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Innovative Practices by Nirala

Sweets

Presented By :Adeel Ahmad

Amir Khan

Kashif Rajani

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Video Clip

http://nirala.exe/http://nirala.exe/

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Vision Statement

To be an innovative and

pioneer company continuouslyoffering unique products andinteresting service concepts

others cannot even dream of.

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Historical OverviewMr. Taj Din migrated from India in 1948

Capital Base of ONLY Rs. 200!!!

Initial Human Resource of 2 individuals

Breakfast was Niralas Initial Product Line

Fleming Road was the first business location

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Historical OverviewIn late 1960s, Mr. Farooq Ahmad joined the business

when his father Mr. Taj Din felt ill.

He realized the importance of packaging

Later Mr. Faisal Farooqs contribution was instrumental

in differentiating the two Niralas one that operated inLahore only to the one that operates globally

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Progress Towards BettermentExtended the product line

More outlets added to the chain

Strategic direction and goals marked

First professional manager hired in 1997

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Nirala TodayDairy and Namkeenz introduced

Annual Sales of over 75 million pieces of sweets

Over 600 employees

Over 25 outlets in 8 major cities of Pakistan as well asUAE

Market Leader setting industry standards and norms

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Customer Satisfaction Index

8.527.92 7.88

6.07

7.857.47

6.32

7.21

8.28

9.07

7.66

8.929.34

8.798.30

9.19

8.17

10.00

8.859.39

8.428.94

0.00

2.00

4.00

6.00

8.00

10.00

12.00

JR DHA TWN MM SP HC KHI RWP ISB FSD Average

Branch Location

Scale

of+10

to

-10

Quality Index Sales Staff Index

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Product Portfolio

Sweets

Sugar Free

Cold Range

Salties

Dairy Products

Rabri Milk

Flavored Kulfi

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Transformation

New Look of Outlets

Metamorphosis from shop to hang out

Seating Arrangement

Western Milieu

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New Customized PackagingTin Packaging

Handmade Collection

Wooden Boxes

Wedding Range

Special Occasions Range

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Competitive AdvantageHiring professional managers

Vast geographical coverage

Feedback from customers

Focus on ambience

Variety of Packaging

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Forces Driving InnovationsResearch and Development

Findings for products not currently launched bycompetitors

Sugar-Free

Flavored kulfiDesi GheePasteurized milk

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Forces Driving InnovationsAdvertising and Marketing

Conducts market survey

Finds untapped markets

Focus Groups marketing study

Ads on public transport and roads

Projection as a modern hang out

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Forces Driving InnovationsQuality control department

Centralized production

Hygienic preparation of products

Transportation in fridge fitted vans

Chemical testing of products

Ensuring food quality

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Recommendation

Implementation of MIS

Written codes of ethics

More branches in Islamabad and Karachi

Fully automated manufacturing process

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Questions & Answers

Thank You