ColoradoTalking Book Library:

Programming, Technology, and Marketing Service Plan

LIS 4000-1 Instructor: Elizabeth Wrenn-Estes

University of DenverNovember 5th, 2007

Amy Holzworth, Briana Hovendick, Melissa Izzo, Sarah Messina, Emily Peros-McBreen

Agenda Mission and History Introduction User Group Defined Standards Goals, Objectives, and Actions Evaluation Budget Resources

Mission and HistoryCOLORADO TALKING BOOK LIBRARY:

READING FOR ALLHISTORY• Part of the Colorado Department of Education• Affiliated with the National Library Service for the Blind and

Physically Handicapped, Library of Congress• One of 19 original libraries established by an act of Congress in

1931• Expanded in 1952 to include children• Expanded again in 1966 to include individuals with other physical

impairments that prevent reading of standard print, such as spinal cord, learning disabilities and stroke

• Only circulating Braille collection in the state of Colorado

National Library Service for the Blind & Physically Handicapped (2007)

How our services work

Our Collection and Our patrons

The Digital Transition

Funding and Support

User Group• Visually impaired people are:

• Singers, dancers, parents, children, dreamers

• blind, legally blind, or have low vision that cannot be corrected with eye glasses, surgery, or other medical interventions

• intelligent and talented and want to fully contribute to their communities

•READERS

Visually Impaired by the numbers• American Foundation for the Blind –

“culling relevant figures is a monumental task because there is no national registry in the United States and it is difficult to construct an accurate statistical portrait of the blind and visually impaired population.”

• Almost 2.9 million public-school-aged children are receiving some special education support, although not all types affect reading

• National numbers – 18 and older

Colorado Numbers• Colorado has 2.35% of the nations total number of visually impaired or blind people

(www.nei.nih.gov/eyedata)

• 1,069 are children• 418,315 are adults

• Visually impaired children in Colorado receive services determined through the Exceptional Children’s Educational Act (http://www.cde.state.co.us/spedlaw/download/ECEARules2006.pdf

• “every Coloradoan with a developmental disability will receive needed resources that represent a blend of private and public dollars and receive effective and efficient services and support” (www.cdhs.state.co.us/ddd/)

Information Needsand Behaviors• 46% visually impaired people are employed• 32% of blind are employed • 45% have a high school diploma• 1.5 of the 10 million visually impaired or blind people use

computers• Web Accessibility issues: How People with Disabilities Use the Web (www.w3.org)

• Tools used for reading: (www.assistivetech.net)

• Large print materials• Descriptive videos (videos that describe the action)• Electronic, Audio and Braille materials• Monoculars, binoculars, eyeglass loupes• Closed circuit television• Headphones• Digital recording devices• Variety of software• Illuminated magnifiers• Personal digital assistants (PDA)• Screenreaders• Tape recorders• Text to speech systems

StandardsOne: The information literate student determines

the nature and extent of the information needed.

Performance Indicator Two: The information literate student identifies a variety of types and formats of potential sources for information.

Two: The information literate student selects the most appropriate investigative methods or information retrieval systems for accessing the needed information.

Performance Indicator Three: The information literate student retrieves information online or in person using a variety of methods.

Goals and ObjectivesGoal 1: Programming

Objective 1: Interlibrary Loan

Objective 2: Library MeetingsObjective 3: Workshops

Goal 2: TechnologyObjective 1: ADA Software

Objective 2: Viewing DevicesObjective 3: Listening Devices

Goal 3: MarketingObjective 1: Radio

Objective 2: PrintObjective 3: CTBL Liaison

GOAL 1

PROGRAMMING

ILLEXPANSION

LIBRARYMEETINGS

WORKSHOPS

Goal 1: ProgrammingILL Expansion of ServicesInterlibrary Loan Code for the United States

“In the interest of providing quality service, libraries have an obligation to obtain material to meet the informational needs of users when local resources do not meet those needs. Interlibrary loan (ILL), a mechanism for obtaining material is essential to the vitality of all libraries.” http://www.ala.org/ala/rusa/rusaprotools/referenceguide/interlibrary.cfm

CTBL will • make locally recorded tapes and other materials

available to other network participants • Provide subscription services to the Visunet

resources through CNIB (Canadian National Institute for the Blind)

Goal 1: ProgrammingLibrary MeetingsOrganize and moderate meetings tailored to

visually impaired patrons• AINC Audio Information Network of

Colorado• Book Club Bags

Goal 1: ProgrammingWorkshops

StaffProduce a training workshop for staff at

libraries

PatronsCreate outreach meetings at recreation

centers, senior centers, nursing communities, and support groups

GOAL 2

TECHNOLOGY

ADASOFTWARE

VIEWINGDEVICES

LISTENINGDEVICES

Goal 2: TechnologyADA Software

Provides screen-reading software for two locations in each of the seven metro area counties

(http://www.independentliving.com)

Goal 2: TechnologyViewing Devices

Obtain and distribute visual magnification devices to Colorado libraries

(http://www.independentliving.com/images/870157.jpg)

Goal 2: TechnologyListening Devices

Obtain digital listening devices for patrons

(http://www.loc.gov)

GOAL 3

MARKETING

RADIO PRINTCTBL

LIAISON

Goal 3: MarketingRadio

Underwriting on Colorado Public Radio• Reach the large senior listener base and

attract people interested in community matters• KCVR, public radio station, Colorado Matters• KVOD, classical station

Public Service Announcements• Explain services both in English and Spanish

through free air time across Colorado

Goal 3: MarketingPrint

Elevate Magazine• Supply almost half a million people with

information about the CTBL services• Elevate magazine is sent quarterly to Kaiser Permanente’s

475,000 members

Denver Post, YourHub Section• Establish CTBL’s services as accessible to a wide

range of people• Ads will be placed in all 18 versions of YourHub for 12

weeks each year. • Circulation is 384,000

Goal 3: MarketingCTBL Liaison

Talking Book Library Liaison• Reach the visually impaired population at

approximately 12 libraries throughout Colorado through a CTBL liaison

• Develop the presentation• Send liaison to various libraries throughout state to

educate about CTBL’s services and eligibility requirements

• Liaison will distribute printed materials for staff and patrons of all locations visited

Evaluation

• Survey• Circulation Statistics• Attendance

BudgetGOAL ACTION COMPONENTS COST # EXTENDED

Programm- Staff Person Hire staff to fulfill program management and liaison roles $40,000 1.5 $60,000.00

ing Promotional Materials Design & print promotional materials for new programs $250 3 $750.00

           

Technology ADA Software ZoomText Version 9.1 $895 14 $12,600.00

  Viewing Devices Visual magnification devices $115 70 $8,050.00

  Listening Devices NLS/BPH Digital talking book players & cartridges $400 500 $200,000.00

         

Marketing Colorado Public Radio Underwriting

10-second announcement to air twice a week for 26 weeks $95 52 $4,940.00

    4% discount for frequency ($197.60) 1 ($197.60)

  Public Service Announcements English-language announcement $200 1 $200.00

    Spanish-language announcement $200 1 $200.00

  Elevate Magazine 50-word announcement FREE 1 FREE

  Your Hub Development of quarter-page ads $250 1 $250.00

    Quarter-Page ad placement in 18 YourHubs $108.00 13 (wks)

$1,404.00

    20% discount for quantity ($280.80) 1 ($280.80)

  CTBL Liaison Estimated liaison travel expenses $250.00 1 $250.00

         

TOTAL         $83,226.40

Resource LinksAmerican Academy of Ophthamology – Visual Impairment, Visual

Disability and Legal Blindness - http://www.medem.com/search/article_display.cfm?path=\\TANQUERAY\M_ContentItem&mstr=/M_ContentItem/ZZZTPA3ZVIE.html&soc=AAO&srch_typ=NAV_SERCH -

American Council of the Blind of Colorado www.acbco.orgAmerican Diabetes Association

www.diabetes.org/diabetes-statistics.jspAmerican Foundation for the Blind www.afb.orgAmerican Foundation for the Blind Glossary of Eye ConditionsAmerican Library Association - Association Specialized and

Cooperative Library Agencies ALA | ASCLAColorado Center for the Blind www.cocenter.orgColorado Diabetes Prevention and Control

www.cdphe.state.co.us/pp/diabetes/index.htmlColorado Exceptional Child’s Educational Act

http://www.cde.state.co.us/spedlaw/download/ECEARules2006.pdf

Resource LinkscontinuedColorado Department of Human Services, Division for

Developmental Disabilities www.cdhs.state.co.us/ddd/Colorado School for the Deaf and Blind www.csdb.orgColorado Talking Book Library application forms for adults and

children www.cde.state.co.us/ctbl/appplicationsColorado Talking Book Library www.cde.state.co.us/ctblColorado Talking Book Library Organizational Chart http://

www.cde.state.co.us/cdecomm/download/pdf.ORGchart.pdfLibrary Research Services Fast Facts - survey about the CTBL from

June, 2007 www.lrs.org/documents/fastfacts/252_ctbl.pdfLighthouse International

http://www.lighthouse.org/downloads/publications/vision_loss.pdfInformation Needs of Special populations in Colorado

www.cde.state.co.us/cdelib/download/pdf/Spec_Pop_Environ_Scan_final.pdf

Resource LinkscontinuedInterlibrary Loan Code for the United States

http://www.ala.org/ala/rusa/rusaprotools/referenceguide/interlibrary.cfm

Library of Congress National Library Service for the Blind and Physically Handicapped (NLS) www.loc.gov/nls/

National Center to Improve Practice in Special Education – List of organizations supporting the visually impaired http://www2.edc.org/NCIP/library/vi/organ.htm

National Diabetes Information Clearinghouse http://diabetes.niddk.nih.gov/dm/pubs/statistics/

National Eye Institute Glossary of terms from National Eye Institute.pdfOrganizations supporting the visually impaired (online list)

www2.edc.org/NCIP/library/vi/organ.htmRecording for the Blind and Dyslexic www.rfbd.orgWorld Wide Web Consortium – web accessibility- Introduction to Web

Accessibility