PROFILE OF AN ENTREPRENEUR:

It all began in 1948 when the entrepreneurial Ustaad Taj Din migrated from Amritsar, India and started a breakfast joint in Mewa Mandi of Lahore. The uniqueness of the taste offered at the joint made it so popular that Taj Din soon decided to venture into Mithai as well, and opened a shop on Fleming Road in Lahore. The mithai tasted so different that he chose to call it Nirala … Today, over half a century after, the Nirala name has come a long way. Having won the trust and admiration of millions of customers across the nation, Nirala has also gone international with 2 shops in Dubai and Sharjah.

Nirala Sweets is now all set to launch its operations in North America and UK soon. Today, Taj Din's family has evolved the business into an ever growing empire. Inducting experienced professionals in the team, Nirala has grown from a small Mithai vendor to 20 outlets in the country and 2 in the UAE. Nirala Sweets proudly offers more than a hundred varieties of Mithai to satisfy any taste. Our belief in 'nothing but the best' ensures that every experience with Nirala Sweets is as 'sweet and tasty' as ever and that quality is never compromised. Nirala Sweets is not just a name. It is a tradition, a trust and an integral part of your joyful memories.

INNOVATIONS OF NIRALA SWEETS:

Special Mithai :

 

A very exclusive range of mithai not found anywhere, but at our Nirala shops. Filled with ingredients such as purest DesiGhee, high quality dry fruits and carefully selected 'mewas' that add richness, temptations and flavor to these exclusive treats, which will compel you to savor this mouthwatering experience.

Sugar-Free Mithai :

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In today’s age where health consciousness is on the rise and more and more people are becoming particular about their health, diet foods have also grown in popularity. With this in mind, Nirala Sweets has introduced the Sugar Free range, so that you can enjoy your favorite choice of Nirala Mithai, without having to worry about your weight. So go ahead and visit your nearest Nirala Sweets shop today and experience the sugar-free world in your favorite sweets shop!

Nirala Snipz Torpedoz:

 

A crispy mouth watering pallot snack that is quite famous among children of all age groups.  Torpedoz is available in three popular flavors which are Salty, Vege & Jalapeno.

At Nirala, we believe in consistent expansion of our product range as per the expectations of the modern consumer.Our beverages line is yet another addition to the wide range of products relished by our prestigious consumers.

Rabri Milk:

Traditional, cool and refreshing Lahori milk drink has been developed by Nirala Sweets to provide our valued consumers with yet another product they can savor. Enjoy the chilled, energetic and nourishing Rabri milk available at all Nirala Sweets outlets throughout the year. With low fats and a smooth-as-silk texture, our Rabri Milk is lighter on the stomach and is the ideal drink to refresh you on hot and humid afternoons.

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Bouncer:

Nirala’s juice by the name of Bouncer is an exciting treat, yet nourishing and naturally fruitful. It is becoming fairly popular especially amongst kids because of its refreshing & energizing flavor. It is packed in a 6-layered Tetra Pack brick aseptic packaging.

Make your own package :

 

To make your special moments memorable and exclusive, we have a wide range of special packaging from hand made wooden boxes to sleek aluminum branded boxes. With options of printing text and photographs of your choice, you’re welcome to sit alongside our team of designers to create your very own designs and packaging options.

ACHIEVEMENTS OF NIRALA SWEETS:The business of Nirala Sweets, in just over half a century, has evolved into a Group of Companies, consisting of various business divisions. It is heartening to see that from a single, small mithai shop in old Lahore in 1948, the Company now owns 20 shops in 6 cities of Pakistan, besides 2 in the UAE. The Group consists of businesses like dairy processing and packaging, snacks, restaurants, software house and more recently, automobiles.

The Nirala Group consists of ten companies operating in different market segments

 Anmol Company  N Design  Nirala Canada Ltd.  Nirala Dairy (Pvt) Ltd.  Nirala (Pvt) Ltd.  Nirala (UK) Ltd.  Taj Trading LLC

The business of Nirala Sweets, in just over half a century, has evolved into a Group of Companies, consisting of various business divisions. It is heartening to see that from a

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single, small mithai shop in old Lahore in 1948, the Company now owns 20 shops in 6 cities of Pakistan, besides 2 in the UAE. The Group consists of businesses like dairy processing and packaging, snacks, restaurants, software house and more recently, automobiles.

The Nirala Group consists of ten companies operating in different market segmets.

Anmol Company holds the exclusive franchise rights in Pakistan for Nirala Sweets & food products. Anmol Company is responsible for manufacturing, distributing and selling Nirala Sweets, which is undoubtedly the leading brand in the Mithai market in Pakistan. There is a wide range of products that the company has to offer. The brand has been built to this level over a period stretching beyond half a century. At the moment the Company has 21 shops; 19 in 6 cities of Pakistan and 2 abroad, in the UAE.

Nirala cares for nature and values art. The group contributes in designing elements by offering a wide range of designing services that include multimedia presentations, web sites, outdoor and press advertisements, modernistic décor for supermarkets and retail outlets and outputs for print media. These services are rendered to sister concerns and to other leading companies and multinationals operating in telecommunication, banking, oil and gas, and textile sectors etc.

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The Company is being established to introduce Nirala Sweets and related products in the Canadian market. The core activity will include import of semi-finished products from Pakistan and to refine them at the semi kitchen established in Canada, before marketing the product at various stores. Semi kitchen will only be engaged in the refining of product or bringing them in marketable condition. Products will be marketed through a network of retail outlets around big business markets in Canada, like Toronto, Montreal, Ottawa, Vancouver and Calgary. The registered office of the company is located in Vancouver, British Columbia.

An integrated milk & milk powder processing plant has been set up at Tandlianwala, near Faisalabad, under the name of Nirala Dairy (Private) Limited. Nirala Doodh, the UHT packaged milk of the Company was launched in June 2005 and is now the favorite brand in many households. This is due to the strict quality measures that the Company religiously adheres to. Nirala Desi Ghee (Butter Oil) was launched earlier and is leading the market in its category

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due to is superior quality and taste. Many more products in the dairy range are being developed and will be launched shortly.

Nirala Private Limited is the custodian of the brand name Nirala. The brand is owned by this company and is a registered trade mark world over.

For United Kingdom & European Union, Nirala UK Limited holds the exclusive franchise rights of the Nirala brand. Under the franchise, it can set up Nirala shops, manufacture, sell and market Nirala products in its domain. Although Nirala UK Limited is yet to open its first shop in the region, it is aspiring to capture the hearts of many sweets lovers in the region.

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Formed in 1999, Taj Trading LLC, operates in UAE & Gulf region. The company deals in trading of various commodities as well as owns franchise rights for Nirala brand in the UAE region. To date, it has two branches, one in Dubai and one in Sharjah and now planning of venturing further into the Gulf region very soon.

AN ENVIRONMENTAL PROBLEMS FACED BY NIRALA:

  There are three factors that have principal roles in deciding the constraints, opportunities,

and threats that any company will face. The remote environment is the first factor which consists of factors that originate beyond any company's operating situation such as technological and/or economic factors. The industry environment is the second factor that influences company's prospects originating in the environment of its industry like

competitor rivalry and the bargaining power of buyers and suppliers. The third and final factor is the operating environment which consists of factors that influence a company's competitive situation which includes factors such as competitive position, suppliers, clientele, and creditors. These three sets of factors provide the challenges that a particular company faces in its attempts to attract or acquire needed resources and to profitably market its goods and services

Environmental Analysis – External Opportunities and Threats The demographic, economic and the socio-cultural segments would be the most relevant segments to nirala sweets. These segments have a direct impact on the profitability, sustainability and survivability of Nirala sweets. The relevance of the demographic segment stems from the fact that the age structure, income distribution and population size are important factors which will influence the demand for organic products. The economic segment is relevant, as an affluent population will continue to drive and sustain demand for organic products. The socio-cultural segment is another relevant segment, where attitudes about quality of life, workforce diversity and concerns about the environment will cause a shift in diet and lifestyle preferences. 

Substitutes: food is becoming a popular preference of the people due to the increase in health issues due to fast food. Nirala can take advantage of this trend and market his stores to a wider and more diverse consumer population. This can potentially increase the sales and thereby the revenue. He can differentiate his brand of goods in the market and attract consumers to prefer it over his competitor’s offering. 

To retain existing customers, a high-level of service will have to be provided by Nirala. Advertising and brand marketing will allow Nirala to target new customers. They can start additional service offerings in his store to make it more attractive to the customers. Offering discounts through preferred membership is an excellent way to increase and

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retain customer loyalty. He can take advantage of technological advances and make online shopping available for his customers. He can also offer home delivery services to make buying convenient. 

RULES AND REGULATION PROBLEMS FACED BI NIRALA:

Risks Associated with the Opportunity :Competitive analysis can be very uncertain and can lead to wrong decision-making which can be risky to the business. Assuming the competitors will continue to behave in the same way they have in the past is one of the common mistakes. In response to competition, businesses can take drastic steps to lower prices in addition to offering other free services. This may decrease their profit margin even though they continue to operate. Assuming how consumers will behave in the future is also a risky prediction. Consumer preferences have been known to change without warning. Skilled employees and the required infrastructure are required to successfully operate the online shopping service. 

For Nirala to analyze the business environment and come up with a strategy, information is required. They can use any of the multitudes of reports and data provided by the government on the health food industry and the regulations associated with his as one of his source. But mainly

their focus should be on attaining information about the strategy his competitor is using to capture the food market. They can also do internal analysis to identify his company’s strengths and weakness. They can also collect information on the current status of the health food industry and what the future forecast is. Nirala can collect the above information from public reports made available. Some of them are 1) Industry surveys 2) Annual reports of specific companies 3) Market research surveys 4) reports from the Department of Commerce 5) Survey of buying power etc. All this information is based on past performance. Although future forecasting can be done based on this information, there is no guarantee that the economy, market status or consumer preference will remain the same. 

Based on all this information, Nirala can come up with a strategy for his company to move forward and become successful. 

PROBLEM IN AVAILABILITY OF PROPER GUIDANCE FOR NEW VENTURE CREATION :

Among its many weaknesses, probably the greatest is that Nirala production unit is located in one city whereas company itself is expanding all over the Pakistan, in Dubai and in other regions. The reason for such a system is the fact that production of these sweets is based on individual level. In other words, people behind these sweets are ustads and halwaies who have

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through years of experience acquired a skill and art which is quite hard to duplicate. It would also be difficult to move these HALWAIES and USTADS in cities where Nirala is located. In other alternative, in which these halwaies had to train other employees for sweets, there would be difference in quality and taste in different locations. Then there would be a difference in material for making these sweets. For e.g. taste of GULAB JAMAN in Lahore would be different from in Dubai, so for expansion plan and creating new venture, Nirala would most to compromise on its quality.

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