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PROJECT REPORTONCOMPARATIVE STUDY BETWEEN TWOICE-CREAM FLAVORS OF AU-NATURAL

y Major Market:

y Competitors

y Consumption level

y Sale as per climate

y Total production per day

y Total consumption per day

y Procurement of Raw material

y Area captured

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THE THREE STAGES IN CONSUMPTION PROCESS OFICE- CREAMPre-purchase:- Brand image, Health issues, suitabilityPurchase:-Price, Environment, Service

Price of ice cream -Price should be affordableand the product should provide moneys worth interms of quality, quantity and consumersatisfaction.

Environment-The environment should be suchthat the consumer wants to stay there and spent

some quality and quantity time.

Service- The service should be fast so that thecustomer waiting time should be less and leadsto their satisfaction and results in formation ofgood brand image.

Post-purchase:- Quality, Satisfaction, Store experienceQuality of ice cream

Satisfaction from ice cream- well satisfaction is aholistic picture the total experience of thecustomer with the brand

COMPANY PROFILE2010 Sales:Major Industry:Sub Industry:Country: INDIAEmployees:

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Quarterly Results[3 Quarter]September2009[2 Quarter]Sales Turnover

Other IncomeTotal IncomeTotal ExpenditureOperating ProfitInterestGross ProfitDepreciationTaxReportedPATEquity CapitalExtra Ordinary Items

Adjusted Profit After Extra Ordinary ItemBook Value

PRODUCT PROFILE

TYPE FLAVOURSCUPCONENOVELTIESPARTY PACKS

ANALYSIS & INTERPRETATION1. Do you buy ice-cream?a) Yes:b) No :2. . How frequently do you purchase icecream?

a) Everyday: b) 3-4 times aweek:c) Once a week: d) Once a month:e)Occassionally:3. What is your favorite brand in ice cream?

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a)Vadilal: b)Mother Dairy:c)Others:4. What makes you like that ice cream?

a)Quality: b)Flavours:c)Company Image: d)Advertisement:5. How much importance does price play inyour choice of brand of ice cream?a)No Effect: b)Littlec)High:6.According To you which of thesefollowing brands having better delivery

system?a)Vadilal: b)Mother Dairy:c)Others:7. How do you prefer to have your icecreamin?a)Stick: b)Cup:c)Cone: d)Others:

8. To what extent do the advertisementsand offers influence your purchase?a)Very Much: b)Little Bit:c)No Effect:9.Where Do you usually buy your icecream?a)Super Markets: b)Ice-Cream Parlour:c)Ice-Cream Cart/Vehicle: d)Others:10.Most of time you aware about newbrand/flavour of ice-cream through:a)Words Of Mouth: b)Televisions:c)Radio: d)News Paper: