MAGIC�CIRCUSSponsorship Book

Heart Institute Gala

November 2015

Introduction by Pr. Alain CarpentierExtract from the speech of Pr. Carpentier, 22nd November 2014,

Heart Institute Gala

“23 years ago, I have been asked by the Health Authority in HCMC to develop cardi-ac surgery program for children suffering from heart diseases. This lead to the development of the Heart Institute where we operate 1200 children per year.

Very soon, it appeared that a certain number of children, their parents, could not afford, and could not pay for the expenses of the operation. The good news about children suffering from heart disease, is that they can have 1 operation and be cured by this operation.

Be cured for the rest of their life.

So this is why I am happy to recognize your help and you should be very proud to support an organization like this, again keeping in mind that your contribution is essential.

100% of the money you give to the Heart Institute Gala goes to the operation of a child.”

Link video:

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http://vimeo.com/117897003

Presentation of the Heart Institute and the CMI

The Heart Institute was created in 1992 by Pr. Alain Carpentier and Dr Duong Quang Trung who was at the time director of the Health Department Services of Ho Chi Minh City. Its mission is to offer high-quality care to Vietnamese patients suffering from heart diseases, but especially children.

Considered as a reference in cardiac surgery in Vietnam, a lot of people go to Ho Chi Minh to consult the Institute’s cardiologists. Unfortunately a number of fami-lies cannot afford to pay for surgery. A department of Social welfare was there-fore created to cover the cost of the operations for the most destitute Vietnam-ese people. The CMI (Centre Médical International, or International Medical Center) has been created in parallel of the Heart Institute as an outpatient clinic to provide interna-tional standard comprehensive and specialized medical services. The particularity of the CMI is that all of CMI’s profit are dedicated to the Social welfare depart-ment of the Heart Institute that pays for destitute Vietnamese children to have cardiac surgery.

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The Heart Institute offers surgery without any profits and CMI uses all his benefits to help deprived families.

Since the opening of the Institute, 4172 children have been saved thanks to the crea-tion of the two structures.

The Foundation brings its medical expertise and trains Vietnamese heart surgeons as well as the medical staff working in the Institute. It also helps to finance various structural projects, such as the extension of the Heart Institute.

Average cost for a cardiac surgery is about 3600$ depending on the disease, materials needed and post-operative treatment. The total amount can reach up to 7000 $.

Vietnamese Social security pay a part of the fee, as well as the family with in the limits of their financial resources.

Social investigation are proceed by Social Department of the Heart Institute to pay for the remaining fee, which can be between 20% to 100% of the total costs. In average, the remaining cost is about 2000$.

Links between Heart Institute, CMI and the Fondation Alain Carpentier

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Presentation of the Charity Gala

Why did we start organizing a Charity Gala?

To face the growing demand for deprived children’s surgery the Heart Institute and the CMI decided to go further, and to organize from 2011 an annual charity gala to raise more necessary funds.

Indeed, 30 000 children in Vietnam are still waiting to receive cardiac surgery to save their lives.

Quick overview of our previous events

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2011 : 5 senses 200 Guests

52 Sponsors 48 800 $ Collected

2012 : The Artist

200 Guests

46 Sponsors 53 000 $ Collected

2013 : Around the word in 80 days

247 Guests

50 Sponsors 92 300 $ Collected

2014 : Monte Carlo Casino

260 Guests 67 Sponsors

120 900 $ Collected

1st, from the contribution in cash $$$ of our main Sponsors. 2nd, from the silent and live auctions prizes, given by our Sponsors In-Kind. 3rd, by the sale of the gala entry tickets. Last but not least, by direct donation from some of our guests during the evening.

How do the Charity gala raise money?

100% of the money you give to the Heart Institute Charity Gala goes to the operation of a child.

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Finance cardiac surgery for the indigent children in Vietnam. Develop and promote the Social Responsibility of your company. Invite your partners, clients, suppliers to a prestigious evening.

Charity Gala 2015

Theme of the evening:

MAGIC�CIRCUS

Venue: A prestigious place in HCMC, to be confirmed later.

Program: - Entertainments related to the theme, - Cocktails, - Diner, - Live and silent auctions, - Surprises, - etc.

Why supporting us?

IT IS ALL FOR THE KIDS

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Link video: http://vimeo.com/114863986

Want to be part of a beautiful story?

For additional information, please contact :

Mrs Suzanne VeyronCommunication and Marketing Manager

s.veyron@cmi-vietnam.com

+ 84 (0)8 38 27 23 67

+ 84 (0)9 32 14 88 40

Diamond Platinium Gold Silver Bronze & In Kind

Value of the sponsorship

Amount to be

discussed 10 000 $ 6 000 $ 3 000 $ <2000$

Feature as the main sponsor of the event

x

VIP Tables with logos x x

Invitation 20 10 6 4 depending on

the value of the sponsorship

Visibility on the tickets x x

Visibility on the flyers x x x

Visibility on the posters x x x x x

Visibility on the presentation

screen x x x x x

Special online visibility x x x

Online visibility x x x x x Special thanks

during entry speech

x x

Thanks by the MC x x

Visibility on the online and

printed auction book

x x x x x

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APPENDIX 1 : 2014'sponsors visibilityLogo on the event poster

Logo on the flyers

Logos on our website

- 250 posters, put up to more than 100 places including shops, supermarkets, bars, restaurants etc.- On CMI website.- On CMI facebook page.- CMI waiting room (TV).

- 16 000 flyers, put up to more than 100 places including shops, supermarkets, bar, restaurants etc., Insertion of 1 flyer in all Word magazines for the November issue.

http://www.cmi-vietnam.com/index.php?url=evenement2014.html

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Link website:

Logos on our facebook page

Logo on our standee at CMI

Total « like » of our general CMI page : 1700

The standee has been displayed inside the CMI during the months of october and november 2014.

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Logos on the Auction Book

Your logo on the tickets

The Auction book has been displayed on:- CMI website.- Sent in advance to persons who asked for.- Distributed to the 260 guests of the gala.

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Your logo on the decor - main panel

Your logo on the event backdrop - screen

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The movie is on display on:- CMI website.- Our facebook page.- CMI waiting room.

Your logo on the table

Your logo at the end on the Gala movie

Link video:

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http://vimeo.com/117897003

Appendix 2: PressBefore the event

After the event

Our media partners, The Word and AsiaLife - 3 Full page advertisings for CMI- 1 flyer attached inside the magazine The Word- 1 article on the « To Do List » of the Word

2 articles on the Word December: - 1 in the section «Overscene of HCMC »- 1 in the section « Agenda »

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On YOUR communication supports, please do not hesitate to communicate about your action on your website, brochure, etc…

Thanks again for interest

It’s all for the kids4172 children have been saved so far thanks to our Sponsors,

donors and CMI patients

Pr. Carpentier voted as Person of the Year according to The Word

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