communication studies
TRANSCRIPT
Master Communication Studies
Mark Tempelman (Thesis Coordinator Master CS)
Jeanet Luijerink (Study advisor CS)
Programme
Programme of open day Master CS
1st round of information sessions (Pre-)Master CS
15.15 – 16.15 …………….
2nd round of information sessions (Pre-)Master CS
16.30 – 17.30 ………………
Information market for all (University of Twente) Masters
14.30 – 18.15 Atrium, Ravelijn building
The Master Communication Studies
Research oriented 60 EC programme, subsequent to the bachelor Communication Science or pre-master Communication Studies.
Full-time programme No part-time enrolment..!
Four specialisations:
Corporate Communication (starts in each semester)
Marketing Communication (starts in each semester)
Media and Communication (starts in 2nd semester / February)
Technical Communication (starts in 1st semester / September)
30 EC courses + 30 EC Master Thesis
Language for all specialisations is English
The Master Communication Studies
Programme outline Master CS (2014 – 2015)
Enrolment in September or February
Essentials and Research course offered in each semester
A variety of elective courses offered in each block
http://www.utwente.nl/cw/master/study_programme/
Block 1A Block 1B Block 2A Block 2B
Obligatory Obligatory
- Essentials course - - Research Topics -
(5 EC) (5 EC)
Elective course Elective course
(5 EC) (5 EC)
Elective course Elective course
(5 EC) (5 EC)
Semester 1 Semester 2
Graduation project CS
- Master Thesis -
(30 EC)
Corporate Communication
Research direction
Communication of organisations, in organisations and between organisations
An interplay between internal and external communication(s)
Main research topics
Reputation management, Public Affairs and
Identity issues (corporate, organisational and visual)
Relationships / Networking (in and between organisations)
Leadership and Employee Communication
Corporate Communication (Examples)
Reputation Management; why do or don’t we trust organisations?
Prof. dr. Menno de Jong
Professional and Organisational Communication
Dr. Ardion Beldad
Research on aspects of trust in organisation in crisis situations
Corporate Communication (Examples)
Job-crafting; changing the way we work and communicate
Dr. Mark van Vuuren
Research on job-crafting and (perception of) work-meaning
Marketing Communication
Research direction
Marketing communication focusses on the effects of communication means (i.e. advertising), environmental (design) aspects as well as aspects of message content, on consumer behaviour.
Main research topics
Consumer responses towards CSR communication
Service environments and service encounters
(Multi-) Sensory marketing
Brand equity / Brand personality
Marketing Communication (Examples)
Brand social responsibility; looking for added consumer value
Prof. dr. Ad Pruyn
Marketing Communication and Consumer Behaviour
Dr. Sabrina Hegner
Brand management and Consumer Trust
Marketing Communication (Examples)
Healthy food products; how do consumers process information?
Dr. Svetlana Bialkova
Consumers Information processing strategies
Media and Communication
Research direction
Media and Communication is about developing an understanding of the psychological processes behind (new) media use and media design in order to effectively translate that knowledge into media and communication strategies.
Research topics
Implementation and effects of E-government strategies
Adoption and user centered design of (new) media
Effects of multi channelling and cross-media strategies
ICT and (new) media usage in and between organisations
Media and Communication (Examples)
Online privacy concerns: how we use the internet since “Snowden”
Prof. dr. Jan van Dijk
Member of “Cohen-committee”, investigating the riots in Haren.
Media and Communication (Examples)
Adoption and integration of (new) media; Steve Jobs Schools
Dr. Alexander van Deursen
Adoption and Use of Ambient Technology
Technical Communication (new specialisation)
Research direction
Technical communication is concerned with how we use and
perceive (instructional) communication related to product or services
It also addresses how communication means can best be designed
for optimal usability
Finally it incorporates intercultural aspects as a result of the
globalization of consumer markets
Main research topics
Instructional Design
User Support
Philosophy of Technology
User Centered Design of New Media
Technical Communication (Examples)
Marketing localization; translating “products” to new cultures
Prof. dr. Menno de Jong
Professional and Organisational Communication
Master Thesis CS
30 EC Research assignment
Positioning of the Master Thesis CS
Master Thesis CS
Collaboration with external organisations is possible; though:
Feasibility is depending on research question(s)
Possible trade off between internship and research
Consider the degree of independence as a researcher
Labour Market for CS-alumni
Negotiate Linked-in profiles of CS alumni
Example search string “communication studies”
Labour Market for CS-alumni
Researching Linked-In profiles of CS alumni
2010 / 2013 N=330 (n=255)
About 60% has a job within one year after graduation
Various directions, branches and industries
Marketing (35%)
Corporate (25%)
Media (13%)
Management (9%)
Research (5%)
Trainer/Teacher (4%)
Other (9%)
Labour Market for CS-alumni
Researching Linked-In profiles of CS alumni
Pre-master Communication Studies
Jeanet Luijerink (Study Counselor Pre-master CS)
Pre-Master CS
Admission to the Master CS; direct or indirect
Direct admissible to the master CS:
Academic bachelors (BSc) In Communication Science
(UvA, RUN, VU)
Admissible first to the Pre-master CS:
All related HBO and WO bachelors
Admissible first to the Bachelor CW:
All non-related HBO and WO bachelors
The CW/CS admission committee will determine if you are admissible
to the Master CS, Pre-Master CS or Bachelor CW.
Based on the provided content of the prior education
Programmes followed at a Dutch university of Applied Science (HBO)
Admittance to the 30 EC Pre-Master programme Number of related HBO (or WO bachelors will be more restricted..!
- Bedrijfskunde- Bestuurskunde- Commerciële Economie- Communicatie- Communicatie en Multimedia Design- Communicatiemanagement- Communicatiesystemen- Informatiedienstverlening en management- International Business Languages- International Business Management Studies- Journalistiek- Journalistiek en voorlichting- Management Economie en Recht- Media en informatiemanagement- Media en Entertainment Management- Media Informatie en Communicatie
Pre-Master CS
Pre-master programme Communication Studies
As from September 2013: 30 EC (half year) programme
Febr 2014 (sem. 2)
Summer break
Sept 2014(sem. 1)
Febr. 2015(sem. 2)
Pre-master CS Master CS Master CS
30 EC Pre-Master CS (Start Februari 2014)
One semester or half year programme
Courses: Research Methodology and descriptive Statistics(5 EC) Inferential Statistics (5 EC) Communication Research and Design (5 EC) Communication Science (5 EC) Academic Writing (5 EC) Research Project (5 EC)
Fixed conditions 30 EC pre-master programme
Maximum study period is one year
Maximum of two exams for each course
Pre-masterprogramme CS 2013-2014
Semester 1 Semester 2
Block 1A Block 1B Block 2A Block 2BResearch methodology and descriptive Statistics 5EC
Inferential Statistics
5EC
Research methodology and descriptive Statistics 5EC
Inferential Statistics
5EC
Communication Science
5EC
Communication Research and Design 5EC
Communication Science
5EC
Communication Research and Design 5EC
Academic Writing5EC
Research Project5EC
Academic Writing5EC
Research Project5EC
30EC 30EC
Rules in the Pre-master CS Programme
The pre-master’s programme is (a full-time) programme of 30 EC
(1 semester on the basis of 40 hours of study a week).
All pre-Master’s courses must be successfully completed before you can enroll in the Master programme
CS.
The maximum registration period for completing the pre-master’s programme is 1 year. During this period
you may maximal sit 2 times for an exam. If you pass the second time for one ore more exams you will be
excluded from the pre-master’s programme CS.
Obligatory prior knowledge to start with the course Research Project
Communication Science, Research Meth & Des. Statistics at least grade 5 AND Academic
Writing at least grade 6!
Pre-Master CS during your HBO study
“Bijvakregeling” University of Twente
Students from other Dutch higher educations are able to take courses
of the pre master CS
“Doorstroomminor” (Transfer from Saxion Hogeschool)The UT has an agreement with Saxion Hogeschool regarding the pre-Master’s programme. Saxion students enrolled in relevant programmes may,under certain very strict conditions take the pre-master’s programme during their Bachelor’s studies as a transfer minor. Students must meet the following criteria to be admitted:- All first year coursework + second year complete (120 EC);- Among the top 20 % of students in the programme
Admission to MSc programme Communication StudiesIn order to be admitted to the MSc programme, you must complete the transfer minor/pre-master CS within 12 months. There is one exam and onere-sit per subject.
Pre-Master CS Tuition Fee
As of 1 September 2013, tuition fee for the pre-master changes
into paying an amount per EC!
Amount per EC: 30 EC= 917.50 euro
Conditions:
-This regulations applies for both Dutch and international students
-You pay an amount in one go and in advance for your entire pre-
master programme
-You have no right to refund in the event that you (have to) de-enroll for
your pre-master
-If you have not paid the (total) amount on time, CSA may de-enrol you
for the programme
Pre-Master CS general information
Presumed knowledge and skills
Sufficient confidence in English language skills
Sufficient confidence in mathematical skills
Application and registration procedure
Consult the application pre-master and master CS portal at:
http://www.utwente.nl/master/how-to-apply/
Start Febr. 2014 apply before January 1st 2014
Start Sept. 2014 apply before August 1st 2014
Also apply / register if your bachelor degree is not yet, but due to
be achieved before the start of the pre-master or master CS
If necessary you are always able to de-register
Pre-Master CS general information
Study Counselor (Pre-)Master CS
Jeanet Luijerink
Room: Cubicus C-206
Tel.: +31 (0)53 489 2091
E-mail: [email protected]
Information website Master CS
www.utwente.nl/master/cs/ or http://www.utwente.nl/cw/master
Information Centre for Educational Support (enrolment /tuition fee)
Tel: +31 (0)53 489 2124
http://www.utwente.nl/ces/studentservices/en/
Student experiences:
Koen van Muijen (Student Pre-master CS)
Koen van Muijen
Pre-master student
Started September 2012
Previous education: International Communication Management at
the Hague university of applied sciences
Lives in Enschede
Why study a master after a bachelor
Do not want to have a full time job yet
Studying and study life is too much fun
More intensive theory
Better chances in the labor market
Why Communication Studies at the UT?
Behavioral science approach, a close relation with psychology
Focus at practical application
Seperate pre-master program
More subject choice
Posibilities to graduate extern
Good reviews (Elsevier, Master choice guide)
University campus, unique in the Netherlands
Experiences with the pre-master
Well organized
Good ambiance and state of mind
Enschede is fun!
Course: Communication Science
Broad overview of most important theories in social science
Focus on solving practical communication problems
Reading and responding to research literature from the field
Integrated with academic writing
Discussions, written responses on literature, and lectures
Difference with applied science (HBO)
The quantity of matter each week is larger. You have to keep it up.
Less practical assignments, more academic skills
Read, summarize and reflect critical on scientific articles
It’s all in English
More information?
Ask for a student-for-a-day at www.utwente.nl/cs or fill in the form
Questions: now or at the information stand. Also for other
masters.
Do you have questions after this meeting?
Go to the facebook page and ask your question at the forum!
Facebook Communication Studies: www.facebook.com/communicatiewetenschap
Second round
or
Information market