PROJECT REPORT

On

TOTAL PRODUCT MANAGEMENT AT THE DISTRIBUTOR AND RETAILER LEVEL

OF

SUBMITTED BY: RAMESHWAR SINGH

R.A. PODAR INSTITUTE OF MANAGEMENTFACULTY OF MANAGEMENT STUDIES

UNIVERSITY OF RAJASTHANJAIPUR

AVERAGE AGE OF COCA-COLA PRODUCTS AT THE DISTRIBUTOR

LEVEL

1

0

10

20

30

40

50

60

70

80

90

100

4446

44

67

64

89

58

Average Age of Pet 500 ml on RACK

SKUs

AV

ER

AG

E

AG

E (

in

day

s)

Coca-

Cola

Fanta T-UP Sprite Limca K. Soda AGGREGRATE

1

0

10

20

30

40

50

60

70

4445

60

57

60

47

56

47

Average Age of the Pet 1.5l & 2l on RACKS - Jaipur

SKU

AVE

RA

GE

A

GE

( in

days

)

Fanta 1.5L K.Soda T-UP2L Limca 2L Limca 1.5L AGGREGRATEcoca-cola fanta2l

AVERAGE AGE OF COCA-COLA PRODUCTS AT THE RETAILER LEVEL

0 10 20 30 40 50 60

38

43

52

46

AVERAGE AGE OF RETAILERS '13

AVERAGE AGE (IN DAYS)

PET

500

ML

GRO-CERIES

STD/PAAN

RESTAU-RANTS

JUICE&COLD DRINKS

Average Age

0 10 20 30 40 50 60 70 80 90 100

58

81

89

29

AVERAGE AGE OF RETAILERS

RGB

GRO-CERIES

RESTAU-RANTS

STD/PAAN

JUICE&COLD DRINKS

Competetive analysis of RGB

29

16

97

54

0

20

40

60

80

100

120

2012 2013 Quarter'12 Quarter'13

D ay s

Competitive analysis of PET

3027

8285

0

10

20

30

40

50

60

70

80

90

2012 2013 Quarter'12 Quarter'13

D ay s

Competetive analysis of Kinley water

45

112107 104

0

20

40

60

80

100

120

2012 2013 Quarter'12 Quarter'13

D ay s

Competetive analysis of CAN

79

70

75 75

64

66

68

70

72

74

76

78

80

2012 2013 Quarter'12 Quarter'13

D ay s

Sale per day in May'04 in different Areas

0

100

200

300

400

500

600

Tonk Road Raja Park Malviya Nagar Station Road Sodala C-scheme

AREAS

PRODU

CTS

Thumsup Coca-cola Limca Sprite Maaza

FOR EXAMPLE:-

BOARD FOR RGB MONTH MARCH ‘05

PATICULERS THUMPS UP COCA-COLA LIMCA SPRITE FANTA

LOT NO. 1ST 1ST 3RD 1ST 4TH 2ND

DATE OF MFG. 02/03/13 04/03/13 03/03/13 02/03/13 04/03/13

DATE OF DISPATCH 02/06/13 04/06/13 03/06/13 02/06/05 04/06/13

BEST BEFORE DATE 02/09/13 04/09/13 03/09/13 02/09/13 04/09/13

QUANTITY OF GOODS 500 250 150 120 80

FIFO method should be follow while placing the stock so it is easy for shipping

department at the time of dispatch, so the old stock is not remain in warehouse and

become BBD stock. FIFO method is strictly followed in shipping department. The stock

is reach to the distributor point with in dispatch out date (DOD) is half of best before

date (BBD). DOD is very important. It is the maximum time allowed for reaching the

goods from production to distributor.

Proper receiving of goods from company and maintain the record of each stock.

The following steps is maintained:-

1) Record for stock received.

2) Stock is placed in such a way that FIFO method is follow.

3) Ageing analysis board should be maintained regularly.

4) Proper ventilation and lighting should be there.

5) Place should be free from insects and pests.

6) Dry and proper temperature should be maintained.

7) Proper management of product delivery to retailer. We do the retailer’s survey in

which we see the manufacturing date of each brand present at retailer’s shop.

From this we conclude that this product is BBD or not, if it is BBD then, it means

that the sale of this flavor is not very good and this flavor is not liked by the

consumer. If the product