The ofSHORE EXCURSIONSArt

A training concept for local destination cruise guides

•Meet the demands & expectations of cruise lines and guests

•Wow visiting cruise tourists & create memorable tour experiences

•Adapt new narrative techniques to captivate & engage tour guests

•Match the fierce competition from other Baltic destinations

•Target their guiding performance to individual calls / cruise profiles

empoweringtraining, focussing

Teaching, motivating and inspiring local de-stination guides on how to:

As the Baltic cruise business grows and expands to new destinations off the beaten track, more and more first-time / up-and-coming cruise des-tinations are realising that winning the cruise business is one thing – keeping and sustaining it is quite another - no less arduous - task.

The Nameof the Game

One key factor..

..for cruise lines in choosing and retaining new destinations, is their Shore Excursion potential - both in terms of tour revenue and guest satisfaction ratings.

A new cruise destination that is able to gene-rate both, wins the business in the long run, but frequently only gets a brief window of opportunity to demonstrate that ability.

In order to make the most of that first im-pression it is crucial to realize that the business of Shore Excursions operates by its own unique set of rules and that cruise guests are very different from most other tourists the local guide force is likely to ever have dealt with.

And this is where I come in.

What the guests want

What the tour operators want

What the cruise lines want

Getting it right

Using my unique onboard and shoreside ex-perience, combined with an academic appro-ach and solid educational skills, I can show guides how to hone their skills, refocus their performance and fully inhabit and utilize that crucial area of overlapping expectations that creates great tour experiences, good ratings and smooth working re- lationships

This training class is aimed at local tour guides – established and prospective - in new or up-and-coming cruise destinations who have limited to no experience dealing with cruise tourism.

Ideally suited for guides in-training in prepara-tion for a first cruise season or for guides with some previous cruise tourism experience who wish to enhance or refocus their performance.

Targetaudience

Some basic training / guiding experience is a prerequisite (not a beginners class). Training duration is customizable depending the level of previous training / experience.

Pricing subject to requirements and negotia-tion. Open to engagements anywhere in the Baltic / Northern European area.

Duration: Customizable - ½ day / 1 day

Requires: suitable locality / projector / screen / audio (if required)

Languages: English, Danish, (German)

Subjects• The rigid concept of Shore

Excursions

• The lure and logistics of cruising in the Baltic Sea

• Cruise guest demographics and motivations

• The redeeming qualities of infotainment

• The crucial importance of relating and connecting

• The surprising benefits of building teams

Techniques

• Anatomy of a tour – what to know before you go!

• Crisis management – the do’s, don’t’s, if’s & but’s

• Know your guests! – profiling guests by cruise line

Specifics

Bus guide on Danish coach package tours throughout Central Europe and destination guide in Prague, Czech Republic. In this capacity I gained extensive practical expe-rience with guiding, customer service and practical tour management.

Through a colorful and challenging 17-year career in tourism & travel, shore excur-sions, destination management and more, I have amassed a wealth of experience in how to evaluate, create, sell, manage, operate and improve tour and destination experiences.

On the road 1993 - 1996

Speakerbackground

Key account manager for DMC Denmark – Denmark’s largest destination manage-ment agency for cruise lines – handling calls and turnarounds in Danish ports. In this capacity I gained my experience with the ground operations aspects of Shore Excursions.

Shore Excursion Manager with two major American cruise lines; Norwegian Cruise Line and Holland America Line - An on-board career that took me to more than 150 destinations on 4 continents and gave me a keen insight into the business of Shore Excursions in the field.

At Sea 1999 - 2006

Shoreside 2007 - 2015

Teaching, training, lecturingIn the course of my career I have enjoyed many an opportunity to lecture, train and teach; I have taught advanced theoretical classes to university students, built cruise industry se-minars to students of tourism, given countless tour presentations and presented at cruise industry trade conferences – mostly to international audiences.

For the last couple of years I have been applying my skill and passion for teaching and presenting to my ‘Cruise Insider’ brand, providing training, information, inspiration, motiva-tion and more to local destination guides and hospitality staff in Denmark and Norway.

Previous engagements2012Kalundborg, Denmark

2013Aarhus, Denmark

2014Aarhus, DenmarkAalborg, Denmark

2015Aalborg, Denmark

2016Aalborg, DenmarkBergen, NorwaySkagen, Denmark

ReferencesReferences available on request

Bergen

SkagenAalborg

AarhusKalundborg

DENMARK

NORWAY

SWEDEN

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Jacob Lyngsøe(+45) 50 34 60 66

Contact

www.cruiseinsider.dkcruise_insider@outlook.

dk(under construction)

2016