Cloud Connected Fitness

Place, Date

Fitness Sector Revenue - USSource: IBISWorld

    2007 2012Avg growth per 

year  Industry ($m) ($m) (%)   Gym, Health and Fitness Clubs   24,136.10 25,269.10 0.9Pilates and Yoga Studios 4,726 6,853.3 7.7Personal Trainers 7,248.7 7,305.6 0.2Fitness DVD Production  155.4 264.5 11.2Online Sporting Apparel Sales  3,395.8 4,892.60 7.6

Boxing Gyms and Clubs 649.1 643.5 -0.2

Focus on Fitness and Health

• The $19.5 billion U.S. health club market has shown steady growth with 6.8% revenue CAGR from 1994 to 2009; worldwide revenue estimated at $67.2 billion (2009).

• There are over 45 million gym memberships in the U.S. and more than 120 million worldwide.

• On average health club members attend their club 101.2 times in the course of a year. A total of 12 billion visits worldwide.

• The top five health club based activities in 2009 were: weight/resistance machines, treadmills, elliptical machines, stationary cycling, and free weights.

Strong and still growing industry

What Information Do Exercisers Want?

#1 #2 #3 #4 #50

20

40

60

80

100

120

140

Distance

Planned Route

Planned Route Shared by a Friend

Speed

Time Elapsed

Map

Calories Burned

Heart Rate

Information Regarding Friends

Targets

Other

Rank

Information Display Importance

Source: IMS Research

Nu

Re

sp

on

se

s

Distance

Planned Route

Planned Route, Shared

Speed

Time Elapsed

Map

Calories Burned

Heart Rate

Information re: Friends

Targets

Other

Now Get Interactive

• Integrate data from the fitness equipment with data from the cloud in mash-ups– Separate heart monitor or other personal fitness device data or app– Streaming video– Real-time comparison to friends, family, strangers– Ads from local businesses, like healthy restaurants, fitness stores– Weather outside the club

• Monitor equipment status remotely to improve user satisfaction– Wear of belts or other components – repair proactively, for less

down-time– Usage rates – compare to other locations within a club or in

different facilities, add equipment where demand is high

In Real Time

Vertical Market Application ScenariosAutomation & Integration / Health Club Services Gateway

CommunicationInfrastructure

Monitoring &Tracking

Smart Locker

Smart Check-In System

PeopleTrafficAnalysis

VendingMachines

RFID

Health Club Smart

ServicesGateway

Smart Equipment

Vertical Market Application ScenariosRetail Automation & Integration / Many Clubs

CommunicationInfrastructure

Health ClubSmart

ServicesGateways

Club

FutureData Services

FutureData

Consumers

ServicesAgencies

Dashboards

Alerts

DeviceManagement

DiagnosticsPrognostics

Location Based

Services

Suppliers

Security

NewFeatures

Surveillance

Edge Controller

Vending Machines

EquipmentApplication

Stock / ShelfMonitoring

Retail Automation & Integration / Platform View

Vertical Market Application Scenarios

Counter

Asset Management

Solution Elements at all Points

• Embedded platform (SBC or COM) powers touchscreen on equipment

• CSAFE protocol between equipment and Smart Gateway• Everyware Software Framework on the Smart Gateway simplifies

app development on the device• Wired or wireless connectivity for the Smart Gateway in the club• Bandwidth-efficient protocol to the Everyware Cloud for lower

network traffic and speed of connectivity• Real time event processing to trigger actions based on data from

equipment• Multiple options for sending information and alerts to systems

and staff – SMS, reports, automated integration• REST APIs simplify app development and customization

Thank You