common digital evangelism mistakes · proper budgeting 2. patreon 3. offer products and services...
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Common Digital Evangelism MistakesAnd Solutions
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About
The Center for Online Evangelism is an independent ministry that serves as a hub for online missionaries in the Seventh-day Adventist Church. COE provides resources and training for churches and individuals.
This Guide is designed to help you improve your online presence by discussing the common mistakes and solutions.
To learn more, visit our website.
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Why online evangelism?
The online world is the biggest mission field.
The biggest mission field is online.
3 Billion
People have access to the internet.
52.4%
Of users access the internet through their mobile devices.
2 Billion
Social media accounts are active.
4 Hours
Average time spent on the internet everyday.
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Mistake #1:Poor Quality Church Websites
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Your Church Needs a proper online PlatformPeople Google search for churches online before visiting.
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Of the following, which door are you most likely to walk through?
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This one?
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Or this one?
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Your Website is like your front door.
People will decide whether to go in based on how your front door looks.
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Church Website No-Nos
Stock photos
Outdated content
Long bios and history
Antiquated look
Poor content
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Church Website Must-Haves
Visitor’s Section
Relevant content/Blog
About Us
Clear contact details
Schedule/ Events
Links to social media
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Questions to Ask
1. Who is my website for?
2. What are the goals of our
website?
3. Who will form the team?
4. What training resources are we providing for the
team?
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One Hour Website Checklist1. Post your church bulletin by Thursday each week (2-5
minutes to post the finished document)
2. Enter any new events in the calendar (10-20 minutes)
3. Write, revise, or update a page of web copy to be “massively useful” for your target audience (10-15 minutes)
4. Answer emails (5-10 minutes)
(Source: Heidi Baumgartner)
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One Hour Website Checklist5. Run through a section of your maintenance log (10+ minutes)
(Check links, Update welcome message, Check statistics)
6. Review the accuracy of current content (addresses, phone
numbers, email contact, events, etc.)
7. Share and cross promote your bulletin or a preview of
Sabbath services on social media (2-5 minutes)
8. Have your A/V team upload or archive the sermon after
church (upload time)
(Source: Heidi Baumgartner)
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Mistake #2:We don’t Know our Audience
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There’s a lesson we can learn from Always’ #LikeAGirl Campaign
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90m+ views; number two viral video globally
1100+ earned-media placements and 4.4bn+ media
impressions in the first three months.
Twitter followers tripled in the first three months; YouTube
subscribers grew 4339%
177,000 #LikeAGirl tweets in the first three months,
including many celebrities.
Purchase intent grew more than 50% among our target.
In a study conducted in December 2014, almost 70% of
women and 60% of men claimed that "The video changed
my perception of the phrase 'like a girl’”.
Source: https://www.campaignlive.co.uk/article/case-study-always-likeagirl/1366870
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Why was this campaign successful?
Always targeted the needs of their audience
They met those needs through blogs, videos, and promos
There is no overt promotion of their products
They have a YouTube channel and social media presence
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They were successful because they knew their audience.
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Who are you creating content for?
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Who is Jesus Sending You To?
Jesus gives us each a target audience.“Do not go into the way of the Gentiles, and do not enter a city of the Samaritans. But go rather to the lost sheep of the house of Israel” ( Matthew 10: 5-6 NKJV).
Their target was the “lost sheep of the house of Israel.”
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Knowing your audience helps you to:
Choose your Platform
Figure out your format
Know the best way to present your content
Create relatable content
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Questions to Answer:
1. Basics: Age, location, gender, ethnicity/race/language, interests?
2. Does your audience have a Christian background?
3. Are the Seventh-day Adventists or not?
4. What’s their age range?
5. What issues are they facing?
6. Do they have Bible knowledge?
7. What’s the cultural background of your audience?
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Failing to know your audience results in:
1. Speaking Adventese
2. Creating unrelatable content
3. Lack of connection
4. Shallow relationships
5. Lack of results
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It is essential that we not only communicate
clearly, but that we also take the time to
deeply understand our audience. It doesn’t
matter if you know what you mean. Put
yourself in your audience’s shoes and speak to
them accordingly. Speak to your audience in a
way and with the words that enable them to
understand and connect with your message.
– Jamie Domm, SDA Big Data
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As a digital missionary, take the time to figure out who your audience is.
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Mistake #3:We Go Live without Prepping
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The Live Button is one of the most powerful tools we have to share our story.
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Common Mistakes
Only streaming divine services
Not monitoring conversations
Vertical orientation on your phone
Failing to promote the live events
Disorganized, unplanned streaming
Poor video/audio quality
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Here are some creative things
you can do whengoing live:
Give viewers a behind-the-scenes look at what happens
before the service begins
Shadow your church pastor for a day
Host a Church Q&A
Answer comments from your church’s page
Pray for requests
Answer Bible questions
Interview church members
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Tip: End your live streams with a Call to Action.
Ask yourself, what actiondo I want my viewers to take after watching this video? Give them directions on how to get it done.
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CTA Examples
• Join our online support groupJoin
• Text #### to receive Bible studiesText
• Download this free devotionalDownload
• Visit our websiteVisit
• Listen to …. PodcastListen
• Watch ….Watch
• Visit your local Adventist churchVisit
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Mistake #4:We Set Vague Goals
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Common things digital missionaries say:
“I want to reach everyone.”
“I want people to learn about Jesus.”
“I want to have a successful ministry.”
“We want to reach people online.”
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But how will you know if you achieved these goals?
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What do you want to accomplish through your ministry?
Ministry Goals
SPECIFIC
MEASURABLE
ATTAINABLE
RELEVANT
Avoid setting vague goals that cannot be measured (e.g. Reach more souls for Christ). When a goal is specific, you will know when it is accomplished (e.g. Get 5 Bible study signups in 3 days.)
To help measure success, there must be some physical manifestation of the results. Because you specifically set out to get 5 Bible study sign up in 3 days, you will know whether your campaign was successful or if you need to make improvements based on the results.
Make sure you are being reasonable with what you want to
accomplish. Be careful of confusing rashness with faith. Goals should
match the time and energy can afford to put in, while allowing God
to work.
Why do you want to accomplish these goals? Ensure that your goals
matter to you and line up with God’s purpose for your life.
TIMELY
Set deadlines and stick to your timelines. This will greatly affect the success of
your ministry.
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Answer these Questions❑Why does this ministry matter to me?
❑What do I want to accomplish in the next 6 months?
❑What specific prayer requests will I place before God?
❑How many people do I want to reach in the next 6 months?
❑How will I know that I accomplished my goals?
❑How many people do I want to refer to a local church?
❑How much time am I able to dedicate to this ministry every week?
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Examples of Specific Goals
Build an online small group of 10 women in the next 2 months
Increase engagement on our FB page by 40% in 3 months
Gain 100 downloads for podcast in one month through planning & distribution
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Mistake #5:We Fight Online
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Scroll through your timeline and it probably won’t be long before you see an active, ongoing debate taking place. While nothing is wrong in having a healthy discussion, over the years, there has been an explosion of mean and hurtful debates taking place, even between believers.
When there is a disagreement over a topic (political, moral, biblical, etc.) many social media users seem to throw out the fact that they are Christians and they turn to mudslinging.
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What does online fighting do?
We are killing the Gospel story.
People are turned away from the faith because we give a bad report.
Venting your frustration about the church online can do more harm than good.
It makes the fighter appear hypocritical
It hinders the work of online missionaries
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How Should You Handle an Online Disagreement?
Avoid heated debates on topics that cannot be solved under an online post
Be respectful and patient toward others
Remember that you are speaking to a human, not a machine
Engage with the idea – do not attack the person
Don’t take comments from strangers personally
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How Should You Handle an Online Disagreement?
Control your temper before responding – don’t respond out of emotion
Stand to be corrected
Do not mislabel, judge, name call individuals who disagree with you
Consider whether you have the time to engage in online debates
If you wouldn’t say it to their face, don’t post it
Show grace toward leaders, even if you don’t agree
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How do we manage negative comments?
Try to determine the person’s attitude
Send a personal message
Hide comments
Ban the person from your page
Leave the comment and follow the engagement
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Mistake #6:We Don’t Want to Pay for Quality Work
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It takes Time & Money to Create Quality Online Content
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These cost money
➢ Creating graphics
➢ Editing audio or video
➢ Recording audio or video
➢ Stock photos or videos
➢ Storage
➢ Software & Hardware
➢ Training
➢ Digital Advertising
➢ SEO
➢ Living
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3 Ways to Fund Online Mission Work1. Proper budgeting
2. Patreon
3. Offer products and services for donations
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Mistake #7:Not Using Digital Ads
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Use Digital Ads
Digital advertisement is a great way to reach more people to let them know about your church or ministry.
Many digital missionaries do very well creatingcontent but spend little time distributing or promoting that content.
Make sure your work receives as much coverage as possible.
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Benefits of Digital Ads1. Budget friendly
2. That is where the masses are
3. You can target your exact audience
4. Increases traffic to your website
5. Measurable
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How to Build a Strong Digital Foundation
➢Include digital strategies in short- and long-term visions and goals.
➢Dedicate funds for social media promotions.
➢Dedicate time for training you and your staff.
➢Identify staff who could take on social media as part of their job duties
➢Invest in young people; give them space to utilize their skills in this area for the Church.
(Source: SDAdata.org)
Bonus Tip
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Learn MoreAs a digital missionary, it’s important to stay up to date with ways to improve your ministry.
Subscribe to our online missionary newsletter to find out about upcoming webinars.