COMMUNICATION•Comes from the word “communis”, means to share.•Is the activity of conveying information through the exchange of thoughts or information as y speech, visuals, signals, writing or behavior.•a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior•Is the flow or exchange of information within people or group of people.

Process of Communication

The first party who sends the information is called the sender and the second party who receives the information, decodes the information and accordingly responds is called the receiver or the recipient.

Sender ------------------ Receiver Information

* It is of utmost importance not only to communicate but also effectively communicate.

Samples of Communication

HUMAN COMMUNICATION

Language learning normally occurs most intensively during human childhood. Most of the thousands of human languages used pattern of sounds gestures for symbol which enable communication with others around them.

2 Types of Communication:

- VERBAL COMMUNICATION

- NON-VERBAL COMMUNICATION

ORAL COMMUNICATION

- the sender shares his/her thoughts in the form of words

- a type of communication where the information flows through verbal medium like speeches,presentation,discussions and aspects of Interpersonal communication

- the tone of the speaker, the pitch and the quality of words play a crucial role

- an individual must understand the importance of words and how to put them across.

NON-VERBAL COMMUNICATION:

Describes the process of conveying meaning in the form of non-word messages.

Any communication made between two people without words and simply through facial movements, gestures or hand movements

a speechless communication where content is not put into words but simply expressed through expressions

Study shows that 63-93% of communication is non-verbal.

Example of non-verbal

CHRONEMICS

HAPTIC COMUNICATION

GESTURE

BODY LANGUAGE

FACIAL EXPRESSION

Visual communication

the recipient receives information from signboards, displays, hoardings, banners, maps etc.

Vision plays a very important role in visual communication and it depends on the recipient how to interpret the message.

examples of visual communication includes:* the sign board of Mc Donald’s or KFC

indicates eating joints* the sign board of “No Parking Zone”

communicates to the individuals that any vehicle must not be parked in the vicinity

MANIPULATIVE COMMUNICATIONS

These are intentional and unintentional ways of manipulating words, gestures, etc. “to get what we want”, by demeaning, discounting, attacking or ignoring of respectful interaction.

EFFECTIVE COMMUNICATION

This occurs when a desire effect is the result of intentional or unintentional information sharing. The message is not distorted during the communication process.

BARRIES TO EFFECT COMMUNICATION

Physical barrier System design Attitudinal barrier Ambiguity of words Individual linguistic ability Physiological barriers Presentation of information

COMMUNICATION NOISE

Environmental noise Physiological-impairment noise Semantic noise Syntactical noise Organizational noise Cultural noise Psychological noise