two of these benches start to work on July and rest of them on August. It is expected that speed up will effect 2013 annual indorsement in a 10% growth rate.For 2014, it is planned buying new 7 added carpet benches; af-ter adding to these 7 benches in 4 benches, some of them will be sold and renewed. In fact it was planned for 2014 to buy just 3 new benches; but because of increased demanding is more than planned, we decide to boost our innovations and buy 7 new carpet benches. New bought Trico, on the purpose of extending yarn production capacity - value at 2.634.000 Euro is expected to effect 2013 annual indorsement in a 10% growth rate, too.

It is planned for 2014, it is planned to buy new 2 yarn lines, one of them is polyester and the other is polyamid. After this investment, it is expected to 20% growth in yarn capacity; and for annual it is planned totally 23.000 ton. In company evaluation and price fix-ing reports, 2015 and 2017 investment projects applied an earlier date. The purpose of this is to close the demand deficit and extend the yarn production ability.

What are the common problems on carpet sector and solution offers?Lack of qualified employee. Artificialness, our proprietary products are imitated by the other companies and there is no legal barrier for that. Does Royal Carpet have any surprise for carpet sector and customers?Our innovations are never-ending. We will have useful surprises for our customers. Be sure of that.


ledik. 5. OSBde 50 bin metrekarelik alana, yeni yatrm yapacaz. inde yine iplik te-sisi ve hal tezgahlar bulunan entegre bir yatrm olacak. Son model makinalar geti-rerek, pazardaki paymz ykseltmeye a-lacaz. Yllk 3-5 milyon dolardan bala-yan bu yatrmlar, 5 yl sonunda 50 milyon dolar bulacak.

Markalamaya yneleceizBu kadar ciddi yatrmn ardndan, mar-kalamak ve i pazara girmek tabi ke d-ncelerimiz arasnda. u anda bunun ha-zrlklarn yapyoruz. Marka teslice gn-derdiimiz baz markalarmz var. Bunun ardndan, bir ka yl sonra i pazara y-nelme planmz var. Bunlar bir anda olmu-yor. Zaman gerek.

for next year. That means 30% relative growth rate. That investments total value is 2 million Euro, which is capacity increase orianta-tion. We determine our next 5-year-road-map; make a new investment in 50 thou-sand-square-meter area, in 5. Organized Industrial Zone. Yarn facilities and carpet looms, once again, are located on that in-vestment. We try to extend our market share by providing new machines. In the beginning, these investments are 3-5 mil-lion dolar as annual; will be 50 million do-lar at the end of five years.

. 500

.

. 5-3

. 50

.

.

..


2013de yerimizde saydk2013 yl genel anlamda iyi geti desekte, kapasite artr-m ve ihracatta beklentileri-mizin altnda kaldk. Hedefi-mi tutturamadk, Her yl yzde 20-25 kapasite art yapyo-ruz. Ancak, 2012 yl ile 2013 yl arasnda inracat rakam-larmz arasnda fark olmad. Bunun nedeni de hem Arap pa-zar, hem de Ab lkelerindeki ekonomik krizi diyebiliriz. Bu yl 100 milyon TL ihracat he-defledik ama, geen yl olduu gibi, 33-35 milyon dolar ban-dnda kaldk.

Entegre bir fabrikayzKurulu 7 hal tezgah, iplik tesisi ile entegre bir firmayz. Kendi ipliimizi retiyor, ret-tiimiz iplii de, hal da kulla-nyoruz. nmzdeki yl iin 2 hal tezgah daha siparii ver-dik. Bu da yzde 30 orannda byme anlamna geliyor. Bu yatrmn toplam deeri 2 mil-yon Euro deerinde. Bu yat-rm, kapasite artrmna yne-lik bir yatrm. nmzdeki 5 yl iin yol haritamz da belir-

We come to standstill in 2013Even we tell that year of 2013 passes well, fall short of our capacity in-creasing and exporting mark; and not be able to achieve the target. Each year we increase 20-25% capacity. Yet; there is no increasing on export figures between year of 2012 and 2013. We can tell its reason is economic crisis; takes part in both Arabic Countries and EU Countries.

We aimed 100 million TL export for this year; but just like last year, stayed in 33-35 million-dolar-line

We are an integrated factoryWe are an integrated company with seven-estab-lished carpet looms and yarn facility. We produce our own yarn and use this yarn in the carpets; also, ordered 2 carpet looms

5 ylda 50 Milyon Dolarlk Yatrm50 Million-Dollar Investment In 5 Years 5 50

Halda tamamen ihracata al-an Erkaplan Hal, nmzdeki 5 yln yol haritasn belirledi. Erkaplan Hal her yl iin yapa-ca yzde 20 kapasite artrm-laryla, 5 yl iinde 50 milyon dolarlk yatrm ve yzde 100 kapasite artrm hedefliyor. Y-netim Kurulu Bakan Mehmet Kaplan, firma olarak hedefleri-ni COMPASSa aklad.

Erkaplan Carpet, working com-pletely on exporting, decides his next 5-year plan. Erkaplan Carpet, by 20% capacity in-crease for per annum, aims 50 million dolar investment and 100% capacity increasing. Mehmet Kaplan, chairman of the board, expresses the com-pany targets to COMPASS.

) (

%20

50 %100

.

.

2013

2013

. 25-20

. .2013 2012 .

100

. 35 -33

7

.

30 2

.


25 lkeye ihracatYurt dnda iyi bir pazar paymz var. rettiimiz mal satabiliyoruz. Daha olsa onu da satarz. retim arttka, yeni pazar araylarmz oluyor. Gidip kendimize yeni m-teriler bulduumuz gibi, fuarlar araclyla srekli kendimize yeni pazarlar da aryoruz. Geen haf-ta Nijeryada fuara katldk. Daha nce Suudi Arabistanda ciddi bir hakimiyetimiz vard. imdi ise 20-25 lkeye eit akilde mal satyo-ruz.

Ar-ge almalarmz varKendi iimizde srekli yenilik ya-pan bir firmayz. Renk, desen ve eitlilii artrc olarak srekli a-lmalar yapyoruz. Ar-geye ok nem veriyoruz. Ar-ge ekibimiz s-rekli inovasyona ynelik alma-lar yapyorlar. Son yllarda kalite-ye ok fazla nem veriyoruz. Kalite n plana karsa, eitte oalyor.

El halsn dndk amaEl hals ok eskilerde kald ama, artk tam otomatik tezgahlar, el hal grnml hallarda retebi-liyorlar. Bu nedenle, bir ka yl el hals retimine ynelmeyi dn-dk. Ancak, bu sektrn pazar ok farkl. nmzdeki yllarda duvar-dan duvara halya ynelebiliriz. uvardan duvara da zor bir sektr. Kar marj dk olduu gibi, nav-lun bedelleri de olduka yksek.

We turn towards to brandingAfter these all serious investments, branding and penetrating into domestic market, surely, are our plans. At the moment, we prepare for that. We have some brands, sent for trademark registration. Fol-lowing this, we plan turn on to domestic market after a few year. Furthermore, these do not occur all in one breathe; needs time.

Exporting to 25 different countriesWe have a good market share in abroad, be able to sell the product, produced by us. If we have more, we would also sell it. We look for new market areas by production increasing. As we find new customers, all the time, look for new market areas by exhibitions. Last week, we attend a fair in Nigeria. Previously, we were really dominant in Saudi Arabia. Yet, just now, we sell product to 20-25 different countries, equally.

We have research-development activitiesWe are a company, frequently make innovations. Always make researchings for increasing color, de-sign and diversity. Research-develeopment (r&d) is too important for us. Our r&d team makes innova-tion-orientated researches. During th recent years, we attach great importance on quality. If quality stands out, then diversity increases.

We think about hand-made rug, butHand-made rug go out of date; yet, now, full au-tomatic looms are able to produce hand-made-like carpets. For that reason, we planned to produce hand-made carpet; however, its sectoral market is too different. We may turn on to wall-o-wall carpets, in next years. Moreover, also wall-to-wall carpet is a difficult sector. As well as its profit margin is low, its freight cost is high.

25

. . .

.

. .

. 25-20

.

. .

.

..

. .

.

.


yurt dnda olduu kadar, yurt iinde de nemli bir marka.Sanat Hal Ynetim Kurulu Bakan Fah-rettin Kaplan, firma olarak kendilerini srekli yenilediklerini Ar-Ge yatrmlar ile de farkllk yarattn syledi.

Ar-geye yatrm2014 yl almalarnn devam ettiini belirten Kaplan, Ar-ge konusundaki a-lmalarmz devam ediyor. Sektrde s-rekli yeni araylar peindeyiz. Ar-ge ko-nusunda baz almalarmzn ksa sre-de netleeceini umuyoruz. 2014 ylnda yzde 25 byme hedefliyoruz. Zaten, her yl hedefimiz, yzde 20 ile 25 arasn-da bymek. hracatta ise yzde 10 ci-varnda bymek amacndayz. geen yl 70 milyon dolarlk ihracat yapmtk. Bu rakam nmzdeki yl yzde 10-15 art-la 80 milyon dolar geecektir.

an important brand in domestic as much as overseas now. The board chairman of Sanat Hal Fahrettin Kaplan stated that they refresh themselves continuously and make difference with researh devel-opment (r&d) investments, too.

Investment in Research Development Stating that 2014 - year studies are going on Kaplan also said that our re-search development studies continue. He said that we are in search of new things and also hope that some of our studies about research development will be com-plete before long. Furthermore, he stated that we aim at 25% growth in 2014 and that our goal is to grow between 20% and 25% this year. We are aiming at growing about 10% in exportation. We

.

.

: . . . 2014 25 20 . . 10


Bundan bir ka yl ncesine kadar tamamen ihracata alan ve Kartal Hal markasy-la yurt dnda en bilinen markalardan bi-risi olan Kartal Tekstil, yurt iinde de iddia-sn srdryor. 3 yl nce Sanat Hal mar-kasyla yurt ii pazarna alan firma, artk

Until a few years ago, completely working for exportation and known as one of the most popular brand overseas Kartal Tekstil maintains its claim in domestic. The firm that spreads to the domestic market with its brand Sanat Hal three years ago, is

.

KARTAL

With the brand of Kartal Tekstil taking the lead in their carpets to over 30 countries and 4 continents achieved to become the one of the three firms in domestic with the brand of Sanat hal . Situated in Turkeys seven region with its 700 dealer network, Sanayi Hal is pre-paring to increase its number of nets to 1100 next year.

30

4

SANAT .)(

700 1100

.

Kartal markasyla 4 ktada ve 30u akn lkede yllarca halda lider-lik yapan Kartal Tekstil, Sanat Hal markasyla yurt iinde ilk firma arasna girmeyi baard. 700 bayi a ile Trkiyenin 7 blgesinde de bulunan Sanat Hal, a saysn n-mzdeki yl 1100e karmaya hazr-lanyor.

Haly bilen KARTALI bilirWhoever knows the carpet knows the KARTAL too


17 koleksiyon, 300 desen3 yl nce Sanat hal markasyla yurt ii pi-yasaya girdik. Umduumuzdan daha fazla me-safe kat ettik. O kadar kkl firmalar varken, bir ounu geride brakarak, ilk firma ara-sna girdik. u anda rnleri, kalitesi ve eit-lilii ile ses getiren firmalardan birisiyiz. 700 civarnda bayimizde, 17 koleksiyon ve 300 e-it rn ile vatandalarmza en kaliteli haly sunmaya alyoruz.

30 lkeye ihracatD pazarda hala etkiniz.unu zellikle belirt-mek gerek. Dnyada hal bilen, Kartal mut-laka bilir. 30 lkeye ihracat yapyoruz. 4 kta-da 30u akn lkede biz varz. Tabiki bu bizim iin yeterli deil. Hedef bitmez. Ortadou s-kntya girince, hemen yeni pazarlara aldk. u anda ABD pazarndan ok iyi verim alyo-ruz dedi.

Yeni yatrmlar olabilirKaplan, hal ve yan sanayisi olan mobilya-da uzun vadede yeni yatrmlar geekletire-biliriz.Bunun iin biraz daha zamana ihtiya-larmz var.

did 70- million dollar exportation last year. This figure will surpass 80 million dollar with the growth of about 10% and 15% next year.

17 collections and 300 patternsWe started domestic market with the brand of Sanat hal three years ago and we progressed more than we had expected. Although there were so many essential firms, we left behind them and became one of the three firm. Now we are important firm that influence with our products and their quality and their diversity.

Exportation to 30 countries We are still active in foreign market. to make it even clearer, the one who knows carpet on Earth knows Kartal, too. We are doing exportation to 30 countries and we are located in more than 30 countries and four continents. Of course, it is not enough for us and our targets will not come to an end. When Middle East got some problems we went into a new markets. Now, we get efficiency in USA markets he said.

We can make neew investmentsWe can make new investments in fur-niture that include Kaplans carpet and supporting industry in the long term. We need much more time in order to re-alize this.

70 15 10 .

. 80 300 17

: . . . .

. 300 17 700

300 . . 300 . . 4 30 . .

.

. .


Gaziantep hal sektrnn yeni markalar arasnda yer alan Majestic Hal, 30 lkeye ihra ediliyor.

Gney Tekstil bnyesinde yer alan Majestic Hal 2011 ylnda kuruldu. 1990 Ylnda hal iplii ticareti yaparak ticari hayatna bala-yan Gney Tekstil, dnem dnem hal ihra-cat da gerekletirirdi. 1998 Ylnda iplik retimine balayan Gney Tekstil, 2011 y-lnda Majestic Hal olarak hal retimine de balad. Son teknoloji rn 6 adet hal ma-kinesi ile faaliyet gsteren Majestic Hal, yl-lk 2 milyon metrekare retim kapasitesine sahip bulunuyor.

2 ylda nemli yer edindiMajestic Hal Ynetim Kurulu Bakan l-yas ztrkmen, henz 2 yllk bir firma ol-malarna ramen sektr-de nemli bir yer edin-diklerini belirterek, Yeni olmamza ramen piya-sada kendimize gre bir yerlere geldik. Bunu da sektrel fuarlar yakn-dan takip etmemize ve srekli yeni pazarlar bul-mak iin almamza borluyuz. zellikle in ve Gaziantepte dzenle-nen sektrel fuarlara katlarak mteri port-fymz zenginletirdik. u anda 30 lke-ye ihracat yapar duruma geldik.

retimin yzde 40 i piyasayaMajestic markal hallar i piyasada da tke-ticiler tarafndan tercih edilmeye baland.Yeni bir firma olmamza ramen mterinin nne ilk defa kmamza ramen katld-mz fuarlarda rnlerimiz byk bir takdir ve talep grd. Bu durum bizleri son derece mutlu etti. retimimizin yzde 60lk ksmn ihra ediyoruz. Yzde 40lk blm ise yurt iinde tketiliyor. retim yelpazemizde ok esnek akrilik viscon polipoliren grubu hal-lar yer alyor.

2014 yl hedefleriu anda 2 ayr tesiste retim yapyoruz. Markalama yolunda da nemli admlar-la ilerliyoruz. Bir taraftan yeni yatrmlar-la retim kapasitemizi arttrrken, dier ta-raftan da markalama almalarna arlk vereceiz. 2014 Ylnda mevcut tesislerimizi 5. Organize sanayi Blgesindeki yeni tesisi-mizle birletirerek nemli bir aama kayde-deceiz. 2014 ylnda kalitesiyle zengin e-idiyle gndemde kalmay, fark yaratan ta-sarmlarla ne kan bir firma olmay hedef-liyoruz.

Ranking in Gney Tekstile, Majestic Hal was founded in 2011. Starting its commer-cial life by making carpet yarns in 1990, Gney Tekstile sometimes made the ex-portation of carpet, too. Starting to produce yarns in 1998, Gney Tekstile commerced producing carpets as Majestic Hal in 2011. Majestic Hal which is in service with 6 car-pet machines having high technology has the capacity of production 2 million square meter in a year.

Majestic Hal had an important place in 2 yearsChairman of the Majestic Hal, Ilyas Ozturk-men stating that although we are a company having for 2 years , we had an important point in the industry and though we are new in the industry, we have a significant place

in the industry, we have a place in terms of the company. We have this opportunity thanks to following the expositions well and working always to find new markets . Espe-cially by joining the industry-specific expo-sitions taking place in China and Gaziantep, we enlarge our customer bill case. We are in a situation of exporting to 30 countries.Domestic market has a production of 40%Majestic Hal has started to be preferred by customers in domestic market. Our prod-ucts got acclaim and demand in every ex-position that we joined and despite being with customers for the first time and this situation made us very happy. we export our products of 60% and 40% of these is sold in domestic. Our carpets are made up of the range of acrylic viscon polyprene.

The target of 2014We are producing in two different facilites and we are making important things to be brand. We increase our pace with the new inverstments and at the same time we will center on branding. We are proceeding by unifing our facilities with the new facility situated in 5th organized industrial site. We aim at remaining on the agenda with the quality and the rich variety and with the de-signs that makes us different.

. 30

.2011 )GNEY (

1990

1998 .

.2011

. 2

:

. .

. 30 .

%40

.

. . 40 . 60

.

2014

. .

2014 . .5

. 2014


.. ..Mejastik

Gaziantepte hal sektrnn en yeni firmalarndan birisi olan Ma-jestik Hal, 2014 yl hedefini mar-kalamak olarak belirledi. 30 lkeye hal ihra eden firma yllk 2 milyon metrekare retimi ile dikkat ekiyor.

Being one of the best known com-pany of carpet industry in Gazian-tep, Majestic Hal determine its aim to be prominent in 2014.Among new brands of Gaziantep carpet industry, Majestic Hal is ex-ported to 30 countries.

2014 .

30 2

.

Majestic hal markalaacakMajestic carpet will be prominent


Gaziantepin hal sektrnde farkl olan ilk firmas ise hi phe yok ki zkaplan Hal. Trkiyeyi Shaggy Hal ile tantran firma olarak da biliniyor. Ad Shaggyciye kadar kan zkaplan Hal Ynetim Kurulu Baka-n Zeynel Abidin Kaplan, Gaziantepin 2005 ylndan sonra halda ald mesafeyi anlat-t.

2003 YILINDA KEFETTM2003 ylnda Almanyadaki fuarda Shagyy Haly grdm. Bunun nasl retildiini na-sl merak ettim. Sektrdeki yakn dostlarm-la bunu paylatm. Bana ok fireli ve mas-rafl olacan, bu nedenle bu ii hi dn-mememi tavsiye ettiler. Ancak ben srar-la bunun takipisi oldum. Her gittiim fuar-da Sahgyy hal reticileri ile retime yne-lik grmeler yaptm. Daha sonra 2004 y-lnda deneme retimlerine baladm. Tabi, denerken sylendii gibi ok fazla fire ve-rildiini gzlemledim. natla denemeye de-vam ettim. Fireyi en aza indirdedimde, o halde bile hal bana 3-5 dolar para brak-tn tespit ettim. Ardndan, retime getim ve Shaggy iin hz verdim. Bunu ben yapar-ken, Trkiyede en byk halclar bile cesa-ret edip giremiyordu. nat ettim ve girdim. sonunda baardm. Gaziantepte Shagyy Hal retmeye baladm. 2004 yl sonun-da stanbulda fuara katldm. Herkes be-nim standma akn etti. Kimse Trkiyeye Shagyy Hal retildiini bilmiyor. Grenler ardlar. O gnden sonra da Allah iimi-zi rast getirdi, yol aldk. Hemen Topuolu grubu ile anlama yaptk. Onlara ayda 20 bin metre hal rettim. Ardndan bir tezgah daha getirdik. Ayda 100 bin metre hal ret-

2005.The first company which is different in carpet industry for Gaziantep indubitably is zkaplan Hal. Also, it is known as the ccompany which produced Shaggy carpet with Turkey. zkaplan Hals chairman known as producer of Shaggy told the process after 2005 in Gaziantep.

I EXPLORED THE SHAGGY CARPET in 2003 I encountered with Shaggy carpet at in an exposition in Germany and wondered how it was produced. I shared my feeling with my close friends in the industry and they told me that it would cost much money and because of this reason they advised me not to think about the job. However, I was peristenent in doing this job. Whenever I went an exposition, I talked about Shagyy Hal with the producers and made conversation about its production. In 2004, started doing test production about it and I observed there were many deficiency when I tried to produce it as I stated before but I kept producing. When I was trying to do my best to minimise the deficiency, I lost 3 to 5 dollar per carpet. After a while, I went into production and I increased my speed for Shaggyy carpet. While I was doing that, producers in Turkey did not dare to do the same thing. I endeavored and I went into business and I achieved finally. I started producing Shaggy carpet in Gaziantep and at the end of 2004 I participated in an exposition. Everyone fluctuated in to my place where I showed my productions. No one knew that there was a production which involved Shaggy carpet in Turkey. When they acknowled that, they were surprised. After that, Allah let me do this and we went on our job. Immediately after that, we made a deal with Topuoglu Group. I produced 20 thousand metres of carpet to them and we brought one more stall and started producing 100 thousand metres for a month. After started

. 2005

.

2003

. 2003 . .


2003 ylna kadar, klasik tezgah hal retiminin yapld Gaziantep iin, 2005 yl hal da kader yl oldu. nce shagyy, daha sonra dier hal eitlerine ge-i yapan Gaziantep, 2005ten sonra, Ebru-li, 3D, duvardan duvara olmak zere bir ok hal eidi retmeye balad.

Until 2013 for Gaziantep where clas-sical carpet produced in loom were made, the year of 2005 was a turning point. Gaziantep which started producing shaggy first and then other kinds of carpets, started to produce many kinds of carperts which involve Ebruli, 3D, and arras after

2005 .2003 2005

.

Halnn AVMsi...Carpets department store

Trkiyeyi shagyy hal ile tant-ran zkaplanda, adan Zye her tr-l hal eidini ve kalitesini bulmak mmkn. Shagyyden duvar duva-raya, para haldan, BCFe kadar, her trl hal zkaplanda. zkap-lan Hal Ynetim Kurulu Bakan Zeynel Abidin zkaplan, 2014 yln-da yzde 15 byme hedefledikleri-ni sylyor.

It is possible to find every kind of carpets in zkaplan which intor-duce shagyy carpet with Turkey.zkaplan involves from arras , area rug and Bfc to every kind of carpets. Chair

compass dergisi sayı 1

Documents

cokun can aktan98 yrd

maltepe mahallesilitros

nyle dnyaya tamak amacnda

royal halsole producer

nomisinde kadn gcdo

yazlarn sorumluluu yazarlarna

skender alman90 prof

dolarlk yatrm50 million