chris emme's presentation
TRANSCRIPT
Social Gaming Landscape
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Social Games Game Developers
Social Networks
Gaming is mainstream
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• NPD Group shows that one out of every five Americans over the age of six has played an online social game at least once. That’s 60 million Americans.
• 13 percent of consumers with Internet access have bought virtual goods online in the past 12 months; 21 percent of these virtual goods buyers will buy more in the next 12 months.
On average, a virtual goods buyer spent $92 on virtual goods or currency last year.
48 percent of buyers bought digital goods through a social network site; more than one-third bought goods in a free Web-based game.
Case Studies
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Holland America Sweepstakes
Universal - Scott Pilgrim Video
Best Buy Social
Hyundai Viral
Holland America
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Holland America
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Scott Pilgrim video
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BestBuy: Phone Shame Eliminator
Male Targeted Games/Apps
- User is taken to a fully branded page
- User views instructions on how to share with list of Facebook friends
- User sends branded ‘ride request’ to a populated list of their friends. They are given the option to send to at least one friend.
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- Once the user clicks “Snap out of your old ride request” a pop-up appears confirming the action
- User then clicks on “Send” to complete the action
- After user has sent the virtual gift, the page refreshes and a thank you message appears.
- We apply a pixel to this thank you / confirmation page, and offer a chance to view video of the new Elantra.
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Viral impact
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Viral impact
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Friends that receive the ‘ride’ request may also then share to other friends. All additional sharing is added value
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The Snap out of your old ride action will also be suggested as a post on user’s personal walls
Sneak Peek Video
User within male targeted social game receives a prompt to view a sneak peek of the new Elantra. The video will populate over the gaming experience allowing the user to view without having to leave to a different page.
Deep engagement
Entire video plays as an overlay to the user’s gaming page
Additional actions
Once the video completes, any call to action may be listed … drive towards fan page ‘likes’, share the video, or promote continuing to microsite.
