cognitive computing and data science expertise at softserve
TRANSCRIPT
Cognitive Computing &Data Science Expertise
Services
Data Analysis
Predictive Analytics
Social Analytics
Artificial Intelligence
Data Analysis
Business Goal:Leverage historical data to gain powerful insightsinto the business, markets, customers and services
Customer 360-Degree ViewAggregate data from various data sources to createan ad-hoc analytical view across key customer touchpoints
Data ExplorationEstimate business value and predictive power of thedata. Create a roadmap for creating new data-driven solutions and services
Casual and Inferential AnalysisDiscover hidden correlations and casual connectionsbetween different business processes and events inorder to draw insightful business-driven conclusionsand support business critical decisions
Predictive Analytics
Business Goal:Analyze current and historical facts to makepredictions about future or otherwise unknownevents
Sales AnalyticsDiscover hidden patterns in historical sales data to analyzecustomer demand and optimize pricing strategy
Business and Financial ForecastingEstimate future financial outcomes of a company, businessor market
Target MarketingIdentify product characteristics that resonate with targetmarket needs and preferences
Anomaly and Fraud detectionIdentify business events and observations which do notconform to an expected pattern or behavior
Risk ManagementIdentify, assess and prioritize business-related risks
Social Analytics
Business Goal:Collect, process and analyze Social Media data todiscover insights leading to more information-drivenbusiness decisions and increased customercentrality for brands and businesses
Behavioral AnalyticsProfile a customer based on social behavior patterns
Social Media MarketingLeverage social media to market a product orservice
Information FlowDiscover the structure of business-relatedinformation pathways in social networks
Opinion MiningCollect, estimate and predict customer opinionabout the business
Machine Learning and AI
Computer VisionDerive deep understanding of raw image and videodata, such as object or scene recognition, autocaptioning
Natural Language ProcessingProcess and analyze unstructured textual data toachieve human-level language understanding
Speech RecognitionPerform spoken language processing (speech-to-text and text-to-speech) from raw audio data
Business Goal:Solve business problems by learning the solutiondirectly from the data without explicitlyprogramming
Data Science Toolkit
Data Integration & Processing
Data Warehouse
BI Platforms
Big Data & NoSQL
BI and Big Data Toolkit
Project Methodology & Lifecycle
ResearchPhase
DataCollection
• Data assessment• Data source selection• Data integration• Data cleansing
BusinessUnderstanding• Interviewing business and
technical stakeholders• Requirements collection• Domain research
DataExploration
• Data understanding• Data transformation and
aggregation• Data analysis
DataModelling
• Hypothesis testing• Predictive analytics• Machine learning
Evaluation
Project Methodology & Lifecycle
Prototyping• Simulation design• Creating PoC and MVP• End-to-end modelling• Creating an implementation
and deployment backlog
Deployment Phase
ModelIntegration
• PoC migration• Operationalization• Codebase adoption
PerformanceTuning
• Hyperparameteroptimization
• Runtime optimization
SoftServe’s Contribution to Software Industry
Big Data Chapter in a Carnegie-Mellon SEI Series book
Strategic Prototyping method featured by IEEE Software
Magazine
SoftServe Big Data Poker game, now is a part of SEI Architecture
courses(smartdecisionsgame.com)
Cognitive Computing &Data Science Offerings for Business
Retail
Business Area:• Customer 360 view• Product recommendation• Direct marketing• Opinion mining• Sales analytics• Logistics optimization
Customer and business insights, deep understanding of customer’s profile andbehavior, more revenue and cost savings
Healthcare
Business Area:• EMR processing• Patient monitoring• Biometric data analytics• Decision support systems• Computer-aided diagnosis• Precision medicine
Better decisions across the board – from personalized treatments and preventivecare to hospital operations
FinanceCompetitive advantage by incorporating new types of unstructured and semi-unstructured data into financial decision-making, building predictive models and livemarket simulations
Business Area:• Financial forecasting• Price optimization• Risk management• Fraud detection• Blockchain analytics
Telecom
Business Area:• CDR analytics• Geospatial analysis• Anomaly and fraud detection• Network optimization
Real-time and batch predictive analytics to analyze subscriber behavior and createindividual network usage policies
HR
Business Area:• Workforce analysis• Capacity management• Employee retention• Talent analytics• Resume screening
Deep insight on company's employee profile to help HR departments in solvingemployee-focused challenges
Social Media Marketing
Business Area:• Social profiling• Information flow analysis• Promotion optimization• Community detection• Behavioral analytics
Hidden trends, patterns and relationships discovery in social media in order toenable micro-market campaign management, maximize engagement and optimizesocial promotion strategy
IT Infrastructure & Security
Ultra-large data analysis to improve overall service availability and reduce timerequired for root cause analysis and actions
Business Area:• Operations analytics • Network log analysis• Anomaly and Intruder detection • Cloud optimization
USA HQToll Free: 866-687-3588 Tel: +1-512-516-8880
Ukraine HQTel: +380-32-240-9090
BulgariaTel: +359-2-902-3760
GermanyTel: +49-69-2602-5857
NetherlandsTel: +31-20-262-33-23
PolandTel: +48-71-382-2800
UKTel: +44-207-544-8414
WEBSITE:www.softserveinc.com
Thank You!