community plunge: a tool for increasing cultural understanding in health care jennifer casey, mba....

44
Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization Conference Las Vegas, Nevada June 24, 2010

Upload: randell-dwight-pope

Post on 27-Dec-2015

218 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Community Plunge:A Tool for Increasing Cultural Understanding

in Health Care

Jennifer Casey, MBA.Cheryl Alberty, MBA, MHA

National AHEC Organization ConferenceLas Vegas, Nevada

June 24, 2010

Page 2: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Presentation Overview

• Health disparities in North Carolina• The role of cultural competence in addressing

health disparities• What is Community Plunge?• Northwest AHEC Community Plunge – Rationale– Methods– Results

• Conclusions

Page 3: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

What is a Health Disparity?

• “Differences in health status among distinct segments of the population including differences that occur by gender, race or ethnicity, education or income, disability, geographic location, or sexual orientation.“ – NC 2010 Health Objectives

• “A population-specific difference in the presence of disease, health outcomes, or access to care.”- Health Resources and Services Administration (HRSA)

Page 4: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Disparities in Deaths from Heart Disease

Source: NC Office of Minority Health and Health Disparities and State Center for Health Statistics, “Racial and Ethnic Health Disparities in NC: Report Card 2006.”

Page 5: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Disparities in Deaths from Diabetes

Source: NC Office of Minority Health and Health Disparities and State Center for Health Statistics, “Racial and Ethnic Health Disparities in NC: Report Card 2006.”

Page 6: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Disparities in Deaths from HIV Disease

Source: NC Office of Minority Health and Health Disparities and State Center for Health Statistics, “Racial and Ethnic Health Disparities in NC: Report Card 2006.”

Page 7: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Infant Mortality Disparities

Source: NC Office of Minority Health and Health Disparities and State Center for Health Statistics, “Racial and Ethnic Health Disparities in NC: Report Card 2006.”

4.5

Page 8: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Why do these disparities exist?There is no singular cause, but rather the

interaction of many factors!

We need to consider:Social and environmental factors, including SES

Access to careStressDifferences in quality of care received

Genetics and biologyBehavioral factors

Page 9: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

The Importance of Cultural Competence

• Health care must be adapted to meet the cultural and linguistic needs of an increasingly diverse patient population

• Cultural competence is critical in understanding these needs

• Change must start in health professional schools

• Starts with knowledge of disparities, communication with patients, and sensitivity

Page 10: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Teaching Cultural Competence

• “The curriculum should require a focus on the reality of evidence-based health disparities among racial and ethnic minority populations, importance of providing culturally competent care and communication to meet the health needs of diverse patient populations, and exposure to cultural diversity.”

Source: Shaya, FT; Gbarayar, CM. (2006) The case for cultural competence in health professions education. Am J Pharm Educ; 70(6): 124.

Page 11: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Socio-Ecological Framework

(Graphic borrowed from the Centers for Disease Control and Prevention)

Page 12: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

What is Community Plunge?• Experiential learning opportunity that connects

participants (providers and students) with the strengths & needs of the communities they serve

• Understand patients’ life experiences in the larger social context of health

• 3 components:– Windshield tour– Focus group– Debriefing session

Page 13: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Windshield Tour

• Route within affluent and poor segments of the Winston-Salem community– Poorer areas have a much higher percentage of minority

residents• Narrated (standardized guide for each department)• Emphasis on:– Revitalization efforts– Community assets – Public housing projects– Historical landmarks– Key health and human service agencies

Page 14: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Focus Groups

• Providers listen to clients tell their stories• Uses standardized focus group guide• Clients have included:– Elderly– Low-income African American & Hispanic parents– Parents of children with special needs– Teenage mothers– Community members living with substance abuse or

mental health concerns– Other vulnerable populations

Page 15: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Debriefing Session

• Providers meet to discuss their experiences

• Complete post-plunge survey– Most beneficial aspect of the plunge– Things I SAW that made the biggest impression on me– Things I HEARD that made the biggest impression on

me– What I want to remember when caring for clients– Suggestions for improving the plunge

Page 16: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Northwest AHEC’s Plunge• Faculty serve as facilitators to guide residents• Piloted with pediatric residents in 2002• Now includes 5 departments:– Pediatrics– Family and Community Medicine– Psychiatry and Behavioral Medicine– Internal Medicine– Physician Assistant Studies

• Financially supported by Northwest AHEC ($4,400 allocated per department)

Page 17: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Data Analysis Methods

• Reviewed post-plunge surveys (n=250)• Assigned codes to every phrase in each response– Examples:

• Barriers to care• Communication• Disparities

• Organized codes into themes• Selected quotations to go along with the themes

to tell a story

Page 18: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

What was the most beneficial aspect of the community plunge?

Page 19: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Gain new perspective: see firsthand how clients live– Poverty– Lack of resources– Poor housing conditions

“Being able to visualize where my clients live, work, and access care/training/services really helps me tailor their care/education.”

Page 20: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Impacts how providers plan to care for their clients and understanding of the resources available to them in their community

“Helps me to see some of the resources that I will refer clients to and understand better how they help.”

Page 21: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Provides a firsthand opportunity to hear clients discuss their viewpoints concerning positives and negatives of care – Frustrations with health care system– Expectations of providers

“Speaking with families of patients, you get information that no book will tell you.”

Page 22: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

What did you SEE that made the biggest impression on you?

Page 23: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Low-income housing• Government renovation projects (+ and -)• Squalor and poverty• Disparities in finances and resources• Segregation

“. . . the difference between the haves and have-nots, and the big lack of people in the middle.”

Page 24: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Lack of community resources that others take for granted– Transportation– Food resources– Pharmacies

“. . . the lack of convenient grocery stores with variety to provide fruits/vegetables.”

“I was amazed by how far people have to travel on public transportation.”

Page 25: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

What did you HEAR that made the biggest impression on you?

Page 26: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Bad or “negative” care received from providers– No further information or health education– No referrals– Inferior care at low-cost clinics

“People felt doctors were not treating them like people.”

Page 27: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Expectations clients have for their providers– Good personality– Time– Compassion– Listening and trying to understand

“All patients prefer an average doctor instead of a smart jerk.”

Page 28: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Barriers to obtaining care– Access (to providers, medications, etc.)– Transportation– Financial barriers– Cultural / linguistic barriers– Navigating the system

“One patient refused a pay raise so that she could still qualify for the free health care.”

Page 29: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Racial & ethnic segregation and discrimination

“ . . . hearing the conditional fear of immigration from patients that were undocumented and worry of being taken advantage of.”

Page 30: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Based on what you experienced on the plunge, what is the one thing

you want to try to remember when taking care of clients?

Page 31: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Communication with clients is critical – Active listening– Discussing & explaining– Building rapport– Involving clients in their care– Trying to understand clients’ perspectives

“Let people know you are glad they came to see you.”

Page 32: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Respect and compassion– Non-judgmental– Open-minded– Treat everyone equally– Understand their backgrounds– Treat him/her like a whole person

“Treat them the same way I would want myself or a loved one to be treated.”

Page 33: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Keep in mind clients’ backgrounds and perspectives– See things from their point of view

“There is a lot more to someone than what is written in the chart: their real, everyday life experience.”

“Each client has a different perspective on life and what is important. For some, compliance with meds does not compare to finding a meal.”

Page 34: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

What are your suggestions for improving the plunge?

Page 35: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

• Allow more time/interaction with clients. • Provide exposure to more than one group of

clients. • Provide a community resource guide. • Make the windshield tour longer to see more

communities and resources.• Shorten the windshield tour to have more

time with community members.• Do walking tours (versus driving) of the

treatment facilities/community resources.

Page 36: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Summary: Key Themes

• Communication• Lack of access to resources• Poverty• Barriers to care• Racial and ethnic differences / disparities• Understanding clients’ perspectives

Page 37: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Limitations

• Generalizability• Cannot really compare across departments or

disciplines– Windshield tour scripts differed by departments– Different departments visited different areas of

the city as appropriate for their needs

Page 38: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Strengths

• Adaptability• Usefulness in promoting cultural competence• Community-centeredness• Has potential to influence community leaders

and policymakers

Page 39: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Future Directions

• Measuring actual behavioral changes in providers over time

• Solicit input from community members regarding how plunge should be conducted

• Facilitate interaction between providers and their clients during the plunge

Page 40: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Conclusion

• Community plunge is a useful, cost-efficient, and adaptable tool for increasing cultural competence among health care providers.

Page 41: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Acknowledgement

• This study was supported by Northwest AHEC generated revenue funds. We would like to acknowledge the investigators for this study as well as the ongoing commitment and hard work of all faculty and staff in the departments at the Wake Forest University School of Medicine associated with the community plunge.

Page 42: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Study Team

• Principal Investigator: Michael Lischke, EdD, MPH

• Co-Investigators:– Jennifer Casey, MBA– Jane Foy, MD– Jaimie Hunter, MPH, CHES– Anita Pulley, RN, MSN

• Study Coordinator: Nancy Cox, MSW

Page 43: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Questions?

Page 44: Community Plunge: A Tool for Increasing Cultural Understanding in Health Care Jennifer Casey, MBA. Cheryl Alberty, MBA, MHA National AHEC Organization

Contact Information

Jennifer Casey, MBA336.713.7705

[email protected] Alberty, MBA, MHA

[email protected]

Northwest AHEC fax: 336.713.7701