cipco social media

8/14/2019 CIPCO Social Media

1/40

Social media andbusiness 201

#CIPCO


2/40

Whats going on out there?

2 BILLION very rough number ofGoogle searches daily (source)

2,695,205 - the number of articlesin English on Wikipedia

81 - numberof languagesrepresented in the blogosphere

More than 7.8 BILLION tweets
http://www.mathewingram.com/work/2008/09/05/how-many-searches-has-google-done/http://www.mathewingram.com/work/2008/09/05/how-many-searches-has-google-done/


3/40

The communication cycle is changing.


4/40

5 predicted trends for 2010

1. MORE mobile and apps

2. Larger niche social networks

3. Less Web site log in, more third-party authentications (e.g. Facebookand Twitter connect)

4. Google Wave will grow in popularity5. Geo-locational games


5/40

WHY MOBILE?

42% of people admitted to using their

cell phones in the bathroom. (source)

I polled 200 people in my social

networks, 90% said they sleptwith their cell phone.
http://www.virtualpressoffice.com/publicsiteContentFileAccess/112095/112095.html/?fileContentId=112095&fileName=112095.html&fromOtherPageToDisableHistory=Yhttp://www.virtualpressoffice.com/publicsiteContentFileAccess/112095/112095.html/?fileContentId=112095&fileName=112095.html&fromOtherPageToDisableHistory=Y


6/40

POLL: I use the following socialnetworks

TO VOTE text a code to 99503 or tweet @poll


7/40

How To Vote via Texting

1. Standard texting rates only (worst cast US $0.20)

2. We have no access to your phone number3. Capitalization doesnt matter, but spaces and spelling do

TIPS

EXAMPLE


8/40

Lets take a look at the results
http://www.polleverywhere.com/multiple_choice_polls/MjExMzQ1NTIwMA


9/40

What just happened?

I received data/feedback I could useto customize this presentation

Real-time results to a question

Engaging activity for audience

Proved a point (hopefully)


10/40

Thousands ofpotential tactics.


11/40

Its easy to get

overwhelmed.


12/40

Whats your strategy?


13/40

Direct to consumerReasons to engage

Energy and safety tips

Key organizational messages


14/40

Education


15/40

Mobilization


16/40

Socialize your Web site

Feature your onlinepresence

Embed video

(YouTube) and audio(CinchCast)

Offer a forum

Live comments via

Twitter hashtag (#)

RSS

Share this


17/40

Identify story and source opps

HelpaReporterOut.com @Helpareporter

Follow on Twitter, Facebook Media

Legislators Consumers

Pitch With Me (pitchwithme.com) Identify story trends

Top trends on Twitter Google Trends

Breaking News (@BreakingNews)(breakingnews.com)


18/40

THESE ARE EXAMPLES

Youll have to identify:The right platformsThe right messageThe right audienceThe right way to engage


19/40

If theres not a place to

communicate, the audiencewill create one.


20/40

Times of CrisisReactive example: Haiti

Facebook: HaitiEARTHQUAKE GROUP

Grew to 246K+ membersbecause of a centralizedneed for communication

People needed a place, sothey created one

Share photos, info

MONITORED byorganizations who need

the information


21/40

Member cooperative

communication


22/40

Create a wikiWhy? If you need many people to contribute to a document or need a back up place for

information.

Private access to members

Contribute to FAQ sheets

Central place forcommunication whichchanges quickly

Cooperative database Store conference/meeting

minutes

Documentation

Legislativeupdates/changes


23/40

Where can you create a wiki?

http://pbworks.com

http://wikispaces.com

http://www.wiki.com
http://pbworks.com/http://wikispaces.com/http://www.wiki.com/http://www.wiki.com/http://wikispaces.com/http://pbworks.com/


24/40

A private social networkWhy? If you want a social way to interact and email isnt

cutting it.

Ning, Google Groups, SharePoint

Depends on what you need

Offer privacy settings Some have offering similar to

Facebook, Twitter


25/40

Case Study: Southern Union CompanyUsed SharePoint

Major U.S. Gas Company Boosts, Refines Information Access,Increasing Risk Avoidance(Posted 2009-09-02)

Southern Union, one of the largest diversified natural gascompanies in the United States, faced to use information tosupport growth.

Employees needed faster access to authorized informationand a better way to boost security around restricted data.

Also needed to share information with business partners.

They used Share Point to create an information platform thatunifies employees, increases the speed and accuracy of work

processes.
http://sharepoint.microsoft.com/case-studies/Pages/default.aspxhttp://sharepoint.microsoft.com/case-studies/Pages/default.aspx


26/40

Where can you create a privatenetwork?

http://ning.com

http://groups.google.com

http://sharepoint.comhttp://igroops.com

http://cisco.com/go/eosdem
http://ning.com/http://groups.google.com/http://sharepoint.com/http://igroops.com/http://cisco.com/go/eosdemohttp://cisco.com/go/eosdemohttp://igroops.com/http://sharepoint.com/http://groups.google.com/http://ning.com/


27/40

Public goal setting and sharingWhy? If you need to motive partners or employees or want

transparency and accountability

Example: 43Things

Online goal settingcommunity

Increase accountabilityamong cooperatives

By publicizing your company'sgoals and ambitions, you maygain a following of customers,investors and promoters whowatch


28/40

Hijack a conversationWhy? Because misinformation and rumors are spreading, no one else is doing

it, build online credibility

Identify a need forconversation

Host it online Use a platform like

LiveFyre Moderated by staff or

employee Address real-time issues Live chat NOTE: This is a public

platform that integrateswith Twitter andFacebook


29/40


30/40

Geo-location forcooperatives,partners

Google maps

Foursquare

Yelp

Gowalla

There are many ways tointegrate this idea.

Applications like Foursquareand Gowalla have competitionbased checkins, rewards anddiscounts for consumers and

other incentives.

IDEA: If people check in attheir home, an energy savingmessage could pop us.


31/40

Monitor who is talking onlineWhy? Just do it.


32/40

How?

Brand overviews

Google Alerts, Google Reader

HowSocialable? (http://howsocialable.com)

socialmention (

http://socialmention.com)

Blog search

Technorati (http://technorati.com)

Google Blog Search

Buzz tracking

Serph (http://serph.com)

Google Trends

Web site

Compete (http://compete.com)
http://howsocialable.com/http://socialmention.com/http://technorati.com/http://serph.com/http://compete.com/http://compete.com/http://serph.com/http://technorati.com/http://socialmention.com/http://howsocialable.com/


33/40

Virtual meetings

Virtual meeting Computer

High speed Internet connection

Great content

Headset

Video

Members can all participate online OR linktogether several groups in different locations

Invite only

Save $


34/40

Where can you create a virtualmeeting?

http://yuuguu.com

http://webex.com

http://gotomeeting.comhttp://secondlife.com
http://yuuguu.com/http://webex.com/http://gotomeeting.com/http://secondlife.com/http://secondlife.com/http://gotomeeting.com/http://webex.com/http://yuuguu.com/


35/40

CIPCO Smartphone AppsWhy? Shows forward thinking, makes information easy to

access

iPhone, Blackberry and/orDroid

Newsletter

Urgent announcements

RSS feed to information and

news Web site

This is the Franklin CoveyGreat Career app for theiPhone.


36/40

What about

security?


37/40

Social media/Online policy

Blog Council Disclosure Policy Greteman Group (Marketing Agency) IBM Social Computing Guidelines CISCO Internet Postings Policy

HP Code of Conduct Intel Social Media Guidelines Opera Employee Blogging Policies Sun Guidelines on Public Disclosure Harvard Law School Terms & Policy BBC Editorial Guidelines, personal use of Social Networking

US Navy Web 2.0 Utilizing New Web Tools CivilService Code for Online Participation (CIPR) Chartered Institute of Public Relations Social Media Guidelines
http://123socialmedia.com/?MwWPgSt_http://123socialmedia.com/?XQh18DF9http://123socialmedia.com/?oQr65Ot7http://123socialmedia.com/?qe8p9fmihttp://123socialmedia.com/?qHACnR63http://123socialmedia.com/?8qsI41qLhttp://123socialmedia.com/?XID57h05http://123socialmedia.com/?mtXChR8Vhttp://123socialmedia.com/?4Q7KCbAthttp://123socialmedia.com/?rJssEytkhttp://123socialmedia.com/?MoMsLyYwhttp://123socialmedia.com/?DX6_uKaBhttp://123socialmedia.com/?81yIR9WFhttp://123socialmedia.com/?81yIR9WFhttp://123socialmedia.com/?DX6_uKaBhttp://123socialmedia.com/?MoMsLyYwhttp://123socialmedia.com/?rJssEytkhttp://123socialmedia.com/?4Q7KCbAthttp://123socialmedia.com/?mtXChR8Vhttp://123socialmedia.com/?XID57h05http://123socialmedia.com/?8qsI41qLhttp://123socialmedia.com/?qHACnR63http://123socialmedia.com/?qe8p9fmihttp://123socialmedia.com/?oQr65Ot7http://123socialmedia.com/?XQh18DF9http://123socialmedia.com/?MwWPgSt_


38/40

Dont put ANYTHING

online you wouldnt

be comfortable withthe media or you

mom looking at.


39/40

These are a few

ideas to get youstarted.


40/40

THANK YOU

Sarah Evans, Sevans Strategy, [email protected], @PRsarahevans, 224-829-8820
mailto:[email protected]:[email protected]

cipco social media

Documents