Ciaran Norris - How To Make Social Media Work

Download Ciaran Norris - How To Make Social Media Work

Post on 15-May-2015




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Ciaran Norris - shares insights on how to make social media work with examples.


<ul><li> 1. 1<br />How To Make Social Media Work<br />Ciarn Norris, Head of Social Marketing, Mindshare<br /></li></ul> <p> 2. The problem?<br />2<br />Daddy, why dont you have a YouTube page?<br />Macinate on flickr<br /> 3. Agenda<br />3<br /> How? Planning Strategy<br /> Who? Case Studies<br /> 4. How?<br /> 5. The answer<br />People<br />Objectives<br />Strategy<br />Technologies (Assets)<br />Forrester Methodologywaferboard on flickr<br />5<br /> 6. People<br />6<br /> 7. Objectives<br /> Monitoring<br /> Influencer Identification/Activation<br /> Amplify customer service<br /> Distribute content<br /> Generate positive PR/Manage reputation<br /> Boost SEO<br /> Drive sales<br />7<br /> 8. Strategy<br />Entering a dialogue changes a relationship<br />Have you planned the resources to manage this?<br />Do you have the right choice architecture to handle this?<br />8<br /> 9. 9<br />No reason to be positive: mining, not listening<br /> 10. 10<br />Simple incentives can be powerful<br /> 11. Technology/Assets<br />Now we decide whether you need to be on Facebook/Twitter/YouTube/etc...<br />Assets need to encourage socialisation &amp; be shareable<br />11<br /> 12. Measurement<br />12<br />Chefranden on flickr<br /> 13. Why else does this matter?<br />Measurement<br /> 14. 14<br />Who?<br />fontplaydotcomon flickr<br /> 15. Plenty Of B2B Examples<br />15<br /> 16. 16<br />14,000 ideas generated by community<br /> 17. COLOR OPTIONS<br />13.3-INCH DISPLAY COMPACT, BUT BIG ENOUGH TO FIT A FULL-SIZED KEYBOARD UNDERNEATH<br />BETTER BATTERY LIFE<br />UP TO 19 HOURS ON A SINGLE CHARGE<br />eSATA PORT <br />LETS USERS CONNECT EXTERNAL HARD DRIVES AT FAST SPEEDS <br />FINGERPRINT READER<br />EXTRA SECURITY APPEASES JITTERY MANAGERS<br />BACKLIT KEYBOARD<br />FOR WORKING IN THE DARK<br />Like This One...<br /> 18. But B2C Still More Creative<br />18<br /> 19. 19<br /> 20. 20<br /> 21. But B2C Still More Creative<br />21<br /> 22. Tagging Ikea<br />22<br /> 23. Tagging Ikea<br />23<br />Tapping into existing consumer behaviours<br /> 24. 24<br />Over 68 million views<br /> 25. 25<br />Provide utility to enable engagement<br /> 26. Conclusion<br />26<br />Dont be scared get involved<br />Think about who you want to talk to<br />Pick the tool for the job, not the job for the tool<br />Think about making media social, not just social media<br />Have fun!<br /> 27. Drop me a<br />PSD on flickr<br /></p>