chris lodolce's 757 hug presentation
TRANSCRIPT
WELCOME!#757HUG | #HubSpotting
1 2014/2015 Trends
2 Where to focus your Inbound efforts
3 Buyer Persona/Buyer’s Journey Workshop
AGENDA
TRENDS.1
#1 2014 MARKETING TREND
InboundMarketing
Inbound Marketing Trends
Engagement
People are becoming brands &
Brands are becoming people
- @BrianSolis
Video
What are your top 3 Inbound Marketing Initiatives?
WHAT IS THE PURPOSE OF YOUR MACHINE?
WHERE TO FOCUS YOUR INBOUND EFFORTS.2
FOUNDATION FOR SUCCESSFUL INBOUND MARKETING:
Personas
PILLARS FOR SUSTAINED INBOUND MARKETING SUCCESS:
PILLARS FOR SUSTAINED INBOUND MARKETING SUCCESS:
1 Call-to-Action2 Landing Page
3 Thank You Page
Conversion Process
Workflow (email)
Was goal reached?NEXT WORKFLOW
No. Yes.
PILLARS FOR SUSTAINED INBOUND MARKETING SUCCESS:
PILLARS FOR SUSTAINED INBOUND MARKETING SUCCESS:
Analytics
Ideal Inbound Engine Efficiency
HubSpot’s Inbound Engine Efficiency
HubSpot Customer’s Inbound Engine Efficiency
WHAT IS THE CURRENT STATE OF YOUR INBOUND MARKETING ENGINE?
Note sure? Visit the iPhone or Android app store to download HubSpot’s App so you are never unsure again
Use your Conversion Rates as Gauges
BUYER PERSONAS/ BUYER’S JOURNEY WORKSHOP.
3
http://goo.gl/mpvPSX
DOWNLOAD YOUR WORKSHEET
DEVELOPING YOUR BUYER PERSONAS
DEVELOPING YOUR BUYER PERSONAS
What is their demographic information?What is their job and level of seniority?What does a day in their life look like?What are their pain points? What do you help them solve?What do they value most? What are their goals? Where do they go for information?What experience are they looking for when seeking out your products or services?What are their most common objections to your product or service?
DEVELOPING THE BUYERS JOURNEY
THANK YOU.#757HUG | #HubSpotting