cisco digital media signage · cisco digital media signage peter sakala systems engineer cisco...
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© 2011 Cisco and/or its affiliates. All rights reserved. 1
Cisco Digital Media Signage
Peter Sakala Systems EngineerCisco Systems [email protected]
Components of Cisco Digital Signs
Digital Media Player
4305G//4310G
Digital Media Player 4400G
Digital Media Manager
Cisco 32” LCDCisco 40” LCD
Cisco 52” LCD
Digital Media Player 4310G
Cisco Digital Media Players
• Renders graphics, Web content, text tickers on digital displays and music playback
• Interactivity through touch screen, remote control, or IP phone
• Supports full-screen or “zoned” video in SD or HD resolutions
• Customizable on-screen templates
• Remote management of display properties
• IP-network addressable
• Local storage, high availability, automatic failover
• Leverage DMP flash memory and external USB drive for content pre-positioning
• Small and lightweight
• Remote control for interactivity
• Low power consumption and high reliability
• Security: Hardened device
• Open platformDMP4305G
DMP4400G
DMP4310G
Cisco Digital Media Manager for Digital Signs
• Web-based media management, publishing, and distribution
• Granular access control for roles such as: designers, IT admins, marketing/sales, regional vs. corporate
–Sales and Marketing – create playlists, scheduling and daypart–Content creators/designers – manage assets, design screen layout and zones–IT admins – can configure, remotely manage, group and run reports on DMPs–Control physical properties of the display via connected DMP
• Integrates with Cisco ACNS for optimized WAN delivery
Same Application for Managing and Publishing Cisco Show and Share Content
Cisco Digital Media Systems —Digital Signage
Digital Media Manager software for signage content management
Digital Media Player for display of content on digital signs
Network
© 2011 Cisco and/or its affiliates. All rights reserved. 6
Cisco Video surveillance Solutions
Gregor Simenc
May 2011
© 2011 Cisco and/or its affiliates. All rights reserved. 7
Moving From: Moving To:
Proprietary legacy systems Open standards-based
Siloed organizations and “point products” Solutions focus and converging organizations
Manual processes: Increases TCODrive automation and efficiencies through
new technology
Geographically dispersed facilities and
personnelCentralized security management via IP
Separate network and physical security Converged network and physical security
Legacy technology: Analog, DVRs, standard
definitionIP, high definition, network video surveillance
Dedicated architecture for hardware,
applications, and storage
Virtualized architecture for security,
applications, and storage
Local storage Local, data center, and cloud storage
© 2011 Cisco and/or its affiliates. All rights reserved. 8
Differentiated Connected Physical Security Product Suite
Transition from Products to Solutions
Highest Quality Products, Easiest to Deploy, Use, and Maintain
Tight Cisco IP Network Integration (medianet)
Lowest TCO for Customers
• Video surveillance
• Access control
• Incident response/notification
© 2011 Cisco and/or its affiliates. All rights reserved. 9
Third-Party Analog and IP Cameras
Safety andSecurity
Cisco Video Surveillance
Desktop
Cisco Integrated Services Router Video Media Management and Storage
Cisco IP Cameras
Digital Signage
Radios, Mobile Phones, IP Phones
Cisco Access Control
Physical Access Manager Multiservices Platform
Cisco IPICS Multiservices
Platform
Network as the Platform
Third-Party Sensors
Threat Detection Threat ResponseThreat Monitoring
© 2011 Cisco and/or its affiliates. All rights reserved. 10
Sensors, LPR/OCRIntegrationand Policy
Analytics
Command and Control
Notification and Access Control
MorphoTrak
Video Surveillance
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Video Surveillance Virtual Matrix*
Analog Cameras
Video Surveillance Media Server
Video Surveillance Operations Manager
Secure Medianet-Enabled Cisco IP Network
SoftwareCollect, Archive Route Video
Manage and Control Users, Video, and Devices; View Video
Control and Display Video on Any Video Walls
1RU, 2RU, 4RU Server PlatformsScalable Storage,Video Encoding
IP Cameras
Hardware
*Optional
Physical SecurityMultiservices Platform
IP and Analog Cameras
4–24 TB Flexible Storage
© 2011 Cisco and/or its affiliates. All rights reserved. 13
Functionalit
y
Cost
Video Management and Storage System on SRE 900
1RU and 2RU 8/16 Port Video Encoding Modules
4 RU MSP
24 TB
Complete Portfolio of Cisco Physical Security Multiservices Platforms for an Optimized IP Network and Physical Security Foundation
2 RU MSP
12 TB
1 RU MSP
4 TB3900 Series
ISR G2
1 TB2900 Series
ISR G2
1 TB
© 2011 Cisco and/or its affiliates. All rights reserved. 14
• High density video encoding
Options for 8- and 16-ports cards
Up to 16 ports on 1RU, 48 ports on 2RU
• Flexible encoding options
H.264, dual streams, 30 fps and 15 fps, D1 and CIF
Motion JPEG, dual streams, 15fps and 10fps, D1 and CIF
• Other features
Hardware-based DSP encoding on cards with lower TCO
Remote Camera Control with MSP RS-232 daisy chain for serial pan-tilt-zoom (PTZ) control for up to 32 cameras
Embedded motion detection
Video Management
Video Storage
Analog Cameras
IP Cameras
© 2011 Cisco and/or its affiliates. All rights reserved. 15
Model Description Features
5000 Series1080p HD Dome
IP Cameras
4000 Series1080p HD Box
IP Cameras
2900 SeriesSD PTZ Dome
IP Cameras
2600 SeriesSD Dome and
Box IP Cameras
2500 WirelessSD Wireless
IP Camera
Encoder Card
8- and 16-Port
Video Encoder
Card
• Auto back focus
• Super low light
• Medianet support
• Edge-based video analytics
• Indoor and outdoor models
• 360° continuous pan and 256 presets
• Motorized focus and zoom lens
• Indoor and outdoor mounting options
• Better data throughput and higher link range
• Supports various network protocols for 802.1x authentication
• Hardware-based DSP encoding
• Remote camera control
© 2011 Cisco and/or its affiliates. All rights reserved. 16
Medianet
Prosumer Video
Unified Communications
Desktop Video Show and Share
Physical Security
Cisco TelePresence
WebExDigital
Signage
Video Is > 50% of Traffic on IP Networks, Growing to 90% by 2013
© 2011 Cisco and/or its affiliates. All rights reserved. 17
A three phase strategy
Simplify network IP Video Surveillance solutions with industry leading technologies supporting plug and play
Phase 1
Auto Switchport
Configuration
Phase 2
VSM Auto Camera
Discovery
Phase 3
End to End Video
Monitoring
Today 2011 2012
Plug and Play
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Reduce Cost of Deployment and Ongoing Moves, Adds, Changes
WAN
Cisco Video Surveillance
ManagerPlug and Play
Auto-Configuration
Automated Network Configuration with Plug and Play Using Auto SmartPorts and QoS
System Integrator Customer Advantages• Simplify and speed deployment
• Reduce costs
• Reduce configuration errors
• Reduce troubleshooting
• Improve IP video experience
• Increase network security
Camera with MSI:
Send „device type‟ =
„Camera‟ via CDP
Assign to VLAN 10
and Apply QoS
Policy x
Video Analytics
© 2011 Cisco and/or its affiliates. All rights reserved. 20
3rd generation for video intelligence
• There are 3 generations for video intelligence:
• Video Motion detection (VMD), also Activity Detection
“Something is moving”
• Advanced Motion Detection (Videosensor)
“Something big is moving from left to right”
• Video Content Analysis (VCA)
“A car entered in the parking lot and stopped for 5 minutes”
© 2011 Cisco and/or its affiliates. All rights reserved. 21
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• Video analytics turns video into data and empowers video systems to become intelligent
• By turning video into data, devices can respond and alert on a variety of human and non-human events, such as:
• Classifications of people and vehicles
• A person or vehicle breaking a perimeter
• A person leaving a bag unattended
• A person or vehicle loitering beyond a user determined amount of time
• People flow into and within an area, identifying crowding, excessive dwell times, etc.
• Video analytics also helps with
• Reduces/eliminates human error (think: tired security guard)
• Enables more efficient video recording, archiving and retrieval
• Intelligence at the edge
© 2011 Cisco and/or its affiliates. All rights reserved. 22
Spot The Terrorist Count the People In This Car
Recognize 4 Pixels as a Person See Through Fog; Darkness; Snow Storms
= ?
© 2011 Cisco and/or its affiliates. All rights reserved. 23
Cisco‟s first Edge-based Video Analytics software to simplify deployments and reduce cost of intelligent video deployments
Simple and cost effective IP Video Surveillance and video analytics
Solution with processing in IP Cameras at the edge of the network
Cisco Video Analytics
Optional “Plus” Package
Security:
•Multi-Tripwire
•Object left behind
Counting:
•Entry/Exit
•Dwell time
•Occupancy
Cisco Video Analytics
Built-in no charge
Base Package
Security:
•Tripwire
•Camera tampering
•Loitering
Counting:
• Multiline tripwire
•Object Classification
Events
Advantages
Base software at no-charge with every camera
Scalable edge-base architecture: No need for external video analytics server
New security and business applications
Cisco Video
Surveillance
Manager
Cisco 4000 Series
IP Camera
© 2011 Cisco and/or its affiliates. All rights reserved. 24
Is someone breaching
my perimeter?
Meta Data
• Lights On/Off
• Camera Still/Moving
• Time of Day
Background Scene
• Object Shape
• Object Size
• Object Velocity
• Object Trajectory
• Time Present
• Classification
• 30 Parameters/Object
Foreground Objects
How heavy is traffic?
Customer queue too long?
How many in this room?
RuleLogic
• Enter
• Exit
• Appear
• Disappear
• Take Away
• Left Behind
• Loiter
• Tripwire
• Occupancy
• Counting
• Dwell Time
© 2011 Cisco and/or its affiliates. All rights reserved. 25
Tripwire
Loiter
Exit
Enter
Count Tallies:
1, 1, 1, 1,…
ECS Count DB
10 sec
Total/Hourly Count Reports
Multiple Camera Total Count
(A+B+C) or (A+B-C-D)
Comparative Count
(A/B) # of people who enter store and stop vs. # of people who only enter
Reports
• Total
• Interval Count
(# of people who enter Hour 1, then Hour 2, etc.)
25
© 2011 Cisco and/or its affiliates. All rights reserved. 26
Occupancy
Occupancy Count Events:
456567…
Time = 0
Time = 12.0 sec
Dwell Time Events:
12.0 sec, 11.8 sec, 7.5 sec, …
Dwell Time
Average Occupancy/Dwell
Time Reports
26
© 2011 Cisco and/or its affiliates. All rights reserved. 27
Counting and Occupancy Crowd density
Object removedLeft objectLoiter
Perimeter protection
2
7
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Unauthorized Person on TracksAbandoned Package
Traffic Density Unauthorized Person on Tracks
© 2011 Cisco and/or its affiliates. All rights reserved. 29
DEMO 2
Thank you.
www.cisco.com/go/physec