christian baesler
TRANSCRIPT
1. Mai 2023
1OUR PORTFOLIOOVER 600 MAGAZINES, 400 DIGITAL SERVICES AND 50 RADIO/TV STATIONS
Print Digital Radio
1. Mai 2023
1,000 PRODUCTS ACROSS 16 COUNTRIES
Directly operated
16
1. Mai 2023
SALES LEADER AT U.S. RETAIL
Source: AAM 2014
Rodale
Meredith
Conde Nast
Wenner
Hearst
American Media
Time Warner
Bauer
0 20 40 60 80 100 120
10
13
19
23
38
52
66
101
(IN MILLIONS)
1. Mai 2023
US Traffic DevelopmentDevelopment of Unique Users
2011 2012 2013 2014 2015 -
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Average Monthly Unique Users
2011 2012 2013 2014 2015 -
20,000,000 40,000,000 60,000,000 80,000,000
100,000,000 120,000,000 140,000,000 160,000,000 180,000,000
Average Monthly Page Impressions
1. Mai 2023
L&S Was The Fastest Growing Magazine Website In The U.S. In 2014
1. Mai 2023
J-14.comDevelopment of Unique Users
1. Mai 2023
J-14.comDevelopment of Unique Users• Focuses on teen celebrity news;
• J-14 English: 5.5 million Facebook fans;• J-14 Espanol: 3.6 million Facebook fans;• 300k Twitter followers;• J-14 is the largest English language editorial teen brand on Facebook;• J-14 was the fastest growing editorial brand on Facebook in 2014 and among the
top 10 brands overall.
1. Mai 2023
J-14 Is The Largest Editorial Teen Brand on Facebook
1. Mai 2023
J-14 Traffic Development
2011 2012 2013 2014 2015 -
500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000
Average Monthly Unique Users
2011 2012 2013 2014 2015 -
5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000
Average Monthly Page Impressions
1. Mai 2023
Efficient Revenue Scaling
1. Mai 2023
The Standard Content / Ad Model
Teen
Women’s Service
Women’s Lifestyle
Children
Health
Food
Men’s Interest
Finance
…
BRAN
DS
CONTENT
Direct Ad Sales, Programmatic - CPM
REVENUE OPPORTUNITY: $ - $$
Revenue Per Unique User: ~$0.05
Content Recommendation Widgets - CPC
MONETIZATION
1. Mai 2023
True Digital Value Is In Transactions
Hotels
E-Commerce
Subscriptions
Flights
Financial
Gaming
Classifieds
Coupons
…
TRANSACTIONAL
Cost Per User Aquisition - CPA
Direct Ad Sales, Programmatic - CPM
REVENUE OPPORTUNITY: $$$$$
Revenue Per Converting User: $0.20 - $50+
Content Recommendation Widgets - CPC
MONETIZATION
Cost Per Sale - CPS
Cost Per Lead - CPL
1. Mai 2023
Example Model: E-Commerce
Teen
Women’s Service
Women’s Lifestyle
Children
Health
Food
Men’s Interest
Finance
…
BRAN
DS
CONTENT E-Commerce
Toys
Tickets, Clothing, Merchandise
Home Accessories, Cookware
Clothing, Beauty, Accessories
Drugs, Weight-Loss
Cookware, Weight-Loss
Car parts, Fashion, Accessories
Insurances, Online Banking
…
WH
ITE LABEL ENG
INE +
VERTICAL BRAND
S +G
ENERAL IN
TEREST BRAND
One Single Platfor
m