cibus presentation
TRANSCRIPT
CIBUSFood meets the world of
businness in the new edition of Cibus, to be held in Parma May 7 to 10. The exhibition is open to
all Italian food companies to open up the International market, in direct contact
between buyers and producers. In addition, for foreign
participants, the International Food Exhibition, now in its 16th edition, gives the opportunity to discover the tastes and trends of
the Made in Italy products of excellence that have been
around the world.
CIBUS is the international food fair which is held every two years in Parma. In practice there are the stands( some really very beautiful) where companies in the food sector( to name a few
Granarolo, San Carlo, Melinda, Mutti…) introduce themselves and welcome representatives, customers etc… this years there were also some consortiums of different products( eg. IGP street
Nano Veronese rice, cheese). There are all kids of companies: cheese, pasta, flour, frozen products, for large-scale catering products, but 99% of all Italian products. CIBUS is basically a
trade fair, open only to employees and therefore is different from the saloon of the taste of Turin.
The name of Parma is linked to the homonymous city located in the US state of Ohio, a short drive from Cleveland; originally called Greenbrier, the town was renamed in 1826 by doctor David
Long.In December of 2015 Parma received the prestigious award of Creative Cities for Gastronomy
from UNESCO, it is also located at the center of a major global agro-food trade network, earning the nickname heart of food valley.
Parma and its province is famous worldwide for its food
and for their cooking, in particular for Parmigiano-
Reggiano cheese and Prosciutto di Parma. Most of the wine production in the
province of Parma is Lambrusco wine, dark red
wine. In Parma and nearby are located two large multinational companies in the food sector:
Barilla and Parmalat. According to special survey carried out in
2006 by "The Reputation Institute" of New York, Barilla
was, among the world's multinationals, the best company on the basis of
reputation, being the most known worldwide. Parmalat
was ranked 22nd place.