cityads affiliate marketing
TRANSCRIPT
WWW.CITYADS.COMWWW.CITYADS.COM
CityAds Media: global Technology CPA (Cost-per-Action) platform for Performance Marketing powered with Big Data!!
WHO WE ARE
Top Publishers Average Weekly EarningsAre you a Publisher looking for revenue?
Daily Normalized Conversions for Advertisers Are you an Advertiser looking for new clients?
$30.000
$40.000
$50.000
70.000
110.000
170.000
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More than 100 000 Publishers around the world
100% traffic quality quarantee!
More than 4 500 000 unique clicks daily
More than 140 000 000 banner displays daily
More than 150 000 transactions daily
More than 1 000 000 reliable web-sites
Leading Performance Platform with Leading Global Brands:
More than 200 employees work in CityAds globally, 150+ of which are developers. Our state of art technologies and human capital provide marketers with best services to drive sales and optimize costs!
WWW.CITYADS.COM
ONLINE MARKETING: CHANNELS OVERVIEW
Key Website metrics grow by 30% on AverageWe cover every online marketing channel to drive new and existing clients to your site
Our goal is to connect you with every possible relevant affiliate to maximize your revenue
On average CityAds Media will maintain ~30% of your marketing budget
CPA – cost per action
eCommerce Entertaiment Finance TravelCPLCPOCPS
CPICPLevel
CPLCPCredit
CPLCPS
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CPA
CityAds Media
Any possible
CityAds is ready to provide full spectrum of Online Marketing tools to support marketers in growing sales and building audience
CPLCPS
Advertiser rewards Affiliate web-sites
only when a brought User makes an action:
makes an order, installs application or
leaves particular contact information
on the Advertiser web-site. All variety
of marketing channels can be utilised to achieve this goal.
All the traffic generated by Users going
straight to your site by typing the web-site address in the URL bar
Free
Google, Bing, Yahoo!, Yandex,
etc
-
Direct
Search Engine Optimisation: positioning of search results
depends on relevance to the search queries and satisfying
multiple criteria of Search Engines
Free
-
-
SEO
Relevant text ads on Search Engine results
pages
Image ads (banners) of
different sizes
CPC
Google, Yahoo!, Bing, Yandex, etc.
Keywords
CPC
Google, Adblade, Meepo, etc.
Keywords, interest,
placement
SEM Display
pushed onweb-sites,
content portals,forums,
blogs, etc.
Re-targeted dynamic display
advertising: Users are shown
products they checked earlier
and other related items on
web-sites they visit
CPC, target CPO
Sociomantic, Vizury, etc
Ratergeting
Retargeting
CPC, CPM
Several
Interest, retargeting
Local Network
Static and dynamic image ads, pushed on content portals,
blogs, and other web-sites,
managed by third party partner
(regional / local adnets)
Customer Retention
Management:
Tools Free
-
-
HTML
generic and customised HTML newsletter blasts can be scheduled
or triggered by particular Customer
actions
Display advertising
on Facebook, Twitter, LinkedIn and other Social
Media pages
CPC
Facebook, LinkedIn, Twitter,
Interest, Gender, Age,…
Social media CPC
Posts on FB Wall drive traffic directly to the website, inlc.
Free, CPV
Facebook, LinkedIn, Twitter,
Interest, Gender, Age,…
Social media FB and other Walls
sponsored postsand other boosting
instruments
Affiliate Marketing
WWW.CITYADS.COM
Affiliate
Banners
Java code, XTML feed, HTML feed
Links
Promotion tools
Ad medium publishing
RejectionQuality control
Payment for conversions
Efficient conversions
Advertiser CPM CPC CPA
Sales Funnel
Awareness Interest Desire Action
Coverage Visits Sales
CPA – Cost-Per-Action, is the most fair and efficient payment model. Advertisers pay only for those actions they need and when they need.
We build transparent Sales channels across all mediums using widest range of Tools & Instruments
The Advertiser pays only for actual conversions: Order made / delivered | Hotel booked | Game installed | Registration | Credit issued
CityAds pursues personalised approach with Advertisers where we ensure quality of the targeted traffic to maximise conversion.
HOW DOES CPA MODEL WORKS 3
YOUR BRAND
Driving target traffic to the site
Conversions
Actual product
We double check every traffic byte and make sure you get only the best of it!
WWW.CITYADS.COM
CityAds has unmatched broadness of Online Marketing tools, all developed and managed in-house. One stop solution, unbeaten performance, highest quality standards, unparalleled flexibility and responsive technical support – this is all what CityAds is about.
CityAds has state of art technology outperforming existing solutions on the market: Data management platform Live product base Real time data parsing and auto-catalogue Online generation of top-list of products State of art targeting technology Highly personalized retargeting Recommendation engine Dynamic pricing E-mail marketing platform Magictab
WHO WE ARE
Technological platformOur brilliant team developed unique technological full cycle infrastructure to achieve unrivalled Conversion Rates regardless of the traffic type. You can manage your campaigns in real time - spend marketing budget efficiently with outstanding results! That is what we call Tactical Performance Marketing (TPM). We do have the widest range of Tools & Instruments and we do beat our competitors on technological comparison – experience it yourself!
Up to 320% conversion rate increase!
Case Study: Fashion retailer in month 8
ROI over to 380%
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WWW.CITYADS.COM
DATA MANAGEMENT PLATFORM | LIVE PRODUCT BASE
Data Management Platform (DMP)collects and processes data from Web-sites and combines it in an aggregated form. We identify key characteristics of best Customers to enable you to reach desired audience, engage with it and monetize.
Live Product Base (LPB) processes information on hundreds of millions of products from a wide range of reliable sources: XML catalogues, HTML parsers, DMP and browser plugins. Product prices and availability are updated live.
Boost your performance by understanding your audience through unseen level of insight provided and act on it! Know your best Customer!
CityAds technological capacity allows for tons of data to be processed - Up to 60% of products are updated once a day with 99%+ accuracy for product availability and pricing data!
CityAds DMP is one of the most rich on the market and is growing every second. 375 mln uniques 17 bn data points
Data types: Operational data (retail, financial services, automotive, travel) Customer interests (product type, lifestyle, social) Geo and demographic data Deep customer data analytics and segmentation
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Results: Results:
Automaticproduct
matching
Recommendationservice
Dynamic bestsellers
rating
Price and availability in real time
Product category
tree classification
Online Stores
Live Product
Base
Data processing
We receive data onproducts from:
Retargeting codePluginsParsing
Customer psychographics: who you're selling to and what motivates them
DPM
Mobile
Social
E-commerce
WWW.CITYADS.COM
REAL TIME DATA PARSING | ONLINE CATALOGUE
CityAds has the ability to parse data real time - no need to exchange XML anymore!
Generating and Maintaining an up-to-date XML CatalogueAll Products are listed in the catalogue in real time - the moment the User views them. It's all about Speed and Accuracy of delivery, which CityAds enhances daily.
Content CataloguesAds are served in the most target-oriented way. Our Tactical Performance Marketing (TPM) technologies enable Affiliates to select the best products for their Users - leading to Conversion Rate increases.
Online Generation of TOP-lists for ProductsWe form TOP-lists of the bestsellers online. And yes, we do have one of the biggest catalogues on the market. And yes, it is growing every second!
140%Increase
in efficiency
90%
320%
70%Decrease
in manual work Decrease in
UNTARGETED traffic
Increase in efficiency
It’s so convenient to have the latest data for every offer! I really appreciate, that you guys invented such
technology. Moreover, I become more efficient on every stage of my activiti. From noe on, I work only
with Advertisers powered by TPM!
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UP
331471 Apple - Apple iPhone 5 16 GB link
343820 3PA - 3PA FA37M link
336814 Huawei - Huawei U8860 Honor link
327166 Sony - Sony Xperia E dual link
370556 LG - LG PS20 Craftmann link
431486 Crown - Crown CMC-SM161 450W link
322922 HIPER - HIPER S400 link
336528 Samsung - Samsung N7100 Galaxy Note 2 16 GB link
WWW.CITYADS.COM
Data Aggregation
Each User is assigned to a specific
segment
Кто? Что? Сколько?
Content and visual form of ad medium
Only the best. Only the hot.
Various data sources: social media, web-portals, Big Data technologies, etc.
Who? What? How much?
BEST TARGETING TECHNOLOGY AVAILABLE IN THE MARKET
Case Study: Conversion rate increase of 280% | Order return rate down by 57% | Customer Lifetime Value increase by 30%
Aggregation and clustering of huge amounts of user data
Engage only the target audience you want – all ads are displayed employing Big Data
The audience is targeted with only the mostup-to-date products available online
Targeted AdsCityAds Media’s deep integration with Publishers, Advertisers and data suppliers powers our Big Data platform. Content-based, context specific targeting with location and tactical parameters guarantees delivery of ads to the right customer, in the right place, at the right time.
Cutting edge ad serving technologyOur probability modeling and algorithmic decisioning systems deliver amazingly accurate performance prediction and traffic optimization. Backed up withpowerful Analytics tools it provides marketers with efficient real-time advertising solutions.
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Pick the right Audience % % % % % %
CityAds invented proprietary Tactical Performance Marketing solution combining full variety of Online Marketing tools. Only we have this broadness of instruments, all managed in-house with highest quality controls standards.
WWW.CITYADS.COM
CROSS-PLATFORM RETARGETING
Only 2% of Users purchase during their first visit, other 98% leave the web-site without spending a dime – we will bring them back and increase your Conversion. Retargeting tool "finds" your visitors across the web and serves your ads to them in real time - generated basing on the past User Behavior data. Your visitors click, return, and convert.
The User visits the client’s web-site, but leaves without making a desired action
The right ads are shown at the right time to a specific customer on Affiliate web-sites
User is redirected back to the web/mobile site/app to make a desired action
CPS
Q2 2014Q1 Biggest Russian retailer
170%As compared like-for-like
to before UP 1600%CTR increase as
to before
UP
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Visit to an on-line storeThe user browses products in an on-line store
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PurchaseThe User clicks on the banner and returns to the on-line store to make a purchase
03At that website the User sees a banner showing the products they’ve just looked at
The User adds a product to the cart, but does not proceed with an order
The user goes to another website without making a purchase
The banners are created with Dynamic Creative Optimization
WWW.CITYADS.COM
TPM DYNAMIC PRICING
Dynamic Pricing refers to the practice of setting different prices for distinct groups of Customers basing on particular Demand-Supply case. Use , Customer profiling, purchasing history and devicetype data (computer, smartphone, tablet, etc.) to enhance your Pricing rules.
Adjust prices on the fly based on certain set of rules defined by you
Adapt to each customer – make shopping experience personal
Vary price based on customer segment
Stimulate Customer decision making by dynamically adjusting product availability
Give personal discounts if Customers come straight from your competitors
Results: Revenue is up 10% on average!
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Key features:
Example usage:
Online Store
DataManagement
Platform
LiveProduct
Base
PriceSetting
Tool
WWW.CITYADS.COM
TPM E-MAIL PLATFORM
E-mail Platform enables delivery of personalized offers right to the Customer inbox. Use Big Data technology to identify User preferences, segment your Audience, and create unique content for your mailing offers.
Results: CR is up to 169% comparing to average email platform
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Cart Recovery Service E-mail retargetingMajority of Advertisers experience 50%+ abandonment rate - bring these levels down and recover many of your 'willing to buy' Customers
Message – Purchase CR 6,5%
Increase ROI of e-mail marketing by reaching out to the right people at the right time – customize your e-mails, add coupons when needed.
Segmentation Decision-makingsystem
Geo Targeting
Mobile-friendlyContent
HybridCDN
Mailout Analytics
Do Cart Recovery: find Users that put products in basket and are willing to buy but didn't complete the purchase for some reason. Create e-mails with personalized offers and get a significant increase of your conversion rates.
WWW.CITYADS.COM
MAGICTAB
Magictabwhich are today among the most promising in the field of internet marketing. Using Magictab on your website allows you to organize for each individual visitor his\her unique opportunities of getting desired bonuses.
Case study: Burger King Monthly unique visitors +33%Registered Users + 71%
Email subscription +314% Social network posts + over 8000%New registered User daily + 1500%
Setup your MagicTab in a few clicks!For installation, you have to put the widget code in to HTML-code of your site pages. MagicTab begins to work immediately after thing is done, so hold on!
Hi-end bonus system without the hassle!Create attractive incentives. Use many different models of motivation, create your own: discounts on goods and services, gifts, special status of the client, free shipping, etc.
Collection and publication reviews:Information collected about Customers can be analyzed and used to better meet your needs!
Happy Customer
+200 +200 +200 +200
+200 +200 +200 +200
My activity Get more scores! Bonus catalogue Hall of fame Reviews
4325
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SMS
Increase brand awareness Lift up customer’s loyalty Increase Traffic and Conversion Rate Warming up your cold traffic Reduce support cost Extremely low cost of customer
WWW.CITYADS.COM
CASE STUDY
Record set 53 641 orders a day!
Orders generated by CityAds (CPL model) for:
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Boosted by CityAds technologies, Advertisers meet new horizons:
rce
#1 Russian electronics retai ler
June 2014 July August September October November December 201430’045 46’794 73’226 128’114 158’522
261’623365’199
June 2014 July August September October November December 20142’505
24’88336’502 39’622 41’683 49’132
70’049
June 2014 July August September October November December 2014313 4’957 12’738
21’88027’101
46’93676’763
#1 Brazilian eCommerce
#1 China eComme
CLIENTS
WWW.CITYADS.COM
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CONTACTS
NIKOLAY KHOKHLOV HEAD OF ASIA
CALL:+6.012.711.0423 WRITE: [email protected] LIKE: WWW.FACEBOOK.COM/CITYADSMEDIA
THANK YOU FOR YOUR ATTENTION AND WE LOOK FORWARD TO EFFICIENT COOPERATION
CALL:+7.916.124.90.53 WRITE:
LIKE: WWW.FACEBOOK.COM/CITYADSMEDIA
SKYPE:
NIKOLAY KHOKH HEAD OF ASIA
CALL:+6.012.711.0423 WRITE: [email protected] LIKE: WWW.FACEBOOK.COM/CITYADSMEDIA
NIKOLAY KHOLHLOV CALL:
WRITE: [email protected]
LIKE: WWW.FACEBOOK.COM/CITYADSMEDIA
SKYPE: N.KHOKHLOV
+6.012.711.0423
HEAD OF ASIA