cms expo social-media-process
DESCRIPTION
Presentation of social media process given by Ric Dragon of DragonSearch, given at CMS Expo, Evanston, IL, May 2011TRANSCRIPT
Social Media As a Process
Social Media As a Process
Ric DragonDragonSearch
Ric DragonDragonSearch
• Self-Identification• Connecting• Engaging
• Self-Identification• Connecting• Engaging
Social Media PatternsSocial Media Patterns
Twitter: @ricdragon
Twitter: @ricdragon
• Goals• Identify Voice / Persona• Identify Audience• Benchmarking• Focus Plan• Monitor and Listening Plan
• Goals• Identify Voice / Persona• Identify Audience• Benchmarking• Focus Plan• Monitor and Listening Plan
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
GoalsGoals
Twitter: @ricdragon
VoiceVoice
Twitter: @ricdragon
VoiceVoice
Twitter: @ricdragon
•Maven•Passion•Community• Promotional Voice
Voice- MavenVoice- Maven
Twitter: @ricdragon
Voice- CommunityVoice- Community
Twitter: @ricdragon
Voice- PromotionalVoice- Promotional
Twitter: @ricdragon
Voice- PassionVoice- Passion
Twitter: @ricdragon
Benchmarking…Benchmarking…
Twitter: @ricdragon
•Facebook•Twitter•Blogs•Newsletters•Press Releases•General Search
•Budget time and resources– Budget?– Your Time?– Staff Time?
•Budget time and resources– Budget?– Your Time?– Staff Time?
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
•Facebook – 60% •Twitter – 20%•Flickr – 20%
•Facebook – 60% •Twitter – 20%•Flickr – 20%
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
Facebook– Post once per day: images, video,
new product, event, etc.– Gift 5 times per day: like others
posts, engage, etc.– Monitor each day: every engagement
is responded to– Build fans each day: find quality,
targeted likers
Facebook– Post once per day: images, video,
new product, event, etc.– Gift 5 times per day: like others
posts, engage, etc.– Monitor each day: every engagement
is responded to– Build fans each day: find quality,
targeted likers
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
Twitter– Post three per day: related events,
products, etc.– Gift 3 times per day: retweet, follow back,
etc.– Interact each day: follow back, etc.– Monitor each day: respond to mentions,
direct messages, etc.– Build followers each day: find quality,
targeted followers
Twitter– Post three per day: related events,
products, etc.– Gift 3 times per day: retweet, follow back,
etc.– Interact each day: follow back, etc.– Monitor each day: respond to mentions,
direct messages, etc.– Build followers each day: find quality,
targeted followers
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
Flickr– Upload Images with Relevant Keywords,
Target 100 Images– Gift each day: comment on related
images– Interact each day: engage with industry
related groups, created groups when applicable
– Monitor each day: respond to comments, mentions, etc.
Flickr– Upload Images with Relevant Keywords,
Target 100 Images– Gift each day: comment on related
images– Interact each day: engage with industry
related groups, created groups when applicable
– Monitor each day: respond to comments, mentions, etc.
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
• Monitor / Listen• Make Connections• Engage Per Plan• Seek Opportunities
• Monitor / Listen• Make Connections• Engage Per Plan• Seek Opportunities
In FlightIn Flight
Twitter: @ricdragon
• Creative Time/Brainstorming• Twitter/FB Flash Mob
Internally• Work off of the Audience
Brainstorm• Develop Champions for
different media
• Creative Time/Brainstorming• Twitter/FB Flash Mob
Internally• Work off of the Audience
Brainstorm• Develop Champions for
different media
In FlightIn Flight
Twitter: @ricdragon
•Google Alerts•Facebook Trends•Tools for archiving Twitter•Professional Tools (Raven,
Radian6)
•Google Alerts•Facebook Trends•Tools for archiving Twitter•Professional Tools (Raven,
Radian6)
Monitoring & ListeningMonitoring & Listening
Twitter: @ricdragon
Monitoring & ListeningMonitoring & Listening
Twitter: @ricdragon
•Are we being promotional?•Are we including real people?•Are we engaging and
responding? •Are we speaking from our
passion points?•Are we leading with our causes?
•Are we being promotional?•Are we including real people?•Are we engaging and
responding? •Are we speaking from our
passion points?•Are we leading with our causes?
Review VoiceReview Voice
Twitter: @ricdragon
Thank you.Thank you.Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | [email protected]: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-library/
Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | [email protected]: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-library/