Cloud Applications & Social Networks

Blended for Perfection

2 GENBAND Confidential and Proprietary

Cloud Computing – It’s Big

Using the Internet to allow access technology-enabled services like… Software as a Service (SaaS) Business Processes Infrastructure as a Service (IaaS) Platform as a Service (PaaS)

SaaS spending forecasted $14B in 2012 to $27B in 2016*

SMB will make up about 65% of public cloud spending in 2015* The Cloud is

Growing

*Gartner 2012

3 GENBAND Confidential and Proprietary

Social Networking – It’s Expected

44% of people online right now are using social networks (Gartner)

Average person spends 6 hours 33 mins per monthon Facebook alone (VentureBeat Feb 2012)

Social Networking in Businesses opening up By 2014, less than 20% of large enterprises will block

all access to external social media, (50% in 2011). (Gartner)

Reaching the Next Generation via Social Networks• ~50% of 18-34 year olds check Facebook when they wake up – 28% before even getting

out of bed (the Social Skinny)

•  82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)

4 GENBAND Confidential and Proprietary

Social Networks – Are They Competing With Us?

901M

135M 90M170M

200M

400M

5 GENBAND Confidential and Proprietary

Blending The Cloud & Social Networks

Don’t try to replace Over The Top Providers Don’t sit back and be just a “pipe” provider for their services Beat them by blending them into your offering Keep your brand front & center

Communications Service Providers have the advantage• Rich history of SLA’s• Access to customer profiles• You Own The Access

Shift in the Way You Think About Your Offerings• How can I leverage the Cloud?• How can I leverage Social Networks?

6 GENBAND Confidential and Proprietary

Get In The Action – Key Apps to Stay Competitive Add Ways Users Can “Share”

With Their Favorite Social Networks

“Federate” Between Social Networks• ANY Means of Communications to–Friends & Family for Residential Apps

–Customers, Vendors, Partners for Business Apps

Voice, Video, IM/Pres, Pics, Docs, etc.

7 GENBAND Confidential and Proprietary

Key Cloud-based Apps

Cloud-based IP Telephony• Outsourcing Unified Communications

for Businesses– Voice, Video, Conf, VM, IM/Pres

• Skype or Vonage like services for Consumers

Business Productivity Apps• Unified Conferencing & Web Collaboration• Mobile Unified Communications

– Taking The Office Out of the Office

• Unified Messaging / Visual Voicemail

Empowering Employees

Simplifying the Way We Communicate

8 GENBAND Confidential and Proprietary

Cloud-Based Unified Communications At HomeSocially Blended to Perfection

9GENBAND Mobile Life Socially Blended Address Book

Text / Update Text / SMS Facebook Post Tweet IM

Missed Events IM, Facebook, Tweets Calls

(Video/Audio/OTT) VoiceMail

Email Connector IM, Facebook, Tweets Calls

(Video/Audio/OTT) Voicemail

Adjust Contact Info Control Blending of Data

Personalized Settings Control Notifications Per Contact

Preferences

Content Share See what Channel

I’m Watching Share URL, Video

Link, News, etc.

Home / Location Sharing Contact Address Dynamic Location /

Presence

Telephone and Video Telepresence Communications Click to Call Click to Video Call To OTT / Social Clients

PC MOBILE TV TABLET PHONE WEB

Social Address Book Presence Aware

Cloud-based Unified Communications For Business

WHEN ARE PEOPLE USING MOBILE DEVICES?• 84% at HOME• 80% during Miscellaneous DOWNTIME• 76% WAITING IN LINE (APPTS)• 69% while SHOPPING• 64% at WORK• 62% while WATCHING TV• 47% during COMMUTE to WORK

Source: Compete’s Quarterly SmartPhone Report

You don’t have to be tied to a desk to be productive All unified communications tools via your desk via your mobile/tablet

Socially Blended …. • Address Books• Video Calling • Conference / Collaboration• IM/Presence• Email, Voicemail

11 GENBAND Confidential and Proprietary

Cloud-Based Applications

Blended With Social Networks

Beat OTT Competition

Driving Innovation & Differentiation

www.genband.com