comm1 int lecture 1
DESCRIPTION
Practical Media Production ModelTRANSCRIPT
Communication -1. sem. int. lecture 1
146h Multimediadesigner at Køge Business College
1. AIMWhy?
2. AUDIENCEFor whom?
3. CONTEXTWhere?
4. CONTENTWhat?
5. MEDIAHow?
6. EFFECTSFor what results?
7. REVIEWDid it succed?
-Why am I producing it?- Why is it needed?- What effects and results are being sought?
- Who is it for?- What characheristics does the target audience have (age? Gender? Background? Expectations? Needs?)
- Where will it be recieved?- By a group or individuals?- Publicly or privately at home?
- What am I trying to convey?- What are the essential facts, ideas, opinions, attitudes, pictures?- What do I want to share?
- Given the aims, target audience and content, how shall I most effectively acheive those aims?- Shall I use words, pictures, audio, video, exhibition, etc.?- What style shall I use?- How do I want to relate to the audience? formal or informal? Personal or impersonal? conventional or unconventional? simple or complex?- How shall I 'code' all of these ideas most effectively to be 'decoded' by the audience?
- What outcome do I want?- What changes do I want to create in the audience?- How will I judge wether it has been effective?
- Has the whole process of production and presentation achieved the expected results?
Communication -1. sem. int. lecture 1
246h Multimediadesigner at Køge Business College
1. AIMWhy?
-Why am I producing it?- Why is it needed?- What effects and results are being sought?
• I’m a teacher –it’s my job• To present the elements of this course• I would like students to understand the elements and purpose of the course
Communication -1. sem. int. lecture 1
346h Multimediadesigner at Køge Business College
2. AUDIENCEFor whom?
- Who is it for?- What characheristics does the target audience have (age? Gender? Background? Expectations? Needs?)
•Students•Young•Not native english speakers•Present
Communication -1. sem. int. lecture 1
446h Multimediadesigner at Køge Business College
3. CONTEXTWhere?
- Where will it be recieved?- By a group or individuals?- Publicly or privately at home?
In a classroom- (almost) undivided attention
Communication -1. sem. int. lecture 1
546h Multimediadesigner at Køge Business College
4. CONTENTWhat?
- What am I trying to convey?- What are the essential facts, ideas, opinions, attitudes, pictures?- What do I want to share?
1. AIMWhy?
2. AUDIENCEFor whom?
3. CONTEXTWhere?
4. CONTENTWhat?
5. MEDIAHow?
6. EFFECTSFor what results?
7. REVIEWDid it succed?
-Why am I producing it?- Why is it needed?- What effects and results are being sought?
- Who is it for?- What characheristics does the target audience have (age? Gender? Background? expectations- Where will it be recieved?
- By a group or individuals?- Publicly or privately at home?
- What am I trying to convey?- What are the essential facts, ideas, opinions, attitudes, pictures?- What do I want to share?
- Given the aims, target audience and content, how shall I most effectively acheive those aims?- Shall I use words, pictures, audio, video, exhibition, etc.?- What style shall I use?- How do I want to relate to the audience? formal or informal? Personal or impersonal? conventional or unconventional? simple or complex?- How shall I 'code' all of these ideas most effectively to be 'decoded' by the audience?
- What outcome do I want?- What changes do I want to create in the audience?- How will I judge wether it has been effective?- Has the whole process of
production and presentation achieved the expected results?
This model-A framework for understanding the communication theories and practices taught in this course
Communication -1. sem. int. lecture 1
646h Multimediadesigner at Køge Business College
5. MEDIAHow?
- Given the aims, target audience and content, how shall I most effectively acheive those aims?- Shall I use words, pictures, audio, video, exhibition, etc.?- What style shall I use?- How do I want to relate to the audience? formal or informal? Personal or impersonal? conventional or unconventional? simple or complex?- How shall I 'code' all of these ideas most effectively to be 'decoded' by the audience?
are essential in communication!
I need pictures to draw attention and break up all the words. • Informal
• Personal• Simple
Communication -1. sem. int. lecture 1
746h Multimediadesigner at Køge Business College
6. EFFECTSFor what results?
- What outcome do I want?- What changes do I want to create in the audience?- How will I judge wether it has been effective?
7. REVIEWDid it succed?
- Has the whole process of production and presentation achieved the expected results?