Co-Op and Rural MarketsOrpat Solar Lamps

INDEX• Introduction• History• Different product

of the company• Competitors• Orpat solar lamps• Marketing Mix• STP• Consumer profile• Research Objective

•Questionnaire & Analysis•Bibliography

Introduction

ORPAT is a group of companies based in the state of Gujarat, India with its wide

national and international presence. The company is involved in manufacturing a wide range of well diversified products.

ORPAT, with its continuous endeavors to strive for high precision premium class products has developed a state of art

manufacturing plant with its strong R&D team, continuously involved in achieving innovations for its products and process.

History• The corporate has a strong credence in

delivering values in terms of innovation and excellence to the world with absolute devotion and pledge at the other end from the team ORPAT.

• The man behind the success story SHRI ODHAVJIBHAI R. PATEL started the group with a small team and limited offerings which today is a well branded corporate having a huge human capital of more than 3000 people and a wide range of product portfolio with maximum dot presence in Indian and global map.

• ORPAT today has around 450 depot and 50000 retailers to reach Indian market and has successfully attained reach over 45 countries across the globe.

Different products of the company

Competitors

Product

Orpat Solar Lamps

Orpat Solar lamps

Advantages :-• CFL Bulb supported• Less Expensive• Reduces Air Pollution• Saves Energy• Eco-friendly• Natural and Renewable• Improves Fire reduction

Product

ORPAT- SOLAR LAMPS

Price: 1699/-

PlaceDistrict, Rajasthan: Sirohi Pali Jalore Sikar Jaisalmer Barmer Udaipur Jaipur Nagaur Pratapgadh Ajmer Chittorgarh Bikaner

PromotionPanchayat Demonstration

Government Support Work.

Segmentation• Segmentation means grouping consumers

by some criteria such that those within a group will respond similarly to a marketing action and those in a different group will respond differently.

• Segmentation are divided into 4 groups:-Geographic Segmentation:-Demographic Segmentation:-a. Gender:-b. Age:-c. Income:-d. Qualification:-

Psychographic Segmentation :- Personality LifestyleBehavioural Segmentation:- Benefits:- Savings of money, Gas, Kerosene,

electricity and more brightness with good dependability.

Targeting

Rural Area People

UNIQUE SELLING Proposition(usp):-“Roshan kare aap ka jaahan”

POSITIONING

• Ways to position the brand in the market:-

1. Using the specific product feature

2. Positioning by price and quality3. Positioning by user category

Consumer Profile

The rural consumer shows some distinctive characteristics which make them different from urban customers. They differ from urban consumers in the following ways:-

1. Educational Profile2. Low income levels3. Occupation 4. Opinion Leaders5. Value for money

Research Objective

To Save GasTo Save KeroseneTo Save ElectricityTo Save Money

INFLATION

Questionnaire And Analysis

1. Is there load shedding problem in your village?

ANALYSIS

YESNO

2.What time does the power goes off?• Morning• Afternoon• Evening• Night

Analysis

MorningAfternoonEveningNight1

4 5

3.What problems are faced by you when power goes off?

Analysis

STUDY PROBLEMS FOR CHILDRENSTUDY & OTHER HOUSE WORK PROBLEMS

2

8

4.What alternative do you use ?• Candle• Emergency light• Torch• Gas

ANALYSIS

GAS/KEROSENE LAMPSTORCHCANDLE

10%

70%

20%

5.What cost does it incure in Gas lamps?

Analysis:-Rs.1500 lamp Rs.345 gas refill and Rs.14 for burnerBurner had to be changed after every 3-4 weeks.

6.How long the gas refill lasts?

Analysis

6-7 Weeks5-8 weeks2 months

7. Is it Difficult to manage Load Shedding?• Yes• No

Analysis

YESNO100%

8.Energy saving is necessary?• Strongly Agree• Strongly Disagree• Somewhat agree• Somewhat Disagree

Analysis

YES / HANO / NA

9. Would you use a lamp with Solar Power which does not require refilling of gas and kerosene and other costs?• Yes• No

Analysis

YES / HANO / NA

9

1

CONCLUSION

GO Green With Orpat

Save ElectricityElectricity BillMining and DrillingBurningHealth.

Save Gas and Kerosene

By….Rahul Dave