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Mission: to provide college students, young adults, families, and those young at heart with a place to eat, drink, and Play Hard.

Chris Arroyo, Kaitlyn Dormer, Brian Hickey, & Katie KarlsonDecember 2,

2013

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About Play Hard Simple food Option to BYOB Bowling for all ages Drinking games Happy Hours

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The Menu Burgers & Wings

Burger Bar – create your ownDrinks

Bring your own alcoholGaming

Bowling Drinking Games

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Target Markets Taylor – The College Student

Loves to find a good happy hour Goes to bars, but misses playing party games

Joshua – The Recent Grad Needs a place to watch the Eagles on the big

screen Wants the ability to choose what he drinks

The Pierce Family – The Family with Kids Seeking cost-effective places for family fun Kids are not great eaters

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Operations & Process Strategy

Service, Job, Assemble to Order Process

Structure

Specialized Resource Flexibility

Low AutomationCapital Intensity

High Customer Involvement, Hybrid

Office

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Quality Strategy & ControlStrategy Consistent Quality Clean RestaurantControl Manager Responsibilities Maintenance and Cleaning

Schedules Employee Training

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Supply Chain Management Reliability & Location Equipment

Bowling lanes Televisions Cleaning Products Tables, chairs, etc.

Non-Perishables Frozen foods Condiments

Produce Toppings

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Weekly Demand

Beef Burger 32%

Bone-less

Wings 23%

Traditional Wings 22%

Turkey Burger 15%

Black Bean, 8%

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Pricing - CostsMonthly Costs

Startup Costs (Amortized over 24 months)

$9,450

Fixed Monthly Cost $28,740Variable Cost $7,753Total Monthly Cost

$45,943

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Pricing – Prices Charged

Soda Burger Bar Wings Fries/ Onion Rings

Mozzarella Sticks

$3 $10 $0.50/wing $3 $3

Bowling Shoes BYOB$4/game/player $2 rental $5 per group

(up to 5 people)

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Pricing - Revenue

RevenueBYO Avg. Spend (80% of groups) $150Burgers (75%) $1,125Other Food (20%) $90Bowling Shoes(25%) $75Bowling Game (avg. 2 per bowler)

$300

Total Nightly Revenue $1,740Total Monthly Revenue (28 day month)

$48,720

Avg. Night Projections

Patrons 150Bowlers 37.5

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PLAY HARD