community-focused sponsorship

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Community-Focused Sponsorship Nonprofit News Underwriting for an Engaged World

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What is community-focused sponsorship? How can you get involved?

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Page 1: Community-Focused Sponsorship

Community-Focused SponsorshipNonprofit News Underwriting for an Engaged World

Page 2: Community-Focused Sponsorship

A Unique OpportunityCommunity-Focused SponsorshipThe best method of advertisement

Normally a publisher decides where sponsorship money goes.

We let the community decide!

Consumer engagement with advertising is encouraged by giving users a stake in how revenue is spent.

We can guarantee an engaged user and provide results back to you.

Page 3: Community-Focused Sponsorship

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Engaged users complete the survey and are given Spot dollars they can assign to stories they would like to see funded.

This is repeated until all the funds are distributed.

Results to questions and surveys are sent back to you.

A Unique OpportunityCommunity-Focused SponsorshipThe best method of advertisement

It’s simple, engaging and the new wave of sponsorship.

As a sponsor you will designate a certain amount of funding to Spot.Us and are awarded the opportunity to create a number of engaging questions around your cause, brand or product.

Page 4: Community-Focused Sponsorship

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A Unique OpportunityCommunity-Focused SponsorshipThe best method of advertisement

A Community-Focused Sponsorship will:• Place your logo on every story where sponsorship dollars get distributed.

• Help you gain valuable feedback from customers.

• Make a lasting impression with a new community,

And..... Support independent reporters.

Page 5: Community-Focused Sponsorship

SPOT.US has Received Extensive Media CoverageOur exposure provides you exposure.

Page 6: Community-Focused Sponsorship

We have also worked with...

All VoicesEast Bay Express Making Contact (NRP)Bay Area MonitorBerkeley Daily PlanetEmpireReport.orgFree Speech RadioGO MediaInvestigate WestKPFA - Berkeley CALABeez.orgLa OpinionLittleSis.OrgLos Angeles Garment & CitizenLos Angeles Watts TimesMaking Contact: National Radio ProjectMcSweeney's Panorama Newspaper ProjectMetro Active - Bay AreaMiller-McCune MagazineMission LocalNeon Tommy

New American MediaNewsDesk.orgOakBook MagazineOn Earth MagazinePlacebloggerPotrero ViewRace Poverty & Environment Magazine (Urban Habitat)Roxbury NewsSanta Cruz WeeklySeattle Post GlobeSF AppealSF Bay GuardianSF Bay ViewRawStory.comRedwood AgeVideo SF - Vidsf.com

NETWORKS WE WORK WITH

The Media ConsortiumThe Investigative News NetworkPublic Radio Exchange

We’ve worked with…

• The New York Times• Annenberg School of Communications at USC• Oakland Tribune• SF Magazine • The Guardian • MinnPost.com• Investigate West • The Bay Citizen• Earth Island Journal• KALW and KPCC – NPR• North Bay Bohemian• Palto Alto Weekly• Sacramento News and Review• Oakland Local• The Public Press

SPOT.US has Extensive Media PartnersOur exposure provides you exposure.

Page 7: Community-Focused Sponsorship

We are an open source project to pioneer “community powered reporting.” Through Spot.Us the public can commission and participate with journalists to do reporting on important and perhaps overlooked topics.

Contributions are tax deductible and we partner with news organizations to distribute content under appropriate licenses.

Spot.Us is a nonprofit project of the “Center for Media Change” and funded by various groups like the Knight Foundation.

Staff

Dan GillmorJay RosenJeff JarvisBrant HoustonSusan MernitFabrice FlorinLeonard WittJennifer 8. LeeJeremy Toeman

Media Advisory Board

Founder and DirectorDavid Cohn

CTO: Erik Sundelof

Managing Editor: Anh Do

Page 8: Community-Focused Sponsorship

Get more for your money…

Pricing Matrix.

Ask about discounts

$1,000 – $2,499 $2,500 - $4,999 $5,000 - $10,000

THREE Dynamic Questions.

Featured in Spot.Us Email blast and social media marketing tools.

300 -750 users respond.

Questionnaire results delivered back to you. Logo listed on every story your credits are distributed.

750 - 1,500 responses

Everything listed left and a hyperlinked logo on our sponsorship page for one year.

1,500 - 3,000 responses

Everything listed left and a hyperlinked logo on our sponsorship page indefinitely.

SIX Dynamic Questions.

Featured in Spot.Us Email blast and social media marketing tools.

185 - 480 users respond.

Questionnaire results delivered back to you. Logo listed on every story your credits are distributed.

480 - 900 users respond.

Everything listed left and a hyperlinked logo on our sponsorship page for one year.

900 - 1,850 responses

Everything listed left and a hyperlinked logo on our sponsorship page indefinitely.

NINE Dynamic Questions.

Featured in Spot.Us Email blast and social media marketing tools.

130 - 340 users respond.

Questionnaire results delivered back to you. Logo listed on every story your credits are distributed.

340 - 650 users respond.

Everything listed left and a hyperlinked logo on our sponsorship page for one year.

650 - 1,300 responses

Everything listed left and a hyperlinked logo on our sponsorship page indefinitely.

Sponsorship levels

Page 9: Community-Focused Sponsorship

Thank you…

Organization Name (as you would like it listed): _________________________________________________

Sponsorship Level: $________

# of users you wish to engage__________

Contact person’s name and title_____________________________________________________________________________

Address _________________________________________City________________ State________ Zip _________

If one of your sponsor benefits include placement of your logo, relevant logo must be submitted by e-mail at 300 dpi. Please make all checks payable to “Center for Media Change.” All sponsorships are tax deductible. Spot.Us is a 501(c)3.

Signature___________________ Name ______________________Date__________

Spot.Us’ staff will work tirelessly with you to construct a dynamic survey that serves your sponsorship needs and engages the requested number of users.