Welcome to the Social Media Seminar- It’s not just about the cars..it’s about the people who drive them.

History of the Telephone

Think of the time for this to progress

Just the tip of the Iceberg

• Any Statistics Jump Out At You?

• 96% of Millennials have joined a social network

• Facebook Tops Google for Weekly Traffic

• Facebook 3rd largest country!

• Email passe?

• YouTube 2nd largest search engine

• It’s a Fundamental Shift in the way we communicate

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• 2 Billion Views Per Day as of May 2010

• News Breaks Faster

• Real Time Coverage From Numerous Perspectives

• Allows For Help and Relief to Move Faster

• Any Examples You Can Share?

This is What Social Media is Not!

Conventional Advertising

Partnership Marketing

• Local Dealerships

• Automotive Repair Facilities

• Automotive Supply Facilities

• Local Events

• Sports Bars

• Insurance Companies

• Lowering Recruitment Costs or Employee Turnover

• Lowering Customer Service Costs

• Lowering Marketing and Product Design Costs

• Increasing Sales via WOMM, reviews, ratings

• Lowering Advertising and PR costs

• Dealing With Transparency

• Social Media Policies and Guidelines

• Dealing With The Time Factor

• Handling Negative Comments and Publicity

Hope That Wasn’t Too Deep!

Facebook Fan Page Fundamentals

• Difference Between Fan Page and Profile

• Who Should be the Admin?

• What is the Purpose and Goal of your Page?

• Landing Page

• Making the Profile Pic Wow Them

• Decide on Content Strategy

Facebook Exercises

• Making a Fan Page-Tips and Tricks

• Vanity URL –http://www.facebook.com/username

• Facebook Lists

• Posting Status Updates Without the Links

• Uploading Pictures

Creating a Facebook Page-Step 1

Start by typing- http://www.facebook.com/pages Then click--- Create Page

Creating a Facebook Page-Step 2

• Choose Local Business

• Then Choose –Automotive/Vehicle Service

Creating a Facebook Page-Step 3

• Name your page with your brand name

• Make sure you include your region in page name

• Click Facebook TOS box and Create Page

Creating a Facebook Page-Step 4

• Follow the Steps Outlined

• Upload Image and Make it your Profile Pic

Creating a Facebook Page-Step 5

• Click on Change Picture in top right corner of Profile Pic

• Then Click the Little Pencil

• Then Click “Edit Thumbnail”

Creating a Facebook Page-Step 6

• Drag your image so that it fits in box

• This image will represent your brand in status updates

Creating a Facebook Page-Step 7

• At this point you will be filling out all the information about your company in this section

• Click “Edit Page” and get Started. After that try a couple updates

Create a Facebook Page-Step 8

• You will now have the option to capture HTML code to add a badge to your site

• By Clicking on “Send Mobile Email” you will be able to send pictures and updates via unique email address.

Unique Address

Create a Facebook Page-Step 9

• Create a Short Bio for Your Main Page

Make it Memorable With a

Call To Action

Creating a Facebook Page-Step 10

• Suggest your page to your friends to acquire the 25 you need in order to make your Vanity URL

Surveys

• Bottom of Invoice

• Email Marketing

• General Conversation

• Surveymonkey.com

• Newsletters

• Business Cards

• Letterheads

• Vehicle Graphics

• Print Ads

• Banners

Use Your Email Signature

Use Photos!

• Target Your Audience

• Extremely Cost Effective

• Excellent Analytics

• Easy to Setup

http://www.blueskyfactory.com/fbsign/

Other Suggestions

• Add a Link To Your Personal Profile

• Use The Share Button

• Use The @ Tag function

• Autograph Other Fan Pages

• Cross Promote with Other Industry Partners

• Thank you emails

• Texting services

A Big Iffy on the Suggest to Friends Feature

I Just Don’t Have Time!!!

Make Time!

• Be committed to consistency

• You can over do it!

• Be prepared to measure results to justify time

• Do not expect results overnight

Content Generation

• Google Alerts-Where to Start?

• Google Reader

• RSS Feeds and Blog Subscriptions

• Creating Your Own Blog?-Does that sound painful?

Return on Engagement-ROE

• You Can’t be Antisocial and Use Social Media

• Creating Conversation—Demonstration Time!

• Getting Others Talking About You

• People Are The Killer App

• No Disconnect Between Platforms

I Hope You Enjoyed the Class! Thank you so much.

http://www.facebook.com/thetrainingfactor Jonathan@TheTrainingFactor.com Linkedin http://www.linkedin.com/in/jonathansaar8792/

Let’s Stay Connected!- If you have any comments on today’s presentation, please take a comment on post them on my Facebook wall. Thank You!

Resources

• Jay Ehret –The Marketing Spot http://www.themarketingspot.com/blog/

• Mack Collier-- http://mackcollier.com/

• Brains on Fire --http://www.brainsonfire.com/

• Social Media Examiner--http://www.socialmediaexaminer.com/

• Socialnomics YouTube Video--http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

• Mashable--- http://mashable.com/

• Mike Whaling 30lines -- http://30lines.com/