COCKATOO

ISLAND

FILM

FESTIVAL24-28 OCTObEr 2012

“ExpECT TO ExpErIENCE SOMEThINg COMpLETELy DIFFErENT –

VIbrANT AND SExy.“

Allanah Zitserman Creative Director, Cockatoo Island Film Festival

ContentsCoCkatoo Island FIlm FestIval

tHe Island destInatIon

events & FestIvItIes

suCCess on CoCkatoo Island

expeCted audIenCe

marketIng & CommunICatIons

our HIstorY

CoCkatoo InstItute

sCreen development

learnIng program

sponsorsHIp overvIeW

Brand sponsorsHIp opportunItY

exClusIve aCCess

tHe CInema experIenCe

sponsorsHIp opportunItIes & BeneFIts

CoCkatoo Island FIlm FestIvalThe inaugural Cockatoo Island Film Festival

will be held from Wednesday 24 to Sunday

28 October 2012, offering attendees a

completely immersive film experience.

At the center of one of the most dynamic

cities on the planet, Cockatoo Island is a

class of its own. The Festival’s program will

offer a great diversity and reach with a focus

on the creative process, filmmakers and their

work.

This exceptional combination of setting,

content and industry integration will create

a unique cinematic adventure of discovery,

where artists and audiences, celebrities

and cinefiles, industry professionals and

corporate leaders, come together to

celebrate cinema.

Historic Crane, Cocaktoo IslandPhotograph by Claire Letitia Reynolds

tHe IslanddestInatIon

Recently classified as a World Heritage site, Cockatoo is the largest

island in Sydney Harbour. Its intriguing history as a convict prison and

one of the nation’s biggest shipyards has bestowed it with a graphic

landscape of stone and iron, all set before the dazzling backdrop of

Sydney Harbour. The island’s ferry network, luxury accommodation and

camping precincts make this the ultimate setting for an event that will

attract attendees in their thousands.

From day one to day five, there are ongoing

celebrations surrounding the film openings

and special events, presenting a new level of

festival entertainment and experience. These

include:

• The Director’s Table - an intimate evening

to celebrate independent artists

• Opening Night Gala Film & Party

• Cocktails At Biloela House - each evening

the Festival will honour a film luminary

• Nightly Celebrations - featuring leading

Australian music performers

• Awards Ceremony and Reception - the

competition juries select films from both

the documentary and dramatic categories

to receive a range of awards

• The Cockatoo Boat Race - boats will race

from Cockatoo Island around Goat Island

and back, with prizes awarded to the first

place winner and “best dressed” boat

• The Giant BBQ - 12,000 Sydneysiders

celebrate cinema Aussie-style with the

country’s largest BBQ

events & FestIvItIes

suCCess on CoCkatooIsland Cockatoo Island hosts some of Sydney’s

most exciting events and programs. These

include:

• The Biennale Of Sydney, Australia’s

largest contemporary visual arts event

with more than 150,000 attendees

• Red Bull X-Fighter Grand Final which

attracted over 11,000 attendees.

• MasterChef Australia filmed the first

seven episodes for the 2011 series on

Cockatoo Island, with a launch audience

of 1.57 million

• An exclusive ticketed concert presented

by MasterCard for over 2,000 people to

see Aussie rock band Birds of Tokyo

• Outpost: Street Art Festival, expected to

draw over 80,000 attendees

• The Australian Tourism Exchange gala

dinner for over 2,500 international and

Australian tourism operators

EXPECTED EXPECTED expeCted audIenCeCockatoo Island FIlm Festival is accessible

to a wide audience with strong appeal

to a technologically savvy, high income

demographic.

With its expansive precincts, established

public transport infrastructure and

spectacular setting, attendance of the

inaugural event is anticipated to exceed

50,000 patrons over the 5 days.

• Key Audiences: Urban affluent, young

enthusiasts, industry tastemakers and

corporate marketing/events groups.

• 80% NSW, 20% interstate and

international

• Gender: 45% Male 55% Female

• Age: 15% 18–24, 25% 25–35, 40% 35–

55, 20% 55 +

• Education: 85% of attendees have a

tertiary education

• Annual Household Income: 50% above

$50,000 (HHI) pa, 35% in excess of

$100,000 (HHI) pa

The Festival has based the audience demographic and visitation for the inaugural Cockatoo Island Film Festival on collective data from: Sydney Harbour Federation Trust, Dungog Film Festival and Cockatoo Institute.

The 17th Biennale of Sydney attracted more than 150,000 people to Cockatoo Island from June to August, 2010. 72% of those surveyed indicated “another art event” as the preferred attraction for Cockatoo Island. 20% were interstate or overseas visitors.

The Festival has developed a comprehensive marketing

and communications strategy to achieve key objectives and

milestones, which will include:

• National advertising and promotion

• Traditional media channels (print and outdoor)

• Publicity/media stunts

• Social and digital media: social networking, blogs, web

pages and online photo sharing

• Independent film blogs and event websites

• Targeted Direct Mail campaigns

marketIng & CommunICatIons

It all started in a tiny Hunter town when in

2007 filmmakers Stavros Kazantzidis and

Allanah Zitserman founded the Dungog

Film Festival with the goal to create an

event that connected Australian filmmakers

and audiences. Within just a few years

Dungog became the largest festival of

Australian films in the world, attracting over

10,000 people annually and achieving the

accolade of Australia’s Best Film Festival

at the industry’s 2011 Inside Film Awards.

In October the festival team relocated to

Cockatoo Island in the heart of Sydney

Harbour to fulfil an even more ambitious

vision -- the Cockatoo Island Film Festival;

a world-class event of domestic and

international film, theatre and music.

our HIstorY

Opening Night, 2011 Dungog Film Festival. Photograph by Claire Letitia Reynolds

CoCkatoo InstItuteCockatoo Institute is a not-for-profit

organisation focussed on the development

of Australian artists and the presentation of

their work to a broad audience. As well as

hosting the Cockatoo Island Film Festival

in partnership with the Sydney Harbour

Federation Trust, Cockatoo Institute runs

a year-round series of programs and

workshops, which offer creative and strategic

support to students, screenwriters, directors,

editors, composers and producers.

IN THe RAw reading at Sydney Theatre. L-R Victoria Haralabidou, Peter Andrikidis, Tony Martin, Benedict Samuel, Susie Porter, Ray Chong Nee

Cockatoo Institute has a wide range of projects aimed specifically at filmmakers, including the

Young Indigenous Film Fellowship, bi-monthly In The Raw live script readings and Master Classes.

sCreen development

In The Raw reading at Sydney Theatre. L-R Jonny Pasvolsky, Tony Poli, Brendan Cowell, Kate Box, David Elfick,

Kris wyld, Peter Sumner, Toby Schmitz , Ella Scott Lynch

learnIng programCockatoo Institute presents a dynamic

learning program for school age children,

which includes:

• Student Film Project - where experienced

mentors from different specialties

are brought in to assist students in

filmmaking.

• Student Day - an initiative aimed at

teaching the next generation the skills

required to work in creative industries.

• Rural Schools Initiative - film industry

professionals guide students from

regional areas through the process of

making a film that captures the essence

of their communities. For 2012 the festival

has selected schools from the Dubbo

region.

• Children’s Movie Fest - this two-day event

will expose junior audiences to rarely

seen animations, shorts and features.

Mixing it up with some larger scale

educational events, the Fest promises a

rich experience for its young audiences.

Participants with Home and Away star Lincoln Lewis

Brand sponsorsHIp opportunItY Cockatoo Island Film Festival is excited

to extend invitations of collaboration to an

exclusive, intimate community of brands who

share our values of creativity and innovation.

Benefits of a Festival sponsorship include:

• An association with the Sydney’s newest

and most dynamic film event.

• Access to the Festival audience of

influential mavens and culture drivers

• Ability to showcase “good corporate

citizenship” through our mission and

values.

• Potential to stimulate sales.

• Opportunity to treat valuable associates.

to a world-class cultural experience.

• Relationship-forming interaction with

the entertainment industry and creative

community.

SpONSOrShIp OVErVIEW

SpONSOrShIp OVErVIEW

2011 Dungog Film Festival Launch.L-R Natasha Basset, Hon George Souris MP (Minister for Tourism, Major Events, Hospitality & Racing, and Minister of the arts) Jeremy Sims, andrew Ryan.

exClusIve aCCess

Cockatoo Island Film Festival offers sponsors exclusive, pre-public access to screening tickets

with on-site Festival ticket concierge service.

tHe CInema experIenCe

Cockatoo Island FIlm Festival trailer including sponsor

branding shown before all 150 Festival screenings resulting in

125,000+ impressions.

Hugh Jackman discusses his movie The Wolverine on Cockatoo Island.

sponsorsHIpopportunItIes

& BeneFIts

Cockatoo Island Film Festival approaches sponsorship as true partnership, refined to meet the needs of the client, the Festival and its patrons. Endless opportunities to customise sponsorship packages can be found through:• Event, Program & Award Naming Rights • Branding • Advertising• Promotional Benefits• Hospitality• Product Placement

sponsorsHIpopportunItIes

& BeneFIts

Our talented team is passionate about

working with special companies to create

bespoke sponsorship plans that truly capture

the essence of a brand and capitalise official

associations on multiple levels.

All Cockatoo Island Film Festival Official

Sponsors will receive a fully customised

activation program designed to meet specific

brand objectives.

Programs are based on level of sponsorship

and support. Sponsorship levels and fees

include:

Naming - $435,000 or Presenting - $325,000

Leadership Level - sold out until 2015

Strategic Level - $125,000

Major Level - $75,000

Distinguished Level - $50,000

Star Level - $25,000

Sponsor Level - $10,000

CustomIsed programs

HAyLEy HOGANMarketing & Business Development

T: (02) 9810 1455

M: 0402 409 720

E: hayley.hogan@cockatoofilm.com

tHank You

COCKATOO ISLAND

FILM FESTIVAL