Communicating

Impact Sally Hems - Oakleaf

Communications

Digital Storytelling

A.N.Other Charity Doing awesome things with amazing

people.

Defined brand values

Developed key messages

Substantiate messages with ‘proof points’:

• Stories (words / images / film / audio)

• Statistics (infographics / graphs / charts)

http://www.guardian.co.uk/voluntary-sector-network/2013/may/08/sound-bites-impact-reporting

(token infographic)

Why do we need

stories?

• Cut through white noise

• Resonate with the reader

• Be memorable

• Be re-told

What makes you

different?

• Who do you want to reach?

• What do they need to know?

• How do you want them to feel?

• What do you want them to do?

Access to HE Who do you want to reach?

•‘Under-represented communities’.

•Access to HE co-ordinators.

What do they need to know?

•It’s not easy but support is available.

•You don’t need A-Levels.

•You can go on to University.

How do you want them to feel?

•Inspired - “I can do that”.

What do you want them to do?

•Look at the website / find a college in their area.

Kauser’s Story

Deki Who do you want to see this?

•Heads of school

•Parents / children

•Citizenship teachers

What do they need to know?

•Deki has free lesson planners so teachers can teach

schoolchildren about microfinance and poverty in developing

countries.

•Wyedean School children loved the classes so much, they raised

more money than ever for Deki.

How do you want them to feel?

•Inspired - “I want my class/children/school to get involved”

What do you want them to do?

•Download the ACT lesson planner & create a school account

Using statistics.

• Choose a few ‘killer stats’.

• Consider context and terminology.

• Support with stories / visuals where possible.

• Make sure they add up!

Any questions?

Sally Hems

www.oakleafcomms.co.uk

uk.linkedin.com/sallyhems

www.twitter.com/sallyhems