colour pages

8/6/2019 Colour Pages

1/12

HUBLI EDUCATION TRUST

INSTITUTE OF MANAGEMENT STUDIES

HUBLI

A

PROJECT REPORT ON

Assessment of market potential of (Rural) Fixed wireless phoneof RELIANCE communication Ltd in singrauli (mp).

Submitted by

Ms. Vanshikha singhReg No: MBA09/05

2010-2011

Under the Guidance of

Internal Guide External GuideMr.Praveen joshi Mr.Vinay Kumarsrivastav

faculty

HET IMS , Hubli Singrauli mp


2/12

HUBLI EDUCATION TRUST

INSTITUTE OF MANAGEMENT STUDIES

HUBLI A

PROJECT REPORT ON

To study the Quality of Amul milk and The customer satisfaction of

Amul Product at Indor city

The Taste Of India

Submitted by

Ms. Vanshikha singhReg No: MBA09/05

2010-2011

Under the Guidance of

External GuideMr.ChandaTalawali Mangalia.

Depot-InchargeGCMMF LTD, Indor
http://en.wikipedia.org/wiki/Image:Amul-logo-2006-01-18.gif


3/12

Product

AMUL means "priceless" in Sanskrit. The brand name "Amul," from the

Sanskrit "Amoolya," was suggested by a quality control expert in Anand.Variants, all meaning "priceless", are found in several Indian languages.

Amul products have been in use in millions of homes since 1946. Amul

Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul

Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and

Amulya have made Amul a leading food brand in India. (Turnover: Rs.

42.78 billion in 2006-07). Today Amul is a symbol of many things. Of high-

quality products sold at reasonable prices. Of the genesis of a vast co-

operative network. Of the triumph of indigenous technology. Of the

marketing savvy of a farmers' organisation. And of a proven model for dairy

development.

Bread Spreads

Amul Butter

Amul Lite Low Fat Breadspread

Amul Cooking ButterCheese Range:
http://www.amul.com/bread-butter.htmlhttp://www.amul.com/bread-lite.htmlhttp://www.amul.com/bread-butter.htmlhttp://www.amul.com/bread-lite.html


4/12

Amul Pasteurized Processed Cheddar Cheese

Amul Processed Cheese Spread

Amul Pizza (Mozarella) Cheese

Amul Emmental Cheese

Amul Gouda Cheese

Milk Drinks:

Amul Kool Amul Kool Cafe

Kool Koko A delight to Chocolate Lovers. Delicious Chocolate taste

Nutramul Energy DrinkA drink for Kids - provides energy to suit theneeds of growing Kids

Amul Kool Chocolate Milk

Amul Kool Flavoured Bottled Milk

Amul Kool Flavoured Tetra Pack

Amul Masti Spiced Buttermilk

Amul introduces the Best Thirst Quenching Drink

Powder Milk:

Amul Spray Infant Milk Food

Still, Mother's Milk is Best for your baby
http://www.amul.com/cheese-cheddar.htmlhttp://www.amul.com/cheese-spreads.htmlhttp://www.amul.com/cheese-mozzarella.htmlhttp://www.amul.com/cheese-emmental.htmlhttp://www.amul.com/cheese-gouda.htmlhttp://www.amul.com/amulkool.htmlhttp://www.amul.com/amulkoolcafe.htmlhttp://www.amul.com/amulkoolkoko.htmlhttp://www.amul.com/nutramulenergymilk.htmlhttp://www.amul.com/fresh-chocolate.htmlhttp://www.amul.com/fresh-flavoured.htmlhttp://www.amul.com/fresh-flavouredpack.htmlhttp://www.amul.com/fresh-masti.htmlhttp://www.amul.com/powder-milkfood.htmlhttp://www.amul.com/cheese-cheddar.htmlhttp://www.amul.com/cheese-spreads.htmlhttp://www.amul.com/cheese-mozzarella.htmlhttp://www.amul.com/cheese-emmental.htmlhttp://www.amul.com/cheese-gouda.htmlhttp://www.amul.com/amulkool.htmlhttp://www.amul.com/amulkoolcafe.htmlhttp://www.amul.com/amulkoolkoko.htmlhttp://www.amul.com/nutramulenergymilk.htmlhttp://www.amul.com/fresh-chocolate.htmlhttp://www.amul.com/fresh-flavoured.htmlhttp://www.amul.com/fresh-flavouredpack.htmlhttp://www.amul.com/fresh-masti.htmlhttp://www.amul.com/powder-milkfood.html


5/12

Amul Instant Full Cream Milk Powder

A dairy in your home

Sagar Skimmed Milk Powder

Which is especially useful for diet preparations or for use by people

on low calorie and high protein diet.

Sagar Tea Coffee Whitener

Amulya Dairy Whitener

The Richest, Purest Dairy Whitener

Fresh Milk:

Amul Fresh Milk

This is the most hygienic milk available in the market. Pasteurised in

state-of-the-art processing plants and pouch-packed for convenience.

Amul Gold Milk

Amul Taaza Double Toned Milk

Amul Lite Slim and Trim Milk

Amul Fresh Cream

Amul Shakti Toned Milk

For Cooking:
http://www.amul.com/powder-milkpowder.htmlhttp://www.amul.com/powder-skimmilk.htmlhttp://www.amul.com/powder-coffee.htmlhttp://www.amul.com/powder-dairy.htmlhttp://www.amul.com/fresh-fmilk.htmlhttp://www.amul.com/fresh-gold.htmlhttp://www.amul.com/fresh-tazza.htmlhttp://www.amul.com/fresh-slim.htmlhttp://www.amul.com/fresh-cream.htmlhttp://www.amul.com/fresh-shakti.htmlhttp://www.amul.com/powder-milkpowder.htmlhttp://www.amul.com/powder-skimmilk.htmlhttp://www.amul.com/powder-coffee.htmlhttp://www.amul.com/powder-dairy.htmlhttp://www.amul.com/fresh-fmilk.htmlhttp://www.amul.com/fresh-gold.htmlhttp://www.amul.com/fresh-tazza.htmlhttp://www.amul.com/fresh-slim.htmlhttp://www.amul.com/fresh-cream.htmlhttp://www.amul.com/fresh-shakti.html


6/12

Amul / Sagar Pure Ghee

Made from fresh cream. Has typical rich aroma and granular texture.

An ethnic product made by dairies with decades of experience.

Cooking Butter

Amul Malai Paneer

Ready to cook paneer to make your favourite recipes!

Utterly Delicious Pizza

Mithai Mate

Sweetened Condensed Milk - Free flowing and smooth texture. White

to creamy color with a pleasant taste

Masti Dahi

Desserts:

Amul Ice Creams

Premium Ice Cream made in various varieties and flavours with dry

fruits and nuts.

Amul Shrikhand

A delicious treat, anytime

Amul Mithaee Gulab Jamuns

Pure Khoya Gulab Jamums...best served piping hot.

Amul Chocolates

The perfect gift for someone you love.

Amul Lassee

Amul Basundi
http://www.amul.com/cooking-sagar.htmlhttp://www.amul.com/cooking-butter.htmlhttp://www.amul.com/cooking-paneer.htmlhttp://www.amul.com/cooking-pizza.htmlhttp://www.amul.com/cooking-mithai.htmlhttp://www.amul.com/cooking-mastidahi.htmlhttp://www.amulicecream.in/http://www.amul.com/desserts-shrikhand.htmlhttp://www.amul.com/desserts-gulabjamun.htmlhttp://www.amul.com/desserts-chocolates.htmlhttp://www.amul.com/desserts-lassee.htmlhttp://www.amul.com/desserts-basundi.htmlhttp://www.amul.com/cooking-sagar.htmlhttp://www.amul.com/cooking-butter.htmlhttp://www.amul.com/cooking-paneer.htmlhttp://www.amul.com/cooking-pizza.htmlhttp://www.amul.com/cooking-mithai.htmlhttp://www.amul.com/cooking-mastidahi.htmlhttp://www.amulicecream.in/http://www.amul.com/desserts-shrikhand.htmlhttp://www.amul.com/desserts-gulabjamun.htmlhttp://www.amul.com/desserts-chocolates.htmlhttp://www.amul.com/desserts-lassee.htmlhttp://www.amul.com/desserts-basundi.html


7/12

Health Drink:

Nutramul

(Malted Milk Food made from malt extract has the highest protein

content among all the brown beverage powders sold in India.)

Amul Shakti Health Food Drink

(Available in Kesar-Almond and Chocolate flavours).

Price:

At the time Amul was formed, consumers had limited purchasing power,

and

modest consumption levels of milk and other dairy products. Thus Amul

adopted a low-cost price strategy to make its products affordable and

attractive to consumers by guaranteeing them value for money.

Packing
http://www.amul.com/healthy-nutramul.htmlhttp://www.amul.com/health-toned.htmlhttp://www.amul.com/healthy-nutramul.htmlhttp://www.amul.com/health-toned.html


8/12

PRODUCTION PROCEDURE

The different types of milk different in quality are

TYPES OF MILK FAT SNF

Full Cream Milk 6% 9%

Toned Milk 3% 8.5%

Standardized milk 4.5% 8.5%

Full Cream Milk 6% 9%Shudh milk 6% 9%

Milk:

STORAGE OF CHILLED

PESTEURIZATION

PACKING

STORAGE

Dispatching


9/12

INFORMATION ACCUMULATED

For successful accomplishment of my project I gathered information aboutdifferent views of consumer about the milk, shown in charts as

CHART 1

Sales

34

26

14

6

20

Standard milk

Tonned milk

high fat milk

Double tonned ,ilk

Shubham milk

This chart shows the sales of different quality of Amul milk. we can see that

standard milk is most popular & double tonned milk is least popular ,rest

have an average sale.

CHART 2


10/12

Daily consumption

38

38

12

12

>1 litre

1-2 litre

2-3 litre


11/12

CHART 4

view about taste

48

46

4

good

moderate

low

Maximum consumers are satisfied with the taste of Amul milk.

CHART 5

awareness source

50

8

18

14

14

advertisment

paper ad

friends

others

wholsalers

We can see that advertising is less in n++ brand, only 50% consumer

awareness is made through advertisement.


12/12

CHART 6

dislikes

58

10

20

12

smell

packging

taste

price

The unsatisfied customers have complains about smell, packaging, taste &

price of Amul milk.

colour pages

Documents