comparative overview of the impact of hospitality...
TRANSCRIPT
Comparative Overview of the Impact of
Hospitality & Tourism Industry
on a Nation’s Development
Opportunities & Constraints
with reference to Armenia
Mahmood A. Khan, Ph.D.
USAID EDMC Project International Consultant
This presentation is made possible by the support of the American People through the
United States Agency for International Development (USAID).
The contents of this presentation are the sole responsibility of [the authors/the consultant]
and do not necessarily reflect the views of USAID or the United States Government.
Bai wen bu ru yi jian
Hearing hundred times is
not as good as seeing once
Մեկ անգամ տեսնելն
ավելի լավ է քան հազար անգամ լսելը
Tourism & Hospitality
• The Hospitality industry is one of the fastest growing
service industries worldwide
• It includes Hotels, Restaurants, Airlines, Surface
transportation, Attractions, Resorts, Museums, Schools,
Colleges, Mass feeding
• Touch point or moments of truth is in hospitality
• Services are intangible, heterogeneous, perishable
• Contact point for smiles, cultural diversity & peace
Global Tourism
Community-Based Tourism
Rural Tourism
Ecotourism
Culture Tourism
Community-based tourism (CBT) involves a commitment from the local community in providing development control and consensus-based decision making.
CBT managers need to learn how to run a tourism business particularly in the areas of financial management, marketing, advertising, and communications
Attractions/Resources Items
Physiographic Visual appeal; Climate; Interesting
architecture; well-known landmarks
Culture & history Notable history, cultural attributes,
religious attributes museums
Market ties Ethnic ties, visiting friends and
relatives, business ties
Activities Night life, music & performance;
museums and galleries
Special Events Festivals, fairs, conferences, games,
trade shows, seminars
Tourism superstructure Cuisine, accommodation,
transportation, shopping
Grouping of attractions/resources
[Modified from studies by Crouch & Ritchie, 1999; & Enright & Newton, 2004]
Core resources
& attractors
Physiography
[landscape & climate]
[Market ties]
Culture
History [Activities]
Attractors Rank
Safety 1
Cuisine 2
Dedicated tourism attractions 3
Visual appeal 4
Well-known landmarks 5
Nightlife 6
Different culture 7
Special events 8
Interesting festivals 9
Local way of life 10
Interesting architecture 11
Climate 12
Notable history 13
Museums and galleries 14
Music and performances 15
Attractors ranked by importance and competitiveness
Attractors Rank
Political Stability 1
International Access 2
International Transportation Facilities 3
Free Port Status 4
Government Policies 5
Cleanliness of Government 6
Communication Facilities 7
Good Retail Sector 8
Staff Skills 9
Overall Economic Conditions 10
Access to information 11
Local Managerial Skills 12
Transparency in Policy Making 14
Investment Incentives 15
Banking and Financial Systems 16
Selected Business Related Factors and their Rankings
Attractors Rank
Geographic location 17
High quality accommodation 18
Support from related industries 19
Tax regime 20
Presence of international firms 22
Education and training institutions 24
Regulatory framework 25
Level of technology 26
Staff costs 28
Strong currency 33
Community institutions 35
Selected Business Related Factors & Their Rankings (contd)
Tourism in Armenia is rooted in the country's
historical landmarks and natural attractions, such as
the water resorts of Lake Sevan, the hot springs of
Arzni and Jermuk, the forests of Dilijan, Aghveran,
Tsaghkadzor, Bjurakan and Gugark, and the
mountainous natural caves and cliffs of the
Southeast region.
Haghpat which means “strong walls” with blackened
stone walls which have survived earthquakes and
invasions still stands for the visitors.
Dedicated Tourism
Attractions
Visual Appeal
Well-Known Landmarks
Tourists
National/International
Hotels
Staff
Restaurants
Staff
Attractions
Staff
Transportation
Air/surface
Booking Agents
Tour Operators
Wages, Salaries, Benefits
Poor Households
inside destination
Poor Households Outside
destinations
Local Expenditure for food, shopping, transport, entertainment, etc.
Suppliers/ Wholesalers
Food Beverage Supplies
Staff
Taxes
Savings
Education
How Can we bring tourists to Armenia?
Image
Community Involvement
Skills Development
Service Orientation
Infrastructure
Points to Consider in Rural Tourism Planning
Religious Tourism
successful tourism promotional campaigns
Olive Tourism in Australia
QUESTIONS ?