Media Kit2013

MEDIA KIT 2013

Mission Statement

About ParadeParade celebrates the emotional touchstones of American life: We cherish family, friendship, the pride of small towns, and the rush of big cities. We champion good food and great writers. We believe in living longer, healthier—and happier. We adore holidays. We honor service. We delight in all types of personalities, from pop stars to presidents to favorite pets. We respect the past but we live in the present. Above all else, we believe in America. We know who we are, and we’re confident about where we’re going.

Profiles of Parade Magazine

Adults Men Women

Total Audience 55,593 24 25,747 23 29,826 25

Median Age 54.3 54.1 54.5

Age 18-34 10,274 14 4,609 13 5,665 16

Age 35-49 12,623 20 6,146 20 6,477 21

Age 50+ 32,696 33 14,992 32 17,704 33

Age 18-49 22,897 17 10,755 16 12,142 18

Age 25-54 25,195 20 11,588 19 13,607 21

Median HHI $68,615 $73,193 $64,344

HHI $30,000+ 45,439 26 22,079 25 23,359 26

HHI $50,000+ 35,737 27 17,688 26 18,048 27

HHI $75,000+ 25,184 28 12,516 27 12,668 29

HHI $150,000+ 7,222 29 3,821 28 3,402 29

College Educated 34,592 26 16,379 26 18,212 26

Professional/Managerial 13,635 25 6,426 24 7,208 26

A/B County 41,407 25 19,453 24 21,954 25

C/D County 14,186 21 6,293 20 7,893 23

Own Home 43,522 27 20,376 27 23,146 28

Home Value $200,000+ 22,429 31 10,989 31 11,441 31

Aud Aud Aud % Cov. % Cov. % Cov.

MEDIA KIT 2013

Source: MRISpring 2013

2013 Ad Material Closing Dates

July 7 4/8/13 6/4/13 6/10/13 14 4/15/13 6/11/13 6/17/13 21 4/22/13 6/18/13 6/24/13 28 4/29/13 6/25/13 7/1/13

August 4 5/6/13 7/2/13 7/8/13 11 5/13/13 7/9/13 7/15/13 18 5/20/13 7/16/13 7/22/13 *25 5/24/13 7/23/13 7/29/13

September 1 6/3/13 7/30/13 8/5/13 8 6/10/13 8/6/13 8/12/13 15 6/17/13 8/13/13 8/19/13 22 6/24/13 8/20/13 8/26/13 *29 7/1/13 8/27/13 8/30/13

October 6 7/8/13 9/3/13 9/9/13 13 7/15/13 9/10/13 9/16/13 20 7/22/13 9/17/13 9/23/13 27 7/29/13 9/24/13 9/30/13

November 3 8/5/13 10/1/13 10/7/13 10 8/12/13 10/8/13 10/14/13 17 8/19/13 10/15/13 10/21/13 24 8/26/13 10/22/13 10/28/13

December *1 8/30/13 10/29/13 11/4/13 8 9/6/13 11/5/13 11/11/13 15 9/16/13 11/12/13 11/18/13 22 9/23/13 11/19/13 11/25/13 29 9/30/13 11/26/13 12/2/13

Issue Date 90 days 33 days 27 days

January 6 10/8/12 12/4/12 12/10/12 13 10/15/12 12/22/12 12/17/12 *20 10/22/12 12/18/12 12/21/12 *27 10/29/12 12/21/12 12/28/12

February *3 11/5/12 12/28/12 1/7/13 10 11/12/12 1/8/13 1/14/13 *17 11/19/12 1/15/13 1/18/13 24 11/26/12 1/22/13 1/28/13

March 3 12/3/12 1/29/13 2/4/13 10 12/10/12 2/5/13 2/11/13 *17 12/17/12 2/12/13 2/15/13 *24 12/21/12 2/19/13 2/25/13 *31 12/28/12 2/26/13 3/4/13

April 7 1/7/13 3/5/13 3/11/13 14 1/14/13 3/12/13 3/18/13 *21 1/18/13 3/19/13 3/25/13 28 1/28/13 3/26/13 4/1/13

May 5 2/4/13 4/2/13 4/8/13 12 2/11/13 4/9/13 4/15/13 *19 2/15/13 4/16/13 4/22/13 26 2/25/13 4/23/13 4/29/13

June 2 3/4/13 4/30/13 5/6/13 9 3/11/13 5/7/13 5/13/13 16 3/18/13 5/14/13 5/20/13 *23 3/25/13 5/21/13 5/24/13 30 4/1/13 5/28/13 6/3/13

◊ If order is not received by 90-day closing date, options on these units will be offered to alternate advertisers, on a first-come, first-served basis. *Closing date is earlier due to holiday or holiday weekend falling on regularly scheduled date • Ansercard material is due Monday, 55 days prior to issue date • Closing date for position opposite Personality Parade® is 60 days prior to issue date • Closing date for page 2, 3 spreads60 days prior to issue date • All closing dates are 5:00pm Eastern Time

90 days (Monday) orders due for: ansercard • center spread • back cover • multiple page unit33 days (Tuesday) orders due for: Parade A • regional/zone buys • rolling splits national with copy splits • ads with dealer listings27 days (Monday) orders due for: national; all materials due (ansercard material is due monday, 55 days prior to issue date)

Issue Date 90 days 33 days 27 days

MEDIA KIT 2013

National & Parade A RatesEffective January 6, 2013

National : Circulation 32,500,000 Parade A : Circulation 16,250,000 Open Gross Rate Open Gross CPM Open Gross Rate Open Gross CPM

Full Page $1,071,300 $32.96 $578,600 $35.61

Standard Magazine Page 803,900 24.73 434,100 26.71

3/5 Page 728,200 22.41 393,800 24.24

1/2 Page 610,800 18.79 330,000 20.31

2/5 Page 534,800 16.45 288,900 17.78

Back Cover 1,253,600 38.57 ----------- --------

FP Opposite Personality Parade 1,178,600 36.27 ----------- --------

Cover 3 1,178,600 36.27 ----------- --------

Page 2/3 Spread 2,357,200 72.53 ----------- --------

National : Circulation 32,500,000 Parade A : Circulation 16,250,000

Open Gross Rate Open Gross CPM Open Gross Rate Open Gross CPM

Full Page $866,800 $26.67 $468,400 $28.82

Standard Magazine Page 651,800 20.05 351,700 21.64

3/5 Page 590,200 18.16 319,200 19.64

1/2 Page 494,200 15.20 266,500 16.40

2/5 Page 434,600 13.37 234,200 14.41

For 2/c and 3/c rates, contact your Parade account executive. All discount requirements apply.Rates subject to change with any publicly announced changes in circulation.

MEDIA KIT 2013

Four Color Units

B/W Units

Regional RatesEffective January 6, 2013

Non-Discountable

Full Zone 28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM 1 MM Under

& Under & Under & Under & Under & Under 1 MM*

28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM

Full Page $36.60 $35.60 $42.80 $43.40 $46.20 $61.20 $93.80 $132.50

Standard Magazine Page 27.70 26.70 32.20 32.40 34.30 45.90 79.90 119.00

3/5 Page 24.80 23.90 28.90 29.80 31.30 44.00 79.90 119.00

1/2 Page 21.00 20.20 24.00 24.60 26.20 44.00 79.90 119.00

2/5 Page 18.30 17.50 21.20 21.40 23.20 44.00 79.90 119.00

Non-Discountable

Full Zone 28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM 1 MM Under

& Under & Under & Under & Under & Under 1 MM*

28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM

Full Page $29.40 $28.70 $34.40 $35.00 $37.80 $49.30 $63.00 $88.60

Standard Magazine Page 22.30 21.20 25.70 26.00 28.10 38.90 56.20 79.90

3/5 Page 20.30 19.50 23.60 23.80 24.80 35.80 56.20 79.90

1/2 Page 16.90 16.40 19.80 20.20 21.00 35.80 56.20 79.90

2/5 Page 14.70 14.20 17.40 17.70 18.50 35.80 56.20 79.90

For 2/c and 3/c rates, contact your Parade account executive. All discount requirements apply.Rates subject to change with any publicly announced changes in circulation.

* Set up charges will apply. Source: Parade 7/8/12 circulation based on ABC, CAC, VAC and newspaper publisher statements, 3/31/12

MEDIA KIT 2013

Four Color Units

B/W Units

Parade Ad Units

*May accommodate non-bleed standard magazine page size material.**Standard magazine size spread may be centered or positioned either flush left or flush right.

1⁄2 Page 2 1⁄2 Columns

4 1/4” x 9”

1⁄2 Page 3 Columns5” x 7 3/8”

1⁄2 Page 5 Columns

8 3/8” x 4 1/2”

1⁄2 Page Checkerboard4 3/16” x 4 1/2”

(each unit)

1⁄2 Page Peninsula

5 1/8” x 7 1/4”(full national units only)

2⁄5 Page Peninsula

4 3/4” x 6 1/4”(each unit)

2⁄5 Page 2 Columns3 1/4” x 9”

Standard2⁄5 Page

3 Columns5 1/4” x 6 3/8”

Continued...

For more information, please contact Shashika Baldwin, Senior Advertising Traffic Manager, at 212-450-7040 or adtraffic@parade.com

MEDIA KIT 2013

Full Page 8 3/8” x 9”

StandardMagazine Size*3 1⁄2 Columns

6 1/4” x 9”

Standard Magazine Size Spread** 12 3/4” x 9”

Standard Magazine on 5 Columns 8 3/8” x 6 3/4”

3⁄5 Page3 Columns

5” x 9”

3⁄5 Page5 Columns

8 3/8” x 5 3/8”

Parade Ad Units Continued...

1⁄5 Page1 Column1 3/4” x 9”

1⁄5 Page5 Columns

8 3/8” x 1 3/4”

Front/Back Cover8 3/8” x 10”

2⁄5 Page5 Columns

8 3/8” x 3 1/2”

Center Spread17” x 10”

Full Page8 3⁄8” x 9”

Full Page Spread17” x 9”Standard Magazine Size Page**on 3 1⁄2 Columns6 1⁄4” x 9”Standard Magazine Size Page**on 5 Columns8 3⁄8” x 6 3⁄4”

Standard Magazine Size Spread*12 3⁄4” x 9”Standard Magazine Size Spread** (Horizontal)17” x 6 3⁄4”

3⁄5 Spread (Vertical)10 1⁄4” x 9”

3⁄5 Spread (Horizontal)17” x 5 3⁄8”1⁄2 Spread (Vertical)on 2 1⁄2 Columns8 5⁄8” x 9”

1⁄2 Spread (Horizontal)17” x 4 1⁄2”

Standard 2⁄5 Page Spread10 3⁄4” x 6 3⁄8”

3⁄5 Page on 3 Columns5” x 9”

3⁄5 Page on 5 Columns8 3⁄8” x 5 3⁄8”

1⁄2 Page on 2 1⁄2 Columns4 1⁄4” x 9”

1⁄2 Page on 3 Columns5” x 7 3⁄8”

1⁄2 Page on 5 Columns8 3⁄8” x 4 1⁄2”

1⁄2 Page Checkerboard (each)4 3⁄ 16” x 4 1⁄2”

1⁄2 Page Peninsula Unit***5 1⁄8” x 7 1⁄4”

Standard 2⁄5 Page on 3 Columns5 1⁄4” x 6 3⁄8”

2⁄5 Page Peninsula Unit***4 3⁄4” x 6 1⁄4”

2⁄5 Page on 2 Columns3 1⁄4” x 9”

2⁄5 Page on 5 Columns8 3⁄8” x 3 1⁄2”

3⁄10 Vertical on 1 1⁄2 Columns2 1⁄2” x 9”

3⁄10 Page on 2 Columns3 1⁄4” x 6 3⁄4”

3⁄10 Page on 2 1⁄2 Columns4” x 5 1⁄2”

3⁄10 Page on 3 Columns5” x 4 1⁄2”

3⁄10 Page (Horizontal)*8 3⁄8” x 2 5⁄8”

1⁄4 Page****4 1⁄8” x 4 1⁄2”

1⁄4 Page (Vertical)2” x 9”

1⁄5 Page on 1 Column*****1 3⁄4” x 9”

1⁄5 Page (Horizontal)*****8 3⁄8” x 1 3⁄4”

1⁄2 Page Booklet8 3⁄8” x 4 1⁄2”

1⁄2 Page Booklet Spread17” x 4 1⁄2”

Oversized Unit (4 panels)Front, Back: 8 3⁄8” x 10”Center Spread: 17” x 10”

Cover Flag2 5⁄8” x 2 1⁄4”

1. Multi-page “Blockbuster” units are available.

2. Consult your Parade Account Executive.

3. No bleed ads available except for spread

gutterbleeds.

4. Advertisements on 5 columns accepted only in

1/5, 2/5, 1/2, 3/5 units, SM and full column depth.

5. Regional ad minimum is 2/5 page. Minimum unit

for advertisers subject to page separation

requirements is 2/5 Page.

*Standard magazine size spread may be centered

or positioned either flush left or flush right.

**May accommodate non-bleed standard

magazine page size.

***Peninsula units are available on a

national basis only.

****Unit available only on a standby

or remnant basis.

*****Subject to availability

****** Oversized Units: This is a four-sided pull out

unit. Top “lip” extends 1 inch above top of book.

***** ****** ***********

MEDIA KIT 2013

Zone MapNational Circulation | Effective January 6, 2013

Alaska68,601

New Mexico147,516

Arizona306,121

Hawaii18,961

Texas2,522,005

Oklahoma562,700

Kansas243,523

Colorado748,102

Wyoming53,039

Montana127,619

Idaho216,348

Utah255,736

Nevada205,330

California3,997,278

Oregon469,435

Washington868,010

Louisiana496,654

Mississippi142,044

Alabama410,210 Georgia

1,056,378 Florida2,166,560

S. Carolina492,000

N. Carolina909,836

Virginia555,677

Washington, D.C.833,523

Maryland571,279

Delaware16,039

New Jersey728,928Pennsylvania

2,114,807

Connecticut349,852

Rhode Island119,199

Massachusetts640,568

New Hampshire85,951

Maine123,383

Vermont20,788

New York1,224,741

West Virginia223,788

Arkansas266,002

Missouri968,349

Illinois1,746,129

Indiana512,346

Michigan903,510

Wisconsin258,343

Minnesota1,010,222

Iowa296,642Nebraska

297,141

North Dakota 134,044

Ohio1,315,140

Kentucky231,760

Tennessee431,276

ConnecticutNew JerseyNew York

MaineMassachusettsNew HampshireRhode IslandVermont

IllinoisIndianaOhio

IowaMichiganMinnesotaNebraskaNorth DakotaSouth Dakota

2,303,521

989,889

3,573,615

2,971,424

Zone Circulation Zone CirculationDelawareMarylandPennsylvaniaWashington, D.C.VirginiaWest Virginia

California

AlaskaArizonaColoradoHawaiiIdahoMontanaNevadaNew MexicoOregonUtahWashingtonWyoming

4,315,113

3,997,278

3,484,818

Zone CirculationArkansasKentuckyMissouriNorth CarolinaSouth Carolina Tennessee

AlabamaFloridaGeorgiaMississippi

KansasLouisianaOklahomaTexas

3,299,223

3,775,192

3,824,882

South Dakota 71,522

Source: Parade 1/6/13 circulation based on ABC, CAC, VAC and newspaper publisher statements, 9/30/12

MEDIA KIT 2013

Digital File Specifications

Media • Ad Portal (parade.sendmyad.com)

• CD ROM (macintosh formatted)

Please label disks with: Issue date, advertiser, product and key code information & file number. Include return address for return of material.

FormatsPDF/X-1a (required) • All high resolution images and fonts must be embedded in PDF/X-1a file. • Use only Type 1 fonts (no TrueType fonts). • Resolution of all images should be 300 dpi (No DCS or JPEG file format). • All images must be CMYK (No RGB or LAB files). • All PMS colors must be converted to CMYK.

Application files are not accepted.

Proofs • Four color or black & white, send 2 proofs. • Color guides to SWOP # 5 data set required, such as Kodak Approval and Epson. Laserprints are not acceptable color guides. • If color guides are not correct for size and/or content, copy must be included for correct size and/or content. • When posting ads to Parade’s ad portal, it is required to supply 2 SWOP proofs by the following day. • Parade will not be responsible for color reproduction or file problems if proofs are not sent or do not comply with the above specifications.

Sizes Please call for correct sizes and dimensions.

General Printing Tones: The smallest dot which can produce a controlled printed density is 5%. The maximum total dot percent-age in any area of 4/C is 300%. Only one color may print a solid 100%.Type: Text should not be less than 6pt. boldface. Reverse type should not be finer than 10 pt for serif and 8 pt for san serif. The surrounding tone must be dark enough to ensure legibility.

ShippingParade Publications711 Third Avenue, 7th Floor New York, New York 10017Attention: Parade Ad Traffic Dept.at (212) 450-7040

MEDIA KIT 2013

Contacts

New York

711 Third AvenueNew York, NY 10017Phone: 212.450.7000Fax: 212.450.7287ny_sales@parade.com

Chicago

401 North Michigan AvenueSuite 2900Chicago, IL 60611Phone: 312.661.1620Fax: 312.661.0776chi_sales@parade.com

Detroit

Hannigan Media Services4462 Berkshire RoadRoyal Oak, MI 48073Phone: 248.554.0710Fax: 248.554.0730 jeffhan@comcast.net

Los Angeles

6300 Wilshire Boulevard11th FloorLos Angeles, CA 90048Phone: 323.965.3649Fax: 323.965.4971la_sales@parade.com

San Francisco

50 Francisco StreetSuite 400San Francisco, CA 94133Phone: 415.955.8217Fax: 415.397.0562amy_lloyd@parade.com

Direct Response

711 Third AvenueNew York, NY 10017Phone: 212.450.7136Fax: 212.450.7289dr_sales@parade.com

Atlanta

Sales & Marketing Solutions - South, Inc.4350 Quail Ridge WayNorcross, GA 30092 Phone: 770.209.9858Fax: 770.209.9881khediger@samssouth.net

MEDIA KIT 2013

Parade Media Solutionsare Growing and Thriving

Parade55.5 MM readers32.5 MM circulationSunday distribution

Parade digital81.6 MM monthly uniques883 MM monthly page views

Social Media CommunityFacebookPinterestTwitter

dash36 MM readers8.5 MM circulationMonthly distribution

Source: GfK MRI Spring 2013, comScore Q2 (3 month avg) 2013 Parade Carriers & Parade Partners [E]

MEDIA KIT 2013

Tablet/MobileSpecial Themed Apps(Grilling, Holiday, Crafts)Mobile Sponsorships

InstagramYouTube

General Information

A. Parade’s Right To Reject, Cancel or Terminate OrdersParade reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy, whether or not the same has already been acknowledged and/or previously published. In the event of such cancellation or rejection by Parade, advertising already run shall be paid for at the rate that would apply if the entire order were published.

In addition, Parade reserves the right to remove from selected copies of the publication advertisements containing matter that subscribers have deemed objectionable.

Parade, at its absolute discretion, may terminate its relationship with Advertiser and/or Agency for the breach of any of the terms hereof, including without limitation a breach based on the failure on the part of either Advertiser or Agency to pay each bill by its due date. Should Parade terminate its relationship with Advertiser and/or Agency, all charges incurred together with short-rate charges shall be immediately due and payable. Furthermore, in the event Advertiser or Agency breaches, Parade may decide to exercise its right to (a) cancel its recognition of Agency, thereby causing Agency to lose claim to any commission for any further advertising placed with Parade on behalf of Advertiser or any other client, and/or (b) refuse to publish any or all of Advertiser’s advertising.

B. Advertiser’s Failure to Run Advertising/Short-RateAll agreements for advertising frequency discounts require that the specified number of advertisements be published within a twelve-month period. In the event of Advertiser’s or its Agency’s cancellation of any portion of any advertising order or contract or failure to have published the specified number of advertisements, or if at any time Parade in its reasonable judgment determines that Advertiser is not likely to publish the total amount of advertising specified during the term of the agreement, any rate discount will be retroactively nullified, including for previously published advertisements, and may result in a short-rate. In such event, Advertiser and/or Agency must reimburse Parade for the short-rate (which is the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually published and paid for) within 30 days of invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the earned rate(s) as applicable. Any merchandising program executed by Parade in reliance on advertising that is cancelled will be paid for by Advertiser at the fair market rate for such program.

Continued...

MEDIA KIT 2013

C. Restrictions on Advertiser’s Cancellation of Advertising OrdersNo changes in orders or cancellations are accepted unless received before the closing date for the Advertisement as set forth in the Rate Card’s Closing Dates section. No changes in orders or cancellations may be considered executed unless acknowledged in writing by Parade. Orders not cancelled as of these space-closing dates will be billed, even though Advertiser fails to furnish copy, digital files or film. Should Parade agree to cancel an existing order, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services, paper and/or printing.

D. Advertising Positioning at Parade’s DiscretionOrders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and published but such restrictions or specifications are at Parade’s sole discretion.

E. Labeling of AdvertisementsAdvertisements that simulate editorial content must be clearly defined and labeled “ADVERTISEMENT” or “SPECIAL ADVERTISING SECTION” at the top of the advertisement, and Parade may, in its discretion, so label such copy.

F. Errors in AdvertisementsIn the event of Parade’s errors in or omissions of any advertisement(s), including but not limited to those caused by force majeure, Parade’s liability shall be limited to the amount paid attributable to the space of the error and in no event shall exceed the total amount paid to Parade for the advertisement. Parade is not responsible for incorrect or missing key numbers, telephone numbers or website addresses provided by Agency and/or Advertiser.

G. Indemnification of ParadeAdvertiser and its Agency, if there be one, each represent that any advertising (including product samples) submitted complies with all applicable laws and regulations and does not violate the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce Parade to publish such advertisement, Advertiser and its Agency, if there be one,

each agrees jointly and severally to indemnify and save harmless Parade, and its employees and representatives, against all liability, loss, damage, and expense of any nature, including attorneys’ fees, arising out of any actual or potential claims for libel, invasion of privacy, copyright or trademark infringement and/or any other actual or potential claims or suits that may arise of out the copying, printing, publishing, distribution or transmission of such advertisement.

H. Direct Response AdvertisingDirect Response advertising shall be defined as that by Advertisers whose primary objective is to sell a product or services directly to consumers specifically through the ad. Direct Response ads must contain a one or more of the following that provide(s) readers with the opportunity to make a direct purchase from the advertiser: a coupon, write-in offer, order phone number and/or web address. Premium offers, except those placed by advertisers defined as Direct Response advertisers, do not qualify. Direct Response advertisers appearing in Parade agree to:

1. Fulfill all orders or return money to consumer;

2. Refund full price of merchandise returned due to dissatisfaction for any reason whatsoever;

3. Include a street and/or web address. If only a web address is used, the site must contain the address and phone number for the company. A Post Office Box number may be used in the offer or coupon if a street address and/or web address appears elsewhere in the advertisement; and

4. All ads must be approved by Parade’s copy clearance committee. Advertisers are required to provide any information requested by Parade for substantiation of advertising claims.

I. DiscountsIf Parade extends a discount to an Advertiser, the following requirements apply:

1. Ads must run during a consecutive 52-Sunday period to earn a discount;

2. Each ad earns discounts based on the circulation purchased for the ad.

3. Minimum circulation is 4 million or a full Zone (excluding Zone 2, Parade’s smallest Zone);

4. Minimum discountable ad size unit is 2/5 page; and

5. Booklets and Oversized Units contribute to discounts.

General Information Continued...MEDIA KIT 2013

Ansercards neither earn nor contribute to discounts. A smaller space unit or geographical buy in an advertising schedule may not be applied to earn a discount applicable to larger units or buys where they serve to lower the total cost of the schedule below the cost of a schedule composed solely of the larger units or buys.

J. Responsibility for Payment of Advertising BillsIn the event an order is placed by an Agency on behalf of Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both Advertiser and Agency. Advertiser and its Agency, if there be one, each agrees to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on Advertiser’s behalf. Advertiser authorizes Parade, at its election, to tender any bill to Agency, and such tender shall constitute due notice to Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of Advertiser and Agency. Any bill tendered by Parade shall constitute an account stated unless written objection thereto is received by Parade within ten (10) days from the rendering thereof. Payment by Advertiser to Agency shall not discharge Advertiser’s liability to Parade. The rights of Parade shall in no way be affected by any dispute or claim between Advertiser and Agency. Thus, Parade may recover its advertising charges from either the Advertiser or the Agency, regardless of the relationship between the Advertiser and the Agency, and regardless of whether the Advertiser has paid the Agency. Parade does not accept sequential liability. The Advertiser and/or Agency agrees to reimburse Parade for its attorneys’ fees and costs in collecting any unpaid charge or portion of the charge for any advertisement.

K. No Assignment of AdvertisingAdvertiser and its Agency may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by Parade, nor may Advertiser or Agency authorize any others to use any advertising space. If a company either wholly acquires an Advertiser or is wholly acquired by an Advertiser after start of the contract year, advertising of such company in issues which closed before the date of the acquisition will not be included in computing the Advertiser’s frequency, volume or other discounts hereunder.

L. Republication of AdvertisementsAdvertiser and Agency agree that any advertisements published may, at Parade’s option, be republished or reused by Parade or its agents in any form in whole or in part in all media now in existence or hereafter developed, whether or not combined with material of others. The copyright in any advertisement created by Parade is owned by Parade and may not be otherwise used by Advertiser or third parties without Parade’s prior written consent.

M. Advertising RatesRates contained in advertising orders that vary from the rates listed herein shall not be binding on Parade and the advertisements ordered may be inserted and charged for at the actual schedule of rates. Rates and units of space are effective with the January 6, 2013 issue. Announcement of any changes in rates will be made fifty (50) days in advance of the closing date for the first issue affected by such new rates. Orders for issues thereafter will be at the rates then prevailing. Advertising rates are not contingent on Parade reaching any circulation or readership level that may be represented in Parade’s marketing materials.

N. Terms of SaleAn agency commission of 15% will be allowed for recognized agencies. Bills are rendered on the Wednesday preceding issue date. Payment is due thirty (30) days from issue date. Interest will be charged at a rate of 1.5% per month on past due balances. Parade may at its option require cash with order or change the payment term.

O. Choice of Law and ForumAll issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against Parade relating to advertising must be brought in the state or federal courts in New York, New York. The parties hereby consent to the jurisdiction of such courts in connection with actions relating to advertising.

P. Entire AgreementThe foregoing terms and conditions shall govern the relationship between Parade and Advertiser and/or Agency. Parade has not made any representations to Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing by Parade, no other terms or conditions in contracts, orders, copy, or otherwise will be binding on Parade.

General InformationMEDIA KIT 2013