assignment ibm client innovation center benelux

Autor: Cabanillas, Pitu

IBM Client Innovation Center Benelux

ASSIGNMENT

Research.01

Stakeholder interview.User feedback.

Author Cabanillas Senior Product Designer

Research #01

Getting Better at Recruitment Marketing.

03Author Cabanillas Senior Product Designer

Research #02

Adding authenticity to your career site.

Research #03

Start Your candidates’ journey with a remarkable career website

Highlight


Resources candidates found most valuable in their research.

Company career site

Job Notifications or Agents

LinkedIn Career Page

Online groups (Google +, Facebook, etc.)

Employer reviews (Glassdoor, Vault, etc.)

Employee Referral Program

Mobile Career Site

64%

34.5%

29.6%

25.6%

24.4%

19.2%

12.9%

Highlight


What do candidates want to find when they visit your career site?

Values

Products and services

Employee testimonials

Answers to why people work there

Interview process

42%

37%

35%

30%

23%

Analysis.02

Current version Cases Marketing analysis.



What other companies are doing?

COPY SHORT AND IMPACTFUL.



PHOTOS & VIDEOS THAT SHOWCASE THEIR REAL EMPLOYEES.



OPEN ROLES BY DEPARTMENT



BENEFITS



MISSION STATEMENT



TESTIMONIALS

Design.03

Art is about making questions, design is about making solutions.



Designing…

sketch Wireframe Mockup Prototype


First draft

Click here.

https://marvelapp.com/85e32d8


A/B Testing

Version A Version B


A/B Testing

Version A Version B

Results. Results. Results.

TrafficMonthly traffic

Conversion rate(N applications)

Job alerts(N signing up)

Referral traffic(Job boards/channel)


Reflection

Spotify Product Team

SimpleFunctionalLovable


Reflection

If you're not embarrassed by the first version of your product, you’ve launched too late.

By REID HOFFMAN

Autor @PituCabanillas

Dankjewel. Gracias. Thanks.

ASSIGNMENT

www.pitucabanillas.com

http://www.pitucabanillas.com

assignment ibm client innovation center benelux

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