ciaran norris - how to make social media work

Download Ciaran Norris - How To Make Social Media Work

Post on 15-May-2015

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Ciaran Norris - shares insights on how to make social media work with examples.

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  • 1. 1
    How To Make Social Media Work
    Ciarn Norris, Head of Social Marketing, Mindshare

2. The problem?
2
Daddy, why dont you have a YouTube page?
Macinate on flickr
3. Agenda
3
How? Planning Strategy
Who? Case Studies
4. How?
5. The answer
People
Objectives
Strategy
Technologies (Assets)
Forrester Methodologywaferboard on flickr
5
6. People
6
7. Objectives
Monitoring
Influencer Identification/Activation
Amplify customer service
Distribute content
Generate positive PR/Manage reputation
Boost SEO
Drive sales
7
8. Strategy
Entering a dialogue changes a relationship
Have you planned the resources to manage this?
Do you have the right choice architecture to handle this?
8
9. 9
No reason to be positive: mining, not listening
10. 10
Simple incentives can be powerful
11. Technology/Assets
Now we decide whether you need to be on Facebook/Twitter/YouTube/etc...
Assets need to encourage socialisation & be shareable
11
12. Measurement
12
Chefranden on flickr
13. Why else does this matter?
Measurement
14. 14
Who?
fontplaydotcomon flickr
15. Plenty Of B2B Examples
15
16. 16
14,000 ideas generated by community
17. COLOR OPTIONS
13.3-INCH DISPLAY COMPACT, BUT BIG ENOUGH TO FIT A FULL-SIZED KEYBOARD UNDERNEATH
BETTER BATTERY LIFE
UP TO 19 HOURS ON A SINGLE CHARGE
eSATA PORT
LETS USERS CONNECT EXTERNAL HARD DRIVES AT FAST SPEEDS
FINGERPRINT READER
EXTRA SECURITY APPEASES JITTERY MANAGERS
BACKLIT KEYBOARD
FOR WORKING IN THE DARK
Like This One...
18. But B2C Still More Creative
18
19. 19
20. 20
21. But B2C Still More Creative
21
22. Tagging Ikea
22
23. Tagging Ikea
23
Tapping into existing consumer behaviours
24. 24
Over 68 million views
25. 25
Provide utility to enable engagement
26. Conclusion
26
Dont be scared get involved
Think about who you want to talk to
Pick the tool for the job, not the job for the tool
Think about making media social, not just social media
Have fun!
27. Drop me a lineciaran.norris@mindshareworld.com
PSD on flickr