New at Maplevale Farms These great items are now available to order!

1048 IBP CR Short Loin 0x12232 Advance Cooked Beef Hoagie Patty3442 Tyson BR Top Round Cap Off Rare4796 Farmland Master Carver Applewood Ham4802 Morrell Black Forest Ham off the Bone5168 Hormel Low Salt Sliced Bacon 18/225174 Farmer Sliced Peppered Bacon 12/147056 Perdue Unbreaded Medium Wings, ckd10354 Icelandic Yuengling Breaded Clam Strips14434 Big Daddy’s Whole Grain Bold Cheese Pizza14438 Bosco Stuffed Crust Whole Grain Pizza15558 Marzetti Bulk Nested Linguini15562 Marzetti Rigatini Pasta22386 Heinz Ranch Dressing Dispenser Pack30538 Cavendish Battered Banana Pepper Rings30556 Lake Erie Cheesy Burrito Bites30606 JrsySh Sweet Potato Fry 3/8” x 1/2”33026 Dianne’s Lemon Mist Cake33084 Dianne’s Assorted Mini Cheesecakes34790 J&J Whl Grn Jungle Animal Crackers36950 Lake Erie Battered Apple Stick36956 J&J Whole Grain Apple Churros39226 Costanzo’s 8” Brioche Sub Roll39304 Costanzo’s Large Brioche Roll43038 Kansas White Whole Wheat Flour57600 Luigi Lime Sorbet Cup (100% juice)

57602 Luigi Orange Sorbet Cup (100% juice) 57604 Luigi Grape Sorbet Cup (100% juice)

57606 Luigi Blue Rasp. Sorbet Cup (100% juice)

84140 HandGard Xtra Lrg Powdered Vinyl Gloves87502 Clorox Multi-Purpose Degreaser

Comfort foods are familiar, simple foods that are usually made from scratch. These foods are often emotionally significant to a person and often associated with pleasant childhood memories. The dishes are typically inexpensive and uncomplicated to prepare. Many people eat comfort food because it is familiar, tantalizes the appetite and is full of flavor.

Typically these foods are prepared for home-style and family dining. Recently some upscale restaurants have taken classic dishes and added their own flair. Some of these include macaroni and cheese, mashed potatoes, applesauce, chicken and dumplings, potato chips, and chocolate cake. One example is macaroni and cheese, adding aged cheddar, winter truffles, and grilled prosciutto serving as a side dish. A main course could be meatloaf stuffed with spinach and red peppers. Yet another example could be potato chips; frying purple, yukon gold, russet and sweet potatoes to create a crisp potato collage. These three ideas are just the tip of the iceberg. There are several variations that can be created from a basic dish. Experiment with new flavors and cooking methods in small batches and test them on your specials board to determine what sells. If the items go over well you can add them to your menu or they may become a signature dish.

Utilizing seasonal starches, vegetables, berries and proteins are great ways to season up your menu. Incorporate the fresh seasonal ingredients into your features and showcase them in different cooking methods. If you are unfamiliar with the products or cooking applications for the item, do research and learn how it is cooked, served and used. Knowing the product history will help you be more creative and understand what flavor profile you need to aim for.

Now that fall has arrived, this presents a perfect opportunity to try new comfort style foods. As recommended above you can take a classic dish and adopt it as your own with a new culinary twist. The cool fall weather brings in new aromas, colors and often a heartier appetite. Combining seasonal fresh ingredients with classic dishes may offer just enough change to impress your customers. Be creative as you cook, but be cautious and try to focus on your customer base. You want to create something that is familiar and not intimidating to your patrons. When you create your own variation of a classic, use the original name and add a sizzle word to define your new creation. If you name your dish something bizarre, people are less likely to try it; likewise when they are comfortable with the name and description they are more likely to order that item.

Tying seasonal ingredients into classical home-style meals will

spark the interest of your customers and will kindle

new business.

Volume 1 / Issue 4October 2012

Taste

2063 Allen Street Ext • Falconer, NY 14733800-632-6328 • www.maplevalefarms.com

Continued Inside...

Maplevale FarmsDoing our best to be Big in a Small Way

This may be confusing at first glance.

Please give me a chance to explain.

We are Big - due to our affiliation with UniPro. Maplevale Farms is a proud member of UniPro which is the largest foodservice distribution cooperative in the United States. We are one of over 650 members. These 650 members have a total of over 900 locations. The collective sales of the members is $60,000,000,000 (that’s right! 60 Billion) per year. These sales are made up by over 800,000 customers.

As you can imagine, that gives Maplevale and all members great buying power. UniPro has relationships with over 550 suppliers. This assures us to have access to a wide array of products at very competitive prices. Maplevale sells items that are under private label such as Nugget Brand and UniPro Marquis as well as Maplevale Farms brand and of course, our National Brands.

Social Media Snippet

-Adapted UniPro Operator’s Guide

Foursquare is a social networking site that utilizes a smartphone’s GPS location-based technology. Users of foursquare “check-in” at various locations indicating to others of their arrival and earning points. Through the use of “check-ins” users can win electronic badges based on a number of differing criteria. Businesses are able to claim their physical location and offer customers cou-pons, frequency promotions, and much more.

There are over 6 million users of foursquare and its popularity continues to grow most among users ages 18-30. Foursquare users are interested in seeking deals and tend to be first movers regarding new technology and trends. Although many industries are utilizing four-square, restaurants are currently the largest segment of businesses being sought after by users.

Users who have a smartphone, such as an iPhone or Android, are able to “check-in” to venues and earn points based on varying criteria. Users can choose to share their “check-ins” with their personal social media platforms such as facebook and twitter.

Upon “checking in” a user can see other foursquare users who have “checked-in” and also view “tips” that others have shared about the particular venue.

Social media discussions are occurring about your establishment whether you are part of the conversation or not. Foursquare allows you to monitor and join the discussion, while also promoting frequency rewards and gather your customer’s analytics.

Unlike regular coupon and discount promotions, foursquare enables you to execute one-time coupons for new consumers and also frequency reward coupons for valued customers. Foursquare’s platform also allows you to track areas such as the number of people checking-in, names of individuals, frequency of individuals, what customers are suggesting in the “tips” section, and much more.

Being able to provide multiple promotions, having instantaneous ability to modify promotions and the added benefit of being able to gather customer analytics makes foursquare a good fit for your business.

Comfort Foods Kindle Seasonal Appetite Aaron Barnes, Corporate Chef

Canned Entrees & Bases16770 Deluxe Beef Stew 6/108 oz.16822 Chili Con Carne with Beans 6/#1016900 Corned Beef Hash 6/#1052972 Sloppy Joe Entree 6/52 oz.

Broths & Gravies52170 Beef Broth 12/49 oz. 52184 Roasted Beef Gravy 12/50 oz.

52430 Chicken Broth 12/49 oz.52440 Roasted Chicken Gravy 12/49 oz.

52510 Roasted Turkey Gravy 12/50 oz.

52802 Country Style Sausage Gravy 6/#10

Ham 4802 Black Forest 2/9 lb. average 4806 Bavarian Ham water added 2/11 lb. average

4816 Boneless Pit Ham water added 2/14 lb. average

4818 Boneless Buffet Ham 2/10 lb. average

Bacon 5174 Slab Peppered Bacon 2/7.5 lb.

Turkey

7798 Rotisserie Breast 4/8 lb. average

7968 Roast-n-Serve Breast 2/9 lb. average

7974 Just Perfect Skinless Breast 2/9 lb. average

7976 Premium Cooked Skinless Breast 2/9 lb. average

7982 Premium Petite Skinless Breast 3/7 lb. average

7984 Boneless Pot Roast 3/6 lb. average

7992 Legend Skinless Breast 2/10 lb. average

8012 Just Perfect Browned in Oil Breast 2/9 lb. average

8130 Pulled White Meat Turkey 10 lb.

8180 Turkey Burger 40/4 oz.

Food Cost 1.53Menu Price 4.50Gross Profit 2.97Food Cost 34.08%

4802 John Morrell Black Forest Ham 4 oz. / .7549709 Packer Acadian Blend Lettuce 1 oz. / .2037838 Original Bagel Sesame Bagel 1 ea. / .3612000 John Morrell Medium Grade A Eggs 1 ea. / .1251241 Minor Hollandaise Sauce Concentrated .25 oz./ .25

Poach egg in lightly seasoned simmering water. Slice bagel and toast on flat top until heated through. Layer sliced ham on over bottom of toasted bagel. Place egg over ham and garnish with baby greens. Drizzle top with hollandaise and add top of bagel.

Continued from cover....Doing our best to be Big in a Small WayDressings - Four 1 Gallon Containers per case

21860 Heavy Duty Mayonnaise22100 Buffalo Blue Cheese22244 Zesty Italian22340 Peppercorn &Parmesan22380 Buttermilk Ranch22440 Sweet & Sour21920 Whipped Salad Dressing22010 Magic Coleslaw Dressing22150 Red California French

All of these dressings are gluten free.

In a Small way - what I mean by this is that we are privately owned which means we are independent. We make decisions based on the needs of our customers in our market. We don’t have to take into consideration what the entire nation may or may not need. This gives us the ability to react quickly to each customer’s needs. Your business is very important to us. We focus on locally owned independent customers. Remember, we are locally owned and independent also.

We also pride ourselves in the fact that we buy from many local smaller suppliers. These suppliers are within our geographic region which enables us to keep freight costs in line. Many of these smaller local suppliers also have employees that patronize you - our valued customers.

We have a highly trained sales staff that are ready, willing and able to help you with your needs. Please feel free to share your needs with them. If we aren’t able to get you help or answers; we can reach out to our UniPro contacts and surely get it taken care of.

Adirondak Beverage; Scotia, NYBattistoni Italian Specialties*; Buffalo, NYBender Meats*; Buffalo, NY Carriage House; Fredonia, NY Charlie’s Specialties*; Hermitage, PAChobani Yogurt; Norwich, NY Costanzo’s Bakery*; Cheektowaga, NY Dairy Farmers of America; New Wilmington, PA DiRusso Sausage*; Youngstown, OH DiVecchio’s Catering*; Erie, PA Eden Valley Growers*; Eden, NY Father Sam’s*; Buffalo, NY Finger Foods*; Niagara Falls, NY Great Lakes Cheese; Cuba, NY James Tea Company*; Painesville, OH Joy Cone; Hermitage, PA K.B. Pizza*; Franklin, PA Mancuso Produce*; Gasport, NY

Meadow Brook Dairy; Erie, PA MexAmerica Foods*; St. Marys, PA National Frost; Rochester, NY Northrup Egg Farm*; Corry, PAP & S Bakery*; Poland, OH Pellicano’s/Texas Brand*; Buffalo, NYRich’s*; Buffalo, NY Rosina Food Products*; Buffalo, NYSahlen Packing Co.*; Buffalo, NY Schneider Seafood*; Cheektowaga, NY Smith’s Provisions*; Erie, PA Sorrento Lactalis; Buffalo, NY Stanganelli’s Italian Foods*; Erie, PATitusville Dairy; Titusville, PA Top Shelf Coffee*; Warren, OHUpstate Milk; Buffalo, NY Welch’s Foods; North East, PA Brothers Wood Chips*; Corry, PA

These are just a few of the local and manufacturers that Maplevale Farms is proud to support.

*Family Owned & Operated

Ham & Eggs Benedict

Canned Entrees & Bases16770 Deluxe Beef Stew 6/108 oz.16822 Chili Con Carne with Beans 6/#1016900 Corned Beef Hash 6/#1052972 Sloppy Joe Entree 6/52 oz.

Broths & Gravies52170 Beef Broth 12/49 oz. 52184 Roasted Beef Gravy 12/50 oz.

52430 Chicken Broth 12/49 oz.52440 Roasted Chicken Gravy 12/49 oz.

52510 Roasted Turkey Gravy 12/50 oz.

52802 Country Style Sausage Gravy 6/#10

Ham 4802 Black Forest 2/9 lb. average 4806 Bavarian Ham water added 2/11 lb. average

4816 Boneless Pit Ham water added 2/14 lb. average

4818 Boneless Buffet Ham 2/10 lb. average

Bacon 5174 Slab Peppered Bacon 2/7.5 lb.

Turkey

7798 Rotisserie Breast 4/8 lb. average

7968 Roast-n-Serve Breast 2/9 lb. average

7974 Just Perfect Skinless Breast 2/9 lb. average

7976 Premium Cooked Skinless Breast 2/9 lb. average

7982 Premium Petite Skinless Breast 3/7 lb. average

7984 Boneless Pot Roast 3/6 lb. average

7992 Legend Skinless Breast 2/10 lb. average

8012 Just Perfect Browned in Oil Breast 2/9 lb. average

8130 Pulled White Meat Turkey 10 lb.

8180 Turkey Burger 40/4 oz.

Food Cost 1.53Menu Price 4.50Gross Profit 2.97Food Cost 34.08%

4802 John Morrell Black Forest Ham 4 oz. / .7549709 Packer Acadian Blend Lettuce 1 oz. / .2037838 Original Bagel Sesame Bagel 1 ea. / .3612000 John Morrell Medium Grade A Eggs 1 ea. / .1251241 Minor Hollandaise Sauce Concentrated .25 oz./ .25

Poach egg in lightly seasoned simmering water. Slice bagel and toast on flat top until heated through. Layer sliced ham on over bottom of toasted bagel. Place egg over ham and garnish with baby greens. Drizzle top with hollandaise and add top of bagel.

Continued from cover....Doing our best to be Big in a Small WayDressings - Four 1 Gallon Containers per case

21860 Heavy Duty Mayonnaise22100 Buffalo Blue Cheese22244 Zesty Italian22340 Peppercorn &Parmesan22380 Buttermilk Ranch22440 Sweet & Sour21920 Whipped Salad Dressing22010 Magic Coleslaw Dressing22150 Red California French

All of these dressings are gluten free.

In a Small way - what I mean by this is that we are privately owned which means we are independent. We make decisions based on the needs of our customers in our market. We don’t have to take into consideration what the entire nation may or may not need. This gives us the ability to react quickly to each customer’s needs. Your business is very important to us. We focus on locally owned independent customers. Remember, we are locally owned and independent also.

We also pride ourselves in the fact that we buy from many local smaller suppliers. These suppliers are within our geographic region which enables us to keep freight costs in line. Many of these smaller local suppliers also have employees that patronize you - our valued customers.

We have a highly trained sales staff that are ready, willing and able to help you with your needs. Please feel free to share your needs with them. If we aren’t able to get you help or answers; we can reach out to our UniPro contacts and surely get it taken care of.

Adirondak Beverage; Scotia, NYBattistoni Italian Specialties*; Buffalo, NYBender Meats*; Buffalo, NY Carriage House; Fredonia, NY Charlie’s Specialties*; Hermitage, PAChobani Yogurt; Norwich, NY Costanzo’s Bakery*; Cheektowaga, NY Dairy Farmers of America; New Wilmington, PA DiRusso Sausage*; Youngstown, OH DiVecchio’s Catering*; Erie, PA Eden Valley Growers*; Eden, NY Father Sam’s*; Buffalo, NY Finger Foods*; Niagara Falls, NY Great Lakes Cheese; Cuba, NY James Tea Company*; Painesville, OH Joy Cone; Hermitage, PA K.B. Pizza*; Franklin, PA Mancuso Produce*; Gasport, NY

Meadow Brook Dairy; Erie, PA MexAmerica Foods*; St. Marys, PA National Frost; Rochester, NY Northrup Egg Farm*; Corry, PAP & S Bakery*; Poland, OH Pellicano’s/Texas Brand*; Buffalo, NYRich’s*; Buffalo, NY Rosina Food Products*; Buffalo, NYSahlen Packing Co.*; Buffalo, NY Schneider Seafood*; Cheektowaga, NY Smith’s Provisions*; Erie, PA Sorrento Lactalis; Buffalo, NY Stanganelli’s Italian Foods*; Erie, PATitusville Dairy; Titusville, PA Top Shelf Coffee*; Warren, OHUpstate Milk; Buffalo, NY Welch’s Foods; North East, PA Brothers Wood Chips*; Corry, PA

These are just a few of the local and manufacturers that Maplevale Farms is proud to support.

*Family Owned & Operated

Ham & Eggs Benedict

Canned Entrees & Bases16770 Deluxe Beef Stew 6/108 oz.16822 Chili Con Carne with Beans 6/#1016900 Corned Beef Hash 6/#1052972 Sloppy Joe Entree 6/52 oz.

Broths & Gravies52170 Beef Broth 12/49 oz. 52184 Roasted Beef Gravy 12/50 oz.

52430 Chicken Broth 12/49 oz.52440 Roasted Chicken Gravy 12/49 oz.

52510 Roasted Turkey Gravy 12/50 oz.

52802 Country Style Sausage Gravy 6/#10

Ham 4802 Black Forest 2/9 lb. average 4806 Bavarian Ham water added 2/11 lb. average

4816 Boneless Pit Ham water added 2/14 lb. average

4818 Boneless Buffet Ham 2/10 lb. average

Bacon 5174 Slab Peppered Bacon 2/7.5 lb.

Turkey

7798 Rotisserie Breast 4/8 lb. average

7968 Roast-n-Serve Breast 2/9 lb. average

7974 Just Perfect Skinless Breast 2/9 lb. average

7976 Premium Cooked Skinless Breast 2/9 lb. average

7982 Premium Petite Skinless Breast 3/7 lb. average

7984 Boneless Pot Roast 3/6 lb. average

7992 Legend Skinless Breast 2/10 lb. average

8012 Just Perfect Browned in Oil Breast 2/9 lb. average

8130 Pulled White Meat Turkey 10 lb.

8180 Turkey Burger 40/4 oz.

Food Cost 1.53Menu Price 4.50Gross Profit 2.97Food Cost 34.08%

4802 John Morrell Black Forest Ham 4 oz. / .7549709 Packer Acadian Blend Lettuce 1 oz. / .2037838 Original Bagel Sesame Bagel 1 ea. / .3612000 John Morrell Medium Grade A Eggs 1 ea. / .1251241 Minor Hollandaise Sauce Concentrated .25 oz./ .25

Poach egg in lightly seasoned simmering water. Slice bagel and toast on flat top until heated through. Layer sliced ham on over bottom of toasted bagel. Place egg over ham and garnish with baby greens. Drizzle top with hollandaise and add top of bagel.

Continued from cover....Doing our best to be Big in a Small WayDressings - Four 1 Gallon Containers per case

21860 Heavy Duty Mayonnaise22100 Buffalo Blue Cheese22244 Zesty Italian22340 Peppercorn &Parmesan22380 Buttermilk Ranch22440 Sweet & Sour21920 Whipped Salad Dressing22010 Magic Coleslaw Dressing22150 Red California French

All of these dressings are gluten free.

In a Small way - what I mean by this is that we are privately owned which means we are independent. We make decisions based on the needs of our customers in our market. We don’t have to take into consideration what the entire nation may or may not need. This gives us the ability to react quickly to each customer’s needs. Your business is very important to us. We focus on locally owned independent customers. Remember, we are locally owned and independent also.

We also pride ourselves in the fact that we buy from many local smaller suppliers. These suppliers are within our geographic region which enables us to keep freight costs in line. Many of these smaller local suppliers also have employees that patronize you - our valued customers.

We have a highly trained sales staff that are ready, willing and able to help you with your needs. Please feel free to share your needs with them. If we aren’t able to get you help or answers; we can reach out to our UniPro contacts and surely get it taken care of.

Adirondak Beverage; Scotia, NYBattistoni Italian Specialties*; Buffalo, NYBender Meats*; Buffalo, NY Carriage House; Fredonia, NY Charlie’s Specialties*; Hermitage, PAChobani Yogurt; Norwich, NY Costanzo’s Bakery*; Cheektowaga, NY Dairy Farmers of America; New Wilmington, PA DiRusso Sausage*; Youngstown, OH DiVecchio’s Catering*; Erie, PA Eden Valley Growers*; Eden, NY Father Sam’s*; Buffalo, NY Finger Foods*; Niagara Falls, NY Great Lakes Cheese; Cuba, NY James Tea Company*; Painesville, OH Joy Cone; Hermitage, PA K.B. Pizza*; Franklin, PA Mancuso Produce*; Gasport, NY

Meadow Brook Dairy; Erie, PA MexAmerica Foods*; St. Marys, PA National Frost; Rochester, NY Northrup Egg Farm*; Corry, PAP & S Bakery*; Poland, OH Pellicano’s/Texas Brand*; Buffalo, NYRich’s*; Buffalo, NY Rosina Food Products*; Buffalo, NYSahlen Packing Co.*; Buffalo, NY Schneider Seafood*; Cheektowaga, NY Smith’s Provisions*; Erie, PA Sorrento Lactalis; Buffalo, NY Stanganelli’s Italian Foods*; Erie, PATitusville Dairy; Titusville, PA Top Shelf Coffee*; Warren, OHUpstate Milk; Buffalo, NY Welch’s Foods; North East, PA Brothers Wood Chips*; Corry, PA

These are just a few of the local and manufacturers that Maplevale Farms is proud to support.

*Family Owned & Operated

Ham & Eggs Benedict

New at Maplevale Farms These great items are now available to order!

1048 IBP CR Short Loin 0x12232 Advance Cooked Beef Hoagie Patty3442 Tyson BR Top Round Cap Off Rare4796 Farmland Master Carver Applewood Ham4802 Morrell Black Forest Ham off the Bone5168 Hormel Low Salt Sliced Bacon 18/225174 Farmer Sliced Peppered Bacon 12/147056 Perdue Unbreaded Medium Wings, ckd10354 Icelandic Yuengling Breaded Clam Strips14434 Big Daddy’s Whole Grain Bold Cheese Pizza14438 Bosco Stuffed Crust Whole Grain Pizza15558 Marzetti Bulk Nested Linguini15562 Marzetti Rigatini Pasta22386 Heinz Ranch Dressing Dispenser Pack30538 Cavendish Battered Banana Pepper Rings30556 Lake Erie Cheesy Burrito Bites30606 JrsySh Sweet Potato Fry 3/8” x 1/2”33026 Dianne’s Lemon Mist Cake33084 Dianne’s Assorted Mini Cheesecakes34790 J&J Whl Grn Jungle Animal Crackers36950 Lake Erie Battered Apple Stick36956 J&J Whole Grain Apple Churros39226 Costanzo’s 8” Brioche Sub Roll39304 Costanzo’s Large Brioche Roll43038 Kansas White Whole Wheat Flour57600 Luigi Lime Sorbet Cup (100% juice)

57602 Luigi Orange Sorbet Cup (100% juice) 57604 Luigi Grape Sorbet Cup (100% juice)

57606 Luigi Blue Rasp. Sorbet Cup (100% juice)

84140 HandGard Xtra Lrg Powdered Vinyl Gloves87502 Clorox Multi-Purpose Degreaser

Comfort foods are familiar, simple foods that are usually made from scratch. These foods are often emotionally significant to a person and often associated with pleasant childhood memories. The dishes are typically inexpensive and uncomplicated to prepare. Many people eat comfort food because it is familiar, tantalizes the appetite and is full of flavor.

Typically these foods are prepared for home-style and family dining. Recently some upscale restaurants have taken classic dishes and added their own flair. Some of these include macaroni and cheese, mashed potatoes, applesauce, chicken and dumplings, potato chips, and chocolate cake. One example is macaroni and cheese, adding aged cheddar, winter truffles, and grilled prosciutto serving as a side dish. A main course could be meatloaf stuffed with spinach and red peppers. Yet another example could be potato chips; frying purple, yukon gold, russet and sweet potatoes to create a crisp potato collage. These three ideas are just the tip of the iceberg. There are several variations that can be created from a basic dish. Experiment with new flavors and cooking methods in small batches and test them on your specials board to determine what sells. If the items go over well you can add them to your menu or they may become a signature dish.

Utilizing seasonal starches, vegetables, berries and proteins are great ways to season up your menu. Incorporate the fresh seasonal ingredients into your features and showcase them in different cooking methods. If you are unfamiliar with the products or cooking applications for the item, do research and learn how it is cooked, served and used. Knowing the product history will help you be more creative and understand what flavor profile you need to aim for.

Now that fall has arrived, this presents a perfect opportunity to try new comfort style foods. As recommended above you can take a classic dish and adopt it as your own with a new culinary twist. The cool fall weather brings in new aromas, colors and often a heartier appetite. Combining seasonal fresh ingredients with classic dishes may offer just enough change to impress your customers. Be creative as you cook, but be cautious and try to focus on your customer base. You want to create something that is familiar and not intimidating to your patrons. When you create your own variation of a classic, use the original name and add a sizzle word to define your new creation. If you name your dish something bizarre, people are less likely to try it; likewise when they are comfortable with the name and description they are more likely to order that item.

Tying seasonal ingredients into classical home-style meals will

spark the interest of your customers and will kindle

new business.

Volume 1 / Issue 4October 2012

Taste

2063 Allen Street Ext • Falconer, NY 14733800-632-6328 • www.maplevalefarms.com

Continued Inside...

Maplevale FarmsDoing our best to be Big in a Small Way

This may be confusing at first glance.

Please give me a chance to explain.

We are Big - due to our affiliation with UniPro. Maplevale Farms is a proud member of UniPro which is the largest foodservice distribution cooperative in the United States. We are one of over 650 members. These 650 members have a total of over 900 locations. The collective sales of the members is $60,000,000,000 (that’s right! 60 Billion) per year. These sales are made up by over 800,000 customers.

As you can imagine, that gives Maplevale and all members great buying power. UniPro has relationships with over 550 suppliers. This assures us to have access to a wide array of products at very competitive prices. Maplevale sells items that are under private label such as Nugget Brand and UniPro Marquis as well as Maplevale Farms brand and of course, our National Brands.

Social Media Snippet

-Adapted UniPro Operator’s Guide

Foursquare is a social networking site that utilizes a smartphone’s GPS location-based technology. Users of foursquare “check-in” at various locations indicating to others of their arrival and earning points. Through the use of “check-ins” users can win electronic badges based on a number of differing criteria. Businesses are able to claim their physical location and offer customers cou-pons, frequency promotions, and much more.

There are over 6 million users of foursquare and its popularity continues to grow most among users ages 18-30. Foursquare users are interested in seeking deals and tend to be first movers regarding new technology and trends. Although many industries are utilizing four-square, restaurants are currently the largest segment of businesses being sought after by users.

Users who have a smartphone, such as an iPhone or Android, are able to “check-in” to venues and earn points based on varying criteria. Users can choose to share their “check-ins” with their personal social media platforms such as facebook and twitter.

Upon “checking in” a user can see other foursquare users who have “checked-in” and also view “tips” that others have shared about the particular venue.

Social media discussions are occurring about your establishment whether you are part of the conversation or not. Foursquare allows you to monitor and join the discussion, while also promoting frequency rewards and gather your customer’s analytics.

Unlike regular coupon and discount promotions, foursquare enables you to execute one-time coupons for new consumers and also frequency reward coupons for valued customers. Foursquare’s platform also allows you to track areas such as the number of people checking-in, names of individuals, frequency of individuals, what customers are suggesting in the “tips” section, and much more.

Being able to provide multiple promotions, having instantaneous ability to modify promotions and the added benefit of being able to gather customer analytics makes foursquare a good fit for your business.

Comfort Foods Kindle Seasonal Appetite Aaron Barnes, Corporate Chef

New at Maplevale Farms These great items are now available to order!

1048 IBP CR Short Loin 0x12232 Advance Cooked Beef Hoagie Patty3442 Tyson BR Top Round Cap Off Rare4796 Farmland Master Carver Applewood Ham4802 Morrell Black Forest Ham off the Bone5168 Hormel Low Salt Sliced Bacon 18/225174 Farmer Sliced Peppered Bacon 12/147056 Perdue Unbreaded Medium Wings, ckd10354 Icelandic Yuengling Breaded Clam Strips14434 Big Daddy’s Whole Grain Bold Cheese Pizza14438 Bosco Stuffed Crust Whole Grain Pizza15558 Marzetti Bulk Nested Linguini15562 Marzetti Rigatini Pasta22386 Heinz Ranch Dressing Dispenser Pack30538 Cavendish Battered Banana Pepper Rings30556 Lake Erie Cheesy Burrito Bites30606 JrsySh Sweet Potato Fry 3/8” x 1/2”33026 Dianne’s Lemon Mist Cake33084 Dianne’s Assorted Mini Cheesecakes34790 J&J Whl Grn Jungle Animal Crackers36950 Lake Erie Battered Apple Stick36956 J&J Whole Grain Apple Churros39226 Costanzo’s 8” Brioche Sub Roll39304 Costanzo’s Large Brioche Roll43038 Kansas White Whole Wheat Flour57600 Luigi Lime Sorbet Cup (100% juice)

57602 Luigi Orange Sorbet Cup (100% juice) 57604 Luigi Grape Sorbet Cup (100% juice)

57606 Luigi Blue Rasp. Sorbet Cup (100% juice)

84140 HandGard Xtra Lrg Powdered Vinyl Gloves87502 Clorox Multi-Purpose Degreaser

Comfort foods are familiar, simple foods that are usually made from scratch. These foods are often emotionally significant to a person and often associated with pleasant childhood memories. The dishes are typically inexpensive and uncomplicated to prepare. Many people eat comfort food because it is familiar, tantalizes the appetite and is full of flavor.

Typically these foods are prepared for home-style and family dining. Recently some upscale restaurants have taken classic dishes and added their own flair. Some of these include macaroni and cheese, mashed potatoes, applesauce, chicken and dumplings, potato chips, and chocolate cake. One example is macaroni and cheese, adding aged cheddar, winter truffles, and grilled prosciutto serving as a side dish. A main course could be meatloaf stuffed with spinach and red peppers. Yet another example could be potato chips; frying purple, yukon gold, russet and sweet potatoes to create a crisp potato collage. These three ideas are just the tip of the iceberg. There are several variations that can be created from a basic dish. Experiment with new flavors and cooking methods in small batches and test them on your specials board to determine what sells. If the items go over well you can add them to your menu or they may become a signature dish.

Utilizing seasonal starches, vegetables, berries and proteins are great ways to season up your menu. Incorporate the fresh seasonal ingredients into your features and showcase them in different cooking methods. If you are unfamiliar with the products or cooking applications for the item, do research and learn how it is cooked, served and used. Knowing the product history will help you be more creative and understand what flavor profile you need to aim for.

Now that fall has arrived, this presents a perfect opportunity to try new comfort style foods. As recommended above you can take a classic dish and adopt it as your own with a new culinary twist. The cool fall weather brings in new aromas, colors and often a heartier appetite. Combining seasonal fresh ingredients with classic dishes may offer just enough change to impress your customers. Be creative as you cook, but be cautious and try to focus on your customer base. You want to create something that is familiar and not intimidating to your patrons. When you create your own variation of a classic, use the original name and add a sizzle word to define your new creation. If you name your dish something bizarre, people are less likely to try it; likewise when they are comfortable with the name and description they are more likely to order that item.

Tying seasonal ingredients into classical home-style meals will

spark the interest of your customers and will kindle

new business.

Volume 1 / Issue 4October 2012

Taste

2063 Allen Street Ext • Falconer, NY 14733800-632-6328 • www.maplevalefarms.com

Continued Inside...

Maplevale FarmsDoing our best to be Big in a Small Way

This may be confusing at first glance.

Please give me a chance to explain.

We are Big - due to our affiliation with UniPro. Maplevale Farms is a proud member of UniPro which is the largest foodservice distribution cooperative in the United States. We are one of over 650 members. These 650 members have a total of over 900 locations. The collective sales of the members is $60,000,000,000 (that’s right! 60 Billion) per year. These sales are made up by over 800,000 customers.

As you can imagine, that gives Maplevale and all members great buying power. UniPro has relationships with over 550 suppliers. This assures us to have access to a wide array of products at very competitive prices. Maplevale sells items that are under private label such as Nugget Brand and UniPro Marquis as well as Maplevale Farms brand and of course, our National Brands.

Social Media Snippet

-Adapted UniPro Operator’s Guide

Foursquare is a social networking site that utilizes a smartphone’s GPS location-based technology. Users of foursquare “check-in” at various locations indicating to others of their arrival and earning points. Through the use of “check-ins” users can win electronic badges based on a number of differing criteria. Businesses are able to claim their physical location and offer customers cou-pons, frequency promotions, and much more.

There are over 6 million users of foursquare and its popularity continues to grow most among users ages 18-30. Foursquare users are interested in seeking deals and tend to be first movers regarding new technology and trends. Although many industries are utilizing four-square, restaurants are currently the largest segment of businesses being sought after by users.

Users who have a smartphone, such as an iPhone or Android, are able to “check-in” to venues and earn points based on varying criteria. Users can choose to share their “check-ins” with their personal social media platforms such as facebook and twitter.

Upon “checking in” a user can see other foursquare users who have “checked-in” and also view “tips” that others have shared about the particular venue.

Social media discussions are occurring about your establishment whether you are part of the conversation or not. Foursquare allows you to monitor and join the discussion, while also promoting frequency rewards and gather your customer’s analytics.

Unlike regular coupon and discount promotions, foursquare enables you to execute one-time coupons for new consumers and also frequency reward coupons for valued customers. Foursquare’s platform also allows you to track areas such as the number of people checking-in, names of individuals, frequency of individuals, what customers are suggesting in the “tips” section, and much more.

Being able to provide multiple promotions, having instantaneous ability to modify promotions and the added benefit of being able to gather customer analytics makes foursquare a good fit for your business.

Comfort Foods Kindle Seasonal Appetite Aaron Barnes, Corporate Chef