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    This not only happens when you go to see a therapist but also in many socialsituations, where friends and family seek to both diagnose problems fromlistening and also to help the speaker cure themselves, perhaps by somecathartic process. This also happens in work situations, where managers, HR

    people, trainers and coaches seek to help employees learn and develop.Dialogic listeningThe word 'dialogue' stems from the Greek words 'dia', meaning 'through' and'logos' meaning 'words'. Thus dialogic listening mean learning throughconversation and an engaged interchange of ideas and information in which weactively seek to learn more about the person and how they think.Dialogic listening is sometimes known as 'relational listening'.

    Relationship listening

    Sometimes the most important factor in listening is in order to develop or sustain a relationship. This is why lovers talk for hours and attend closely towhat each other has to say when the same words from someone else wouldseem to be rather boring.Relationship listening is also important in areas such as negotiation and sales,where it is helpful if the other person likes you and trusts you.

    What is the importance of Listening?Importance of Listening

    One primary reason why listening is so important is the amount of time peoplespend doing just that listening. Listening is the most frequent, perhaps themost important type of on-the-job communication. Top executives spend evenmore time listening than other employees.

    Listening on the job is not only frequent, it is very important as well. In fact,most managers agree that active listening is the most crucial skill for

    becoming a successful manager. Listening can improve work quality and boost productivity. Poor listening leads to innumerable mistakes because of whichletters have to be retyped, meetings rescheduled. All this affects productivityand profits. Apart from the obvious benefits, good listening helps employees toupdate and revise their collection of facts, skills and attitudes. Good listeningalso helps them to improve their speaking.

    Despite all these benefits, as pointed out earlier, good listening skills are quiterare in the business world today. A number of studies have revealed why people

    listen poorly, despite the advantages of doing just the opposite. Let us look atsome of the common barriers to effective listening.

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    things going at a time.

    Attitudinal Barriers

    Prejudices

    Sometimes our prejudices and deep-seated beliefs make it impossible for us to be receptive to the speaker. For instance, when two politicians who belong to,say the BJP and the CPI(M), argue over a political issue, they are not likely togive each others views a fair hearing, because of their preconceived attitudes.To break down this barrier, we must achieve some control over our instinctiveresponses and learn to postpone judgement until we have listened to exactlywhat is being said.

    Preoccupation

    Sometimes we are preoccupied with other concerns. As students, all of youmust have had days when you registered nothing of what was said in class,

    because your thoughts were on the freshers party you had to arrange the nextevening.

    A casual attitude

    Because hearing is relatively easy, we assume that we can do it without muchconcentration and effort. This attitude is often a major barrier to listening.

    Egocentrism

    Many people are poor listeners, because they are overly concerned withthemselves. Three personal concerns dominate their listening behavior. Thesecan be summed up in three sentences:

    1. I must defend my position.2. I already know what you have to say.3. How am I coming through?

    These concerns set up effective barriers that destroy the critical link betweenspeaker and listener.

    Poor Listening Habits

    Listening, like much of human behavior, tends to follow consistent patterns.

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    Most of us develop certain bad listening habits that eventually create a pattern.Four of the most common bad habits are:

    1. Faking attention: Many of us fake attention so as not to appear discourteous.

    2. Listening only for facts: In looking only for the facts, we often forget tolocate the main idea.3. Avoiding difficult and uninteresting material: Sometimes we switch off our attention when what is being said is difficult, unfamiliar, or simplyuninteresting. If we do this often, this turning off becomes a consistent pattern.4. Focusing on delivery: Sometimes we are so concerned with how someonesays something that we pay scant attention to what he or she is actually saying.

    How to be a good listener

    Regardless of whether the situation calls for appreciative, critical,discriminative or active listening, listening skills can be improved withconscious effort. Let us now look at some of the specific steps you can take to

    become a better listener.

    1. Find areas of interest2. Judge content, not delivery3. Hold your fire4. Listen for ideas5. Be flexible6. Work at listening7. Resist distractions8. Exercise your mind9. Keep your mind open

    SPEAKING IS SILVER LISTENING ISGOLD

    Listening is gold

    The following techniques will help you actively get involved in the listening process and make you more gold. These tips are not in any specific order. As

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    you read the list, focus on any ideas you tend not to use on a regular basis and put them into practice.

    Get ready mentally - Clear your mind of any preconceived idea that could

    taint your understanding of the speaker's message. Temporarily let go of your need to be right and any prejudices you may have. Come prepared - Develop a list of questions you want to ask. This gets you

    in the asking/listening mode. Encourage the listener - Your body language can be an encouraging or

    discouraging factor when getting others to talk. Demonstrate your interest byleaning forward slightly, making eye contact, giving encouraging vocal cues("Hmm," "Interesting," "Really") and being physically attentive, not doodling.

    Listen with your eyes - Some studies show that more than 80 percent of themessage can be nonverbal. Don't just focus on the words - engage your wholeself into the process. Make eye contact with the person and pay attention tononverbal cues.

    Watch nonverbals - Look for eye contact, change in voice, facialexpressions, posture, tone of voice, gestures and so forth.

    Internal summary - Concentrate on what is being said and try to summarizethe main points in your mind.

    Take notes - When appropriate, take notes. This is an active way to stayengaged in a conversation. However, take brief, key-word notes.

    Restate - For clarification, repeat what the person just said using their words.For example, "Let me repeat this to make sure I understand."

    Paraphrase - This technique is where you restate what the speaker said inyour own words to see if you understand the message. "So let me see if Iunderstand, you would like me to ..." or "So it sounds like you want ..." Thenwait for the other person to confirm or clarify your paraphrase.

    Minimize interruptions - Don't try to take phone calls, read or completeanother task while someone is talking to you.

    Don't interrupt - Let others finish what they're saying. Allow for silence - Pauses may seem uncomfortable, but don't automatically

    interject your comments. People may need a little time to gather their thoughts.Silence shows strength.

    Think before responding - Suspend judgment; think about what they said before responding.

    Ask questions - First, ask questions to clarify what the speaker is saying. Next, ask questions to encourage people to tell you more or force them to think through an idea. You can do this by asking open-ended questions. Examples:"Tell me more about that." "What do you mean by that?"

    Avoid prejudging - Get all the facts before you draw your conclusion. Don't

    assume you know what the other person is talking about until you've heard thewhole message.

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    Avoid tuning out - Be careful not to tune out because you may disagree withwhat the person is saying. Remember that your job is to listen and understand,not necessarily agree.

    Next time you are talking with a customer or a prospect, try using thesetechniques. Who knows? You might be able to save time, make more money or even increase the quality of your service with these easy concepts.

    I like to close this article about listening with a quote from one of my favoritemotivational speakers, Zig Ziglar. He said: "People don't care how much youknow until you show how much you care."

    By being a good listener, you will not only make more money now, it will helpyou build better relationships to increase your revenues in the long run.

    MANGALORE PLANE CRASH

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    According to a report of DGCA and Boeing officials probing the crash, it was pilot error that led to the Mangalore crash Indias worst air tragedy that killed158 people.

    The report says that data retrieved from the cockpit voice recorder shows thatthe captain was on the wrong flight path. Not only that, Captain Zlatko Glusicaa British national of Serbian origin also delayed in taking corrective measuresdespite being requested by his co-pilot for "a go-around".

    The 2.05 minutes of cockpit voice recorder or CVR recording revealed thatdespite being warned by the aircraft computers to "pull up, the captain had not

    paid heed to it.

    Captain Zlatko Glusica also ignored his co-pilot Captain Aluwalia telling him togo-around. The co-pilot is heard warning "we don't have runway left" after which a loud crashing sound was recorded.

    The enquiry committee also revealed the pilot was on the wrong glide pathwhile approaching Mangalore airport.

    Not only that, the pilot also approached for landing at an angle more than 3degrees, which is more than the standard procedure for a safe landing.

    There were anomalies in captain's corrective measures as well, which thecommittee says could have averted the crash.PROPER LISTENING COULD HAVE SAVED 158 LIVES .

    THEVODAFONE ZOOZOO ADS .(THE SILENT AD )

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    LAGE RAHO MUNNA BHAI

    For being an RJ its not essential that one must only have a very good and clear voice but what is more essential is that whoever is listening to him must get afeeling that this person speaking on radio is giving voice to my own heart. Thatmeans a good radio jockey should reach straight to the heart of his audience andvoice their feelings. Moreover he should be a true music lover and couldconnect heartily with the music and lyrics of the songs being played. What ismeant to be said is that song which is to be played must be prompted in such away that even one who dislikes the song starts liking it.

    Sanjay Dutt in this movie started listening to all the problems of the citizensand solved their problem by the Ghandian way. Soon he was popular in thewhole city.

    Lage Raho Munna Bhai has had a strong cultural impact in India, popularizing Gandhism under Munna Bhai's notion of Gandhigiri . As noted bycritics, the film has "stirred the popular imagination," leading to a number of Gandhigiri protests in India and in the United States: "For generations born

    after Gandhi's assassination, Munnabhai , the eponymous hero of the film, hasrendered 'Gandhism' pass and 'Gandhian' arcane. The new buzzword is'Gandhigiri,' a value, and valuable, addition to the lexicon of a culture suffusedwith every abominable kind of 'Dadagiri' .

    BIBLIOGRAPHY:

    http://en.wikipedia.org/wiki/Gandhismhttp://en.wikipedia.org/wiki/Munna_Bhaihttp://en.wikipedia.org/wiki/Gandhismhttp://en.wikipedia.org/wiki/Munna_Bhai
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    1.McKay Matthew ,Davis Martha Messages: The Communication SkillsBook,Pages(23-67),Paperback-Publishers.

    2.Sweets Paul, The Art of Talking So That People Will Listen:Getting Through to Family, Friends & BusinessAssociates,Pages(37-48),Pearson-Publishers

    3. http://www.drnadig.com/listening.htm(assessed on 15 th sept,2010)

    GROUP-1

    SIGNATURE

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    Anubhav Panigrahi

    Reg.no-PGLSCM/10-12/03

    Arnab Chakraborty

    Reg.no-PGLSCM/10-12/04

    Dhananjay Mallick

    Reg.no-PGLSCM/10-12/07

    Nikhil ku Tiwary

    Reg.no-PGLSCM/10-12/10

    Rajib BisoyiReg.no-PGLSCM/10-12/12

    Ranjan ku Mohanty

    Reg.no-PGLSCM/10-12/14

    Satyajit Mohanty

    Reg.no-PGLSCM/10-12/15

    Spandan Behera

    Reg.no-PGLSCM/10-12/16