company presentation xcom africa 2015

Company Presentation 2015

XCOM Africa – Your business to Africa

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XCOM Africa is an independent consulting company with sole focus on

Sub-Saharan Africa. We consult companies with their go to market strategy and create value by analysing and assessing African markets, develop market entry strategies and introduce our clients to potential partners and projects.

Moreover we implement projects locally and handle business development in selected countries until the client decides to manage Africa on their own.

Key benefits for our clients are: Reduction in time, costs and risks when

starting business in Africa.

“The real value of XCOM Africa is the local “Hands On” approach delivering immediate results for the organisation moving to Africa”

(Matthias Lehnert, Netzsch Feinmahltechnik, Selb)

© XCOM Africa GmbH 2015

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“XCOM Africa has got a local presence in Nigeria ensuring reliable data along the whole project timeline.”

“XCOM Africa team having worked and lived in Nigeria for more than 15 years, data is reliable and could be accessed quickly”.

“By having worked with local experts (SME) we gathered full insides into the industries.”

“Due to the real hands on approach locally we could perfectly verify the data we had collected earlier.”

“Having given XCOM Africa the chance to show their capabilities has been a very good decision.”

“Sharing the business case on investing in Africa with a German expert has changed our view on Africa from a US perspective.”

“The introduction to key distributing companies in Nigeria and Kenya was key to our success in Africa.”

“The combination of professional consulting and hands on locally has been instrumental to our Africa strategy.”

Five reasons to choose XCOM Africa

Clients confirm that our local operational approach reduces

time, costs and risks when approaching the African markets.

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Our services

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Stage I: Market Research

Stage II: Market assessment and strategy

Stage III: Market management

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Market landscape Market sizing HR management

Macroeconomic indicators Modes of entry Business trip

Market prioritization model Pricing strategy Identification of opportunities

Identification of top markets Go to market strategy Business development

Key trends Product and pricing analysis Local project management

Competitive analysis Local administration

Channel identification

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The services of XCOM Africa include first stage analysis on African markets,

market assessment in detail and managing African markets.

IT / Financial services • Market entry strategy for a mobile payment platform • Africa strategy review for a global cards and payment company • Market sizing, market strategy and identification for a global ATM company • Market research and business development for cheque truncation solutions • Market sizing and entry strategy for ATM application software • Cross boarder bill payment market sizing • Market entry for mobile applications for financial services • Market entry strategy for an online bank • Market analysis and business development for high end server

Machinery / Industrial goods / Food processing • Market selection for grinding equipment • Market research for leading producer of paint assembly plants / chocolate machinery • Market analysis on the potential for packaging machines • Market analysis and strategy for medical devices in Sub-Sahara Africa • Business development packaging machines

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Projects in Africa

Our footprint in Africa leaves a trail of success. Till today we have

helped more than 30 clients with their Africa strategy.


Other / Water / PVC pipes / Services • Analysis on the East African medical market with focus on hospitals •Africa strategy for a plastic pipe and sanitary business • Identification of M&A targets for a large piping company • Project management for a dried mango production in East Africa • Market analysis and business development for a leading trade fair service provider • Workshop doing business in Africa • Delegation trip to Nigeria

Consumer goods / FMCG • Analysis on FMCG distributing companies in Nigeria • Analysing the Nigerian consumer market for a global silicones supplier • Identification of M&A targets for a retailing company in India • Market sizing for consumer batteries in West Africa • Identification for retail companies in Sub-Sahara Africa •Identification of local manufacturing companies in Nigeria

Why XCOM Africa

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Key success factors XCOM Africa

Sole Africa focus XCOM Africa has got a sole Africa focus. We understand the African markets and their culture and create immediate results.

Local presence Our local presence in Nigeria, Kenya and Ghana will ensure immediate reliable information and allow direct discussion with market players locally.

Africa experience Our team has got vast Africa experience in solutions to Africa and managing complex project with local partner.

Network to experts Our network contains more than 25 industry experts in Africa.

Hands on approach We always work hands on in Africa. This ensures quick, reliable success.

The long term Africa experience will ensure immediate results and ensure

discussion with relevant stakeholder in Africa.

Mistakes in Africa projects XCOM Africa learning & approach

Discussion with relevant market players are scheduled at the end of the project ; far too less interaction and information

Immediate contact to relevant organisation (Partner, Government officials, market player, competition, regulatory bodies etc.)

Rely on external sources and reports only Validate external sources locally in the market

No visit is done to SSA; lack of interaction with local parties

Steer and conduct project locally full time. At the end of the project have a joint business trip to SSA

Culture is neglected as one factor influencing the project (e.g. gathering information, having meetings, conducting interviews, negotiation)

Involve local staff and experts for the project. Analyse cultural barriers and problems which might come up in the project. Take culture as one key factor in the project.

Learning from projects

One of the key learning for projects in Sub-Saharan Africa is to

involve relevant stakeholder early and to operate locally.

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Marc Zander (German) Managing Partner / CEO 15 years of Africa experience 6 years of consulting experience Key Areas: Payment, Industrial Equipment, IT

Dirk Werner (German) Partner / CFO 10 years of Africa experience 10 years of consulting experience Key Areas: Finance, Infrastructure

Sonja Mattfeld (German) Partner / Regional Director East Africa 10 years of Africa experience 4 years of consulting experience Key Areas: Industrial Plants, Infrastructure

Henry Chege (Kenyan) Consultant 2 years of international experience 7 years of consulting experience Key Areas: Finance, Market Research

Emmanuel Agha (Nigerian) Project Manager 3 years of international experience 10 years of consulting experience Key Areas: Logistics, Payment, Software, IT

Thairu Gichuhi (Kenyan) Consultant 2 years of international experience 10 years of consulting experience Key Areas: Finance, Real estate, Marketing

Joyce Treptow (German) Business Analyst 4 years of international experience 2 years of consulting experience Key Areas: HR, Marketing, Banking

Lena Schwoerer (German) Consultant 4 year of international experience 2 year of consulting experience Key Areas: Energy, Consumer Goods

Erik Deitersen (German) Business Analyst 2 years of Africa experience 1 year of consulting experience Key Areas: Automotive, Finance, Market Research

Julius Timgum (Cameroonian) Business Analyst 4 years of Africa experience 1 year of consulting experience Key Areas: Infrastructure, Healthcare

XCOM Africa - Team

The team of XCOM Africa consists of very experienced

personnel with long term experience in the African market.


Customer reference – Netzsch

Netzsch was able to establish successful distribution business to Nigeria and Kenya after the selection of reliable partners locally.

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Customer situation Deliverables XCOM Africa

Project scope

• No experience and knowledge in Africa

• New sales director for the

region • Existing business in SA and

North Africa • Challenge to analyse key

market in Sub-Sahara Africa

• Lack of reliable partner

• Overview of key markets in Africa and selection of key growth markets

• Introduction to key

accounts and key implementation partner (distributors)

• Set up and support during

market entry (logistics, legal, customs etc.)

• Various business trips to

Nigeria and Kenya

• 5 team members • 20 expert interviews • 24 weeks in total • 20 partner interviews • 2 workshops with local

implementation partner • 2 joint business trip

Questions?

Please do not hesitate to contact us: Germany Nigeria Dubai XCOM Africa GmbH XCOM Africa LLC. XCOM Africa Allee 8 231, Ikorodu Road Torch Tower 47877 Willich Ilupeju, 100525 Apt. 5906 Lagos, Nigeria Dubai, UAE +49-2154-9209 881 +234-(0)-12904554 +971-56-3709134 mail: [email protected] mail: [email protected] mail: [email protected]