measuring and communicating impact
TRANSCRIPT
Measuring and Communicating Impact
Katrina Huffman, Youth, I.N.C. Lauren Elicks McCort, Youth, I.N.C.
Ryan Meinke, Closed Loop Advisors
Measuring and Communicating Impact Katrina Huffman Director of Programs Youth, I.N.C.
Ryan Meinke Associate Principal Closed Loop Advisors
AGENDA
›Introductions ›Katrina Huffman, Youth, I.N.C.
›Ryan Meinke, Closed Loop Advisors
› Measuring What Matters
› Building Your Case
›Organizational Impact of Measurement and Evaluation (M&E)
› Communicating Impact
FOR-PURPOSE INVESTING Youth, I.N.C. works with 55 nonprofit partners that are critical agents for social and economic change in New York City. Our partner network is:
GRASSROOTS On the ground and transformative within local communities
YOUTH-SERVING Focused on the critical population of 1.8MM New York City children, 1 of 3 whom are living in poverty
DIVERSIFIED Tackling complex, interwoven challenges facing NYC youth
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MEASURING WHAT MATTERS
KNOWLEDGE IS POWER
Source: Markets for Good: Upgrading the Information Infrastructure for Social Change, 2012 www.marketsforgood.com
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What’s Your Case?
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Theory of Change and Logic Models are road maps to success
Incorporate the youth perspective into evaluation
Tie outcomes to research
Measurement and Evaluation
Leadership
Fundraising
HR/Finance
Board
•Leadership Impact: Leaders need to understand and convincingly articulate both their organization/program’s role in contributing to the development of youth, and the “proof points” (quantitative and qualitative) important to various stakeholders.
•Board Impact: Board members must represent the programs and their results, especially to help attract funds and friends for the organization
•Fundraising/Development Impact: M&E information provides the critical proof points for fundraising/development efforts to be effective.
•HR/Finance Impact: Relevant M&E information should drive how key resources (staff, volunteers and other core program inputs) are utilized to further improve program impact, to understand cost effectiveness, as well as to continue to motivate and attract staff and volunteers.
Impact of M&E
› Define your Audience ›Key storytelling points may change depending on your audience. Identify what is most important to communicate to whom.
›Educate Your Funders › Open up a dialogue and show what you’re doing and why you’re doing it
› State Your Case › Logic models and outcomes tied to research are the key to productive conversations
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Communicating Impact
Closed Loop Advisors performs data-guided sustainability consulting.
Our advisory stretches beyond cost savings and brand enhancement to helping our clients identify ways sustainability can inspire innovation and engagement. Services include:
What would you say if your stakeholders asked about your organization’s sustainability?
Measuring and Communicating Sustainability Performance
Measure what matters
Set specific targets
Be positive
Measure what matters
Set specific targets
We will improve by this much…
From this baseline…
By this date*
*If the targets are extremely ambitious, the date is optional
Be positive
The Upcycle: Beyond Sustainability--Designing for Abundance William McDonough, Michael Braungart
Thank you!
Katrina Huffman Director of Programs
Youth, I.N.C.
Ryan Meinke Associate Principal
Closed Loop Advisors
[email protected] 212-401-4051
[email protected] 917-319-1400
Lauren Elicks McCort Associate Director of Programs
Youth, I.N.C. [email protected]
212-401-4059