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INSTAGRAMCAMPAIGN FOR

CLUB CLOUT CLOTHING

BY SOCIAL STORIES

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MAIN POINTERS• Increasing Activity on the account• Viral Marketing Campaign• Real-Time Social Media Feed• Allowing in-stream payments• Expected Results

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Increasing Activity• 3-4 Posts daily related to the company.• Optimised with proper tags for maximum

exposure to users.• Instagram Shoutouts – Cross Promotion on

popular Instagram accounts of Clothing niche once or twice a week. This will help you gain targeted followers ( Minimum of 300 followers per shoutout).

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VIRAL MARKETING• We will use the unique hashtag #cloutstanding to represent the brand’s

great products and how they differentiate the person wearing them from others. Basically the spirit of wearing Club Clout Clothing makes you stand out. That is the whole point.

• Now we will create a contest where we will post different pictures everyday. The pictures will contain clues to a product .People have to first like and comment on the photo to enter the contest.(This will increase account activity and user engagement).

• The answer to the clues will be the products on your website. For example, the clues will be “ I am made of thick knit material. Who am I?” or “I am warm and made to last brutal winters. Who am I?” or “I am the third product on the website”.

• Using these methods will prompt the users to visit your website and go through your catalogue of products. It is very likely that they will end up buying something.

• The winners can be awarded gift certificates or any discount coupons.

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REAL TIME SOCIAL FEED

• Now in order to participate, the users must post a photo on their instagram account with the hashtag #cloutstanding. The person who gets the maximum likes on his pictures could win goodies.

• The pictures with the hashtag will be posted on a live feed via a website that will showcase all the pictures with the hashtag #cloutstanding in real-time.

• E.G. http://eventstagr.am

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In Stream Payments• This service is provided by chirpify.com• Basically, brands define define the #hashtags

(#buy, #donate, etc) and the #campaigntag (whatever’s being sold, say, #snapbackhats) and then advertise them, whereupon customers can respond by posting both tags and transact. ClubCloutClothing could include “post #buy #rsnapbackhats to purchase” at the end of a instagram post or outdoor advertisement, for example, and all users need to do is Instagram that and Chirpify processes the order.

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EXPECTED RESULTS• Social media is about conversions more than

sales. It takes time to develop relations with the customer. Since there is already a following and the company is already making sales. There should be a increase of 10-25% on average every month.