client presentation ibm private modular cloud_082013

© 2013 IBM Corporation

IBM Private Modular CloudA more scalable, secure, rapidly-implemented and automated PaaS and IaaS private cloud infrastructure

SSP03191-USEN-00


IBM Global Technology Services

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Agenda

Current market or industry situation

Needs and challenges

How IBM Private Modular Cloud helps address needs and challenges

Description of IBM Private Modular Cloud

Why IBM?

Next steps



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Executive summary

Cloud computing has gained immense significance as, several companies have already adopted or are contemplating adopting a cloud infrastructure. Private and hybrid cloud adoption is expected to grow largely as an alternative to traditional on-premise technologies.

While a majority of the private clouds adopted by companies are infrastructure-as-a-service (IaaS)

clouds, a demand for enabling platform-as-a-service (PaaS) private clouds has been on the rise to

enable a higher level of speed, agility and flexibility through automation across both infrastructure and platform layers.

IBM Private Modular Cloud helps organizations launch PaaS and IaaS private cloud within weeks through automation. We provide automated provisioning capabilities through a self-service portal. In addition, by using a flexible modular infrastructure combined with automated platform application and pattern content, you can start with a small set of virtual machines (VMs) and scale up to thousands of VMs more quickly through standard architecture.

Over the last three years, IBM has used automated application pattern deployment technologies to deliver operational efficiencies to more than 70 different clients globally in a variety of industries. IBM has been one of the leading providers of cloud computing solutions with the ability to deliver a near-comprehensive cloud solution—from strategy through implementation, including network, storage, security and service level management—to help address your unique business and IT infrastructure needs.



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On today’s Smarter Planet®, businesses are challenged to innovate while managing an unprecedented rate of change.

782 percentincrease in cyber incidents reported by US federal agencies from 2006-20123

45.5 percentof IT resources expected to be accessed through some form of cloud within three years2

77 percentof CIOs to allow staff to use personal mobile devices to access company data1

11McKinsey and Company, A CIO Perspective, by Janaki Akella, Brad Brown, Greg Gilbert and Lawrence Wong; September 20122IDC Cloud Maturity Model, IDC #239772, March 2013.3Government Accountability Office, CYBERSECURITY: A Better Defined and Implemented National Strategy Is Needed to Address Persistent Challenges, March 2013.

Cloud computing

Security intelligence

Smarter physical infrastructure

Enterprise mobility

BIGDATA



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Organizations must balance optimization with innovation to enable new product and service models.

New economics of IT fuels investments in

innovation

Innovation drives needfor continuous IT

optimization

Next generation of hybrid architectures

Optimization Innovation



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Annual infrastructure spending to support the worldwide private IT cloud infrastructure will grow to US$22.2 billion by 2017 with a 2012-2017 CAGR of 17.6 percent.2

— IDC, 2013

Private and hybrid adoption will grow largely as an alternative to traditional on-premise technologies.1

— Technology Business Research, Inc., 2012

To enable these changes, organizations are accelerating the adoption of a private cloud.

n= 420.

Note: Totals may not equal 100 percent due to rounding.Source: Technology Business Research Inc. 2012. n is the total number of respondents.

Private and hybrid cloud adoption

Others including public cloud and hosting

Private cloud

Hybrid cloud

Traditional on-premise deployment

2012 2013

50%

3%5%

30%

12%

18%

20%

62%

1Technology Business Research, Inc., Private/Hybrid Cloud Migration Workload & Platform Report, September 2012. 2IDC, Worldwide Private Cloud IT Infrastructure 2013–2017 Forecast, Doc # 240624, April 2013. CAGR = Compound Annual Growth Rate.

The results of a 2012 survey of IT managers conducted by the Technology Business Research, Inc. revealed that organizations plan to accelerate deployment of private and hybrid cloud, jumping from 5 percent in 2012 to 18 percent in 2013 for private cloud; and 3 percent in 2012 to 12 percent in 2013 for hybrid cloud. Furthermore, IDC estimates that annual infrastructure spending to support private cloud infrastructures worldwide will experience a 17.6 percent compound annual growth rate.

Private cloud

Hybrid cloud



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Cloud offers significant potential advantages in delivering greater business and IT agility, more rapid access to application enhancements, innovative new cloud-optimized applications, and a shift to operational costs and lower costs in some instances.1

— Gartner 2013

Private cloud adoption is driven by its promises of speed and agility, security, high availability, simple management and cost optimization.

1Source: Top 10 Technology Trends, 2013: Cloud Computing and Hybrid IT Drive Future IT Models, 6 February 2013, http://www.grafismoestudio.com/gartnersummit/AADI/goldresearch.pdf

1Source: Top 10 Technology Trends, 2013: Cloud Computing and Hybrid IT Drive Future IT Models, 6 February 2013, http://www.grafismoestudio.com/gartnersummit/AADI/goldresearch.pdf

Speed and agility

Enable faster delivery of product and service

Help improve the agility and dexterity of the business

Security-rich Highly

available

Cost optimized

Simplified management

Enable improved IT efficiency and reduced IT costs

Facilitate improved data security

Help manage compliance

Help improve disaster-recovery plan

Help more effectively manage IT resource

Enable reduced need for human intervention with automation



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Help reduce footprint and energy usage

The platform-as-a-service (PaaS) cloud capability can bring you a higher level of speed and automation to enable true business innovation.

Consolidation

Virtualization

IaaS1

PaaS

Automation

Businessinnovation

1IaaS: infrastructure as a service

Enable increased utilization

Facilitate increased speed and infrastructure agility

Help automate platform for enhanced speed and self-service



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Companies are moving on from an infrastructure-as-a-service (IaaS) cloud environment to a platform-as-a-service (PaaS) cloud environment.

PaaS adoption

Experimenters

33 percent

Pioneers

16 percent

Observers

39 percent

Preparers

12 percent

Understand the strategic relevance

of PaaS

Source: IBM Study on PaaS “Exploring the frontiers of cloud computing” 2012 (n=1500 IT decision makers from 18 countries).

Platform as a service drives higher levels of business innovation.

The pioneers (16 percent) have adopted PaaS and see it as a way to drive innovation and improve the entire application lifecycle across the enterprise. They are using the platform for:

Data management integration and analysis Integrating existing and future infrastructure

and processes Leveraging human expertise Increasing standardization and repeatable

methodologies



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In most cases, middleware and database are often provisioned and managed manually, which could hinder the capabilities of cloud.

Virtualization

Runtime

Operating system

Infrastructure agents

Middleware

Data

Storage

Server

Networking

Infrastructure as a service Platform as a service

Managed manually

IaaSIntegrated

and automated

Managed manually

Time to provision new image

Virtualization

Data

Storage

Server

Networking

Weeks

Maintenance time (applying patches,

upgrade)

Minutes

Weeks Minutes

PaaSIntegrated

and automated

Runtime

Operating system

Infrastructure agents

Middleware

Applications Applications



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While most companies today have adopted private infrastructure-as-a-service (IaaS) clouds, they need more to realize the true value of cloud.

But, it still can take up to several

weeksto provision new workloads because middleware needs to be set up manually.1

On average, it can take over

6 monthsto deploy PaaS to your private cloud.2

Clients have said …

1Based on a specific IBM client engagement. Individual client results may vary. 2Ibid.

I deployed private cloud for hardware layer. We should be able to provision

new workloads within minutes.

I want to deploy platform as a service (PaaS) for my private cloud with

automated middleware provisioning.



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IBM Private Modular Cloud can help you set up platform-as-a-service (PaaS) cloud capability with true automation in up to 20 days.

Step 1Install cloud management software stack

Step 2Build PaaS images and service catalog

Step 3Build process automation workflows

… now you can reduce the time required to build PaaS from 6 months to 20 days!1

Steps to build a platform-as-a-service cloud

We have more than 200 images ready for automated deployment.

We can help ensure faster cycle times via more rapid deployment services.

IBM-developed automation scripts are designed to do the manual work for you.

1Based on internal IBM estimates; individual results will vary.

Automation scripts

Cloud management

software

Why IBM?

Web service

Test and development

Database server ...



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IBM Private Modular Cloud helps you realize the full potential of your cloud with integrated, automated infrastructure and middleware.

We help deliver real-world security, agility and more simplified management.

1Based on internal IBM estimates; individual results will vary. 2, 3, 4Ibid

Improve time to market for new applications from weeks to minutes1

True automation across infrastructure and middleware that can provision images more quickly

Cost optimized

Architected to meet your security requirements based on IBM’s best practice security standards

Secure within your firewalls

In the event of failure, with minimal human intervention and downtime, the virtual workload can be re-provisioned and made available

60 to 80 percent reduction in IT staff workload2

“Self-service dashboard” that allows you to provision images in minutes and to maintain middleware

Integrate and utilize existing technology and skills to private cloud Reduce deployment efforts by 60 to 80 percent3

Increase utilization by 50 percent4

Allocate IT budget to business growth

Speed and agility

Security-rich Highly

available Simplified management



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Benefits Help manage compliance and protect business risk Enhance security for your IT environment and data Enable near-continuous availability

Our modular cloud framework can offer enhanced security and near-continuous availability, already built-in by design.

Security-rich

ProfessionalServices

Managed Services

Hardware and Software

IBM Security Framework

Security governance, risk management and compliance

People and identity

Data and information

Application and process

Network, servers and endpoints

Physical infrastructure

Common policy, event handling and reporting

We can help you:

Architect your security requirements based on IBM’s best practice security standards and various regulations

Re-provision virtual workloads with reduced human intervention and downtime

Highly available



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Over 70 clients in more than 18 countries deployed automated application patterns.

60 to 80 percent reduction in deployment efforts experienced1

Our solution helps you accelerate time to market by enabling the provisioning of new workloads within minutes.

Library of more than 200 images

Automated provisioning

12,4Based on an IBM client engagement; individual results will vary. 3Based on IBM internal estimates; individual results will vary.

Quick setup on dashboard

Platform-as-a-service capabilities can enable provisioning in minutes

Benefits Helps accelerate time to market for new services and products Enables faster image provisioning—from weeks to minutes2

Facilitates more rapid capacity scalability—within minutes3

Helps speed up the middleware maintenance process (patches, upgrades)—from weeks to minutes4

Speed and agility



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Scale your cloud capacity and add services quickly with customizable modular features.

You can have up to 50 VMs as test and development.

100 VMsProduction

400 VMsProduction

10,000 VMsProduction

1VM: virtual machine

Cloud VM

A standard set of private cloud modules

OS, middleware and database patterns

Software patch management

Remote cloud management

Optional private cloud modular services(Add to your standard set as needed)

Build your private cloud by assembling a choice of modules

Start small and scale out to 10,000 VMs1

Benefits Start small and scale your cloud infrastructure as your business demands grow Designed to be standardized, modular and scalable from many virtual machines Assemble your cloud with flexible choices of modules

Data protection

Network

Speed and agility

Software security compliance

Cloud management software

Storage

Middleware and database automation

capability



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We provide a customizable self-service dashboard to help simplify the management of your private cloud.

A personalized “self-service dashboard”

Request provisioning and de-provisioning

Benefits A personalized “self-service dashboard” with automation scripts. Provision and de-provision a set of middleware and hardware within minutes. No more specialized system administration skills required—users can access the tools directly. De-provisioning allows reallocation of virtual resources back to other workloads.




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Our cloud solution is designed to provide automated patch management, helping simplify the maintenance of your cloud.

A personalized “self-service dashboard” provides access for automated patch management.

1Based on internal IBM estimates; individual results will vary. 2Ibid.

Benefits A personalized “self-service dashboard” can reduce automated maintenance times

from weeks to minutes—to implement security patches and perform upgrades.1

Automation helps enable near-zero human error, which can improve system quality.2 One of the first cloud services with automated patch management in the market.




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IBM Private Modular Cloud helps you build a private cloud that is designed to meet your unique business and IT requirements.

Tailor and design your private cloud to meet your specific and highly customized business requirements

Create a carrier-grade private cloud to become a cloud services provider

Scalable from hundreds of virtual machines with no upper limit

Priced based on your unique business requirements.

Suitable for: Enterprises with complex requirements Cloud service provider

Tailored private cloud

Faster deployment in 20 days with automation Start small and scale your infrastructure as your

business demands “Plug and play”—Designed to be standardized,

modular and scalable from 50 to thousands of virtual machines

Assemble your cloud with more flexible module choices

Competitive pricing

Suitable for: Organization of any size

Modular private cloud

Depending on your needs, we provide a flexible approach to build either a modular private cloud or a tailored private cloud.



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We can support your private and hybrid cloud infrastructure as well as provide near-comprehensive infrastructure monitoring.

Monitoring

Management

Technology specific

Reporting

Cloud specific

Service delivery catalog and automation management

Service request management

IT asset andlicense management

Cloud administration

Image lifecycle management

Metering and rating

ProvisioningWorkflow and orchestration

Platform and hypervisor management

Storage management

Middlewaremanagement

Databasemanagement

Networkmanagement

Securitymanagement

Compliancemanagement

Ongoing management

Manage Scope of managed servicesPrivate cloud and traditional IT infrastructure

A single command and control center for remote monitoring, management and reporting. Integrates service request management across traditional IT and private cloud.

• ITIL-based incident, change and configuration management

• Health and performance

• Capacity management

• Trending capability

• Consolidated reporting for cloud usage and metering

• Skilled professionals focused on security and regulatory compliance management requirements

We can help you to manage your private cloud with…

Managed services tools

Private cloud infrastructure Traditional IT infrastructure

Legend:



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IBM® SmartCloud® Management Services help facilitate business growth by enabling reduced complexity and optimized expenses.

1Based on internal IBM estimates; individual results will vary. 2,3,4Ibid.

Enable business growth by helping reduce downtime, scaling operations and enabling improved application availability

- Up to 60 percent reduction in server downtime1

Ongoing management

Help optimize expenses by leveraging virtualization, automation and IBM’s advanced data center infrastructure designed for resilience

- Up to a 20 percent improvement to operating margin3

- Up to a 24 percent reduction in cost of IT infrastructure4

Facilitate reduced complexity by enhancing management of your multivendor, virtualized environments leveraging automation, streamlined workflow and structures

- Up to a 40 percent increase in IT productivity enabling growth in application environment without adding resources2

Benefits

Highly

available


Cost optimized



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We can tailor cloud delivery models to meet your unique needs—from private, public to hybrid cloud.

IBMhosted and operated


Customer operated

Private cloud Managed private cloud

Dedicated private cloud


Shared (community) private cloud

Public cloud services

Low Low— Customization —— Customization —HighHigh

Enterprisedata center

Enterprise Enterprise

Hosted by IBMHosted by IBMHosted by IBMOn customer premiseOn customer premise

IBMoperated

Enterprisedata center

Private clouds Public cloudHybrid cloud

Users



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IBM helped a leading financial enterprise in Europe expedite application development and time to market with a private modular cloud solution.

Location: Northern Europe

Industry: Banking

Profile: A leading financial enterprise in Northern Europe

Size: More than five million retail customers

Business need

To optimize operations and remain competitive, the financial enterprise sought a private cloud, outsourcing solution that would provide the scalability and flexibility to rapidly provision standardized, virtual servers and support the activities of its more than 1,000 in-house operations and new product application developers.

Solution

The IBM Strategic Outsourcing and IBM Integrated Technology Services (ITS) teams built a Platform-as-a-Service (PaaS) private cloud environment with an automated self-service portal within 19 days. The portal provides the company’s application developers the capability to find new server resources within an hour. We provided an improved platform for new product development, test and deployment.

Solution components IBM Strategic Outsourcing IBM Integrated Technology

Services Data Center Services –

Private Modular Cloud

Benefits Established a Platform-as-a-Service (PaaS), private cloud environment

more quickly

Helped reduce risk and human error using automated servers that shortened the deployment time from 6 weeks to within 26 minutes

Helped expedite new product and service time to market, thus expanding new business opportunities and operations efficiencies



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Business need

Transform business software Service Bureau into a software-as-a-service (SaaS) cloud model and accelerate growth.

Solution

Helped implement the cloud environment, hosted and managed a dedicated, security-rich private cloud—SaaS infrastructure, with IBM SmartCloud Managed Backup—at two different sites. We also provided IBM SmartCloud Virtualized Server Recovery and IBM Managed Security Services to help address resiliency and recovery requirements.

Benefits Supported the company in gaining market share and on-boarding

new customers more quickly

Provided needed resources without any upfront investment

Helped assure security of data and information and continuity of service to meet customer service level agreements (SLAs)

A security-rich private cloud managed by IBM, plus cloud-based resiliency services, help in getting a new SaaS business for a computer services company in France.

Solution components Private cloud implementation

and management services Hybrid cloud

Solution components Private cloud implementation

and management services Hybrid cloud

Location: France

Industry: Computer services

Video



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IBM has extensive real-world experience helping clients realize the true value of cloud.

9,000successful cloud projects

1 million-plusmanaged virtual machines

50 percent of Fortune 50 companies

are working with IBM on private clouds

Near-end-to-end expertisein cloud with time-tested tools, methodologies

and best practices

Named a leader in data center consulting by IDC in 20121 IBM Cloud Labs

IBM SmartCloud® Centers

1IDC, MarketScape: Worldwide Datacenter Transformation Consulting 2012 Vendor Analysis Doc #233919, March 2012.1IDC, MarketScape: Worldwide Datacenter Transformation Consulting 2012 Vendor Analysis Doc #233919, March 2012.



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Next steps

Let’s get started:

Watch demo on PaaS self-service portal demo.

Tell us about your business and IT objectives, and, together, we can determine the best approach for building your optimal private cloud.

Assemble information from your experts to help define the scope of your project:

Assess your current IT infrastructure environment Define the workloads suitable for private cloud

Conduct a workshop with IBM cloud specialists to define the optimal private cloud solution and to meet your business and IT goals.



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Thank you for your time today.

For more information:

Middleware Services

Private cloud from IBM



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Trademarks and notes

IBM Corporation 2013

IBM, the IBM logo, ibm.com, IBM SmartCloud and Tivoli are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.

IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce.

IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce.

Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.

Windows is a trademark of Microsoft Corporation in the United States, other countries, or both.

This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates.

THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.

The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the client is in compliance with any law or regulation.

client presentation ibm private modular cloud_082013

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