sfbaymediaguidecombined readerships of the contra costa times, west county times, san ramon times,...

2010Advertising media

Bay Area News Group

04.29.10

RATES DAILY SUNDAY

SPECIAL SECTIONS SPECIAL SECTIONSMAIN AND ALL MAIN AND ALL ANNUAL FREQUENCY† ANNUAL CONTRACT

INVESTMENT LEVEL NEWS OTHER SECTIONS NEWS OTHER SECTIONS & FLIGHTS ADVANTAGE

48 weeks orA $500,000 $196 $176 $214 $190 pci 20 times in 28 days*

36 weeks or B $250,000 $202 $182 $220 $196 16 times in 28 days*

24 weeks orC $100,000 $214 $194 $233 $208 12 times in 28 days*

16 weeks or 8 ads within 14 days:D $50,000 $232 $210 $252 $224 8 times in 14 days* 20% off applicable rate

8 weeks or 4 ads within 7 days: E $5,000 $251 $227 $273 $243 4 times in 7 days* 10% off applicable rate

OPEN $262 $236 $284 $253

†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

CO

CE

AN

Livermore

Tracy

101

101

580

880

80

80

280

9284

1

5

5

680

580

READERSHIP

1,365,300 Daily | 1,371,600 Sunday Source: 2009 R2 Scarborough Report

BANG

The Bay Area News Group covers America’s fifth largest market with a powerful array of printand online products, anchored by three major dailies: The San Jose Mercury News, theOakland Tribune and the Contra Costa Times. We offer you the power to cover the Bay Areawith a single buy, or to target customers by location or demographics down to the zip codelevel — efficiently and seamlessly, with reach and penetration no other media can match.

Source: 2009 Nielsen Claritas projections

Bay Area News Group

Advertising media

2010

2009 Population 5,259,603

% Population Growth 2009 to 2014 4.9%

2009 Households 1,817,818

Owner Occupied Housing Units 1,104,124

Median Household Income $79,837

Median Household Effective Buying Income (EBI) $63,684

Median Value, Owner-Occupied Housing Units $589,909

% Pop 25+ College Grad+ 36.2%

BA

NG

= area denotes audience coverage

SANFRANCISCOBAY AREA

MARKET AT A GLANCEIncludes: San Jose Mercury News, Contra Costa Times, West County Times, Valley Times, East Valley Times, San Ramon Valley Times, Oakland Tribune, Alameda Times Star, Tri Valley Hearld, Daily Review, Fremont Argus, San Mateo County Times

2

04.29.10

12 or moreads w/in 28 days: 35% off applicable rate

RATES DAILY SUNDAY



48 weeks orA $500,000 $94 pci $79 pci $103pci $85 pci 20 times in 28 days*





OPEN $142 $121 $155 $128


PA

CI

FI

CO

CE

AN

101

101

680

580

880

80

80

280

9284

1

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

READERSHIP

680,600 Daily | 722,200 Sunday Source: 2009 R2 Scarborough Report

Santa Clara & San Mateo Co The Silicon Valley Buy

In population and spending power, Santa Clara County is the heart of Silicon Valley. And theSan Jose Mercury News is your most powerful advertising medium in this valuable market. Noother medium, print, online or broadcast, delivers your ad to more adult readers. And no othermedium matches our impact or cost-effectiveness. Whether you’re running a neighborhoodbusiness or a national chain, the Mercury News is the keystone of your marketing strategy.


Bay Area News Group

Advertising media

2010




2009 Households 850,276

Owner Occupied Housing Units 510,300




Avg Commute time in Minutes 29


Merc

ury

New

s



TheSiliconValleyBuy MARKET AT A GLANCE This buy includes the San Mateo County Times, an edition of the Mercury News.

3

04.29.10


RATES DAILY SUNDAY



48 weeks orA $500,000 $120 pci $103 pci $133 pci $114 pci 20 times in 28 days*





OPEN $165 $146 $182 $160


PA

CI

FI

CO

CE

AN

101

101

680

680

580

880

80

80

280

9284

1

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

READERSHIP


East Bay Full Run

San Francisco is an expensive town. The lion’s share of your customer base — even the peo-ple who work or shop in San Francisco — actually make their homes across the Bay. So yourmost powerful marketing tool is the East Bay Full Run, combining all the major papers sur-rounding the city. We cover more of this market and deliver better demographics than anyother local media, reaching your customers where they live — all in a single, cost-effective buy.

Source: 2009 Nielsen Claritas

2010

Alameda & Contra Costa Co.2009 Population 2,541,091








East

Bay

Full

Run



MARKET AT A GLANCE Includes: Contra Costa Times, West County Times, Valley Times/San Ramon Valley Times, East County Times,Oakland Tribune, Alameda Times-Star, Fremont Argus, Daily Review, Tri-Valley Herald/San Joaquin Valley Herald

Bay Area News Group

Advertising media

4

04.29.10


RATES DAILY SAT SUNDAY

HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS AND GARDEN MAIN & FLIGHTS ADVANTAGE

48 weeks orA $500,000 $92 pci $80 pci $104 pci 20 times in 28 days*

36 weeks or B $250,000 $95 $84 $108 16 times in 28 days*

24 weeks orC $100,000 $100 $90 $112 12 times in 28 days*

16 weeks or 8 ads within 14 days:D $50,000 $109 $96 $119 8 times in 14 days* 20% off applicable rate

8 weeks or 4 ads within 7 days: E $5,000 $121 $106 $133 4 times in 7 days* 10% off applicable rate

OPEN $127 $112 $140


101

101

680

680

580

880

80

80

280

9284

1

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

CO

CE

AN

READERSHIP


East Bay I The Contra Costa Buy

This expanded territory reaches east from Richmond to Discovery Bay, including the most afflu-ent communities in Contra Costa County. A single buy delivers the entire market through thecombined readerships of the Contra Costa Times, West County Times, San Ramon Times, EastCounty Times and Valley Times.


2010









East

Bay

I



MARKET AT A GLANCE Includes: Contra Costa Times, West County Times, Valley Times/San Ramon Valley Times, East County Times.

Bay Area News Group

Advertising media

TheContraCostaBuy

5

04.29.10









OPEN $95 $92 $102


101

101

680

680

580

880

80

80

280

9284

1

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

CO

CE

AN

READERSHIP


East Bay II The Alameda Buy

Cover Alameda County with a single powerful buy. The Oakland Tribune anchors a buy thatextends across the population centers of Alameda County with the Alameda Times-Star, theDaily Review, the Argus, the Tri-Valley Herald and the San Joaquin Herald.


20102009 Population 1,703,371








East

Bay

II



MARKET AT A GLANCE Includes: Oakland Tribune, Alameda Times-Star, Fremont Argus, Daily Review, Tri-Valley Herald/San Joaquin Valley Herald

Bay Area News Group

Advertising media

TheAlameda

Buy

6

04.29.10

READERSHIP


Tri-Valley Herald & San Joaquin Herald

The Tri-Valley Herald and the San Joaquin Herald extend your marketing reach into theseupscale enclaves to the north, where old California meets new money. High householdincomes, significant home ownership levels and dramatic population growth make this a smartaddition to any Bay Area media buy.


2010

2009 Population 405,141








Tri

-Valle

yH

era

ld&

San

Joaq

uin

Hera

ld


MARKET AT A GLANCE

Bay Area News Group

Advertising media

co

Vallejo

San Jose

anteo

Oakland

Fremont

Livermore

Tracy

101

680

5

5

0

880580

80

80

280

9284


&CENTRALVALLEY



HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS AND GARDEN LOCAL & FLIGHTS ADVANTAGE






OPEN $26 $25 $28

†Minimum 4” ad size for annual frequency agreements

*For this flight • pci = per column inch

7

04.29.10


RATES DAILY SUNDAY

ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS LOCAL & FLIGHTS ADVANTAGE

48 weeks orA $500,000 $26 pci $30 pci 20 times in 28 days*

36 weeks or B $250,000 $27 $32 16 times in 28 days*

24 weeks orC $100,000 $31 $36 12 times in 28 days*

16 weeks or 8 ads within 14 days:D $50,000 $33 $39 8 times in 14 days* 20% off applicable rate

8 weeks or 4 ads within 7 days: E $5,000 $36 $42 4 times in 7 days* 10% off applicable rate

OPEN $39 $46



READERSHIP


The Daily Review & The Argus

Linking Oakland and Silicon Valley (and connected to the Peninsula by the San Mateo Bridge),this is far more than a popular bedroom community for the bigger cities. Together the cities ofFremont (4th largest in the Bay Area), Hayward, Union City, Newark, San Leandro and CastroValley form a market with solid demographics as well as industry, destination shopping mallsand more. The Argus and The Daily Review are your most powerful media buys in this valuablemarket.


2010









The

Daily

Revie

w&

The

Arg

us



MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

SanMateo

Oakland

Fremont

PA

101

680

580

880

80

280

92

84

1


8

04.29.10

READERSHIP





SPECIAL SECTIONSAND ALL ANNUAL FREQUENCY† ANNUAL CONTRACT

INVESTMENT LEVEL MAIN NEWS OTHER SECTIONS LOCAL & FLIGHTS ADVANTAGE

48 weeks orA $500,000 $35 $31 $39 pci 20 times in 28 days*





OPEN $55 $50 $61



2010


Percent Population Growth 2009 to 2014 2.9%


2009 Owner Occupied Housing Units 106,105

2009 Median Household Income $54,908

2009 Median Household Effective Buying Income (EBI) $45,082

2009 Median Value, Owner-Occupied Housing Units $508,309

Percent Pop 25+ College Grad+ 39.6%

Oakla

nd

Tri

bune

&A

lam

ed

aTim

es-

Sta

r



MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

anfael

Vallejo

SanMateo

Oakland

Fremont

FI

CN

101

680

580

880

80

80

92

84


Oakland & Alameda

Just across the Bay Bridge from San Francisco lies a culturally and economically vital marketthat includes the cities of Oakland and Berkeley (including the world-famous university). Witha tradition of quality journalism going back more than 130 years, the Oakland Tribune and theAlameda Times-Star continue to stand as the East Bay’s leading media.

9

04.29.10

READERSHIP


Valley ComboThe Valley Combo spreads across three counties (Contra Costa, Alameda and San Joaquin)and encompasses the middle-size cities, affluent enclaves and emerging communities thatcontinue to grow between the East Bay’s larger population centers. The Tri-Valley Herald,San Joaquin Herald, Valley Times and San Ramon Valley Times make it possible to cover thissprawling market with a single, cost-effective buy.


2010









Valle

yC

om

bo


MARKET AT A GLANCE

Bay Area News Group

Advertising media

allejo

San Jose

Gilroy

Oakland

Fremont

Livermore

Concord

Tracy

101

101

880

880

280

9284

5

5

680

580


&CENTRALVALLEY



HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS AND GARDEN LOCAL & FLIGHTS ADVANTAGE






OPEN $41 $39 $43


Includes: Valley Times-Herald, San Ramon Valley Times, Tri-Valley Herald & San Joaquin Herald

10

04.29.10


RATES DAILY SUNDAY

ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL ALL SECTIONS ALL SECTIONS & FLIGHTS ADVANTAGE






OPEN $47 $50



READERSHIP


Marin

Just north of San Francisco lies Marin County, known – and sometimes caricatured – for mel-low lifestyles. Beautiful communities and open space make this the most upscale of SanFrancisco’s bedroom communities as well as an essential component of any Bay Area market-ing plan. The Marin Independent Journal serves this highly affluent region.


2010









Mari

n



MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

SanRafael

Vallejo

SanMateo

Oakland

AC

IF

IC

OC

EA

N

101

580

80

80

92


11

04.29.10


RATES DAILY SUNDAY

ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS MAIN NEWS & FLIGHTS ADVANTAGE






OPEN $23 $25



READERSHIP


Vacaville

Once known mainly as a stopover between the Bay Area and Sacramento, Vacaville and itsneighbors (including Travis Air Force Base) have evolved into a valuable market. Over the pasttwo decades dramatic growth has been fueled by an influx of Bay Area families — and com-panies — seeking elbow room, and by an explosion of retail (including destination outletstores). The Reporter, Vacaville’s local newspaper since 1883, has grown with the communityand remains its primary media voice.


2010









Vacavill

e


MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

SanRafael

Vallejo

Oakland

EA

N

Livermore

101

580

880

80

80

92

680

580


12

04.29.10


RATES DAILY SUNDAY







OPEN $21 $23



READERSHIP


Vallejo

While many Bay Area communities have their roots in agriculture, the Vallejo/Benicia area’s his-tory centers on Mare Island Naval Shipyard and maritime pursuits. Today the emphasis is ontravel by land: Several regional highways converge here, making this the Bay Area’s gatewayto the rest of the state — and an increasingly popular residential and industrial location in itsown right. The Times-Herald serves this unique and growing segment of the Bay Area.


2010









Valle

jo



MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

SanRafael

Vallejo

Oakland

101

580

80

80

680


13

04.29.10


RATES DAILY SUNDAY







OPEN $13 $15



READERSHIP

50,700 Daily | 59,200 Sunday NAA 2007 reader per copy estimates

Santa Cruz

A favorite getaway for tourists and locals alike for well over a century, the city by the sea is alsohome to University of California at Santa Cruz, upscale enclaves by the sea and among the red-woods, bustling retail centers, vibrant culture and much more. One unifying factor in this high-ly diverse market is the Santa Cruz Sentinel, the popular hometown daily.


2010









Santa

Cru

z


MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

nRafael

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

CO

CE

AN

Livermore

101

580

880

80

280

9284

1

680

580


14

04.29.10


RATES DAILY WEEKEND







OPEN $20 $25



READERSHIP


San Mateo County Times

The San Mateo County Times covers a lot of Peninsula real estate, reaching from Daly City inthe North to Woodside in the South, with the waters of the Pacific Ocean to the East and West.It’s a diverse market that encompasses everything from small seaside communities to enclavesof mansions and global businesses. And it’s a vital one for giving you complete coverage ofthe Peninsula.


2010









San

Mate

oC

ounty

Tim

es


MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

CO

CE

AN

Livermore

101

101

580

880

80

280

9284

1

680

580


15

04.29.10


RATES DAILY WEEKEND







OPEN $20 $25



READERSHIP

67,600 DailySource: 2009 R2 Current Scarborough Report

Daily News

The northern part of Santa Clara County is where you find the brains of Silicon Valley: thehomes of the top high tech companies and the people who run them. The Daily News is thecommunity paper that reaches valuable offices and households in several of the Bay Area’swealthiest communities.


2010









Daily

New

s


MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

San Jose

SanMateo

PaloAlto

Oakland

Fremont

PA

CI

FI

CO

CE

AN Livermore

101

580

880

80

280

92

84

1

680

580


16

04.29.10


RATES DAILY SUNDAY

ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS LOCAL & FLIGHTS ADVANTAGE


36 weeks or B $15,000 18 20 16 times in 28 days*

24 weeks orC $10,000 20 23 12 times in 28 days*

16 weeks or 8 ads within 14 days:D $5,000 23 27 8 times in 14 days* 20% off applicable rate

8 weeks or 4 ads within 7 days: E $2,000 26 30 4 times in 7 days* 10% off applicable rate

OPEN 32 36



READERSHIP

116,800 Daily | 53,300 Sunday°

Source: 2009 R2 Scarborough Report°Daily News does not distribute on Sundays, denotes SMCT only

The Daily News & San Mateo County Times

This rich and expansive market reaches from the southern border of San Francisco all the wayto Loma Mar, encompassing the overflow growth from San Francisco as well as the northwestcorner of Santa Clara County – the “brains” of Silicon Valley. It’s home to affluent suburbs andtech companies as well as old-money enclaves and small towns. Together, the San MateoCounty Times and the Palo Alto Daily News cover this market with their popular blend of localnews and features.


2010









The

Daily

New

s&

San

Mate

oC

ounty

Tim

es


MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

SanRafael

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

CO

CE

AN Livermore

101

1

580

880

80

280

92

84

1

680

580


17

04.29.10


RATES 1 ZONE 2 ZONES°

ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL LOCAL LOCAL & FLIGHTS ADVANTAGE






OPEN $54 $45

†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch • Rate is pci per zone°Second zone can be West Valley or Valley; see those rate sheets for coverage maps

READERSHIP


Mercury News Peninsula Zone

The PENINSULA zone extends all the way to the seashore, but most of the power is concen-trated around the Northwest corner of Santa Clara County and neighboring communities. Hereyou find Palo Alto, Los Altos, Mountain View, Atherton and Menlo Park, the Bay Area’s bench-marks for affluence, education and culture as well as Stanford University and major technolo-gy companies. Upscale shopping is found at Stanford Shopping Center, downtown Palo Altoand Hillsdale Mall.


2010









Merc

ury

New

sP

enin

sula

Zo

ne


MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

CO

CE

AN

Livermore

101

101

580

880

80

280

9284

1

680

580


18

This buy includes the San Mateo County Times, an edition of the Mercury News.

04.29.10









OPEN $54 $45

†Minimum 4” ad size for annual frequency agreements*For this flight • pci = per column inch • Rate is pci per zone

°Second zone can be Peninsula or Valley; see those rate sheets for coverage maps

READERSHIP


Mercury News West Valley Zone

The WEST VALLEY zone is bordered by Peninsula communities on the West and by greater SanJose on the East. The area’s affluence is reflected not only in the wealth and education of itsresidents, but by the major companies based here: Apple, Yahoo!, Advanced Micro Devicesand others, many founded by Silicon Valley pioneers. Shopping venues range from major mallsand shopping centers to quaint, upscale downtowns.


2010









Merc

ury

New

sW

est

Valle

yZ

one


MARKET AT A GLANCE

Bay Area News Group

Advertising media

San Jose

Fremont

101

880

280

92

84SAN

FRANCISCOBAY AREA

19

04.29.10









OPEN $54 $45

†Minimum 4” ad size for annual frequency agreements*For this flight • pci = per column inch • Rate is pci per zone

°Second zone can be Peninsula or West Valley; see those rate sheets for coverage maps

READERSHIP


Mercury News Valley Zone

The VALLEY zone encompasses both the urban heart of Santa Clara County and the increas-ingly important South County, where residential and business development are gradually trans-forming traditional agricultural communities. In addition to a diverse and sophisticated popu-lation you’ll find Cisco Systems, eBay, Intel, Adobe and other Fortune 500 companies.Shopping ranges from the upscale Santana Row in Santa Clara to the destination PremiumOutlets in Gilroy. The VALLEY zone is also distributed in markets not covered by the otherMercury News zones, reaching from Richmond in the North to Castroville in the South.


2010









Merc

ury

New

sV

alle

yZ

one


MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

SanRafael

San Jose

Gilroy

Santa Cruz

SanMateo

Oakland

Fremont

PA

CI

FI

CO

CE

AN

Livermore

Tracy

101

101

580

880

880

80

280

9284

1

1

152

680

580


20

04.29.10

READERSHIP





HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS & GARDEN MAIN & FLIGHTS ADVANTAGE






OPEN $26 $25 $27



2010









East

Co

unty

Tim

es


MARKET AT A GLANCE

Bay Area News Group

Advertising media

Vallejo

Oakland

Concord

80

680

580


Contra Costa East County

The Eastern side of Contra Costa County registered explosive population growth in the dot-com years and kept on growing at a slower pace (if 26.7% can ever be called slow) from 2000through 2008. Naturally these new residents generated a retail boom, topping $1.7 billion in2004. This dynamic market got its own edition of the Contra Costa Times in 2005: The EastCounty Times, which already reaches nearly one in three adults every day.

21

04.29.10

READERSHIP











OPEN $57 $54 $63


2010









Centr

alZ

one


MARKET AT A GLANCE

Bay Area News Group

Advertising media

Sanrancisco

Vallejo

Oakland

Livermore

01

580

880

80

80

92

680

580


Central Zone

The Contra Costa Times focuses on central Contra Costa County, which encompasses WalnutCreek, Concord, Martinez and other thriving East Bay cities. The West County Times covers theregion along San Pablo Bay, where communities such as Hercules have been registering sig-nificant residential and retail growth. Together the two papers offer outstanding reach in thiskey East Bay region.

22

This buy includes Contra Costa Times and West County Times.

04.29.10

READERSHIP











OPEN $69 $65 $74


2010









Co

ntr

aC

ost

aZ

one


MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

el

Vallejo

Oakland

Fremont

Livermore

Concord

01

580

880

80

80

92

680

580


Contra Costa Zones

This market, centering on Contra Costa County, extends from San Pablo Bay in the west toBrentwood and beyond in the east. This large and thriving territory encompasses Richmond,Lafayette, Walnut Creek, Concord, Martinez and other key East Bay communities. The threenewspapers covering this zone deliver an outstanding readership: The West County Timesreaches one out of every four adults in its circulation area; the East County Times reaches near-ly one in three; and the Contra Costa Times boasts the highest Daily & Sunday circulationamong the Bay Area News Group’s East Bay newspapers.

23

This buy includes Contra Costa Times, West County Times and East County Times.

04.29.10

READERSHIP











OPEN $26 $25 $27



2010









Valle

y&

San

Ram

on


MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

Vallejo

San Jose

SanMateo

Oakland

Fremont

Livermore

Concord

101

580

880

80

280

9284

1

680

580


Valley & San Ramon

Long a major corridor for East Bay commuters and transportation, this market has become athriving region in its own right. Communities have sprouted around the Dublin/Pleasanton andWest Dublin BART stations, new schools and retail locations pop up each year, and theHacienda and Bishop Ranch business parks provide offices for many of the biggest employersand companies in the region and nation.

24

04.29.10

RATES SVCN

1 2 3 4-5 6-8 9-12 ANNUAL FREQUENCY†INVESTMENT LEVEL PAPER PAPERS PAPERS PAPERS PAPERS PAPERS & FLIGHTS

A $20,000 $11 pci $9 pci $8 pci $7 pci $6 pci $5 pci 48 weeks

B $15,000 $13 $10 $9 $8 $7 $6 36 weeks

C $10,000 $16 $13 $11 $10 $9 $8 24 weeks

D $5,000 $21 $17 $15 $13 $12 $11 16 weeks

E $2,000 $24 $20 $17 $14 $13 $12 8 weeks

OPEN $28 $22 $20 $17 $16 $14

†Minimum 4” ad size for annual frequency agreements • pci = per column inch

READERSHIP

300,800 WeeklySource: 2009 R2 Scarborough Report, Current Release

Silicon Valley Community Newspapers

The Silicon Valley Community Newspapers is a family of free weekly papers, offering intense-ly local coverage for several of Santa Clara County’s most affluent neighborhoods. Hand-deliv-ered to homes and businesses, the SVCN publications enjoy a combined weekly circulation ofover 126,000 copies per week.


Bay Area News Group

Advertising media

2010



Households 176,778






Sili

con

Valle

yC

om

munit

yN

ew

spap

ers


MARKET AT A GLANCE This buy includes Almaden Resident, Campbell Reporter, Cupertino Courier, Los Gatos Weekly Times, Rose Garden Resident, Saratoga News, Sunnyvale Sun, Willow Glen Resident and the Cambrian Resident

San Jose

Fremont

101

880

280

92

84


25

04.29.10



2010









Milp

itas

Po

st,F

rem

ont

Bulle

tin

and

Berr

yess

aS

un


MARKET AT A GLANCE

Bay Area News Group

Advertising media

San Jose

Oakland

Fremont

Livermore

101

880

280

92

84

680

580


Milpitas Post, Fremont Bulletin and Berryessa Sun

The Milpitas Post and the Fremont Bulletin are free weeklies covering their namesake cities;just to the south the The Berryessa Sun is a free monthly publication serving Northern SanJose. Their combined circulation of 32,200 copies includes extensive distribution to homes,businesses and institutions. While all three publications are widely available through streetracks, the Milpitas Post is also delivered to nearly every household in the city.

CIRCULATIONMilpitas Post 20,200 WeeklyFremont Bulletin 7,000 WeeklyBerryessa Sun 5,000 Monthly

RATES MILPITAS/FREMONT/BERRYESSA

MILPITAS FREMONT BERRYESSA ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL POST BULLETIN SUN & FLIGHTS ADVANTAGE

A $20,000 $7 pci $4 pci $3 pci 48 weeks

B $15,000 $11 $5 $4 36 weeks

C $10,000 $13 $6 $5 24 weeks

8 ads within 14 days:D $5,000 $15 $7 $6 16 weeks 20% off applicable rate

4 ads within 7 days: E $2,000 $17 $8 $7 8 weeks 10% off applicable rate

OPEN $22 $9 $8



26

04.29.10


RATES PACIFICA TRIBUNE

ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL WEEKLY & FLIGHTS ADVANTAGE

A $20,000 $8 pci 48 weeks

B $15,000 $9 36 weeks

C $10,000 $10 24 weeks

8 ads within 14 days:D $5,000 $11 16 weeks 20% off applicable rate

4 ads within 7 days: E $2,000 $12 8 weeks 10% off applicable rate

OPEN $13


CIRCULATION

5,838 WeeklySource: ABC Audit 3/08

Pacifica Tribune

South of the big city and north of Silicon Valley is Pacifica. This beautiful city stretching alongscenic Highway 1 on the coast has a lot to offer tourists and residents . . . and advertisers. Itssmall size is countered by an affluent community rich in recreational, cultural and culinaryattractions. The Pacifica Tribune is the city’s popular newspaper, with a paid subscriber basedelivered weekly to households each Wednesday.


Bay Area News Group

Advertising media

2010








Pacific

aTri

bune


MARKET AT A GLANCE


SanFrancisco

Rafael

SanMateo

Oakland

CI

FI

CO

CE

AN

580

880

80

280

92

84

1


27

04.29.10

RATES HILLS NEWSPAPERS

INVESTMENT LEVEL 1 PAPER 2-3 PAPERS ANNUAL FREQUENCY† & FLIGHTS

A $500,000 $9 pci $5 pci 48 weeks or 20 times in 28 days*

B $250,000 $11 $6 36 weeks or 16 times in 28 days*

C $100,000 $12 $7 24 weeks or 12 times in 28 days*

D $50,000 $14 $8 16 weeks or 8 times in 14 days*

E $5,000 $16 $9 8 weeks or 4 times in 7 days*

OPEN $18 $11


READERSHIP

132,700 WeeklySource: 2009 R2 Scarborough Report, Current Release

Hills: Alameda/Berkeley/El Cerrito/Montclarion/Piedmonter

The weekly Hills newspapers offer neighborhood news & features to the suburbs and smallercities surrounding the city of Oakland, including Berkeley, Alameda and El Cerrito. With target-ed delivery to households with an income of $70,000, they’re a vital part of any marketing strat-egy targeting affluent households in these areas.


2010









Hill

s:A

lam

ed

a/B

erk

ele

y/E

lCerr

ito

/Mo

ntc

lario

n/P

ied

mo

nte

r


MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

el

Vallejo

San

Oakland

Fremont

AN

101

580

880

80

92

84

680


Market Buys Available [ each Market buy = 1 paper ]: The Alameda Journal = 1; Berkeley Voice/El Cerrito Journal = 1 Montclarion/Piedmonter = 1

28

04.29.10

Vallejo

Oakland

ConcordBrentwood

Fremont

Livermore

88092

84

680

580

RATES BRENTWOOD/ANTIOCH/OAKLEY

INVESTMENT LEVEL 1 PAPER 2+ PAPERS ANNUAL FREQUENCY† & FLIGHTS

A $500,000 $9 pci $5 pci 48 weeks or 20 times in 28 days*

B $250,000 $11 $6 36 weeks or 16 times in 28 days*

C $100,000 $12 $7 24 weeks or 12 times in 28 days*

D $50,000 $14 $8 16 weeks or 8 times in 14 days*

E $5,000 $16 $9 8 weeks or 4 times in 7 days*

OPEN $18 $11

†Minimum 4” ad size for annual frequency agreements*For this flight • pci = per column inch

CIRCULATION

40,273° WeeklySource: ABC Audit 9/08°20,273 paid, 20,000 to non-subscribers

Brentwood, Antioch & Oakley

In the past decade Eastern Contra Costa County has been transformed by tremendous busi-ness and population growth. The Antioch/Brentwood/Oakley News delivers your message atthe neighborhood level throughout this burgeoning market. For total market coverage, theNews is delivered to subscribers of the East County Times on Friday and is adult carrier deliv-ered to non-subscribers in Brentwood, Byron/Discovery Bay, Oakley and Antioch on Saturday.


Bay Area News Group

Advertising media

2010









Bre

ntw

oo

d/A

nti

och/O

akle

y



MARKET AT A GLANCE

29

04.29.10


RATES DAILY SUNDAY



48 weeks orA $500,000 $94 pci $79 pci $98 pci $85 pci 20 times in 28 days*





OPEN $142 $121 $155 $128


READERSHIP

XXXXXX Daily | XXXXXX Sunday Source: 2009 R2 Scarborough Report

Santa Clara & San Mateo Co The Silicon Valley Buy

In population and spending power, Santa Clara County is the heart of Silicon Valley. And theSan Jose Mercury News is your most powerful advertising medium in this valuable market. Noother medium, print, online or broadcast, delivers your ad to more adult readers. And no othermedium matches our impact or cost-effectiveness. Whether you’re running a neighborhoodbusiness or a national chain, the Mercury News is the keystone of your marketing strategy.


Bay Area News Group

Advertising media

2010











Xxxxxxxxxxxx



Xxxxxxxxxxx MARKET AT A GLANCE This buy includes the San Mateo County Times, an edition of the Mercury News.

RATES WEEKLY

1 2 3 4 ANNUAL FREQUENCY† INVESTMENT LEVEL PAPER PAPERS PAPERS PAPERS & FLIGHTS

48 weeks orA $500,000 $17 pci $15 pci $14 pci $13 pci 12 consecutive weeks

36 weeks or B $250,000 $18 $17 $15 $14 10 consecutive weeks

24 weeks orC $100,000 $21 $18 $17 $15 8 consecutive weeks

16 weeks orD $50,000 $23 $21 $18 $17 6 consecutive weeks

8 weeks orE $5,000 $25 $23 $21 $18 4 consecutive weeks

OPEN $28 $25 $23 $21

†Minimum 4” ad size for annual frequency agreementspci = per column inch • All prices are per column inch, per paper

Sanncisco

Vallejo

Oakland

Concord

Fremont

Livermore

580

880

80

80

92

680

580

CIRCULATIONConcord Transcript 17,970 WeeklyLamorinda Sun 9,440 WeeklyPleasant Hill-Martinez Record 13,126 WeeklyWalnut Creek Journal 17,027 WeeklySource: ABC Audit 9/08

East Bay Community Newspapers

The East Bay Community Weeklies deliver your message at the neighborhood level through-out Central Contra Costa County. This family of newspapers includes the Pleasant Hill-MartinezRecord, the Lamorinda Sun, the Concord Transcript, and the Walnut Creek Journal. All aredelivered to neighborhood Contra Costa Times subscribers with their Thursday newspaper(except for the Sun, which is delivered on Friday).


Bay Area News Group

Advertising media

2010









East

Bay

Co

mm

unit

yN

ew

spap

ers


MARKET AT A GLANCE

= Walnut Creek Journal market = Concord

Transcript market

= LaMorinda Sun market = Pleasant Hill-Martinez

Record market

30

04.29.10

CIRCULATION

75,000 Weekly Source: CAC Audit 3/08


2010







Median Value,

Owner-Occupied Housing Units $607,786


Fro

nte

ras

&La

Gang

a

= area denotes Fronteras north zone

= area denotes Fronteras south zone

= area denotes La Ganga zone

MARKET AT A GLANCE

Bay Area News Group

Advertising media

SanFrancisco

SanRafael

Vallejo

San Jose

Gilroy

Salinas

SanMateo

Oakland

Fremont

PA

CI

FI

CO

CE

AN

Livermore

Concord

Tracy

101

101

101

101

580

880

880

80

280

9284

1

1

152

5

5

680

580

Fronteras & La Ganga

These free weeklies offer news, features and entertainment for the Bay Area’s large Spanish-speaking population. With a combined circulation of 75,000 copies, distribution reaches fromContra Costa County in the north to Monterey County in the south.

RATES FRONTERAS PER ZONE* / LA GANGA PER ZONE*

FULL PAGE 1/2 PAGE 1/4 PAGE 1/8 PAGE 1/12 PAGEPLACEMENT 6 x 10.75 6 x 5.25 3 x 5.25 3 x 2.5 2 x 2.25

$500,000+A or 48 weeks $403 $197 $98 $49 $34

$250,000+B or 36 weeks 484 236 117 59 41

$100,000+C or 24 weeks 605 295 146 73 51

$50,000+D or 16 weeks 685 335 166 83 57

$5,000+E or 8 weeks 806 394 195 98 68

OPEN 806 394 195 98 68

*All rates include color and represent one zonePick-up rates are set at 25% per each additional zone

31

04.29.10

RATES EYE THURSDAY / PREVIEW FRIDAY

FULL PAGE 2/3 PAGE 2/3 PAGE 1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE 1/4 PAGE 1/8 PAGE 1/8 PAGE PLACEMENT 6 x 10.75 4 x 10.75 6 x 7 3 x 10.75 6 x 5.25 2 x 10.75 3 x 7 3 x 5.25 2 x 4 1 x 8

$500,000+A or 48 weeks 1375.00 1020.00 1020.00 740.00 740.00 470.00 470.00 370.00 200.00 200.00

$250,000+B or 36 weeks 1400.00 1035.00 1035.00 750.00 750.00 480.00 480.00 380.00 210.00 210.00

$100,000+C or 24 weeks 1425.00 1055.00 1055.00 760.00 760.00 490.00 490.00 390.00 220.00 220.00

$50,000+D or 16 weeks 1460.00 1075.00 1075.00 770.00 770.00 500.00 500.00 400.00 230.00 230.00

$5,000+E or 8 weeks 1500.00 1100.00 1100.00 780.00 780.00 510.00 510.00 410.00 240.00 240.00

OPEN 121 pci 121 pci 121 pci 121 pci 121 pci 121 pci 121 pci 121 pci 121 pci 121 pci

Fractional page rates are to be used for local Restaurants, Local Nightclubs, Local theatre and local events only.These rates are exclusive of San Francisco venues. Events that will be held in our

DMA but billed outside of our DMA do not qualify for these rates.

READERSHIP

1,365,300 DailySource: 2009 R2 Scarborough Report

Eye & Preview

Eye and Preview are weekend entertainment guides, both in tabloid format with generouscolor and a wealth of content about movies, music and the lively arts. Each Thursday Eyeappears in the Mercury News, while Preview runs Friday in all our East Bay dailies. Individuallyor together, they’re ideal vehicles not only for entertainment and dining, but for recreation,lifestyle and other categories.


Bay Area News Group

Advertising media

2010









Eye

&P

revie

w

MARKET AT A GLANCE

= area denotes Preview audience coverage

= area denotes Eye audience coverage

SanFrancisco

SanRafael

Vallejo

San Jose

Gilroy

SanMateo

Oakland

Fremont

PA

CI

FI

CO

CE

AN

Livermore

Concord

Tracy

101

101

101

580

880

880

80

80

280

9284

1

152

5

5

680

580


32

04.29.10

Bay Area News Group

Advertising media

2010

Fro

nt

Pag

eA

dvert

isin

g

RATES FRONT PAGE ADVERTISING

FRONT PAGE SECTION FRONT FRONT PAGE SECTION FRONT SECTION FRONT6x1 6x1 6x2 6x2 6x3

Bay Area News GroupSan Jose Mercury NewsOakland Tribune/Alameda Times-StarThe Daily Review/The ArgusTri-Valley Herald/San Joaquin Herald $4,883 $4,328 $8,822 $7,805 $10,463San Mateo County TimesContra Costa Times/West County TimesValley Times/San Ramon Valley TimesEast County Times

San Jose Mercury NewsSan Mateo County Times $2,646 $2,342 $4,782 $4,231 $5,670

EB Full RunOakland Tribune/Alameda Times-StarThe Daily Review/The ArgusTri-Valley Herald/San Joaquin Herald $2,883 $2,552 $5,211 $4,610 $6,178Contra Costa Times/West County TimesValley Times/San Ramon Valley TimesEast County Times

EB1Contra Costa Times/West County TimesValley Times/San Ramon Valley Times $1,995 $1,770 $3,605 $3,190 $4,275East County Times

EB2Oakland Tribune/Alameda Times-StarThe Daily Review/The Argus $1,448 $1,032 $3,605 $3,190 $4,275Tri-Valley Herald/San Joaquin Herald

Contra Costa Times/West County Times $918 $538 $1,659 $1,468 $1,967

Valley Times/San Ramon Valley Times $585 $343 $1,057 $936 $1,254

East County Times $424 $249 $768 $679 $910

Oakland Tribune/Alameda Times-Star $496 $354 $1,235 $1,093 $1,464

Tri-Valley Herald/San Joaquin Herald $331 $235 $820 $726 $973

The Daily Review/The Argus $360 $260 $904 $800 $1,070

33

04.29.10

Bay Area News Group

Advertising media

2010

Sp

ecia

lP

ricin

g

BANG–WIDE SPECIALS

FULLZONE RUN

Home & Garden $40 $60

Travel N/A $60

Food N/A $60

PEAK SEASON, DOUBLE YOUR ADProgram to allow advertisers to increase their visibility during peak seasons.Minimum 4 days in 7 or more buys. No more than four times per year.

WEATHER PAGE

Silicon Valley Buy[Mercury News] $3,000

EB Full Run $3,000

BANG $5,500

MERCURY NEWS SECTION A PREMIUMA 25% premium for guaranteed placementin Section A of the Mercury News ( on top of any rate)

EAST BAY SECTION A PREMIUM10% premium on Page 2A and Page 3A.Applies to Main News, Morning Reportand Local in EB1. Applies to Main Newsand Morning Report in EB2.

34

04.29.10

RATES SJMN BUSINESS

POSITION SIZE COST

InsideFull Page $27 pci

Quarter Page $850.50

14” $378

Page 2 28” $756

42” $1,134

READERSHIP


San Jose Mercury News | Business Section

Santa Clara County is the heart of Silicon Valley — home to major technology companies andthe people who power them. Business+Technology is required reading for this audience.Mondays focus on innovations and new products. Sundays deliver key stats, columns and per-sonal finance news. The rest of the week offers the valley's best business reporting. With thereach and demographics of the Mercury News, it's the perfect marketing vehicle for B2B, cor-porate image, consumer & commercial finance, consumer technology and more.


Bay Area News Group

Advertising media

2010











SJM

NB

usi

ness

MARKET AT A GLANCE

PA

CI

FI

CO

CE

AN

101

101

680

580

880

80

80

280

9284

1

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont



35

04.29.10

Bay Area News Group

Advertising media

2010

Co

lor

36

SINGLE INSERTION*

126”+ 36%

90”–125” 45%

40”–89” 54%

1”–39” 65%

MULTIPLE INSERTION*

“E” Level Frequency 40%

“D” Level Frequency 35%

“C” Level Frequency 35%

“B” Level Frequency 25%

“A” Level Frequency 25%

*$200 minimum color spend (exception is SVCN, $100 color min)Color charge is determined by multiplying the percentage times the space cost.

Color charge is for spot or full color.

sfbaymediaguidecombined readerships of the contra costa times, west county times, san ramon times,...

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