cnw's best of 2015: tracking and measurement
TRANSCRIPT
Being fluid in measurement metrics is a big change withinPR’s creativedriven landscape, but it’s necessary sincecommunicators are often asked to do much more withmuch less.
To help bring you up to speed on all things measurement,we’ve compiled our best tracking & measurement contentfor 2015
In our twopart series, THREE DANGER ZONES TOAVOID WITH SOCIAL ANALYTICS we asked threedigital experts for their take on things PR people shouldwatch out for as they do the math
Check out Part One Check out Part Two
Like any communications tool, hashtags must be usedeffectively
In our post, 5 METRICS TO MEASURE THEPERFORMANCE OF YOUR NEWS RELEASE, weexplored some simple metrics that can illustrate theperformance of your news release
Having access to timely information is critical toplanning and executing an effective communicationsstrategy.
From our post, MAXIMIZING THE VALUE OFMEDIA MONITORING, learn how to use monitoringplatforms beyond the basics.
Even though we’re not (by and large) data scientists,we still need to be able to tell the stories behind thenumbers. Luckily for PR professionals, critical thinkingis our strong suit.
In WHY DATA VISUALIZATIONS ARE IMPORTANTTO PR PROFESSIONALS, we share how you can takea good look at your data.
While streamlining media monitoring may save costsand create efficiencies, there are several reasons whyyou may need two platforms to effectively covertraditional and social monitoring.
We explored these reasons in our post, BRANDMONITORING ON TRADITIONAL AND SOCIALMEDIA PLATFORMS.
Our paper, WHY METRICS ARE THE KEY TOGETTING A SEAT AT THE REVENUE TABLE, offersadvice on how to get a seat at the revenue table, sothat PR moves more towards the top of the strategydiscussion instead of simply being tactical
Is it time to consider investing in tools to help shoulder
the burden of brand monitoring?
Learn more in our white paper, JUSTIFYING A MEDIA
MONITORING SERVICE.
With several reports and research results crossing thewire on a daily basis, it’s hard to make that dataresonate with media and your target audience
In our CANADIAN CONTENT WE LOVE: FOODBANKS CANADA post, FBC provided snapshots of itssurvey through simple statistics encourages socialsharing and for audiences to dig deeper into the report
What measurement tips have you picked up this year?
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