Suppliers

CORPORATE HEADQUARTERS• Physical footprint—multiple wiring closets• Hierarchical design for scalability, resiliency, and ease of troubleshooting• Separate components for networking services• Standardization of platforms increase operational efficiency• Full defense-in-depth approach to security• Fiber between wiring closets based on distance• Resilient and highly available

SMALL STORE• Physical footprint—single wiring closet• Smaller number of devices (25)• Integrated services platform (router, switch, wireless, content, security)• Conserves physical space• Standard platform lowers OPEX• Limited resilience choices

MEDIUM STORE• Physical footprint—more than a single wiring closet• More network devices than small stores (25-100)• Integrated technologies save space, power, and maintenance costs• Distributed infrastructure—switches and APs closer to endpoints• Cable plant may require fiber between wiring closets based on distance• Resilience improved with distributed systems

LARGE STORE• Physical footprint—multiple wiring closets• More network devices than medium stores (100+)• Hierarchical design for scalability, resiliency, and ease of troubleshooting• Separate components for networking services• Standardization of platforms increase operational efficiency• Full defense-in-depth approach to security• Fiber between wiring closets based on distance• Resilient and highly available

MANUFACTURING PLANT• Physical footprint—multiple wiring closets• Integrated technologies save space, power, and maintenance costs• Ruggedized equipment requirements• Cable plant may require fiber between wiring closets based on distance• Resilient and distributed systems

DISTRIBUTION CENTER• Physical footprint—multiple wiring closets, millions of square feet• Hierarchical design for scalability, resiliency, and ease of troubleshooting• Significant wireless deployments covering multiple buildings and yards• Standardization of platforms increase operational efficiency• Fiber between wiring closets and buildings based on distance• Resilient and highly available

DISTRICT OFFICE• Physical footprint—single wiring closet• Integrated services platform (router, switch, wireless, content, security)• Conserves physical space• Limited resilience choices

Cloud ComputingCloud computing can offer savings in IT resources such as computing, storage, and application services. “The cloud” can provide these services as elastic resources that are suitable for use in existing or new applications, in a wide variety of application types, and by all types and sizes of organizations and companies.

E-CommerceE-Commerce is the life blood of retail today, with mobile being the most significant transition since the invention of the Internet itself for retail.

Online retailing has significantly affected brick and mortar retailing, and has become a vital channel—another tool available to the retailer to interact with the consumer. Mobile is not only considered the fourth channel, it is an enabler for the other three channels as well.

SecureUtilizing firewalls, intrusion detection/ prevention, access control, and web application firewalls, the Connected Retail Network provides secure access across the enterprise for customers (guest), partners, and employees to ensure customer/employee information, intellectual property, credit card data, and ultimately, brand identity is protected.

AvailabilityRedundant infrastructure, devices, and protocols provide the Connected Retail Architecture with business defined availability across the enterprise.

ResponsivePoint of sale, voice, video, and business defined critical applications are prioritized using quality of service that ensures a smooth user experience across the enterprise.

VirtualizedFrom the data center to the store, Cisco devices provide virtual services that dramatically improve operational tasks, ease deployments, and secure administrative access across devices and applications.

Omni ChannelWhether purchasing from the store, the phone, or the website, Connected Retail provides the integrated architecture that allows for a seamless customer experience.

WebTier

ApplicationTier

WebServices

PartnerServices

Data CenterServices Layer

Data Center Aggregation Layer

Data Center CORE Layer

WAN Aggregation Layer

Extranet Edge and Extranet DMZ

Authorizationrequested

BLDG. 2

Authorizationapproved or denied

Card Brands

Data CenterAccess Layer

Internet Edgeand DMZ

DatabaseTier

E-COMMERCEDATA CENTER—PRIMARY

ISP A

ISP B

CLOUDSERVICESInternet

Private

Partners

Contact Center

Acquiring BanksCustomer Issuing Bank

Softwareas a Service

(SaaS)

Platformas a Service

(PaaS)

Integrationas a Service

(IaaS)

Data Center FacilitiesSystems Management

Data Center Cloud Portal

Data Center FacilitiesPhysical Security

CSM

Prime

TPMCU

TPMgr.

CUP

VSMS

ClusteredUnified

CommunicationsManger

Unity

LegacyServers

Storage

Service Modules and Appliances

Servers forBusiness

Inventory, CRM, T&AUnified Computing System

POS, AAA, DNS, NTPUnified Computing System

Global Orchestration

UCS Manager

VMWarevCenter

Cisco TidalServer

Provisioner

EMC/NetAppStorage

Provisioning

AlternateSERVICE PROVIDER

SecondarySERVICE PROVIDER

PrimarySERVICE PROVIDER

ClusteredUnified

CommunicationsManager

Contact CentersContact Centers might be located within several locations: corporate headquarters, outsourced through a partner, data center, a separate facility, or a combination of all of the above based on hours or expertise.

Credit Card Transaction FlowAcquiring banks are financial institutions that accept credit/debit card payments on behalf of a retailer. The acquiring bank exchanges funds with the issuing banks on behalf of the retailer (line of credit), and pays the retailer for the net daily balance of the card activity minus interchange and acquirer fees. They also set the fine structure for retailers for noncompliance (PCI).

Infrastructureas a Service

(IaaS)

Connected Retail Connected Retail supports retailers’ integrated business and technical requirements in a secure, efficient, and manageable platform. It holistically combines data, voice, video, mobility, and payment systems within Cisco’s validated enterprise architecture. From multiple store footprints to the data center, Connected Retail is a scalable framework that will address today’s retail challenges, yet is robust enough to meet the changing business requirements of tomorrow.

•PointofSale/Service•StoreOrdering•StoreReceiving•Pricing•StorePlanning•CustomerRelationshipManagement

Retail Applications that Must be Efficient, Resilient, and Secure

Cisco Connected Retail Reference Architecture Connecting Retailers with Shoppers

DB Server

App Server

Web Server

Nexus 5000 Switch

Cisco ACE Server LoadBalancing

Web Application

Firewall

Intrusion Prevention

System

Adaptive Security

Appliances (ASA) Firewall

Multilayer Director Switch

MDS Multilayer

Fabric Switch

Fiber Channel (FC) Storage

Storage Solution Engine

(SSE)

Virtual Switching System

(VSS) Switch

IntelliSwitchStack

Aggregation Services Router (ASR)

WLANController

Wireless Server Module

Wide Area Application

Engine

Nexus 1KVirtual Switch

UCS Fabric Extender

CiscoFemtocell

Cisco IronPort Web Security

Gateway

Video Surveillance

Multi Services Platform

Video SurveillanceMedia Server

Video SurveillanceOperations Manager

Video SurveillanceVirtual Matrix

Services Ready Engine

Cisco IronPortEmail Security

Gateway

Content Engine

WiFi Access Point

Access SwitchSwitch Nexus

7000

Building Automation

System

Secure Router

Multiple links for High

Availability

Fiber Channel Storage Links

Unified Fabric Links

PCI Card Holder Data Environment

Legend

©2011Ciscoand/oritsaffiliates.Allrightsreserved.DDM11CS326910/11

Cisco Connected RetailComprised of four portfolios of solutions designed to work together or individually to enable a differentiated shopping experience.

Customer Experience TransformationTransforms the in-store and home shopping experience for customers by helping retailers differentiate the cross-channel experience.

Employee Optimization Optimizes associate productivity through enhanced collaboration and communication by enabling access to sophisticated task and labor management tools.

Operational EfficiencyEnables retailers to “do more with less.” Consolidates store-based servers and storage into centrally managed data centers, improving the performance of centralized applications and lowering operational costs and energy use.

Secure Store/PCI ComplianceA holistic approach to security and compliance. Includes audited network architectures that incorporate technology from Cisco and Cisco partners to help retailers meet the requirements of the Payment Card Industry (PCI) Data Security Standard and beyond.

•Communications•Video•DigitalSignage•Intranet•WebPortals•Internet Thin POS Servers Standing IP

PhonesMobile Employee

DevicesMobile Customer

DevicesDigital

SignagePhysical Security

Video Surveillance

Scanners Kiosks Building Automation

ATMs Third-Party Devices

Virtual Expert Station

Enterprise Retail Devices•TimeandAttendance•Training•WorkforceManagement•PhysicalSecurity•BuildingAutomation•VirtualDesktops

www.cisco.com/go/retail