Chronos: a transmedia educational project at the Museo Naval in Madrid

TRANSMEDIA KIDS IN THE

MUSEUM

Nancy Proctor Head of Mobile Strategy and Initiatives Smithsonian

Institution

Museum as-non formal education centre-content platform, fostering participation and creation-brander of cultural products on-line and off-line

“We believe that transmedia has the potential to be a valuable tool for expanded learning that addresses some of

the most pressing challenges facing education today. Through immersive, interconnected, and dynamic narratives,

transmedia engages multiple literacies, including textual, visual, and media literacies, as well as multiple intelligences. It is highly engaging and allows for important social sharing

among collaborators”. The Joan Ganz Cooney Center

YOUNG PEOPLE MUSEUM´S WEBSERIES IN YOUTUBE:

THE BRAIN SCOOP (FIELD MUSEUM)

KNOW YOUR NELSON (ROYAL MUSEUMS GREENWICH)

Not just marketing

Erin Blasco http://museumdiary.com/2012/02/27/the-top-5-reasons-to-follow-a-museum-mascot-on-social/

+They’re fun. It’s like hearing from a knowledgeable, witty friend who just happens to be extinct and living in an educational institution.

+Look smart. On Facebook and Twitter, it’s pretty easy to see who your friends follow. In addition to following celebrities and news outlets, impress your contacts by flaunting your friendship with a T-

rex or blobfish.

+December 6th

Museum´s Mascot´s Day

MEME

http://museumselfies.tumblr.com/ by Allie Burness

TRANSMEDIA STORYTELLING

CHARACTERS

+Kids in the Armada: midshipmen

+The misterious gaze of a future king

+A time traveller: captain Telmo and Chronos spacecraft

A suggestive character born to be remixed and expanded and a teaser: the time travel.

PUTTING THE TIME MACHINE TO WORK…

Astrolabe-mapThe map has been central in the entire

project: it is a located game

Evolution of the character

Humpback anglerfish

bioluminscent in the deep blue see

In the future man and nature will live in a

simbiotic way

a helm to sail in time

Red Head, linking with San Telmo fire

Shoulder patch as captain in the Armada

Blue Vest that´s the corporative colour of the

Museum

Blue Vest that´s the corporative colour of the

Museum

White uniform clean, simple and with a starring blue vest

Logo of the Armada

Smile unabashed.

Suggesting courage

Playful approaches in a paper adventure-guide

Interactive Design and

reuse

AUTO-GUIDED TOUR

AUTO-GUIDED TOUR

IMPROVES ACCESIBILITY OF KIDS AND FAMILY TO THE EXHIBITIONS AND TO

THE INSTITUTION

Shortlist key

artifacts in a large

collection

Makes families engaged

New visits and families participation is encouraged

New visits and families participation is encouraged

Museo Naval family friendly adventure tour

The mascot is a guide, explaining stories about the

artifacts and fostering games and participation

The mascot is a guide, explaining stories about the

artifacts and fostering games and participation

t

App "Chronos, adventure in the Naval Museum", published in Samsung Store.

A selected project and sponsored by :

Mapa-Nave

PORTABILITY

Multiplataform, fully responsive.We work with frameworks that allow to create native apps for both Android and iOS with a single development.

All designs are customizable to different resolutions and screen. Mobile and tabletsThat way you get almost 95% of market Apps devices running at optimal performance and reducing production costs to a minimum

Software firms: Corona SDK, Unity

The map is real so you can use the game as a guide or as a shortlister

Objectives: Create, learn, share, play

Based Located Game

Identity card, to welcome and invite to be part of the game. You can customize it. You can also use the pen Samsung wanted us to promote.

Old artifacts remixed with the game frame.

This historical characters are enrolled in the Chronos. They are real sailors and act like guides, giving advice and hints.

Fostering creation based on real artifacts.

Tales riddles forecasts magic games theater

LET´S PLAY

.

TELMO´S ACQUAINTANCES

ARG are located based games (they use real world as a board) that apply transmedia strategies to tell a story that changes with the ideas and actions of the participants.

Augmented Reality Games

http://www.ghostsofachance.com

Institute for the Future Kids are in some ways ideally prepared to deal with change, and may have more to say and more power to influence the world than at any other time in history.

“empowering” kids with digital tools

http://clubtagore.wordpress.com

                                                   

                       

British Museum Samsung Discovery Centre

Kids creating their own guides

…2.0 & transmedia

We have discovered that we want to contribute

to improve education through apps that

actively involve children in exploring,

understanding and building reality.

At the end of this project…

We understand the role of museums as content platforms and we think we can be the right partner for museum branded content.

Touristic guides for children and families

Located based games

coming soon…

Promoting values, encouraging activities out of the screen and social games

Enhancing family touristic experiences

http://cathedrale.arte.tv/le-film.php

Links:

*http://www.participatorymuseum.org/

*http://www.iftf.org/uploads/media/SR-1454B_KidsTech_Report_sm.pdf

*http://www.joanganzcooneycenter.org/publication/t-is-for-transmedia/

*http://www.thoughtden.co.uk/

*http://museumdiary.com/2012/02/27/the-top-5-reasons-to-follow-a-museum-mascot-on-social

*http://www.slideshare.net/s.mannion/exploring-elearning-for-thesamsung-digital-discovery-centre

*http://www.ghostsofachance.com/

*http://clubtagore.wordpress.com

*http://www.socialmuseum.com

*http://cathedrale.arte.tv/le-film.php

*Pratten, Robert (2011). ''Getting Started with Transmedia Storytelling. A Practical Guide for Beginners''. En: http://www.slideshare.net/ZenFilms/getting-started-in-transmedia-storytelling?from=embed

*Jenkins, Henry (2003). ''Transmedia Storytelling''. En: http://www.technologyreview.com/news/401760/transmedia-storytelling/

*Gray, Jonathan (2010). Show sold separately: promos, spoilers, and other media paratexts. New York: New York University.

*Diego Fernando Montoya, Mauricio Vásquez Arias, Harold Salinas Arboleda “Sistemas intertextuales transmedia: exploraciones conceptuales y aproximaciones investigativas” en http://www.scielo.org.co/pdf/cohe/v10n18/v10n18a05.pdf

Thanks!