company background aa

8/2/2019 Company Background Aa

1/40


2/40

TECHNOVA

Our Team

Gauri Borate Project Officer

Pooja Parkar Marketing ExecutiveSagar Zawar Financial Executive

Nilesh Patil Technical Expert

Shrikant Bhandare Product Designer

Sonal Yadav Technical EngineerKushal Chaturvedi Market Statistical Analyst

Tejas Bhike Financial Adviser

Ankur Lad Market Analyst


3/40

COMPANY BACKGROUND

Name = TECHNOVA

Started at Mumbai in 1987

Alliance with HP since 2001 to provide various laptop

components

Wins Customer Satisfaction Award in 2004


4/40

TECHNOVA

As name suggested

TECHNOVA = TECH+NOVA

TECH = Advanced Technology

NOVA = A type of star that shines much more brightly


5/40

For more than 22 years TECHNOVA - empowered

countries, communities, customers and people everywhere

to use technology to realize their dreamsCustomers trust us to deliver technology solutions that

help them do and achieve more, whether theyre at home,

work, school or anywhere in their world


6/40

REASONS TO LAUNCH LAPTOP

Name = DESIRE

Slogan = DESIRE IS FOREVER

Potential Market

Experience in laptop market

Technical Expertise

Huge Market and Demand


7/40

SOCIOCULTURAL TRENDS

Youngsters/Students(MBA/MMS/PGDCM)

New lifestyles provides both opportunities and challenges.

Students develop greater ownership and responsibilities.

Students gain immediate access to information.

Manageable in size and also contributes to low power

consumption.


8/40

Communication

opportunities are available.

Students acquire all theessential information online.

Essential requirement of

MBA/MMS students

Differential advantage


9/40

SWOTANALYSIS


10/40

STRENGTH

Manufacturing capacity- economies of scale

Marketing team

Technical support

Business contacts

Skilled labours

Advance machineries


11/40

WEAKNESS

No sales team

No distribution channel of own

New Brand


12/40

OPPORTUNITY

Large market segmentation

Large number of M.B.A. colleges in Mumbai. Whose students

are primary target market.

Management curriculum is tending more on computer

orientation.


13/40

THREAT:

Less sales due to unknown brand name

Competition from previously established companies


14/40

COMPETITOR

Common laptop competitor:-

Dell

Lenovo

Compaq

Apple

Samsung

Acer

sony


15/40

NEW ARRIVALS IN INDIA

New laptop Competitors

GETway

MSI


16/40

hp

22%

dell

24%

compac

18%

sony

12%

acer

16%

others

8%

MARKETSHARE


17/40


18/40

FEATURES

Camera-,3 Megapixe

Cd/Dvd Writer- Compatible,no Tray,only Insertion And Ejection

Image Sensors For Moving Images Forward And Backward

High End Sound Speaker With Surround Sound

Mp3 And Video Controller Panel In Front Of Mouse.

Radium Keypad

Spill Proof Keyboard

Polycarbonate Body


19/40

ACCESSORIES

Blue Tooth Mouse

SCREEN Cleaner

Earphones(specially Designed By Experts)

Digital Surround Sound Speakers

Bag Pack


20/40

MARKETING STRATEGY

BUSINESS TO BUSINESS CONTACTS FOR 3 YEAR

SOCIAL MARKETING FOR BUSINESS TO CUSTOMERS

REASONABLE RATES

DISCOUNT TO B2B MARKET

8% MARKET SHARE OF LAPTOPS FOR OTHER

BRANDS AND THEN MAJOR COMPETITORS


21/40


22/40

MARKETING GOALS

MARKET LEADER

IDENTIFIABLE BRAND

INTRODUCTION OF OTHER MODELS

INCREASE SALES


23/40

MARKETING OBJECTIVES


24/40

PRIMARYTARGETMARKET

Educational sector

Age between 20-30

Identifying characteristics-

1. easy work

2. student needs reasonable rate


25/40

Basic need &requirements

1. reasonable laptop rate

2. good feature

Shopping habits and preference-1. online assembling

2. online buying


26/40

MARKETGROWTH RATE

Laptop market has registered 79% Year-on-Year (YoY) growth

during 2006.

Laptop computer market in India grew by 84.8 per cent in thethird quarter of 2007 contributing significantly to the overall PC

market growth of 25.1 per cent.

According to industry sources, current laptop market size is 1.8

million and this is expected to touch 3.2 million by year end


27/40

STRATEGIES

Segmentation-postgraduation students

Target MMS/MBA students and colleges

Remote online supportStrategic allaince with ezone as distribution

partner


28/40


29/40

MARKETING RESEARCH

30 retailer ACROSS MUMBAIDESIRE.wmv

PREVIOUS BACKGROUND


30/40

FINANCIALSu..


31/40

COSTOFPROJECT

STATEMENT 1

STATEMENT SHOWING COST OF PROJECT

Rupees in lac's

Sr.NO. PARTICULARS RS RS

A) SOURCES OF FUND

Owner's Contribution

1 Capital 1200000

2 Term Loan 3075000.00

3 Cash Credit 200000

TOTAL 4475000.00

B) APPICATION OF FUND

1 Working Capital

Bank 625000

clean cash credit required 100000 725000

2 fixed asset 3750000

TOTAL 4475000.00


32/40

PROFITAND LOSS ACCOUNTSr.no. PARTICULARS OPERATING YEAR

2011-12 2012-13 2013-14

INCOME

1Sales 39375000 77175000 94500000

Total 39375000 77175000 94500000

EXPENDITURE

Purchases 31250000 67500000 81250000

Electricity 262000 340600 442780

Maintaince 274000 342500 428125

Rent 240000 300000 345000

Salary to Staff 1800000 2196000 2525400

Direct expences 33826000 70679100 84991305

Gross Profit 5549000 6495900 9508695

Interest on Cash credit 31000 31000 31000

Interest on term Loan 464000 428000 386000

Administrative expenses 2000000 2400000 2880000

Indirect Expenses 2495000 2859000 3297000

Profit before depreciation 3054000 3636900 6211695

Depreciation 937500 953125 1214844

Profit after Depreciation 2116500 2683775 4996851

Taxable Income 2116500 2683775 4996851

Carry forward Losses 0 0 0

Income tax 740775 939321 1748898

Profit TRF to capital 1375725 1744454 3247953


33/40

BALANCESHEET

Sr.no. PARTICULARSOPERATING

YEAR

2011-12 2012-13 2013-14

Liabilities

Capital 2575725 1744454 3247953

Term Loan 2855000 2598000 2299000

Cash Credit 200000 200000 200000

Other Liability 113000 236000 372000

Total 5743725 4778454 6118953

Assets

Fixed Asset 2812500 2859375 3644531

Investment in new Equipment 0 1000000 2000000

Inventory 2818225 683079 102422

Cash / Bank Balance 113000 236000 372000

Total Assets 5743725 4778454 6118953


34/40

CASH FLOW STATEMENT

Sr.no. PARTICULARS OPERATING YEAR

2011-12 2012-13 2013-14

CASH INFLOW

Capital Introduced 1200000 0 0

Term Loan 3075000 0 0

Cash Credit 200000 0 0

Gross Receipt 1375725 1744454 3247953SALES 39375000 77175000 94500000

Total Cash Inflow 45225725 78919454 97747953

CASH OUTFLOW

Introduction of Fixed Asset 3750000 4750000 5750000

Direct Expenses 33826000 70679100 84991305

Indirect Expenses 2495000 2859000 3297000

Repayment of Loan 220000 257000 299000

Income Tax Payment 740775 939321 1748898

Total Cash Outflow 41031775 11984421 14836203

Opening Balance 0 4193950 62741083

Add Surplus 4193950 66935033 82911750

Closing Balance 4193950 62741083 20170668


35/40

BREAKEVEN POINTSr.no. PARTICULARS OPERATING YEAR

2011-12 2012-13 2013-14

A) Fixed Expenses

Interest on Term Loan 464000.00 428000.00 386000.00

Depreciation 937500.00 953125.00 1214843.75

Wages & Salaries (50%) 900000 1098000 1262700

Elecrticity (20%) 52400 68120 88556

Profit and Loss (25%) 343931.25 436113.4375 811988.3281

(Other than Interest)

Total (A) 2697831.25 2983358.44 3764088.08

B) Variable Expenses

Interest on cash credit 31000 31000 31000

Raw material consumed 31250000 67500000 81250000

Laour Charges Paid 274000 301000 332000

Wages And salaries (50%) 900000 1098000 1262700

Elecrticity (80%) 209600 272480 354224

Profit and Loss (75%) 1031794 1308340 2435965

(Other than Interest)

Total (B) 33696394 70510820 85665888.98

C) Sales 39375000 77175000 94500000

D) Contribution 5678606 6664180 8834111

E) Profit Volume Ratio 14.42 8.64 9.35

F) Break even Point(in rs) 8174000 7738000 5803000

G) BEP % to Sales 21 10 6

H) Margin of Safety 1375725.00 1744453.75 3247953.31

I) EBIT and Depreciation 3549000.00 4095900.00 6628695.00

J) Annual Term Loan Repay 220000.00 257000.00 299000.00

K) Stock TurnOver Ratio 348.45 327.01 254.03

L) BEP in Quantity 259 246 184


36/40


37/40

Though we are new firm we have 10

confirmations from various M.B.A. colleges


38/40

BREAKEVEN ANALYSIS

Year Quantity Amount % of sales

2011-12 259 8174000 21

2012-13 246 7738000 10

2013-14 184 5803000 6

The above break even shows the very secure posittion


39/40

CONTINGENCY PLAN

Reserve will be kept for meeting contingencies.

Focus More on advertising.

More focus on B to C market.


40/40

company background aa

Documents