Shine The Spotlight On Your CMS!

The Sixth Annual CMS Expo

Learning & Business Conference

May 8th, 9th & 10th, 2012

Hilton Orrington Hotel

Evanston, Illinois USA

Hosted by the CMS Association

CMS Expo Is:

★ ★ ★ ★

CMS Comparison Panels

Discovery & Learning Sessions

Industry Leadership Panels

Exhibition Hall & Demos

New Business Development

New Product Launches

Industry Analysts & Media

Community Development & Feedback

Content Strategy & Marketing

CMSA Spotlight Awards Celebration

Socials & Business After Hours

★ ★ ★ ★

All this at an intimate four-star venuein a great city that means business.

Make Sure Your CMS Gets Maximum ImpactAt The 2012 CMS ExpoCMS Expo is the perfect venue toengage your audience and connect to new end users and partners, valuable new vendors and key thought leaders, analysts and media in the CMS industry.

Beyond the great buzz your CMS will get at the 3-day conference, CMS Expo offers year-round exposure for CMSs through our network of sites for content pros, social media, public relations, marketing and advertising.

CMS Expo offers a unique chance to share ideas with thought leaders and help shape the future of the industry.

At CMS Expo, attendees, speakers and sponsors all participate in an intimate experience without the consultant-speak and pitch sessions.

Whether you’re considering becoming a Featured CMS or Spotlight CMS, it’s a smart investment that pays dividendsfor years to come.

CMS Expo: Be Where The Action IsAcademic chat is fine over drinks, but today’s audience wants timely, relevant, and actionable business advice. CMS Expo features global business and technology advisors, sharing practical, fresh-from-the-field advice. You’re invited to be part of an empowering event, helping participants make informed decisions to help improve their bottom-line, and make real, substantive progress.

Participant Stats: 74% Male; 26% Female

87% North America

States Represented: 37

37% Small Business

26% Non-Profit

24% Education

13% Enterprise

68% Executive Leaders

42% Evaluating Purchase

Audience ProfileAll members of the Content Team come together at CMS Expo in an intimate, four-star setting: Entrepreneurs and leaders of all-sized companies, writers, site designers and developers, content strategists & marketers, researchers and academics, analysts, tech evangelists, media and members of the press.

Business Leaders

C-Level Decision-Makers Content Strategists & Marketers Technology Managers Consultants and Advisers

Creatives

Writers & Editors Content Curators Designers & UX Pros Musicians & Filmmakers

Technologists

Site Developers App Developers Integrators Administrators

Expected CMSs Represented: 12Anticipated Attendance: 400CMS Expo Speakers: 60

CMS Expo AttendeesABC SupplyAlcatel LucentAN HostingArc Technology GroupAssn of Municipal AdministratorsCity of Austin, TexasAllen County GovernmentBall State UniversityBirds Eye DevelopmentBishop Chatard High SchoolBlue Lizard StudiosBoulder ImagingCharter SoftwareChicago RTAChicago Public SchoolsChildrens ChoiceColorado State UniversityConsumer Knowledge NetworkDePaul UniversityDowntown EvanstonEmpress TechnologyEvanston Chamber of CommerceCity of Evanston, IllinoisExclaim!ExelonFlorida State Fair AuthorityFoodbank of the Rio GrandeGreen Valley Education AgencyHeritage EnterprisesHigher Learning CommissionHooper PrintingIndiana University

Jacobs EnergyJohn Birch SocietyKavli InstituteLatin Press PublishersLynda.comMetro Area CorporationMicrosoftMid-South Community CollegeMinnesota Pollution Control MK Interactive DesignsNeiger DesignNeural NetworksNorthern TrustNorthwestern UniversityCity of OmahaOrange ConceptsOrbitsOrchestrate HealthcareOSI PharmaceuticalsPeotone School District 207PlayboyQuorimRodeo HoustonRon Hutchrat MinistriesRutgers UniversitySam Adams AllianceSchofield MediaScore AdvertisingServiceMagicSheridan CollegeSourcebooks PublishingSourceCoast Web Development

Southern Illinois UniversitySpacelabSpine HealthSt. Louis Area FoodbankSUA InsuranceTaylor UniversityTechnology AdvisorsTrinidad State Junior CollegeTrinity Christian CollegeTSP ModelworksUniversity of ChicagoUniversity of IowaUniversity of IllinoisUniversity of WisconsinUtah Valley UniversityUrban DriftwoodWeb InternationalWeidmann Electrical TechnologyWellesley Centers For WomenWestern Oklahoma State CollegeWolak EnterprisesWoodwing USAWorldbookWRG Art Direction & DesignXeno MediaWillow Creek ChurchXO Pandora DesignsYou Be The Bank.comYuma CountyZemantaZeus Creative GroupZuno Studios

(Representative listing of recent attendees)

Recent Featured & Spotlighted CMSs

Become a Featured CMS

Great Training and Discovery, Plus High-Impact Awareness, Combined!

With over a thousand CMSs on the market, today’s CMS faces a major challenge to stand out from the rest. CMS Expo was designed to meet that challenge, helping Content Pros decide which CMS is best for their business.

Each year, we select up to six of the most relevant CMSs on the market to present their case, offering a full day of discovery and on-site training. In addition, Featured CMS leaders participate in our Comparison Panels, moderated by leading industry analysts and media professionals.

Featured CMSs receive an expo booth,hotel accommodations for speakers, four complimentary registrations and participate in the prestigious CMSA Spotlight Awards.

Featured CMSs get major exposure before, during and after the three day event with major public relations, published session descriptions on our schedule, speaker bios, blog posts and much more.

You’re invited to gain access to the best leaders, users, developers, analysts and media pros, all under one roof. It’s a smart, efficient way to offer high-quality training at an affordable price, combined with a high-impact marketing campaign!

Price: $14,500

Become a Spotlight CMS

Shine e Light On Your CMS

In 2012, CMS Expo will host up to twelve Spotlight CMSs. In addition to receiving an 8’ x 10’ Expo booth on the Mainstage Floor at CMS Expo, all Spotlight CMSs are eligible to be part of our annual CMSA Spotlight Awards.

Becoming a Spotlight CMS is a great way to get noticed in the highly competitive CMS industry. Along with a booth and inclusion in the CMSA Awards, Spotlight CMSs will be promoted long before, during and after CMS Expo itself on our high-traffic site, frequented by ContentPros worldwide.

Spotlight CMSs receive two complimentary registrations to CMS Expo (over $1,500 value) and one 1-hour learning session. Additional learning sessions are available as an add-on option. Spotlight CMSs also are promoted via print advertising in our Program Book, and are invited to participate in one of our head-to-head CMS Comparison Panels.

See the Sponsor Grid to compare Spotlight CMS and Featured CMS benefits.

Price: $6,500

Item Featured CMS Spotlight CMS

One Hour Learning Session Presentations 6 1

CMS Comparison Panel Participation 4 Panels 1 Panel

Founders’ Panel Participation Yes No

Publicity and General Promotion Prominent Mentions

Banner In Main Hall 8’ x 4’ 4’ x 2’

Registration & Hotel Accommodations For Speakers 3 Speakers 1 Speaker

Inclusion in the annual CMSA Spotlight Awards Yes Yes

Additional Complimentary Registrations 4 2

Speakers Dinner Invitations 3 1

8’ x 10’ Expo Booth 9th Floor 2nd Floor

Media & Press Contact List Yes Yes

Newsletter & Blog Posts Articles Mentions

Access to Attendees Pre & Post-Event Yes Yes

Logo On CMS Expo Marketing Materials Prominent Yes

Logo On Welcome Slideshow Prominent Yes

Online Business Profile Yes Yes

Promo Item In Welcome Bag Yes Yes

Logo on CMS Expo Site Yes Yes

Program Book Print Ad Full Page Color Half Page Black & White

Price $14,500 $6,500

2012 CMS Expo Featured & Spotlight CMS Comparison Grid2012 CMS Expo Featured & Spotlight CMS Comparison Grid2012 CMS Expo Featured & Spotlight CMS Comparison Grid

Featured & Spotlight CMSShine the spotlight on your CMS and position yourself as a leader!

Additional OptionsCreative ways to generate even more buzz for your organization!

Item Description Price

G E N E R A L O P T I O N S :

Exhibit Booth – 8’ x 10’ Mainstage Floor - Includes 1 Registration $2,450

Lanyard Your company logo on our official lanyards* $1,600

One Hour Demo Presentation In CMSX Evaluation Track (limit 2) $950

Meeting / Boardroom Day Rental Great for private meetings & demos* $950

Shuttle Bus Sponsor Your logo on lobby signage, plus live mentions $850

CMSA Spotlight Awards Supporter Online ad, awards program book ad & mentions $650

Attendee Goodie Bag 3” x 3” logo on one side $550

Additional Registrations Discounted price for CMS Expo sponsors* $550

Lightning Round Presentation 5-minute recorded live product demo on Mainstage $375

Vertical Banner Display 33.5” x 80” (banner supplied by sponsor) $350

Ice Cream & Snack Sponsor Sponsor for caffeine & goodies (per day) $275

A D V E R T I S I N G O P T I O N S :

Square Button Ad on CMSX Site 125 x 125 pixels – Runs Aug ‘11 – June ‘12 $450

¼ Page Program Book Print Ad Black & White (Program Book is also posted online) $275

¼ Page Program Book Print Ad Color $350

½ Page Program Book Print Ad Black & White $550

½ Page Program Book Print Ad Color $700

Full Page Program Book Print Ad Black & White $1100

Full Page Program Book Print Ad Color $1400

2012 CMS Expo Additional Options | * For CMS Expo Sponsors Only2012 CMS Expo Additional Options | * For CMS Expo Sponsors Only2012 CMS Expo Additional Options | * For CMS Expo Sponsors Only

2012 Order Form (For Sponsors & CMSs)

Fill out this order form and send back to the CMS Association via email, fax or mail. Terms: An invoice will be sent for half due in advance; the remainder is due on or by February 1, 2012.

1. Make your selections.2. Fill out your contact information.3. Send this form to The CMS Association via email, fax or mail.

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Options: Select Featured or Spotlight CMS, plus Additional Options & Advertising:

☐ Featured CMS:

Additional Options:

☐ Exhibit Booth / Mainstage Level ..... ☐ Lanyard (SOLD OUT)....................☐ One Hour Presentation Session .......☐ Meeting / Boardroom Rental ..........☐ Airport Shuttle Bus Sponsor ...........☐ CMSA Spotlight Awards Supporter ....☐ Attendee Goodie Bag ..................☐ Additional Registrations ...............☐ Vertical Banner Space ................. ☐ Lightning Round Presentation......... ☐ Ice Cream Sponsor/day ................

☐ Featured CMS:

Additional Options:

☐ Exhibit Booth / Mainstage Level ..... ☐ Lanyard (SOLD OUT)....................☐ One Hour Presentation Session .......☐ Meeting / Boardroom Rental ..........☐ Airport Shuttle Bus Sponsor ...........☐ CMSA Spotlight Awards Supporter ....☐ Attendee Goodie Bag ..................☐ Additional Registrations ...............☐ Vertical Banner Space ................. ☐ Lightning Round Presentation......... ☐ Ice Cream Sponsor/day ................

$14,500

$2,450$1,600$950$950/day$850$650$550$550$350$350$350

☐ Spotlight CMS:

CMS Expo Program Book (Print Ads):☐ Program Book - Full page color ad ....☐ Full page black & white ................☐ Half page color ad .......................☐ Half page black & white ................☐ Quarter page color ad ..................☐ Quarter page black & white ...........

CMS Expo Site (Online Advertising):☐ Banner Ad (rotates thru 8/1/12) .....

☐ Spotlight CMS:

CMS Expo Program Book (Print Ads):☐ Program Book - Full page color ad ....☐ Full page black & white ................☐ Half page color ad .......................☐ Half page black & white ................☐ Quarter page color ad ..................☐ Quarter page black & white ...........

CMS Expo Site (Online Advertising):☐ Banner Ad (rotates thru 8/1/12) .....

$6,500

$1,400$1,100$700$550$350$275

$450

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2012 CMS Expo

(815) 455-2975

Sponsor@CMSExpo.net

CMS Association Inc.P. O. Box 2067Crystal Lake, IL 60039-2067

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2012 CMS Expo

(815) 455-2975

Sponsor@CMSExpo.net

CMS Association Inc.P. O. Box 2067Crystal Lake, IL 60039-2067

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