company presentation_june 2015
TRANSCRIPT
Target people, not devices.
Higher Engagement. Be/er Performance. Smarter Adver8sing.
Roq.ad GmbH | Mühlenstr. 78-‐80 | 10243 Berlin
www.roq.ad | [email protected]
Company Presenta7on -‐ 2 -‐
Roq.ad at a glance: We are a trusted partner of market leaders
2014 FoundaEon
Berlin Headquarter
16 Employees
12 NaEonaliEes
selected clients
We match all the devices of a consumer or household to uniquely target people instead of siloed adver7sing channels
Our Mission
We make digital marke7ng more effec7ve by leveraging the adver7sing power of any kind of consumer device
Your Benefit
Company Presenta7on -‐ 3 -‐
We enable brands to connect with people in a mul7-‐device world
Transforming big data into ac7onable consumer insights and adver7sing intelligence for marketers
Company Presenta7on -‐ 4 -‐
MOBILE EXCHANGES
DESKTOP EXCHANGES
MOBILE DATA PROVIDER
DESKTOP DATA
DATA PLATFORMS
LOCATION DATA
75%
87%
100%
94%
Roq.ad enables adver7sers to effec7vely reach consumers across all of their devices
Message Sequencing POS / OOH Extension
Global Frequency Capping Cross-‐Device Retarge7ng
in coopera8on with
Company Presenta7on -‐ 5 -‐
Mobile Audience Targe7ng: Segment consumers based on the places they visit in real life
Company Presenta7on -‐ 6 -‐
„Where people go and when people go there are the most powerful indicators of their interests, preferences and inten7ons“
CooperaEon with
Accurate audience segments based on users’ local context and mobile behaviour
Addi$onal data layer: Social demographic, household data, weather informa8on
Restaurant Apps Discount Apps Social Media
Markets Gastronomic Events Seasonal Events
Cafes Restaurants
Fast Food Chains
26 – 38 Years 2+ Household
Disposable Income
Foodie
We are the leading European mul7-‐device company and have a global footprint
Company Presenta7on -‐ 7 -‐
Company Presenta7on -‐ 8 -‐
ü Compliance with both German and European privacy laws
ü We don‘t store personally idenEfiable informaEon (PII)
ü 100% of our analysis is based on anonymous IDs
ü Complete transparency about what data is being used
ü We dont store non-‐obfuscated user idenEfier or IP addresses
ü We can't trace any informaEon back to individual users
ü Consumers can easily opt-‐out of adverEsing they’re not interested in
ü We apply security measures to protect data from being manipulated
„Privacy by design“: Our privacy guidelines meet the highest standards
If you have any ques$ons on the subject of privacy and data protec$on, you can contact us at any $me by sending an email to [email protected]. You are also welcome to contact our data protec$on officer, Prof. Christoph Bauer, directly ([email protected]).
