keaton  row

Client Recruitment Guide & Communication Templates

Keaton Row Stylists are responsible for their own initial client recruitment.

Leverage this helpful guide to get your business going!

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WAIT! BEFORE GETTING STARTED…

1. Complete your Stylist Profile

2. Create 1-2 Public Lookbooks

USE THIS GUIDE TO LEARN…

who TO RECRUIT AS A CLIENT

how TO RECRUIT POTENTIAL CLIENTS THROUGH: • SOCIAL MEDIA

• EMAIL

• IN-PERSON DISCUSSIONS

• REFERRALS & ENDORSEMENTS

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RECRUITMENT STEP 1

who to recruit

Leverage your Entire Network!

Your clients will not just be your fashion savvy friends – many women who are

interested in styling services dislike shopping, don’t know how to fit current

trends into their wardrobes, or simply don’t have the time to put outfits together.

Great, engaged clients come in (literally) all types, ages, shapes, and sizes.

Word of mouth is important – eveven if you contact a woman (or man) who is not a potential client, they might

know someone who could be.

So, think outside of the box!

HERE ARE SOME EXAMPLES:

• Coworkers• Your Mother & Sister(s)• Friends• Aunts & Cousins• Friends of friends• • Women at the gym/salon/coffee shop you frequent• Facebook & Twitter connections• Write down a list of contacts. (You should have at least 50!)• Anyone who compliments you on your style• People who love to shop• New Moms• Business Professionals

Ready? On to the nReady? On to the next step >

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RECRUITMENT STEP 2

how to recruitLet everyone in your Network know about your business. Here are

templates to make contacting everyone a breeze:

Social MediaUse our twitter/Facebook templates to find clients online.

FacebookI’m thrilled to announce I’I’m thrilled to announce I’ve launched an online Personal Styling business with Keaton

Row! It is actually a Free Service for clients – can you believe that? – and I would love to

create a complimentary Lookbook for you. Sign up here!

[www.keatonrow.com/stylist/yournamehere]

TwitterJust launched a 100% online styling business with @keatonrow. Tweet at me so I can

create a complimentary Lookbook for your next event!

EmailEmailWe’ve created an email template for you to personalize and send to all your relevant

contacts.

Dear [Client Name ],

I know how frustI know how frustrating it can be to spend time stressing over what to wear. That’s why I started a

100% Online Personal Styling business with Keaton Row. I’ll work with your wardrobe needs,

personal style preferences, and budget to help you look your best without the stress. The best

part? Styling services are totally free! You only pay for the items you choose to buy – and the

prices are exactly the same through Keaton Row as through the retailer.

Simply sign up on my Stylist profile at “[www.keatonrow.com/stylist/yournamehere]” to get a

complimentary styling session.

YYours in Style, [Your Name]

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RECRUITMENT STEP 2

how to recruitIn-Person DiscussionsChatting in person can be an incredibly effective way to score clients.

Try structuring a conversation like this for positive results:

Start with a sincere compliment that leads to this question.

”I noticed your (bag, shoes, bracelet). It’s lovely! Are you into fashion?”

Whether she sWhether she says yes, no, or sort of, you’ve let her know you aren’t insulting her

outfit. This is the moment to offer your services.

”Obviously, you have great taste, so I wanted to tell you about my business! I’m an

online personal stylist with Keaton Row. If you ever have a special event you want

help finding an outfitfor, I’d love to lend a hand.”

Give her your personalized Keaton Row business card.*

”The service is free! All you pay for are the clothes you choose to purchase. If

you’re interested or have any questions, shoot me an email! It was so nice to meet

you.”

remember...EVERY PUBLIC LOOKBOOK YOU CREATE IS A MARKETING TOOL.

Once you’ve published your Lookbook, copy and paste its URL.

Check out these 5 outfit options I created for Valentine’s Day: [www.keatonrow.com/LookbookURL]!

Sign up with me to get your own custom, complimentary Lookbook.

* To print your Keaton Row business cards go to the Resources tab on the Keaton Row website.

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RECRUITMENT STEP 2

how to recruit