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Every Second – in over thousands of Categories

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$’s per year in incremental revenue

Value > Cost

Big

Detail

structured

incremental storage

processing

change

Volume

Variety Velocity DATA

semi-structured un-structured

Data Warehouse + Behavioral

Data Warehouse

Semi-Structured SQL++

Structured SQL

Low End Enterprise-class System

Contextual-Complex Analytics Deep, Seasonal, Consumable Data Sets

Production Data Warehousing Large Concurrent User-base

Enterprise-class System

Unstructured Java/C++/Pig/Hive

Structure the Unstructured Detect Patterns

Commodity Hardware System

8+PB 60+PB 40+PB

Hadoop

Analyze & Report

Discover & Explore

!   Data Growing Faster

10

questions later

structure later

(<$0.04/GB, <$80/2TB)

single HDFS instances >50PB

Value > Cost

Data

Designing for the Unknown >85% of analytical workload is NEW & Unknown The metrics you know are cheap The metrics you don’t know are expensive – but high in potential ROI Exploration & Testing are core pillars of an analytics-driven

organization

•  Impact

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www.wallpapertimes.com

$’s per year in incremental revenue

Value > Cost

Toys and Hobbies ATC > Artist trading card in ART ATC > Automatic Tool Change in Business and Industrial

German Compound Words •  German compound words can be arbitrarily created and extremely long

Adidastrainingsanzug (Adidas track suit) Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz

(beef labeling regulation & delegation of supervision law) •  Syntactically, words can be combined and split in many ways. •  Some words shouldn’t be de-compounded.

beiden (both) – bei(at) den(the) •  Too many candidates for

Granitpflastersteine (granite paving stones) Granit(granite) pflastersteine(cobblestones) Granit(granite) pflaster(paving/band-aid) steine(stones)

•  Binding characters Hochzeitsschuhe (grammatically correct, 593 hits on ebay.de) Hochzeitschuhe (129 hits on ebay.de).

Synonyms  derived  from  top  queries  in  item  query  clusters  texas  instruments  ba  ii  plus   /  ba  ii  plus  brighton  handbag   brighton  purse  lenovo  x200   thinkpad  x200  king  bedspread   king  coverlet  rockabilly  dress   swing  dress  1963  ford  falcon   63  falcon  jessica  simpson  hair  extensions   jessica  simpson  hairdo  

 Abbrevia7ons/acronym  derived  from  query  transi7ons  

stanford  ky   stanford  kentucky  dc  sub   dc  subwoofer  snowboard  helmet  l   snowboard  helmet  large  motorcycle  cam   motorcycle  camera  diamond  amp   diamond  amplifier